Where Do We Go Now?: End of the Year Holiday Travel Survey Report

Welcome to the end of the year of 2015! The holiday mood has arisen and we can see the traffic is getting packed with people going from one place to another in order to spend their holiday. Recently, Jakpat has conducted a survey regarding to Indonesian’s habit of spending their end-of-the-year holiday, particularly, when they decide to go on a travelling. This survey involved 207 respondents from across Indonesia in a range of ages from 16 to 35 year-old. First of all, apparently almost half (47%) of them have their end-of-the-year holiday travel specially arranged. Interestingly, we found that men tend to specially plan their travelling than women (54% VS 42%). On the other hand, women are more likely than men to not having their travelling specially planned (58% VS 46%).

When asked about since when they have their end-of-the-year holiday travel planned, most of them (67%) admitted that they would likely to go without a plan, in other word, in impromptu. Apparently, there are more women than men who like to go in impromptu for their holiday (71% VS 60%). Meanwhile, there are some of them (23%) who stated that they have already planned their end-of-the-year holiday travel since the middle of the year. Moreover, only a few of them (5%) admitted that they already have their end-of-the-year holiday travel arranged since the year before. We also found a few of them (5%) who arranged it since the beginning of the year.

Regarding to travel buddy, more than half (58%) admitted that they go travel for end-of-the-year holiday with their family. Some of them (20%) are going with couple, while some others (16%) are going with their friends. Interestingly, they who prefer to go with their family were mostly women than men (66% VS 47%). On the other hand, they who choose to go with their couple or friends were mostly men than women (21% VS 20%; 26% VS 10%). We also found that a few of them (5%) go travel by themselves.

When asked about the sources of inspiration they got for travelling destination, most of them (72%) admitted that recommendation from their surrounding people is the most significant source. More than half of them (51%) stated that website and/or blog is the most reliable source for getting inspiration about travelling destination. Some of them were inspired by travelling magazine (26%) and television (23%). Only a few of them (10%) got their inspiration for travelling destination from book.

With so many online travel agents nowadays, we also would like to see how Indonesian utilizes them for end-of-the-year holiday travel. Apparently, most of them (78%) admitted that they’re not using a particular online travel agent to help them arrange their end-of-the-year holiday travel. From some of them who admitted to use the service of online travel agent, it turns out that Traveloka.com is the most commonly used online travel agent, chosen by 28% of them.

Regarding to transportation mode, apparently using personal car is the most popular choice for end-of-the-year holiday travel, chosen by almost half of them (46%) as the most prioritized transportation mode. Airplane is the second most popular, chosen by some of them (32%) as the most prioritized transportation mode for end-of-the-year holiday travel. On number three is train, chosen by some of them (30%) as the second most prioritized transportation mode. Beside those three, we also have bus and travel car, which both were chosen by 24% of them as the third most prioritized transportation mode.

When asked more about travelling destination, apparently most of them (96%) admitted that they prefer domestic destination to international destination for their end-of-the-year holiday travel. There are five most popular domestic travelling destinations: (1) Bali, (2) Lombok, (3) Bandung, (4) Raja Ampat, and (5) Yogyakarta. Lastly, for the international travelling destinations, we also found five most popular ones: (1) Singapore, (2) Japan, (3) Paris, (4) South Korea, and (5) Thailand. With those two lists of most popular travelling destinations for end-of-the-year holiday, we sum up this survey. So, where do we go now? Happy New Year 2016 and happy holiday!

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.