5 Coffee and Liver Health: Consumers Are Curious, but Few Are Convinced Findings from a Jakpat survey of 928 respondents “Drinking coffee every day may lower the risk of liver disease” a claim often discussed in health media. To understand how consumers perceive this claim, Jakpat surveyed 928 respondents about their coffee habits and their reactions to this claim. Coffee Consumption Differs Sharply by Gender Overall, 54% of respondents drink one cup of coffee per day, 20% drink two to three cups, and 23% do not drink coffee at all. However, coffee consumption patterns differ by gender: Male respondents: Approximately 34% drink two to three cups daily, and only 11% abstain from coffee entirely. Female respondents: Only 10% drink two to three cups daily, while 31% never drink coffee. In short, men are more likely to drink coffee multiple times a day, whereas women are more likely to abstain altogether. Belief in the Claim Remains Low Respondents were asked how confident they were that daily coffee consumption benefits liver health. Most remained undecided. Only 8% said they were very confident, while 21% were not confident at all. Men were slightly more convinced than women, 11% of male respondents were very confident, compared with 6% of female respondents. The Claim Has Little Influence on Behavior When presented with the claim, most respondents were unmoved. Some 57% said the claim had no effect on them and that they would continue drinking coffee as usual. Another 27% were curious but hesitant and wanted to learn more. Another 10% said the claim made them reconsider their habits or feel concerned. Key Takeaways Health claims about coffee do not automatically translate into changes in consumer behavior. Most respondents were indifferent, a sizable minority were curious but cautious, and only a small share were genuinely convinced. For brands and communicators, the findings suggest that health-related messaging may not be enough to influence consumption, and that credibility and supporting evidence will matter. Please note: these results reflect respondents’ perceptions only and do not constitute medical advice. For accurate health information, please consult a qualified medical professional. Want to explore more insights into Indonesian consumer trends? Read our report or create your own survey with Jakpat!
