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Understanding Gen Z: Preference in the Workplace

Understanding Gen Z: Preference in the Workplace – Jakpat Survey Report

Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) in the workplace is essential for organizations aiming to attract and retain talented and committed employees.

These results are based on a survey conducted 9th-12nd of February 2024.

Key research points:

  • To identify the characteristics of Gen Z in the workplace.
  • To understand the reasons behind their loyalty and desire to leave the company.
  • To explore Gen Z preferences and their ideal company.

Here are some previews of the report:

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