What to Access? – Survey Report on Indonesians’ Media Habit during Ramadhan

Ramadhan has come, and it’s a big deal in Indonesia, as one of the most Moslems populated countries in the world. Regarding to that, we wonder how Ramadhan influences the media habit of Indonesians, particularly the Moslems. Therefore, recently Jakpat has conducted a survey in order to see the media habit of Indonesian Moslems during this Ramadhan. This survey involved 1219 respondents from across Indonesia, with a relatively balanced male-female composition and various economic backgrounds. For the further notes, Jakpat’s respondents in this survey are Indonesian Moslems smart-phone users, with a range of age from 16 to 50 year-old.

First of all, we begin with the general opinion towards whether Ramadhan changes the media habit of Indonesian Moslems. Apparently, the opinions are divided relatively balanced into three. First, there are people who agree that the Ramadhan is indeed changing their media habit (35%). Second, on the other hand, there are also people who think that Ramadhan doesn’t bring any change towards their media habit (35%). Third, meanwhile, there are people who aren’t sure whether the Ramadhan changes their media habit (30%).

Regarding to the kind of media frequently accessed during Ramadhan, most of our respondents choose the internet (90%), which they access for about 3 to 6 hours in a day on the average (39%). This makes sense since our respondents are internet active users. Furthermore, many of our respondents choose television (72%), which they watch for about 1 to 3 hours in a day on the average (49%). There are also people who choose radio (12%), newspaper (9%), and magazine (5%). For those three kinds of media, people access it for only less than an hour in a day on the average.

Even in the time of internet era and among the active internet users, apparently television still got a special place for Indonesian Moslems. More than half of our respondents admit that they got the information about “imsak”[1] and “breakfasting” time schedule from the television, as chosen by 51% and 59% respondents, respectively. Many of our respondents (72%) also admit that they watch special Ramadhan broadcast programs on television. There are top five channels that they frequently watch the special Ramadhan broadcast programs on: (1) NET as chosen by 25%, (2) RCTI as chosen by 17%, (3) Trans TV as chosen by 13%, (4) Trans 7 as chose by 13%, and (5) SCTV as chosen by 12%.

Regarding to the gadget that Indonesian Moslems frequently use during Ramadhan, most of our respondents (94%) choose smartphone. This makes sense since our respondents are smartphone users. Henceforth, there are also some of them who choose laptop (35%), personal computer (16%), and tablet (14%). We also found out that there are 24% of our respondents who download special Ramadhan apps on their gadget, with 83% of them admit that they access the apps every day during Ramadhan.

Lastly, we asked those who frequently access internet, regarding to the activities they do while at it. Apparently, most of them (80%) are accessing the social media, while more than half of them are searching for some content or as we know as Googling (56%), instant-messaging (53%), surfing the web (53%), and checking or sending email (52%). Meanwhile, half of them are Youtube-ing (50%) and some of them are just strolling on some sites (44%).

[1] Time that marks the start of fasting

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.