9.5K

Indonesia E-Commerce Trends – 1st Semester of 2024

E-commerce trends in Indonesia is an interesting topic since the competition is getting tighter. Some e-commerce platforms are starting to expand their markets, one of which is by providing quick-commerce services. In addition, marketing strategies such as live shopping and affiliate links are also getting more intense.

Thus, Jakpat conducted a survey on e-commerce trends in the first semester of 2024.

Key research points:

1. Online shopping behavior
2. Usage of e-commerce and quick-commerce in Indonesia
3. Usage of live shopping and affiliate links as marketing strategies

Here are some previews of the report: