LifestyleMarketingMobile

4G LTE in Indonesia – Survey Report

4G LTE technology has been present in Indonesia, although it is still fairly new, but a number of providers have been promoting it in earnest. Inducement to replace the network from 3G to 4G LTE is being conducted by a number of brand mobile network operators, such as Telkomsel, XL Axiata, Indosat Ooredo, Tri, and Smartfren. Because it is still fairly new, the use of these networks is still hampered by a little problem for the users is the area of coverage and smartphones that should be compatible with 4G LTE. Jakpat was interested to know the opinion of the panel on the emergence of 4G LTE. We involved 504 respondents in several major cities in Indonesia.

In this survey we found only 26% of respondents who claimed to have changed it with 4G LTE network. The majority of respondents who have changed network provider apparently using Telkomsel (46.56%), while the second position is Smartfren 19:08%.

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Almost half of the total number of respondents claimed to spend 50,000 to 100,000 (S) in a month for mobile internet. We were also asked respondents chose three of the most frequent online activity they’re doing, and we also get top 3, are  (1) browsing, (2) open social media, (3) streaming.

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When we asked their opinion about 4G LTE, the majority of respondents who have changed 4G LTE thought their internet speed increases. And the majority also thought the network speed was good enough by giving a score 7-10 (with a scale of 1-10).

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Our next findings are apparently the majority of respondents chose to replace the network at the same number, compared to buying a new number. This is indicated by 66.67% of respondents said replacing the network but do not change the mobile number.  Not only the number, the majority of respondents admitted not replace their smartphone. Only 4 of 10 respondents who replace their mobile phone with a smartphone compatible with the 4G LTE network.

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With the type of open-ended question, we asked the respondents who have been using 4G LTE to write down what they think of when they hear words “4G LTE”. It turns out almost all respondents think the word “fast”.

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For those respondents who do not use the 4G LTE, we were asked why they have not changed their network. More than half of the respondents said they have no time to replace it. And we also asked about their plans to switch networks, apparently more than half do not yet know whether they will replace it in the near future or not.

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For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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