33

The day starts off early for women with kids. Before they are even able to leave for work or begin the housework, they must first tend to the needs of the kids and husband. Typically, the first thing that must be taken care of is to provide breakfast to feed the family.

We surveyed married mothers or married females with kids under 17 about their breakfast habits. This survey was followed by 201 people.

More than half of mothers (53.23%) stated that breakfast is the most important meal of the day. Particularly, mothers between the ages of 30-39 thought that breakfast is most important of all. Looking at other meals, an equal number (22.89%) held the opinion that lunch or dinner is most important.

A majority of mothers (67.66%) cook and prepare breakfast by themselves in the morning. Only 18.91% will buy food from the nearest shops, and a smaller handful (10.45%) have hired help to prepare breakfast. As breakfast is generally seen as the most important meal of the day, most people eat breakfast. Only 2.99% responded that she and her family do not normally eat breakfast.

It is interesting to note that while most mothers cook, the frequency of this might vary by geographical location too. In a look at the data, we see that roughly 80% of mothers in West and East Java cook (82.61% and 79.49%, respectively).

When asked what needs to be available for breakfast in their family, an overwhelming majority (85.07%)  stated that carbohydrates such as rice, cereal or bread definitely needed to be offered. Looking at food only, 42.79% stated that breakfast includes meat side dishes, 31.34% agreed on vegetables, 27.86% on vegetable side dishes such as tempe and tofu, and just under a quarter of respondents (23.38%) said there should be fruits. Out of all the drink options, water came out first, but only 55.72% chose that as a required part of breakfast. Not too far behind is milk at 45.27% and tea at 32.34%. Only 14.93% of respondents stated that coffee needed to be available.

In a previous question, only 53.23% of mothers stated that breakfast is the most important meal. However, when we asked respondents to express how important breakfast is to their family’s nutrition, 65.17% rated breakfast as very important. If we consider the two highest ratings (4 and 5), we would see that 81.59% say breakfast is important to getting the nutrition that the family needs for the day.

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.