How Male and Female Use Their Instagram - Survey Report

According to Jakpat’s previous surveys about Instagram users in Indonesia, this mobile application is still one of the most widely used applications.[1] In general, we’ve explored how Instagram users behavior. Recently, Jakpat has conducted another survey in order to take a look further on the similarities and differences between male and female Instagram users’ behavior and preferences.

This survey involved 420 respondents who are all actively using Instagram. Apparently, both male and female users are admitting that they installed Instagram in the first place to fill in their spare time. However, there is a difference in less popular reasons why male and female installed the applications. Male users tend to follow the trend, and then use it to have fun, while female users tend to have fun, and then follow the trend. After installing the application, what are they using Instagram for? As we’ve all known, Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.[2] It turns out that both male and female users mostly use Instagram for uploading or sharing photos. Following that, they use the application to search for information and inspiration. Nevertheless, again, there is a difference in less popular usage of Instagram. When male users prefer to use it for stalking other people’s account, female users prefer to use the application for online-shopping. Concurrently, about how often they access Instagram, more than a half of both male and female tend to open their Instagram account in every day. Furthermore, only a few of them who admit that they open their Instagram account only for once in a few days. Following the finding that both male and female Instagram users mostly use the application to upload or share photo, and access it every day, we would like to know how frequent they upload a photo onto the Instagram. Fascinatingly, both male and female users have a same preference about this thing. Most of them state that they only upload a photo in a particular moment. Meanwhile, there are also a few of them who admit that they only upload a photo whenever they got the most recent photo to upload. Henceforth, when asked about type of photo they usually upload onto Instagram, there are differences of preference between male and female users. For male users, three top favorite types of photo to upload are scenery, selfie, and other objects beside themselves and food, respectively. On the other hand, female users like to upload selfie photos, food, and scenery, respectively. Next, about the accounts they follow on Instagram, most of both male and female users are following their friends and acquaintances. Whereas, there is also a difference on whom they like to follow after their friends and acquaintances. When male users tend to follow the account of their family members and celebrities, female users tend to follow the account of online shops and their family members. We can leave out talking about ‘stalking’ whenever we talk about social media. Through Instagram, people can also do this ‘stalking’ activity. Apparently, it has been mentioned above that more than half of male Instagram users like to use their account to stalk people. It leads us to further exploration about their stalking habit. Both male and female users admit that they usually stalk their friends through Instagram. Furthermore, they also usually stalk the person they have a crush on. Instagram provides its users with a service that enables them to edit their photo before uploading it onto their Instagram account. When asked about the habit of editing their photo, apparently more females than males like to do that. Beside the default built-in service from Instagram itself, editing photo certainly can also be done by using several supporting features. This leads us to explore further about the supporting features used by male and female users. Many of both male and female users choose to not using any supporting features but the built-in editing feature by Instagram itself. Meanwhile, some of both male and female users prefer to use Instasize as their editing feature. However, there is a difference in what supporting features they less prefer. When male users tend to use Instapicframe, female users tend to use VSCOcam. Lastly, we would like to know about the habit of following celebrity’s Instagram account. It turns out that there are more female users than male users who follow celebrities’ Instagram account. From this survey’s result, we can see that there are actually no significant difference on Instagram users’ behavior between male and female.

Differences do exist, but only in a small scale of preferences. However, we all can see that females do like online-shopping more than males. Apparently, this circumstance is also brought into the way they use Instagram. Other than that, both male and female’s habit in using Instagram have quite a lot of similarities.

[1] Instagram User Behavior Survey Report: http://dash-api-dash-api-jakpat-02.local/instagram-users-instagram/ Instagram User Behavior #2 Survey Report: http://dash-api-dash-api-jakpat-02.local/instagram-user-behavior-2-survey-report/

[2] According to Wikipedia in https://en.wikipedia.org/wiki/Instagram

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segmentpreference on each answer.