How Do Bloggers Affect Your Preference Choice - Survey Report

Since the social media is popular, becoming famous shouldn’t be a celebrity or someone who appear in television. One of which is done by bloggers. Their existence in blogging makes them widely followed by netizen so that their fame can compete what celebrities do. In some cases, even the bloggers are also to be trusted by number of brand to be their brand endorser. Seeing this phenomenon, Jakpat curious to find out how big the influence of bloggers on the panel Jakpat choice preferences. The latest survey involved 142 respondents in several major cities in Indonesia. For details of the respondent profile can be seen in the survey report (.xls).

From 142 respondents who participated our survey, we got only 33.33% who claimed to follow a particular blogger. While the majority said no. Respondents who said no skipped next questions.

In content, the bloggers are divided into several types. We asked respondents, what kind of bloggers they follow. We allowed respondents to choose more than one answer. Apparently, fashion blogger and food bloggers were equally preferred by respondents. But there is a tendency that we get that women tend to follow fashion bloggers while men tend to choose a travel blogger.

The majority of respondents follow the local bloggers. The age group of 18-19 years tend to follow local bloggers.

For a social media platform that followed, blog became a platform the most widely followed by the respondent. In addition, more than half of the respondents claimed to follow bloggers in more than one social media.

With type of question, open-ended, we asked the respondents mentioned one name blogger they follow. And here’s the top 5:

We also asked what makes them follow the blogger. And this is their answer:

In keeping with the purpose of this survey, we asked respondents whether bloggers are quite an impact for them. And it turns out 6 out of 10 respondents said that the bloggers quite an impact.

To deepen the respondents’ statements, using a question-type grid / matrix, we asked respondents to rate the statement we made. And here are the results:

We can conclude that, in the certain case or circumstances blogger affect their followers at least once. This is because the information what bloggers share deemed valid enough to be accepted.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.