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Internet is an instant. Because the instant things that human already depend on, our sight has occurred to internet whatever we’re looking. Internet continue to give impacts in every little things we do, include our reading behavior. E-Book or electronic book is a book-length publication in digital form that can be found in readable electronic devices.

Based on those facts, JAKPAT tried to conduct a survey concerning reading E-Book habit of Indonesian. This survey taken by 996 respondents from all age range in all provinces in Indonesia randomly through JAKPAT mobile app.

Those who read E-Book

Surprisingly, respondents mostly has read E-Book (82,53%) either male or female. Only 17,47% respondents admitted never read E-Book. For those who ever read E-Book, we seek deeper about the reasons and the habit of reading it.

First, we asked those 82,53% respondents about the tools they have used to read E-Book. We can see from the table above that Smartphone is the most used one, followed by PC, Tablet, and then E-reader (such as Kindle, Noble, etc). An interesting fact we found is that male respondents more prefer to read it via PC along with female respondents that more likely to read via Tablet.

Then we asked about what type of E-Book they usually read. They can chose more than one type. Reference books (43,65%), study books (39,78%), and fiction & literary books (37,12%) being favorite E-Books for respondents while crime & thrillers  books (7,98%) has read by the fewest respondents. We can slightly conclude from the graph above that respondents who read E-Book less do it for entertainment.

Respondents has mostly read 2 up to 5 books (46,59%). Meanwhile, surprisingly, those who read more than 20 books (21,05%) has higher number of respondents than those who only read 6 up to 10 books (19,59%), 11-20 books (7,30%), and only one book (5,47%). Once they read E-Book, then they can drunk in to read more.

From level spending perspective, there are a bit different in respondent’s intention to pay for E-Book. All of respondents has highest rate to spend nothing for E-Book but if they have to pay, those who spends USD 501-750 per month rather pay below IDR 30.000 while those who spends > USD 750 still tolerated to pay an E-Book below IDR 100.000.

E-Book reader in Indonesia are loyal. They mostly will continue to read E-Book (82,00%). Those respondents that doesn’t want to read it anymore are mostly female respondents.

Those who hasn’t read E-Book

But eventually, they admitted that they intend to read E-Book later (60,34%).174 respondents admitted they never read E-Book because mostly they prefer to read a ‘real’ book (40,80%). Besides that, there are respondents that don’t have any tools to read E-Book (20,11%), never concerned about reading E-Book or not before (14,94%), don’t like reading on screen (11,49%), think E-Book is too difficult and complex (8,62%), and never read E-Book because of financial reason (4,02%).

But eventually, they admitted that they intend to read E-Book later (60,34%).

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

You can see the full report on our PDF in Slideshare here:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.