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TVC Review Ramadhan 2019: E-commerce – Jakpat Survey Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, Jakpat conducted research on respondents’ assessment of TVC from several product categories. For the e-commerce category, Jakpat involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO.

The assessed aspects include:

• Ad awareness
• Purchase Intention
• Overall Liking
• Uniqueness
• Believability
• Relevancy

Here are some previews of the report: