Planning the Trip: Hotel and Ticket Online Booking - Survey Report

Human mobility has been facilitated by various mode of transportation and many features to support their mobility needs. From business trip to leisure travel, people can instantly prepare all their needs for travelling in just one click. Using any booking online service, today we can book our hotel room and buying our trip ticket easily. Understanding this phenomenon, we conducted a survey toward 1.816 respondent in nationwide to understand how do they plan their trip, especially using online booking service to support their transportation and accommodation needs during travelling.

The trend of travelling has been tremendously growing during decade. The relatively affordable price offered by any transportation vendor, the proliferation of social media usage to share travelling experience, and technology that enables us to easily support on fulfilling travelling needs have been stimulating the growth of this trend. We conducted a survey toward 1.816 respondent in nationwide to lay out the trend of online hotel room and transportation ticket booking. Our demographic composition consists of 55% male and 45% female respondent in 16-50 year old.

Interesting highlight about this survey can be analysed in several aspect. First, regarding the online travel service that offer any assistance on online booking, Traveloka becomes the most preferred one. Second, comparing our male and female respondent who participated in the survey, the female respondent seems to be more prepared and organized in planning their travelling needs. Third, the preferable mode of platform on making online booking is different between our male and female respondent who have participated in this survey.

First of all, we would like to filter our respondent regarding their experience of accessing any sites that offer hotel or ticket online booking service. According to our data finding, 67% respondent who have participated in this survey ever have such experience. Despite they are finally book the hotel or ticket using online booking service, we must ensure that they are quite familiar with our object.

We move to the more specific detail regarding respondent experience of accommodation booking using online service. Apparently, from all respondent in this survey who ever access online booking service website, half of them are actually ever book the hotel room using the service. In other hand, the other half respondent said otherwise since they only look up information about hotel room online booking but never actually book.

Most of us often access many sources before finally deciding to buy or order something. The same thing happens on the hotel room booking as well. Apparently, both sexes of respondent in this survey are accessing several website before finally booking their hotel room online. Interestingly, male and female respondent in this survey are having different preference on the information source they access. The male respondent in this survey prefer to access Traveloka, Trivago, Agoda, Tiket, and Pegipegi as the top five most popular sources. In other hand, female respondent prefer to access Traveloka, Agoda, Pegipegi, Booking.com, and Tiket. Moreover, the most interesting point from this finding is that 92% respondent who access these website believe on the credibility of information shared in the website.

As our respondent in this survey are accessing several websites before finally making online booking for their hotel room, we can simply conclude that they are trying to find references about certain topic. We asked them about the kind of information they search in the website before finally online booking their hotel room. The room rate, hotel facilities and location becomes most frequently accessed information by respondent.

Our respondent in this survey may access various website to find some references, but they will definitely book their hotel room using only one source. Traveloka seems to be the most popular platform to make an actual online booking for respondent who have participated in this survey. However, making online booking using hotel official website seems to be pretty rare and only been accessed by 4% of respondent in this survey.

Comparing our male and female respondent in this survey, we can simply conclude that our female respondents are more prepared than male respondent on making online booking. The female respondent in this survey are more likely to make online booking for their hotel room much prior than male.

Another essential part of travelling is booking transportation ticket. Compared to respondent who ever make online booking on hotel room, making online booking on airline/train ticket is more popular. 77% respondents in this survey ever book their airline/train ticket using online booking service.

Apparently we can’t find any significant difference between our male and female respondent preferences on accessing several sources before making transportation ticket online booking. At least five websites were mentioned by respondent such as Traveloka, official website of the airlines/train, Tiket, Pegipegi, and NusaTrip.

Our respondent in this survey access these website to find several information especially about the ticket price, the trip schedule, seat availability, and any promotional program offerred by the provider.

Quite similar with respondent decision on making online booking for hotel room, Traveloka is preferred by most respondents in this survey as the site to book their transportation ticket. Moreover, if hotel official website was less preferable by respondent to make an online booking, the official website of airlines/train are otherwise. 33% of respondent in this survey said that they make an online booking for transportation ticket using the official website of the airlines/train.

At last, we find similar pattern between our male and female respondent in this survey regarding their habit on booking their transportation ticket and hotel room. Female respondent are once again seems to be more prepared by booking much earlier than male. Moreover, regarding the platform for making online booking, the female respondent in this survey are more comfortable booking their online trip ticket using website, while male prefer mobile application.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.