34

Since smartphones are widely used in Indonesia, various apps installed on them are useful for Indonesians. As we can find in App Store, there are numerous downloadable applications such as navigation, maps, camera360, here maps, twitter, facebook, etc.

Among those apps, there is a useful app that had been installed on every smartphone: navigation app. This app makes everyone having smartphone can find a particular address, street or place. The built-in navigation app can differ on each smartphone, it depends on the type of operating system of smartphone. For example, in Andriod, we can find Google Maps as its navigation app, while in iOs, we can find Apple Maps as its navigation app.

Based on JAKPAT survey concerning navigation apps used by 339 Indonesians, there are several navigation apps that are widely used. According to this survey result, most Indonesians using navigation apps are among 20-25 years and male (55.01%).

While the navigation apps mostly used are Google Maps. Besides Google Maps, Waze Social GPS Maps & Traffic is the second mostly used (22.42%). Other navigation apps preferable used by Indonesians are Navigator (3.83%), Route 66 navigate (0.88%, only 3 persons use it) and Here Maps (0.29%, only 1 person uses it). The rest prefer use the other navigation apps except aforementioned apps.

Indonesians quite often use the navigation apps in their smartphones. According to the survey result, most of them use their navigation apps 1-2 times a day (41.3%). While the others use 3-5 times a month (30.97%), more than 5 times a month (12.39%) and more than 2 times a day (10.32%). Men use navigation app more than women, they can use the navigation app more than 2 times a day. While women use navigation apps through their smartphones less frequent.

Indonesians have their own reasons for using the navigation apps in their smartphones. Generally, they use the navigation apps to find an address (61.36%). Whereas, the others prefer to randomly find a particular place or street (33.92%), to find a new place such as restaurant, mall and office (32.45%) and to find a new route (24.48%).

Female respondents besides using navigation apps to find an address they also prefer to find a new place (17.11%). Whereas male respondents, besides finding an address they also prefer to try finding a particular place randomly (17.40%). It shows that female prefer finding new places through the navigation apps, while male prefer finding a particular place randomly.

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

http://www.slideshare.net/anggitut/survey-result-by-jak-pat-navigation-with-smartphone

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.