Membership and Loyalty Programs - Survey Report

Have you ever been somewhere where when you’re ready to pay, the cashier asks if you have a membership to their store? Or have you ever seen a discounted price for a product or promotion only to realize that it is valid exclusively for those who are members of the store?

Not all stores have a membership or loyalty program, but comprar parque hinchable baratos many businesses do have some sort of program set up. These programs come in different shapes and sizes as well as offer different benefits to their members.

At JakPat, we wanted to find out people’s thoughts about cheap water trampoline loyalty and membership programs. The results in this report come from the 535 respondents across Indonesia.

From this survey, 3 in 5 respondents possess membership in a loyalty program. In fact, 54.21% say that they possess 1-5 membership cards.

The most common membership is to convenience stores (63.99%) followed by department stores trailing not far behind (61.41%). These two are the top memberships even from gender breakdowns, but females are far likelier to participate in these loyalty programs. For instance, 67.03% of female respondents have membership to a convenience store in comparison to 59.69% of male respondents. Or for department stores, it is 66.48% to 54.26%, female to male.

When it comes to the third most-possessed membership, that result varies among female and male respondents. For females, it is membership to a pharmacy and beauty store, but for males, it is to restaurants, food and beverage places.

Clearly, membership to certain places may be more appealing to one gender than the other. From this survey, it was discovered that females have greater interest in holding membership to a pharmacy and beauty store in comparison to males. Similarly, males are much likelier to have membership to a gym and fitness facility.

In order to attract interest, membership and loyalty programs come in different shapes and sizes. Many programs are similar, and these are the top attractions that draw people to sign up for them.

About 2/3rds of respondents say that exchanging points for rewards is what attracts them to a program. Typically, this involves making purchases and collecting points that can be redeemed for products or services. Following this, people like to exchange points for benefits which may include members’ only discounts as an example. Respondents also see getting access to early bird members-only specials as an incentive to sign up, and an immediate perk for signing up will get the attention of more than 2 in 5.

When broken down by gender, the results differ slightly. First of all, females are drawn to exchanging points for rewards much more than males; the difference is nearly 20% in this survey. Where females then prefer to exchange points for benefits, males would rather get access to early bird members-only specials.

While most respondents prefer programs that allow them to exchange points for rewards, many of them (79.42%) do say that it takes too long to accumulate points to get anything worthwhile. At the same time, 64.95% say that they will buy products if there are extra points offered on them. But that is not to say that respondents are necessarily buying everything. Only 34.41% say that they buy promotion products that they do not need.

How exactly do people obtain membership in loyalty programs? Certainly, there are different ways. The most common one is signing up for a free membership, as indicated by survey results. Respondents have also made minimum purchases or paid for a store membership.

Some people may have lots of memberships, but that does not stop them from using them. Most people do intend to use their membership cards (75.56%). And if anything gives note to this intention, a large number of respondents (76.21%) say that they used to not use loyalty cards, but they do now.

Many people do believe that they benefit from membership programs. In fact, 73.63% of respondents say that they save a lot of money by using loyalty cards.

Although many of the respondents in this survey participate in a loyalty program, that is not to say that all do. From this sampling, 41.87% do not have membership to any stores. The most common reason cited for not participating in a store membership or loyalty program is the risk of spending more money. But perhaps more important to note is that people may not have developed complete store loyalty. Of respondents who say that they do not have any membership, it is because they are not loyal to one place and go to many (25.89%). On a similar note, 84.57% of respondents who have memberships say that they would shop in any store that suited them regardless of whether that store had a loyalty program or not.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.