27 JAKPAT surveyed 3561 respondents from user of JAKPAT Mobile Apps randomly to all age ranges and all provinces in Indonesia to find out Membership Card Ownership and Usage. Hospital Membership Card Most respondents owned hospital membership card. Other than hospital card, we compare answers between male and female respondents in our XLS report below: Q1 (multiple answer) :Choose member card/loyalty card that you have Total Gender Male Female Option 1 : Don’t have a member card 825 581 244 23.17% 16.32% 6.85% Option 2 : Gym/Fitness 450 280 170 12.64% 7.86% 4.77% Option 3 : Spa 133 39 94 3.73% 1.10% 2.64% Option 4 : Saloon 301 59 242 8.45% 1.66% 6.80% Option 5 : Hotel 158 106 52 4.44% 2.98% 1.46% Option 6 : Cafe/Restaurant 494 212 282 13.87% 5.95% 7.92% Option 7 : Minimarket (Indomaret/Alfamart) 1054 520 534 29.60% 14.60% 15.00% Option 8 : Supermarket (Carrefour,Giant,dll) 899 381 518 25.25% 10.70% 14.55% Option 9 : Hospital/ Doctor 1226 545 681 34.43% 15.30% 19.12% Option 10 : Skincare (Natasha, LBC, dll) 438 76 362 12.30% 2.13% 10.17% Option 11 : Amusement Park (Dufan, dll) 447 212 235 12.55% 5.95% 6.60% Option 12 : Department Store ( Centro, Matahari,dll) 1077 407 670 30.24% 11.43% 18.81% Option 13 : Golf 25 21 4 0.70% 0.59% 0.11% Option 14 : Community 649 407 242 18.23% 11.43% 6.80% Option 15 : Other 233 105 128 6.54% 2.95% 3.59% Some interesting facts : 1. More female respondents owned membership card compared to male. 2. Male respondents are more interested to own gym, community, and minimarket membership card. 3. Female respondents stated that other than hospital membership card they also own shopping and beauty related membership card but less on gym and community than male respondents. Usage Frequency We asked what kind of member card which they use routinely every week and routinely every month. We found that respondents rarely use their member in regular basis. Member card attractiveness Translated: Get discount when purchase (48,68%) Collecting point to get exchange by gift (25,51%) Get a premium facility (13,27%) Other option (9,61%) Get lottery (2,92%) From graph above, we can see that almost half of respondents agreed that they have member card to get a discount. Meanwhile, only few respondent’s want to get lottery. We can simply conclude that lottery isn’t something that respondent craved of being member card ownership. For more detail report you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
