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Nationwide Coffee Habits, Mapped onto South Jakarta – Diseeni Report

Coffee shops have become part of everyday routines for consumers across Indonesia. Understanding their visiting habits, spending preferences, and daily activities can help businesses identify the right opportunities when choosing a location and developing their offerings.

Jakpat, in collaboration with Diseeni, conducted a nationwide survey of 710 respondents to explore coffee shop customer profiles, visiting habits, price preferences, and other places they regularly visit. The findings are then projected onto South Jakarta using Diseeni’s location analysis, mapping nationwide consumer patterns against local population and business locations to identify potential areas for coffee shop businesses.

Key research points:

• To understand coffee shop customer profiles across Indonesia.
• To identify coffee shop visiting habits and preferences, including:
  1. Ideal kopi susu prices based on monthly spending groups.
  2. Preferred visiting hours.
  3. Other places frequently visited by coffee shop customers.
  4. Facility preferences based on surrounding business environments.
• To map nationwide coffee consumer patterns onto South Jakarta and identify potential locations based on urban vitality and population distribution.

Here are some previews of the report: