LifestyleMobile

Digital Parenting: The Habit of Online Information Seeking – Survey Report

Technology and the Internet, in particular, have drastically changed the way we receive information. Although technology use is increasing among all populations, PARENTS are more connected to and enthusiastic about technology than non-parents (NTIA, 2011). Recent reports from APJII (2017), the number of internet users in Indonesia has reached 143 million people with the highest internet users is Age 19-34. The internet has become an increasingly important tool for parents, especially for Millennial Moms and Dads. Parents are increasingly turning to the Internet for information about their children and parenting issues.

Relevant to that matters, JAKPAT has conducted a survey in order to see how parents use the internet and their behavior in getting information about Parenting. This survey aimed towards 1,751 respondents nationwide. All respondents in this survey are married and have children. Several topics that would be covered in this report such as; identify the information parents most frequently searched for; parents sources of information; the effect of Internet-sourced information had on parents; who influence parents about parenting information.

Slide19 Slide8 Slide13 Slide14

For more detailed data, please download the PDF file down below.

Download button

Ready to Send A Survey?

BUTTON CREATE

 or Get A Sales Quote by filling this form or Call to +622745015293

GET A SALES

Categories

LifestyleMobile

Share

Get valuable insight weekly

Consumer insights to empower your project, business, and marketing decisions.