It’s Lunch Time! – Survey Report on Indonesian Millennials

The eating pattern of our everyday life consists of breakfast, lunch, and dinner, and even sometimes with snacks time in the middle of it all. Apparently, millennials have their own way to have their meal time. Previously, we’ve published the survey report on Indonesian millennials’ habit and preferences in having their breakfast[1] and dinner[2]. Therefore, recently Jakpat has conducted a survey in order to see the habit and preferences of Indonesian millennials regarding to having a lunch in their everyday life. This survey involved 1219 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 36 year-old, as we use the birth years ranging from the early 1980s for millennials generation in this survey.

First of all, we found out that almost all of our respondents (93%) admit that they usually have lunch. Among them, more than half (56%) admit that they frequently have their lunch together with breakfast (brunch), and also more than half (58%) admit that they frequently have a late lunch. Hence, most of our respondents (77%) often have lunchon time, which is in between 12:00pm to 02:00pm, while there are some of them (14%) who have it in between 02:00pm to 04:00pm, which is considered quite late for lunch. There are also 12% of them who often have lunch before 12:00pm, which is considered very early for lunch.

Regarding to how Indonesian millennials got their food for lunch, apparently there are some of our respondents (21%) who usually cook their own lunch. On the other hand, some of them (40%) have their lunch cooked by someone else.Women are more likely than men to cook their own lunch (67% VS 33%), while there are more people who already got married who cook their own lunch than people who are single (55% VS 45%). Besides, men are more likely than women to have other people cook the lunch for them (60% VS 40%), while there are more people who still live with their parents who have their lunch cooked for them than people who live alone (82% VS 18%).

When asked about whom Indonesian millennials often have their lunch with, most of our respondents (61%) admit that they have it alone by themselves, while almost half of them (46%) frequently have lunch with their friends and family. In addition, there are 24% of our respondents who usually have lunch with their colleagues, while 21% of them usually have it with their partner. Subsequently, regarding to the place where Indonesian millennials usually have their lunch, apparently more than half of our respondents (52%) have it at their own house or residence, while there are some of them (24%) who often have lunch at the canteen or cafeteria of their school or office. Moreover, there are 14% of our respondents who admit that they usually have lunch at a casual dining place near their house or residence, while only 4% of them often got their lunch from a fast food outlet or fancy restaurant.

Regarding to the activity of buying the food for lunch, apparently some of our respondents (39%) admit that they usually buy the food for their lunch. People who live alone are more likely to buy their lunch than people who still live with their parents (53% VS 47%), while there are more people who are single who often buy their lunch than people who already got married (73% VS 27%). Henceforth, there are top five most favorite places to buy the food for lunch: (1) nearby casual dining place, as chosen by 73%, (2) regular dining place, as chosen by 62%, (3) street vendors, as chosen by 38%, (4) fast food outlets, as chosen by 18%, and (5) fancy restaurant or cafe, as chosen by 16%. Furthermore, almost all of our respondents (91%) admit that they usually spend less than IDR 50,000 to buy food for their own lunch, while there are 8% who spend about IDR 50,000 to IDR 100,000, and only 1% who spend more than IDR 100,000.

Next, regarding to the food preferences for lunch, apparently heavy meals are more preferable than light meals for lunch, as chosen by almost all of our respondents (95%). Concurrently, savory meals are more preferable than sweet meals for lunch, also as chosen by almost all of our respondents (90%). When asked about what kind of food Indonesian millennials usually eat for lunch, apparently almost all of our respondents choose rice (98%), while half of them choose noodle (50%). In addition, there are also some of them who choose side dish only without any staple food (18%) and potato (15%). As for the beverage they usually drink for lunch, apparently almost all of our respondents choose mineral water (94%), while less than half of them choose tea (45%). Furthermore, there are also some of them who choose juice (31%) and coffee (11%).

Regarding to some habits of having lunch, apparently most of our respondents (89%) admit that they eat vegetables when they have lunch. On the other hand, only some of them (32%) eat fruits when they have lunch. Surprisingly, men are more likely than women to eat fruits when having lunch (55% VS 45%), and men are also more likely than women to eat vegetables when having lunch (55% VS 45%).

Next, we found out that less than half of our respondents (43%) do other activities while having their lunch. When asked about what activity they usually do, most of them (65%) admit that they have lunch while watching TV. Less than half of them (46%) usually have lunch while chatting or hanging out with their friends, and watching or playing with their PC or laptop. In addition, some of them (38%) have lunch while working or doing their course work.

Lastly, we asked those respondents who admit that they don’t usually have lunch regarding to their reason why. It turns out that 42% of them answered that they just feel lazy to cook or buy food for lunch. Meanwhile, 34% of them admit that they don’t have any time to have lunch out of business. There are also 24% of them who said that they are having diet or just don’t know what to eat for lunch. In addition, there are also 17% of them who admit that they don’t have any companion to get lunch with, therefore they don’t have lunch.

[1] Read the full survey report in http://dash-api-dash-api-jakpat-02.local/how-indonesian-millennials-have-their-breakfast-survey-report/

[2] Read the full survey report in http://dash-api-dash-api-jakpat-02.local/when-indonesian-millennials-are-having-dinner-survey-report/

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.