Foreshadowing AADC2 – Survey Report on Upcoming Indonesian Movie

“Ada Apa dengan Cinta?” (2002), or widely known as just AADC, is a cult classic Indonesian movie that wrote its own record in the history of Indonesian movie universe. This movie was not only financially but also critically success. It became the first Indonesian movie to gain more than 2 million viewers during its serving time in cinemas. After Miles Films, which produced AADC, announcing that there will be a sequel for the movie, titled “Ada Apa dengan Cinta 2?” (AADC2), it gained a massive public attention. As the sequel will be released this month on April 28th 2016, we would like to do some foreshadowing toward AADC2; will it write a new history just like its predecessor 14 years ago? Therefore, recently Jakpat has conducted a survey in order to see people’s opinion regarding to the upcoming movie sequel of AADC. This survey involved 1227 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 40 year-old. First of all, we would like to know how meaningful the first movie of AADC is for our respondents. Apparently, most of our respondents (75%) have watched AADC, and most of them who have watched it (76%) also admit that they are fans of the movie.

There are so many aspects in a movie that could captivate people’s hearts. As for AADC, apparently from its cast until its soundtrack was very memorable for Indonesians, especially who were teenagers or high-schoolers back then. When asked about what makes AADC so memorable for them, more than half of our respondents (57%) say that it’s the main female character, Cinta, who was portrayed by Dian Sastrowardoyo, while half of them (50%) say that it’s the storyline or the plot of the movie that makes it memorable. The friendship of Cinta, Alya, Maura, Milly, and Karmen, or simply well-known as Cinta’s gank, is chosen by almost half of our respondents (47%) as a memorable aspect from AADC, while the main male character, Rangga, who was portrayed by Nicholas Saputra, is chosen by 45% of them. AADC’s original soundtrack, which was produced by real-life husband and wife musicians couple, Anto Hoed and Melly Goeslaw, is chosen by 43% of our respondents as a memorable thing from the movie, while poems, which were a significant part in the movie’s storyline, is chosen by 36% of them. There are also 24% of our respondents who choose the quotes from the movie’s dialogues and scenarios, and there are 18% who choose the scenes as the memorable aspect from AADC.

Henceforth, we would like to begin exploring regarding to what our respondents think about AADC2. Apparently, most of our respondents (70%) admit that they always look forward for the sequel of AADC. When asked about the reason why, most of them (83%) say that they want to know how it will turn out for Cinta and Rangga. Meanwhile, there are 41% of them who admit that they wait for the sequel for the sake of nostalgic feeling it would bring. There are also 33% of our respondents who say that they want to see the cast of the first film reunite in the sequel, that it will be interesting to see how they are 14 years after. Besides, there are 20% of them who admit that they actually don’t feel satisfied enough with the ending of AADC, therefore they always look forward for its sequel to be happened. And so the news was out, AADC is finally happening.

When the news was breaking out that AADC2 is being produced, many of our respondents (65%) admit that they were surprised. At the same time, many of them (67%) admit that they were very excited about AADC2. However, another news was spread out to confirm that one of the characters won’t return in the sequel, and that is Alya, who was portrayed by Ladya Cheryl in the first movie. Cheryl was reported for having a conflicted schedule with her other project and education she’s currently enrolling in. Since Alya played a quite significant role in AADC, we would like to know how our respondents think regarding to this matter. Apparently the opinion is tightly divided into two opposite answers; 55% think that it’s too bad for not having Alya around, and other 45% think that it doesn’t matter if she’s not going to comeback for the sequel. Nonetheless, the most recent news regarding to Cheryl is that she will appear in the sequel only as a cameo. Well, with or without her, AADC2 must go on, and finally, after 14 years, the long-awaited sequel has released its trailer.

After teasing the audience with teaser trailer last year, finally Miles Films has officially released the trailer of AADC2 last month. Apparently, we found out that some of our respondents (40%) have watched the trailer. Among them, almost all (90%) admit that they want to watch the movie after watching the trailer. Out of all respondents, whether they’ve watched the trailer or haven’t, most of them (75%) say that they’re planning to watch AADC2. The love story of main characters couple, Cinta and Rangga, is the backbone of the movie. Therefore we would like to know how our respondents think of what kind of ending this love story would have. Even after 14 years, will they eventually be together? Regarding to this, most of our respondents (81%) admit that they’re expecting Cinta and Rangga would have the happy ending, or at the very least, they would be together in the end.

Lastly, we asked about what our respondents actually anticipate from this movie sequel. The romance between Cinta and Rangga, expectedly, chosen by most of them (71%). The movie storyline or plot and the friendship of Cinta and her gank are chosen by 45% and 43% of our respondents, respectively. Meanwhile, the soundtrack, which has been announced that it will also be produced by Anto Hoed and Melly Goeslaw, is chosen by 38% of our respondents. Poems and movie quotes taken from the script and scenarios are chosen by 29% and 25% of our respondents, respectively. There are also 23% of them who choose the movie setting, which Yogyakarta is one of them, as an anticipated thing from the upcoming sequel. Apparently, they also anticipate for the comeback of some supporting characters too, as chosen by 22% of our respondents. Well now, only days to count for the upcoming AADC2 to be released in cinemas. Are you excited?

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.