Campaign Evaluation: Everyday Carry Challenge

Have you ever heard about Everyday Carry Challenge? (ECC) This challenge require the participants to show all items they brought. Then, they should tag their friends on social media to do same. This challenge becomes a snowball that buzz on social media. Therefore, Jakpat wondered whether the panel know or follow these challenges. We did quick survey involved 102 female respondents, Greater Jakarta, aged

From 102 respondents involved in the survey early, only 20.59% of them said knowing ECC. While the rest who do not know we do not involve them in the next question. Apparently, ECC seemed not too well known by the respondents.

Further, we asked how many respondents who do the challenge, it turns out 6 out of 10 respondents who knew that challenge said that they did the challenge.

We found some reasons respondents did that challenge:

List of items respondents carry in their bag everyday. For the details please check our survey resport (xls).

Instagram still the most favorite social media for posting ECC

ECC considered quite good by the respondent. They gave scores 6-8.

You are able to do campaign or advertising evaluation like what we have conducted by create survey with JAKPAT. Contact JAKPAT company relation (http://jakpat.net/) for further information.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.