Smart Home Survey: Are Indonesian Planning to Buy?

In developed countries like USA, smart home devices is growing. American households have already started implementing smart home system to facilitate their owner to control the safety and comfort of home. Through the advancement of mobile technology, smart home applications becomes very easy to do.

Indonesia has a mobile device users are quite a lot, that should be the concept of smart homes is also suitable applied to several major cities in Indonesia. We’ve conducted a survey on smart home before, but this time we tried to do it again with the aim to determine whether our panels are planning to buy a smart home devices this year?

We involved 212 respondents who live in Greater Jakarta, Bandung, Surabaya, Yogyakarta, Semarang, Medan, Balikpapan, Bali and Makassar, aged 25-40 years, SES Upper 1, Upper 2, the middle one, middle 2. Profile of respondents can be seen more in the survey report (.xls).

First of all, we found out whether the panel understand what a smart home. And the majority of respondents claimed to know what a smart home. [1]

Then, we tried to ask the possibility of purchasing them, more than half of the respondents stated have not known whether to buy smart home products this year or not. Meanwhile, the majority of respondents who plan to purchase, selecting a security camera into a product to be purchased.

We found that men and women are equally likely to put safety factor as the main reason of smart home installation by choosing security cameras as numer one product that is planned to be purchased.

In the case of the installation of smart home devices, the majority of respondents chose to leave it to professionals for reasons not understand the system of the device.

While respondents who prefer to install their own smart home claimed to want to really know the work system devices so that they need to be able to install it themself.

The role of mobile devices such as smartphones, tablets or laptops become quite important in smart home applications. We also asked the respondents if they have a smart home, what they really want to do through mobile devices. And the majority of respondents refer to lock and unlock the doors automatically, and the second answer is to control lighting systems.

While when they are away from home, what they want to do with a smart home is to monitor the condition of the house. It seems home security has become a major concern of respondents.

However, the application of smart homes still encountered many obstacles, one of those is cost factor. The majority of respondents said prices are still fairly expensive make them have not installed smart home products.

More than half of the respondents also stated uninitiated will install smart home system within this year or not.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.