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Millennials' News Consumption – Survey Report

So many things happen around the world each day in our respective cities, countries and in the world. With greater technology and media coverage, that means that it is possible to find out news at a faster rate and with greater details and coverage.

We asked millennials between the ages of 20 to 29 about their news consumption habits gonfiabili. This survey includes the results from 516 respondents.

Undoubtedly, nearly all millennials think that it is important to read the news. Despite this high number, only a little more than half say that they pay attention to the news. On a gender breakdown, males are more likely to pay attention to the news than females are (60.41% vs. 36.13%).

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What is interesting though is that many reported getting news Water trampolines Costco often. Specifically, many respondents say that they get the news several times a day (43.6%) or once a day (24.61%).

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Not all times are worthy for news-reading though. The most popular time to read the news is right before going to sleep (44.57%). About 1 in 3 get their news in the afternoon after lunch time, and 1 in 4 in the morning after breakfast.

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What about the sources for news consumption? As this is the age of social media, it is no surprise that most people get their news from social media sites such as Facebook, LINE and Twitter. 3 in 4 will get their news via that method. Following social media, television is still a popular way to obtain news, as expressed by nearly 7 in 10 respondents. As well, millennials also choose to install phone apps on their phone to read the news. More than half choose to get their news via this method too.

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Here are some of the popular sources for the news. The larger the text, the more popular it is. Based on this, a lot of people rely on Kompas and detik.com for the news.

news sources

Naturally, everyone has different interests in choosing what to read about. It turns out that national news gets a fairly large focus (71.51%) followed by technology (59.88%), entertainment (59.5%) and international issues (57.75%).

Males tend to pay more attention to Business and Technology than females. In comparison to males, females pay more attention to the sections on Weather, Entertainment, Fashion, Education and Health. For other sections, the results are very similar.

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Finally, we asked these millennials about their thoughts on the news media. More than half of the respondents believe that the news is often influenced by powerful people and organizations (56.2%). That means that news consumers need to exercise care in selecting sources. Similarly to the first point, millennials believe that the media tends to favor one side over another (44.19%). This is important to consider especially since it means that the media’s objectivity is brought to question. This is clearly evident in 38.76% saying that the media is politically biased in their reporting.

8. How would you generally describe the news media

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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And also PDF Report here:

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