77 Download Report Request A Quote Indonesia E-commerce Trends – 2nd Semester of 2023 During the second half of 2023, the total money spent on online shopping dropped compared to the previous year, signalling a potential downturn in consumer purchasing power. Notably, this drop in spending is most apparent among the Millennial generation and those with lower incomes. Thus, Jakpat conducted a tracking survey related to e-commerce trends in the second semester of 2023. Key research points: Online shopping behavior Perception of e-commerce and quick-commerce players in Indonesia The usage of live shopping and affiliate links as marketing strategies Here are some previews of the report: Download Report Request A Quote
