26 Can you say goodbye to your smartphone or even you slept with it? JAKPAT conducted a survey towards 752 respondents of JAKPAT Mobile Apps users in age range 16-45 from all provinces in Indonesia. This survey report is published to share some new insights toward marketer on how Indonesian smartphone users are addictive to their smartphone. But to reassure the more specific dependence level, future research needs to be hold. Not Turning Off Their Smartphone While Sleeping 68,22% respondents admitted they don’t turning off their smartphone before sleep while 31,78% of respondents turning off their smartphone. Sleep besides their Smartphone In order that they don’t miss any calls, text, chat, or push notifications, 79,92% respondents sleep beside their smartphone. Meanwhile, 20,08% said they don’t need to do that. Check Right After Waking Up 35%respondents would immediately checking their smartphone after waking up, particularly those aged 26-29( >41%) , while 31% respondents would checking their smartphone after 5 minutes. Along with that, 16,76% of them checking their smartphone within 15 minutes and 10,51% within 30 minutes. Those who can restrain without smartphone in the morning after wake up only below of 10%; 5,98% checking after more than 60 minutes and 1,73% checking in 60 minutes. Those respondents dominant by elders. First to Check : Push Notif, New Chats, and Social Network Updates After waking up, nearly one-third respondents (28,72%) seeing their push notifications first when check their smartphone, and another one-third (27,39%) checking their chatting app. As for 22,34% respondents, they’re checking their social networks first before other things on their smartphone. These 3 things become the three most thing to access by 752 respondents. SMS ranked fourth to accessed (8,38%), games application ranked fifth as many as 7,18% respondents voted, and 2,53% gave their other choices like tools on their smartphone (as clock, alarm, etc.). Comparing male to female respondents, female respondents tends to open chatting app first after waking up while male respondents tends to open push notification first after waking up. Tendency to open chatting app after waking up is also higher toward respondents within 16-19 age range and less toward respondent aged 30-35 years old. Meanwhile, call history being checked only by less than one percent and mostly selected by male respondents. Can’t put it down Over 50% Respondent checks their smartphone 26 to 100 times a day. Male and female share the same tendencies that mostly check their smartphones 26-100 times a day. There is a tendency for lower frequency for respondent age ranged 36-40 ( Over 45% choose to check their smartphones less than 25 times a day). The survey describes behavior inline with the fact that smartphone penetration grows higher and higher. The more people are attached to their smartphone, the more of their activities offline will soon move to online, specifically mobile. If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
