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#BudayaBeberes: How Indonesian Millennial Perceive The Clean-Up-After Yourself Habit – Jakpat Survey Report

Recently the social media campaign carried out by KFC Indonesia attracted many netizens’ attention and received various responses. In this campaign, KFC Indonesia promotes the hashtag #budayabeberes on its official Facebook, Instagram, and Twitter accounts with the intention of encouraging customers to clean their own tables after eating (The Jakarta Post, 2019). This clean-up-after-yourself culture is a common thing for people abroad, especially in developed countries. But not for the people of Indonesia, even though from childhood we have been accustomed by our parents to clean up after ourselves after we eat, in fact, there is not so much that applies this culture.

Hence, recently Jakpat has conducted a survey in order to find out what is the public perception of the clean-up-after-yourself culture. Overall, we can see that respondents react positively to this culture.

Here are some previews of the report: