Anti Mosquito 101: Survey Report on Using Habit

The rainy season is coming, and of course, with its consequences. One of things that we must be aware of during the rainy season is the mosquitoes attack, particularly in a tropical country like Indonesia. Recently, Jakpat has conducted a survey in order to see people’s habit in using anti mosquito. This survey involved 205 respondents from across Indonesia, with a range of ages from 17 to 35 year-old. Apparently, only 36% of them admitted that they use anti mosquito regularly, while the other stated that they don’t regularly use it.

Among those people who regularly use anti mosquito, 97% of them use it during the night time. Regarding to the source of information about anti mosquito, most of them (80%) got their information from advertisement, while some of them (30%) got recommendation from their family or friends. We also found that men are more likely than women to get recommendation from their friends or family (33% VS 26%). On the other hand, women are more likely than men to get information from advertisement (81% VS 79%).

When asked about the place they usually go to in order to buy anti mosquito, some of them answered that they go to supermarket (47%) and minimarket (37%). Meanwhile, a few of them (14%) stated that they buy anti mosquito at the nearby store. Apparently, women are more likely than men to buy anti mosquito at supermarket (53% VS 41%). On the other hand, men are more likely than women to choose minimarket as a place to buy anti mosquito (41% VS 33%). Regarding to the person in the household who usually buy anti mosquito, more than half of them (57%) stated that they buy it by themselves. Meanwhile, there are some of them (34%) who admitted that they got their parents to buy anti mosquito for them.

Apparently, more than half of people who regularly use anti mosquito (57%) prefer using the spray variety of anti mosquito. Other varieties of anti mosquito that were also chosen by them are electric (36%), lotion (24%), and incense (9%). We also found that women are more likely than men to choose the electric anti mosquito over other varieties (37% VS 34%). Meanwhile, men are more likely than women to prefer spray anti mosquito (58% VS 55%), lotion anti mosquito (26% VS 21%), and incense anti mosquito (12% VS 7%).

Lastly, we asked about the most familiar anti mosquito brand for each variety. Baygon is the most top-of-mind leading brand for anti mosquito product in Indonesia, chosen by people as the most renowned brand for spray (66%) and incense (57%) varieties. As for the electric anti mosquito, HIT is the most distinguished brand (75%). Meanwhile, for the lotion anti mosquito, there are two head-to-head brands: Autan (57%) and Soffell (41%).

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.