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Instant Noodle is one of the most popular instant food in Indonesia. Instant Noodle assumed to be one of the easiest, cheapest and fulfilling instant food for Indonesian though of course not the healthiest. That’s why this instant food tends to be popular amongst college students in Indonesian. So how is the consumption habit?
JAKPAT has surveyed 867 respondents from college students that uses JAKPAT Mobile Survey app. 49.82% stays with their parents, 40.19% stays in dorm/rent a room away from their family, 5.66% stays in rented house with college friends away from their family, and 4.33% stays in relative house away from their family.

We asked how is their consumption size on instant noodle? 75.57% consume instant noodle 1-3 pack per week (1 pack = 1 portion). 13.72% stated never consume Instant noodle as regular as minimum once a week. They had consume it but not regularly. While 8.3% consume 4-6 pack per week in which almost everyday. And the most extreme one is 2.41% consume it over 6 packs a week so it can be more than one a day. These numbers prove that college students one significant market for this product category.

We asked where they consume it? 83.87% stated that they cooked themselves and 16.13% stated that they bought it in small kiosk (warteg/burjo).

Then we asked further to respondents that stated they consume it by cooking it themselves at their home, what is their habit in purchasing the noodle. 55.52% bought instant noodle pack right at the time they felt they want to eat it. 18.22% stated tthat they usually own some instant packs to keep for a month. 17.93% stated that they usually own some pack of instant noodle for a week.

So we may conclude that within this survey result, distribution channel is most important factor to target college student market. Further research must be done on how distribution strategy for this product category provide best practice and also in-store display strategy to win the competition on the rack.

If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Sales Representative – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.