Jakartans Breakfast Habit - Survey Report

For some people eating breakfast is the most important time for the body. Breakfast is the main capital in the face of a daily activities. Breakfast can be a habit or routine that is important especially for people who have busy schedules. However, sometimes it is difficult to do by people who live in big cities with a fast rhythm of activity such as Jakarta. The body’s need for breakfast sometimes had to race against time that is not available quite a lot. Seeing this phenomenon, Jakpat curious to know how the breakfast habits of people who live in Jakarta and surrounding areas. This survey involving office workers and students, aged 20-35 who live in Greater Jakarta. We started by asking respondents about their breakfast habits, 35% of respondents expressed a week they skip breakfast at least 1-2 times. While 2 out of 10 of our respondents claimed to never have breakfast, they do not consume any meal in the morning. While 3 out of 10 respondents said never skip breakfast. Breakfast has a characteristic in terms of the menu. It is fast and simple to make a breakfast menu a bit different with lunch or dinner. We asked respondents to choose three answers from multiple choice answers we provide. Rice was still a favorite. Staple food of Indonesia’s most widely selected by respondents to be one of the breakfast menu. Besides bread and instant noodles into the second and third options. Quick and simple to make two meals chosen many respondents as the breakfast menu. In addition to the food, beverage we also ask respondents. Warm drinks are often chosen people to supplement their breakfast. But it turns out, our findings stated 6 of 10 respondents choose to drink water when breakfast. For people who live in big cities like Jakarta, with all the busyness and activity, breakfast can be assembled moments and quality time with family members. This is done by 3 of the 10 respondents who said that we enjoyed breakfast by eating with family members, while 4 out of 10 respondents said eating alone, and 2 out of 10 respondents took him to the office / campus and eat there. In addition, we also asked about who will prepare their breakfast, 2 out of 5 respondents claimed prepare themselves. While others claimed to be prepared by parents and household assistant Half of the respondents claimed to spend an average of 10k – 20k (S) in a breakfast. Although of 201 respondents who reported always breakfast only 30% of them, but almost all respondents agree that breakfast is very important. We asked respondents when they need to skip breakfast, what is the most underlying reason. Wake up late turns the most widely chosen respondents (42.86%). Apparently, waking up early to prepare breakfast is quite challenging for the respondents. We asked the respondents who admitted several times to skip breakfast, while skipping breakfast and then what they feel. More than half of the respondents claimed to feel hungry before lunch time (54.76%). While 19.64% of them claimed to be fine. Respondents have different answers about breakfast time. Most respondents claimed to have breakfast at 08.00 AM (31.55%), while 29.17% of them answered 07:00 AM and 23.81% of them at 06:00 AM. For those who answered do not eat breakfast, we were asked for their reasons. The majority of respondents stated are not used to breakfast (27.27%). The problem is not lack of time for preparation and lazy to wake up early also the reason respondents do not eat breakfast. For those who do not have breakfast, 4 out of 10 said starting to feel hungry at 11:00 AM. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.