Articles Local Products Gain Momentum in Indonesia by Jakpat August 22, 2025 written by Jakpat Local Products Gain Momentum in Indonesia Local products1 in Indonesia are experiencing significant growth with promising prospects ahead. During HARBOLNAS 2024, local products dominated by contributing 52% of total transactions, amounting to Rp16.1 trillion, up 31% compared to the previous year2. With this positive momentum, local products are solidifying their position and are projected to continue growing in the coming years. Jakpat conducted a survey to reveal local product trends in 2025. The report, involving 1,394 respondents, also highlights consumer behavior in purchasing local products, including the types and brands chosen. In general, 95% of respondents use local products, and 4 out of 5 plan to buy them in the future. Meanwhile, 3 out of 5 have been using local products for more than three years. Consumer Behavior in Using Local Products Affordability (72%) is the main reason people choose local products, especially among Gen X. Emotional and practical factors also play a role, such as pride in domestic products (56%) and easy availability (56%). “The main reason consumers choose local products is still dominated by price affordability. However, pride and the desire to contribute to the domestic economy also play a major role. On the other hand, doubts about quality and excessive claims remain a challenge, highlighting the importance of transparency and innovation for local products to gain greater trust,” said Farida Hasna, Lead Researcher at Jakpat. E-commerce (68%) is the most common place to buy local products, especially among women. Minimarkets also play an important role, used by almost half of the respondents. This reflects a hybrid shopping habit, combining digital convenience with physical comfort. Another finding from Jakpat shows that local products are mostly purchased during daily shopping (65%), especially by Millennials and Gen X. Promotions and discounts strongly attract Gen Z (65%) and Gen X (66%) buyers. Local Products in Use Most people use local food and beverage products (79%), followed by fashion (65%) and beauty (59%). Women dominate the use of beauty and personal care products (80%), while men dominate digital services (35%) and sports-related products (34%). These patterns show significant gender-based differences in local product preferences. Specifically for local food consumers, instant noodles are the most widely consumed local food product, with Indomie being the most popular brand. Women dominate most categories, especially seasonings and spices (77%), while men consume more coffee and powdered drinks (71%). In terms of medicine and health products, 77% of respondents use over-the-counter (OTC) drugs, particularly Gen X. Meanwhile, 35% of Gen Z claim to consume herbal medicines (jamu). One in three people spends IDR 20,000–50,000 on a purchase in this category. In the household items and local electronics category, cleaning products such as dishwashing liquid, disinfectant, and floor cleaners are the most commonly used. This is followed by cooking and kitchen equipment (67%) and home cleaning tools (62%), with women having higher usage rates than men. According to Hasna, local products have now penetrated almost every aspect of consumer life, from basic needs such as food to lifestyle needs such as fashion and digital services. “Each category has different demographic and generational dominance, showing how local brands have managed to fill specific needs across generations and genders,” she concluded. Download Report Request A Quote Goods or services that are created, owned, and marketed by businesses within a specific country or region. ↩︎https://indonesia.go.id/kategori/editorial/8889/konsumsi-masyarakat-masih-tinggi-produk-lokal-paling-laku-di-harbolnas ↩︎ August 22, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Local Product Shopping Behavior in Indonesia by Jakpat August 20, 2025 written by Jakpat Download Report Request A Quote Local Product Shopping Behavior in Indonesia Local products1 in Indonesia are experiencing remarkable growth and showing a bright outlook. In recent national shopping events, they dominated sales with 52% of total transactions, reaching IDR 16.1 trillion in value and marking a 31% year-on-year increase2. With this positive momentum, local products are poised to strengthen their position and continue growing in the years ahead. Jakpat conducted a survey to find out the local product trends in Indonesia. The report involved 1394 respondents, and the data were collected from 10th to 14th of April 2025. Key research points: To understand consumer behavior toward local products To identify the most commonly used types and brands of local products Here are some previews of the report: 4 out of 5 women use local beauty & personal care items Research highlights Table of contents Download Report Request A Quote Goods or services that are created, owned, and marketed by businesses within a specific country or region. ↩︎https://indonesia.go.id/kategori/editorial/8889/konsumsi-masyarakat-masih-tinggi-produk-lokal-paling-laku-di-harbolnas ↩︎ August 20, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Wedding Insights: How Indonesians Plan Their Big Day by Jakpat August 11, 2025 written by Jakpat Download Report Request A Quote Wedding Insights: How Indonesians Plan Their Big Day This survey report presents valuable insights into the wedding and marriage preparationtrends among Indonesians. By understanding the preferences, priorities, and concernsof engaged couples and those planning to marry, this study aims to shed light on howfuture brides and grooms approach their big day and life after marriage. The data reflectsdiverse views across age groups, SES, and gender, providing a comprehensive lookat modern Indonesian wedding culture. These results are based on a survey conducted on 26th-30th of June 2025. Research objective: Explore the attitudes, expectations, and behaviors of Indonesians regarding wedding planning and marriage preparation. Here are some previews of the report: 1 out of 4 Millennials plan to invite fewer than 50 guests to their wedding Majority of respondents are getting married without parents’ financial help Table of contents Download Report Request A Quote August 11, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Online Shopping 2025: Essentials Rise, Secondary Products Decline by Jakpat July 31, 2025 written by Jakpat Online Shopping 2025: Essentials Rise, Secondary Products Decline Entering the first half of 2025, online shopping behavior in Indonesia continues to evolve. The rising penetration of e-commerce and the growth of quick-commerce platforms are reshaping consumer habits from shopping frequency and product choices to how they utilize features like live shopping and affiliate links. Jakpat has released the latest survey capturing Indonesia’s online shopping trends in the first half of 2025. The report, involving 2,283 respondents across Gen Z, Millennials, and Gen X, highlights both the dynamics of e-commerce and quick-commerce usage and the shifts in consumer behavior amid increasingly intense digital competition. Survey results show that 95% of respondents made online purchases in the first half of 2025, up 4% from last year. More specifically, 88% shopped via e-commerce, while 17% of online shoppers used quick-commerce platforms. Spending Down Despite Higher Shopping Activity Data from the first half of 2025 reveals a shift in consumer online shopping behavior. From a brand perspective, activity is on the rise: Shopee, the leading e-commerce platform, grew 4 points from 79% to 84%, while TikTok Shop also climbed from 40% to 46% year-on-year. However, average monthly spending on e-commerce dropped to IDR 470,516, a 13% decrease from IDR 543,250 in the same period last year. “This indicates that while more people are shopping online, the transaction value per person or per purchase is smaller, especially for secondary products like fashion and electronics,” said Aska Primardi, Head of Research at Jakpat. In contrast, quick-commerce spending rose 36% year-on-year, from IDR 215,816 to IDR 293,922. This aligns with growing platform usage: Alfagift more than doubled its penetration from 31% to 66%, while Klik Indomaret and GrabMart also saw increases of 17% and 16%, respectively. “These platforms are primarily used for purchasing daily essentials—such as food, beverages, and household items—which are bought frequently but with lower transaction values,” Aska explained. Based on these findings, Aska noted that consumers are tightening their belts. “The trend shows that shoppers are now focusing their budgets on essential goods, while spending on secondary products is being reduced,” he concluded. Even when consumers buy secondary products like fashion or electronics, affordability becomes a priority. Imported products, which often come at lower prices than local goods, have become the preferred choice. “This poses a major challenge for local SMEs, as their products are increasingly struggling to compete on price amid weakening purchasing power,” Aska added. Download Report Request A Quote July 31, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Indonesia E-Commerce Trends – 1st Semester of 2025 by Jakpat July 31, 2025 written by Jakpat Download Report Request A Quote Indonesia E-Commerce Trends – 1st Semester of 2025 As we step into mid-2025, the world of online shopping industry is more fast-paced and competitive than ever. The aftershocks of 2024’s economic shifts, with rising operational costs, evolving consumer habits, and rapid tech innovation, have pushed both brands and buyers to rethink how they navigate the digital marketplace. Businesses aren’t just selling anymore; they’re adapting, innovating, and racing to keep up with consumers whose expectations change by the day. Thus, Jakpat conducted a survey on e-commerce trends in the first semester of 2025 that including 2283 respondents. Key research points: Online shopping behavior Usage of e-commerce and quick-commerce in Indonesia Usage of live shopping and affiliate links as marketing strategies Here are some previews of the report: The digital window shopper: preferred platform to browse When to shop online: e-commerce & quick-commerce Table of contents Download Report Request A Quote July 31, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Digital Entertainment Booms, Gen Z Leads Content Creator Growth by Jakpat July 28, 2025 written by Jakpat Digital Entertainment Booms, Gen Z Leads Content Creator Growth Digital entertainment has now become part of everyday life, ranging from watching movies and series to listening to music and podcasts. All of these activities are easily accessible via mobile phones, a phenomenon often referred to as mobile entertainment. Social media has also become one of the most popular forms of digital entertainment. To understand how Indonesians engage with mobile entertainment and social media, Jakpat conducted a survey in the first half of 2025 involving 2,259 respondents. The results show that 86% of respondents use social media platforms such as YouTube, Instagram, and TikTok. Other popular digital entertainment activities include listening to music on streaming platforms (56%) and playing games (51%). Two out of five people enjoy watching movies or series, while 23% listen to podcasts via streaming services. “Consistent with previous periods, social media remains the most accessed entertainment platform, followed by other forms of entertainment media. Each year, the number of social media users continues to rise, in line with the growing number of teens and adults. This rising demand is also matched by the growth of content creators and influencers who deliver content that is entertaining, informative, and inspiring,” said Aska Primardi, Head of Research at Jakpat. More specifically, 72% of respondents use over-the-top (OTT) services like Netflix, Vidio, and Disney+ Hotstar. Most users watch movies (85%), followed by series (68%) and cartoons or anime (45%). A smaller proportion also watch reality shows (22%), live sports broadcasts (20%), and live TV (15%). Three out of five OTT users typically spend 1–2 hours per session on these platforms. By country of origin, the most-watched content comes from South Korea (69%), followed by Indonesia (65%) and the United States (48%). The most popular genres are action (65%), comedy (63%), and romance (61%). Although its user base dropped by 4% compared to the previous year, Netflix remains the most-used OTT platform at 61%, followed by Vidio with 32% of users. Exploring the Role of Social Media in Digital Daily Life Social media was also a popular form of mobile entertainment in the first half of 2025. WhatsApp, which also serves as an instant messaging app, was the most widely used platform—used by 9 out of 10 social media users. Other frequently accessed platforms include Instagram (78%) and YouTube (75%). Interestingly, each generation views the value of social media differently. About 28% of Gen Z and 23% of Millennials consider Instagram the most informative platform (32%). In contrast, 24% of Gen X prefer TikTok as their primary information source. Users search for a wide range of content on social media. The most popular topics include music, movies, or series (62%), culinary content (59%), and travel (54%). These types of content appeal strongly to Gen X, while cooking-related topics attract more interest from Millennials and Gen Z. Before making purchase decisions, people often rely on reviews from those who have already used the product or service. Social media makes this easier by allowing users to freely share their opinions on their accounts. Jakpat’s survey found that trust in reviews from various sources remains high. Professionals (89%), friends/family (86%), and product reviewers (86%) are the top three most trusted sources. Interestingly, celebrities (86%) and influencers (85%) also score nearly as high, showing that popularity still plays a major role in shaping public opinion in the digital space. “The positive reception toward content creators and influencers is evident in several findings. First, Gen Z shows greater acceptance of content creators and influencers than older generations, as seen in their significantly higher trust scores,” Aska explained. In addition, influencer accounts on Instagram, TikTok, and YouTube are among the top five most followed accounts. “When we looked deeper, it turned out that most of the followers come from the Gen Z segment,” Aska added. Download Report Request A Quote July 28, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2025 by Jakpat July 24, 2025 written by Jakpat Download Report Request A Quote Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2025 Today, our lives are deeply intertwined with the digital world, especially when it comes to finding entertainment and connecting with others. The rapid increase in mobile entertainment and social media use highlights how quickly our consumption and networking habits are changing. Thus, Jakpat conducted a survey on mobile entertainment and social media trends in the first semester of 2025, based on data from 2259 respondents nationwide. Key research points: The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast Consumer behavior on social media Platform comparison on mobile entertainment and social media Here are some previews of the report: What to watch on OTT platforms Reason and time to access social media Table of contents Download Report Request A Quote July 24, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Default Cases Rise in 2025, Jakpat: Dominated by Existing Users by Jakpat July 24, 2025 written by Jakpat Default Cases Rise in 2025, Jakpat: Dominated by Existing Users Default cases (locally known as gagal bayar or galbay) surged throughout 2025, with media reports highlighting communities of users deliberately avoiding online loan (pinjol) repayments. However, according to Jakpat’s findings, the spike in defaults is not driven by new users, but by existing ones who are increasingly struggling to manage their financial obligations amid economic pressure. Jakpat conducted a survey to understand the behavior and habits of fintech users in Indonesia during the first half of 2025, involving 2,041 respondents consisting of Generation Z (39%), Millennials (42%), and Generation X (19%). The study focused on types of digital payments, namely e-wallets, banking platforms (mobile/internet and digital), and Buy Now Pay Later (BNPL), commonly referred to as paylater. It also covered types of fintech, including e-wallets, paylater, online loans (pinjol), crowdfunding, and peer-to-peer (P2P) lending. The majority of respondents use e-wallet applications (95%), followed by paylater services (29%) and online cash loans (pinjol) (9%). Meanwhile, 45% of respondents reported using banking services, with 89% of them using mobile/internet banking and 45% using digital banking. Stagnant Growth in BNPL Fintech Specifically in the paylater category, Jakpat recorded a slight decline in paylater app usage compared to last year, from 31% in the first half of 2024 to 29% this year. Meanwhile, paylater users on e-wallets increased slightly from 12% to 14% in the first semester of 2025. Nearly 60% of people use paylater because the application process is easy. Then, six out of ten users use it for urgent needs, in addition to paying debts (32%) and meeting daily needs (30%). Men tend to use paylater for daily needs and business capital. Gen Z shows the highest use for entertainment needs compared to other generations. For the pinjol category, growth remained stagnant, moving from 8% to 9% in one year. Similar to paylater, 3 out of 4 respondents use pinjol due to its fast application process. The top three needs settled with pinjol are urgent needs (60%), debt (39%), and daily needs (38%). Head of Research Jakpat, Aska Primardi stated that the data from the first half of 2025 shows that the number of users across various fintech platforms remains roughly the same as the previous year. While there were dynamics in rising and falling user numbers, the difference is minimal, so it can be concluded that fintech user numbers remain stable compared to the previous period. “Another interesting fact is that even though user numbers haven’t increased, it’s possible they are using fintech services more frequently or borrowing in larger amounts. This is evident from the increase in the percentage of BNPL users on e-wallet platforms,” he explained. Defaulting Trend Aska also addressed the rise in default cases (galbay) early in 2025. According to him, this is a domino effect from the national economic situation. On one hand, galbay has evolved from an individual issue into a broader collective phenomenon with wide-reaching impacts. “On the other hand, data from Indonesia’s Financial Services Authority (OJK) in the first half of 2025 shows a rise in default cases, possibly due to the current economic conditions, where basic needs prices have increased without a corresponding rise in income. This is accompanied by a trend on social media where defaulting user groups share tips on avoiding debt collectors,” he said. When linked to Jakpat’s report showing stagnant growth, it is likely that these defaults are not from new fintech users. “Therefore, it can be concluded that the default issue does not stem from new user growth, but from existing users who are beginning to feel overwhelmed in managing their digital financial obligations. A possible solution is promoting debt restructuring options for those unable to repay,” Aska suggested. Download Report Request A Quote July 24, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Indonesia Fintech Trends – 1st Semester of 2025 by Jakpat July 17, 2025 written by Jakpat Download Report Request A Quote Indonesia Fintech Trends – 1st Semester of 2025 Recent technological advances have significantly reshaped the financial sector. Fintech is transforming traditional services and changing how individuals and businesses manage finances. Staying informed on key trends is essential in today’s digital finance landscape. Thus, Jakpat conducted a survey on the usage of Indonesia fintech trends in the first semester of 2025, based on data from 2041 respondents nationwide. Key research points: How society perceives financial planning The usage of several fintech platforms Digital payment methods for transactions Popular fintech platforms: e-wallet, paylater & online loan, crowdfunding, P2P lending, mobile/internet & digital banking Here are some previews of the report: 94% of respondents use digital payments in the first half of 2025 E-wallets dominate fintech usage in the first half of 2025 Table of contents Download Report Request A Quote July 17, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Healthy Living and Coffee Trends in 2025: Growing Lifestyle in Indonesia by Jakpat July 4, 2025 written by Jakpat Healthy Living and Coffee Trends in 2025: Growing Lifestyle in Indonesia Entering mid-2025, healthy lifestyle trends and coffee consumption remain two interesting topics in Indonesia. Changes in post-pandemic lifestyles, increasing health awareness, and the rise of coffee culture in various circles encourage the need to map the latest trends in both domains. Jakpat conducted a survey to see a comparison of health trends and coffee consumption in 2025. The health-related study involved 601 respondents and highlighted daily dietary and physical activity habits, with a comparison to 2023 data. Meanwhile, the survey on coffee explores various aspects around coffee habits, ranging from consumption time, spending, type, to the brand of coffee in demand. The survey involved 1,002 respondents and also compared the results with the findings in 2023. Health Begins to Become a Priority Jakpat’s latest report shows that health awareness will rise in 2025, though behavior change remains uneven. As many as 28.5% of respondents routinely drink water every day, but the other 32% admit to often forgetting. On the other hand, 32% still consume sugary drinks 1-2 times a day, while 19% have adopted a sugar-free lifestyle. For diet, 62% of respondents still consume rice every day, and 17% admit that they still eat fried foods. Even so, 57% of respondents have followed a balanced diet, with the consumption of vegetables and fruits. Some also started cutting back on carbohydrates (14%) and checking nutrition labels (12%). In terms of physical activity, 36% of respondents rated walking as a form of exercise, and 35% did light exercise once a week. However, 15% of respondents admitted that they were not physically active, indicating that there is still a need for encouragement to live a more active and balanced life. “This year, we see a positive shift in behavior, although it is still taking place gradually. Water consumption is increasing, awareness of the dangers of sugar is increasing, and more and more people are trying to live a balanced diet. This means that healthy living habits are starting to become part of people’s routines,” said Jakarta Lead Researcher, Farida Hasna. On the one hand, worries about illness also affect lifestyle. Three out of five respondents were wary of diabetes, followed by indigestion (53%) and cholesterol (50%). Coffee is Not Just Drinking The Jakpat survey found that 46% of respondents admitted to consuming coffee every day. Of these, 26% drink coffee once a day, while the other 20% enjoy coffee 2–3 times a day. Favorite times to sip coffee also vary widely, but the most popular are in the afternoon (35%) and after breakfast (34%). In terms of product choice, instant milk coffee is the most popular type, with 53% of respondents stating that they consume it regularly. In addition, instant black coffee (43%) and iced coffee milk from cafes (28%) are also favorite choices in various circles. More than just a habit, drinking coffee is also a means of socializing. As many as 44% of respondents referred to coffee activities as a place to gather and chat with friends, while another 34% drank coffee to help focus while working or studying. When looking for information about coffee products, the majority of people trust recommendations from the closest people (57%), followed by TV commercials (38%). From digital media, Instagram is the main channel, with 16% of respondents knowing their favorite coffee brand from the platform. Followed by online ordering applications,which are a reference for 8% of respondents in getting to know various coffee brands. “Word of mouth is still the main driver in choosing coffee, even in the rise of digital advertising. Consumers trust friend recommendations or organic reviews more when determining their favorite products. This strengthens the role of coffee as a social experience, not just a daily drink,” Hasna responded. Find more insights on the report: Gen Z, Millennials, Gen X on Health Trend 2025 vs 2023Gen Z, Millennials, Gen X Trend on Coffee 2025 vs 2023 July 4, 2025 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
