Cable Television Service - Survey Report

The increasing penetration of cable television (cable TV) service in Indonesia has been significant. Cable TV which once knew as the alternative media for certain part of society has been expanding its market segment toward the larger part. Today, the number of cable TV service providers in Indonesia has been growing tremendously. The number of providers was few, while today it is various. Although the belief of national TV is still catching the attentions of audience, but the optimism of cable TV in the near future also arises. We conducted a survey toward 308 respondents in nationwide regarding cable TV service. The proportion of male and female respondents was balance, with only 5% margin of level error as well as the 95% level of confidence.

Among all respondents that participated in the survey, 44% of them are currently subscribing the cable TV service. We then treated them with several questions regarding cable TV service they already subscribed. First of all, we asked about the time duration that they spent to watch cable TV programs. Interestingly, the time spent by respondents to watch the programs was quite long. Averagely, they spent about 1-6 hours a day, watching their favourite programs in cable TV.

As the competition of cable TV service providers become even rougher, we try to map the market sharing percentage of each provider. We asked our respondents to mention the cable TV provider they currently use. Several names of popular provider were mentioned by respondents. Indovision stay on the first position as mentioned by 34% respondents. At the second position, IndiHome was mentioned by 24% respondents. Following these providers, First Media was mentioned by 20% respondents, Big TV was mentioned by 5% respondents, Transvision was mentioned by 4%, Orange TV by 3% respondents, and the rest 10% mentioned other providers.

Further investigation was done by asking respondents’ favourite cable TV programs. Our survey result found that men and women tend to have different preference of programs. At one point, men and women both like to watch movie as well as entertainment on the first place. However, the details of their preference were various. Besides putting movie and entertainment at the first place, men respondents were also love to watch sport, news, and music. In other hand, women respondents were more likely to watch music, lifestyle, and news programs.

Regarding the economic aspect of cable TV service, we asked our respondents about their monthly subscription fee. 65% respondents usually spend IDR 100-300K/month to subscribe cable TV service. Moreover, we also asked about additional services offered by cable TV providers, such as internet and phone lines, as well as whether they subscribe it. Apparently, the interest on using the services remains high. 77% respondents whose cable TV provider offers additional services said that they also subscribe on it.

At last, we would like to see the tendency of cable TV switching habit among respondents. Although the number remains low, but there were 22% respondents who said that they ever have the experience of switching their cable TV provider to another. However, as we compare respondents’ gender, men and women tend to have different reasons on switching. Both genders consider that the cheaper tariff would be their main motive of switching. However, men respondents also consider the offered programs, while women also consider the broadcasting quality of the new provider.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.