HealthHousingLifestyleMarketingReports

ADS REVIEW 2018: RTD Coffee

ADS REVIEW 2018: RTD Coffee – Jakpat Survey Report

TV commercial plays an important role for a brand. In 2018, Jakpat conducted research on respondents’ assessments of TVC from several categories of products. For RTD Coffee, Jakpat involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP BRAND 2018*.

Aspects assessed include:

  • Ads awareness
  • Purchase Intention
  • Overall liking
  • Uniqueness
  • Believability

Here are some previews of the report:

1
2
3

*http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1

Categories

HealthHousingLifestyleMarketingReports

Share

Get valuable insight weekly

Consumer insights to empower your project, business, and marketing decisions.