Indonesian Women Personal Beauty Care Habit - Survey Report

Self-pampering has been long known as a beauty routine among women. However, self-pampering does not always should be done in beauty salon. Today, women can easily pamper themselves at their own home since various beauty products are available. Understanding this phenomenon, we asked our 306 female respondents in nationwide about their personal care habit in order to keep their self physically pretty.

Apparently, body lotion becomes an essential beauty kit for most female respondents. 73% respondents said that they routinely use body lotion for their daily life. Among all times of day, they are more likely to use body lotion in three occasions. At first, they routinely use body lotion after having shower. At second, they do not forget to put on body lotion before going outside. At last, they consider putting on body lotion just before sleeping.

Besides body lotion, body scrub is also become part of daily routine among them. However, the number of female respondents who regularly put on body scrub is remaining low. Only 35% of respondents routinely use body scrub regularly. Their average frequency of using body scrub is once to twice a week. However, compared to beauty salon, home is considered as the most preferable place to do body scrubbing treatment.

The low number of beauty treatment also been shown by 15% respondents who regularly have the treatment. Moreover, the frequency of having body spa treatment has a significant correlation with financial income. It seems like the higher the income, the more frequent they have body spa treatment.

The lowest percentage of beauty ritual among respondents is facial treatment. Only 13% of respondents regularly have facial treatment in beauty salon. Moreover, the frequency of having facial treatment among those who regularly visit beauty salon is also remaining low. Averagely, women are more likely to visit beauty salon to have facial treatment in once to twice a month.

Unlike the various kind of body care treatment, our respondents seem to be more likely to put more efforts on hair treatment. Although the number is relatively low, but 35% of then said that they regularly have cream bath in beauty salon.

Among all cream bath cream available in beauty salon, five brands were mentioned as respondents’ most favourites. According to their rank of most favourite to the least, Makarizo stand on the first position, followed by L’Oreal, Rudy Hadisuwarno, traditional cream, and other brands.

Another beauty treatment we asked to respondent was nail treatment. Only 16% respondents mentioned that they regularly had their nails treated by manicure and pedicure. Moreover, when it comes to nail polish, Oriflame and Revlon are considered as two most popular brand of nail polish among them.

At last, we asked our respondents to pick three most regularly used beauty products in their daily life. Interestingly, there was different answer between respondents among ages. The 20-25 years old are more likely to use hand cream, hair tonic, and hair serum as their daily beauty routine. In other hand, the 26-35 years old are more likely to use hand cream, hair tonic, and foot cream.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.