46 Do you use solid or liquid soap? JAKPAT had the chance to survey its 1413 respondents that use JAKPAT Mobile Apps to receive survey through their push notification about the usage of liquid soap. This survey runs for 4 hours. Preferably, female Q1 (multiple answer) : Do you use liquid soap Total Gender Male Female Option 1 : Yes 1131 536 595 79.82% 37.83% 41.99% Option 2 : No 282 188 94 19.90% 13.27% 6.63% Total 1413 724 689 99.72% 51.09% 48.62% Firstly JAKPAT asked a filter question to divide respondent that use liquid soap and none. 79.82% respondents stated that they use liquid soap. Comparing male vs female respondent, female respondent use more liquid soap than men. Male : Lifebuoy vs Female : Biore Q2 (single answer) : Brand Used Total Gender Male Female Option 1 : Lux 176 57 119 15.56% 10.63% 20.00% Option 2 : Lifebuoy 317 211 106 28.03% 39.37% 17.82% Option 3 : Dettol 125 63 62 11.05% 11.75% 10.42% Option 4 : Biore 232 73 159 20.51% 13.62% 26.72% Option 5 : Men’s Biore 62 60 2 5.48% 11.19% 0.34% Option 6 : Dove 65 20 45 5.75% 3.73% 7.56% Option 7 : Other 154 52 102 13.62% 9.70% 17.14% Total 1131 536 595 100.00% 100.00% 100.00% We can see there is a different preference between male and female respondent. For male respondent most popular brand is Lifebuoy while female prefer Biore. Foamy vs Moisturizing ? Q3 (single answer) : Which one you prefer? Total Gender Male Female Option 1 : Foamy liquid soap 595 304 291 52.61% 56.72% 48.91% Option 2 : Moisturizing liquid soap 536 232 304 47.39% 43.28% 51.09% Total 1131 536 595 100.00% 100.00% 100.00% Interesting fact is that we keep seeing difference preference between male and female in this product category. Male prefer liquid soap with more foam while female prefer the moisturizing ones. What factor afect the most in purchase decision? 1 Cleanliness and Health Function 536 47.27 % 2 Scent 347 30.6 % 3 Whitening Function 82 7.23 % 4 Price 77 6.79 % 5 Famous Brand 72 6.35 % 6 Other option 16 1.41 % 7 Packaging 4 0.35 % Function of cleanliness and health of the soap came first when we looked at the overal result. Let’s see when we go deeper on how male vs female view on this : Q4 (single answer) : Most influential factor in purchasing liquid soap Total Gender Male Female Option 1 : Scent 345 139 206 30.50% 25.93% 34.62% Option 2 : Price 76 47 29 6.72% 8.77% 4.87% Option 3 : Famous Brand 72 32 40 6.37% 5.97% 6.72% Option 4 : Packaging 4 1 3 0.35% 0.19% 0.50% Option 5 : Whitening function 82 24 58 7.25% 4.48% 9.75% Option 6 : Cleanliness and Health function 536 289 247 47.39% 53.92% 41.51% Option 7 : Other 16 4 12 1.41% 0.75% 2.02% Total 1131 536 595 100.00% 100.00% 100.00% Another interesting fact. Turns out what affect male and female the most in purchasing liquid soap is slightly differed. Yet both answered cleanliness and health function as the most reason, but female percentage is slightly lower. And in the scent option, female percentage is slightly higher. Do you frequently try new brand of liquid soap ? (Brand Switching) 1 Yes because want to try other brand 607 53.53 % 2 No 433 38.18 % 3 Yes because damage my skin 94 8.29 % It turns out that brand switching tends to high in this product category because > 50% of respondent stated they frequently change brand and try the new one. And again, comparing male and female answer : Q5 (single answer) : Do you frequently switch to other brand? Total Gender Male Female Option 1 : Yes because want to try new brand 604 246 358 53.40% 45.90% 60.17% Option 2 : Yes because damage the skin 94 61 33 8.31% 11.38% 5.55% Option 3 : No 433 229 204 38.28% 42.72% 34.29% Total 1131 536 595 100.00% 100.00% 100.00% Female respondents tend to show less loyalty than male respondents. Female respondents have higher desire to try new brand in this product category. But male is not a loyalist either, high percentage of male stated that they also like to try new brands. For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
