Consumers acknowledged the value and usefulness of several types of communication from brands, but they also acknowledged their hesitancy to reveal too much, to avoid excessive disruption and intrusion. – Salesforce

JAKPAT conducted a survey to 1957 respondents from user of JAKPAT Mobile Apps randomly to 17-45 age ranges and all provinces in Indonesia. This survey is a replication survey from Salesforce survey continuing the previous post. Survey is done in around 5-6 hours in December 2014.

Mobile Brand Factor Survey purpose is to define which way best for brands to present itself to its costumer utilizing mobile features and characteristics. Although this survey is not covering whole aspect, but by figuring out trend based on basic mobile activity response hopefully brand can get new insights on Indonesian mobile consumer.

On Seamless Experience Across All Devices

More respondents felt important to have “seamless experience across all my devices” which is 52.02 percent. The rest chose somewhat important (33.27%) and neutral (12.98%). Only below 2% of respondents felt to have seamless experience is unimportant to them.

On Brand Being A Technology Leader

35.74% respondent stated that it is somewhat important for brand to be a technological leader, while 33.37% respondents stated neutral. Only 22.69% stated it is important for any brand to become technology leader.

This means that respondents expectation toward brand appearance in their mobile life does not have to have the no.1 technology.

Subscribe to Any Brand’s Notice ( Email,SMS,etc)

Yes (58.81%)

43.8% of those who subscribe to brand’s newsletter want quick access information about that brand. 37% want to get coupons or deals by subscribing. The other reason to subscribe is to avoid direct visit to business/website/application for information (9.04%), getting meaningful contents (5.99%), and the like being in the loop (3.95%).

No (58.81%)

Meanwhile, 35.1% of respondents didn’t subscribe to emails from brands because it’s disruptive. Other reasons are because they find those emails doesn’t provide a meaningful content, they felt they don’t need quick access to brands information and also decreasing respondent’s battery life.

The effectiveness newsletter email as a way to reach costumer from a brand is positive when email contain relevant information or deals. We also checked how many of respondents that bought directly from newsletter

Buy Something Directly from Newsletter

Response to Push Notification

Push notifications (also called push messages, in-app messages, or in-app alerts) are messages that brands can send to consumers once they’ve downloaded their mobile app. These messages can take the form of alerts, reminders to resume shopping if a cart is abandoned, deals or offers (including location-based), and more. – Salesforce

Almost half of respondents (47.37%) reported to check and open their push notification if they are interested with the subject. Only 17% respondents always check and open it immediately. Meanwhile, 24.48% respondents just scanned and read the notification, 9.76% ignore the notification, and only slightly below 2% respondents wait before checking notifications.

On Liking or Following Any Brand Social Media Channel 

While social media is a common activity for the majority of mobile users, liking and following brands on social media is also reported to be common too. 72.3% of respondents said they’ve liked or followed a brand using a mobile device.

Yes

Toward those 72.3% respondent we also ask what is the reason they are following or liking brand’s social media channel.

Female respondent are significantly more likely to like or follow a brand on social media to receive coupons or deals (> 25% do so, compared to 23.90% of consumers overall); Male respondent are significantly more likely to read more meaningful content (> 13% like or follow for this reason, compared to 10.31% of female respondents).

But from overall respondent, the most reason is getting quicker access to information by liking or following brand social media (56.68%). Whereas needs of being part of the loop can attract only 7.42% attention from respondents.

No

We also investigate to those respondents that stated not following or liking any of brand’s social media channel. Top reasons are : 1. They don’t need to be part of the loop (36.53%), 2. They cannot find meaningful content by following or liking brand’s social media channel (28.78%)

Ever Scan Coupon or QR Codes While Shopping In-Store

Only 28% respondent stated they have ever used them.

Yes

However, from those who have used them, 44%+ was interested because of the coupons and deals. And female respondent dominates this reason (>50%). 24.49% stated they use it to see whether it’s better to buy elsewhere.

No

Respondents are still deciding how much mobile shelf space they want brands to occupy. In some cases (like scanned coupons or QR codes), people may not know how to activate these mobile relationships. Almost half of respondents which is >45% said they either didn’t know how to use a scanned coupon or QR code or didn’t have the correct app. 38% of respondents didn’t find additional information helpful while 16% didn’t need quick access information. Brands must overtly explain how to opt in, the frequency of communications, and above all, why opting in will be beneficial.

If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

Slideshare PDF can be downloaded here:

http://www.slideshare.net/anggitut/indonesian-mobile-behavior-on-brands-survey-report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. 

Source:

 Digital mobility and connectivity grow more important every day. We know consumers keep their mobile devices nearby, check them frequently, and occasionally use multiple devices at once. But what do they actually click on, download, explore, peruse, and avoid on their mobile devices? – Salesforce

Indonesia is a clearly state of mobile with growing number of internet penetration that mainly driven from mobile device. How is the Indonesian Mobile Behavior differs? Let’s observe from our survey result below. JAKPAT surveyed 2846 respondents from user of JAKPAT Mobile Apps randomly to 17-40 age range and all provinces in Indonesia to find out their mobile behavior. Survey is done in 5 Hours via JAKPAT Dashboard. This survey is a replication survey of Mobile Behavior Report from Salesforce.

Own Multiple Devices   We asked whether what mobile devices that most respondents own. Though we can assume that all respondents participated are using smartphones indeed. But when we asked what are the devices they owned, there are over 20% respondents stated they also owned whether tablet and feature phone instead of only smartphone or only tablet.

Spends 5-6 Hours A Day on Mobile Device Most of respondents or 16.04% frequently using mobile device for 5-6 hours per day. Below that hours range, 12.33% respondents admits using 1-2 hours in a day to use their mobile device, 12.07% admits spending 3-4 hours a day, and 11.27% admits using 7-8 hours from their day. Above that range, 10,53% often using their mobile device 11-12 hours a day and 10,35% admits spending 9-10 hours using their mobile device. The other hours range that included in addiction category consist only of few percentage; 6,20% using more than 22 hours a day, 6,02% using 14-15 hours a day, 4,48% using 16-17 hours a day, 3,45% using 18-19 hours a day, and 2,50% using 20-21 hours per day.

Spend More Time on Mobile Device At Weekend   The most favorite day which people willing to spend their time using mobile device is Sunday (73.1%). Followed by Saturday (60.41%), then Friday (35.61%), and Monday (33.72%). Then we may assume that weekend is best timing to reach your user via smartphone because those are two days when they’re using it longer. Suprisingly though they are weekdays, Monday and Friday is higher than other weekdays.

Networking, Browsing, Gaming, Streaming. Top 5 Activities done at least once a day from their mobile device are Social Networking (85.32%), Browsing (75.91%), Gaming (62.3%), and Listen to the Music (50.85%). Following are activities like Texting (50.5%), Access email (45.7%), Getting News Alert (40.58%), Reading (29.92%). Watch video or movies on their mobile device are positioned below above activities.

How do users use their mobile device then?   So then How users habit in using their mobile device?

We ask them to pick from the list the activities that suits their habit in using their mobile device. 73.17% respondents admits to downloaded a game or utility app in their smartphone. 36.96% admits they liked or followed a brand on social media through mobile device. In the same line, 32.91% respondents allow push notifications on their smartphone or tablet. 29.25% respondents allow location sharing when using an app and 24.48% respondents signed up for email notifications from a business, website, or mobile application.

Mobile Apps vs Mobile Browser    Do you prefer to use mobile apps or mobile browser to open certain site?

Mobile App vs Mobile Browser

Facebook (72.96%) vs (58.17%)  Youtube (67.16%) vs (35.04%) Twitter (49.68%) vs (29.42%) Local News Sites (22.49%) vs (26.69%) OLX (18.69%) vs (18.55%) Lazada (15.78%) vs (16.24%) Berniaga (11.69%) vs (14.25%) Zalora (7.85%) vs (10.52%) Buzzfeed (1.71%) vs  (1.56%)

— If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them.

Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).  If you want to do research toward our respondent, please signup here and directly create your survey there.

Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. 

Source: http://www.campaignasia.com/BlogEntry/342662,Indonesia+%E2%80%93+the+world%E2%80%99s+most+social+mobile+centric+country.aspx

Source: eMarketer

Smartphone penetration in Indonesia has continued to growth in recent years. We beat India and Philippines penetration that is 5 up to 8 lower than our percentage. But then how do Indonesian treat their smartphone? This blog post highlight specific habit of smartphone user in Indonesia related to smartphone damage they faced when they are using their smartphone.

JAKPAT surveyed 200 respondents from user of JAKPAT Mobile Apps randomly to 17-45 age ranges and all provinces in Indonesia.

76% respondents admitted they have experience smartphone damage at least once meanwhile 24% respondent admitted they never experience any smartphone damage .

JAKPAT continue to ask 76% or as many as 152 respondents about their smartphone incidents occurred. 37.07% respondents damaged their smartphone (cracking, broking, bruising, etc), 21.55% respondents dropped their phone into water, 19.83% respondents lose their smartphone, and 12.5% respondents had their smartphone stolen. The rest respondents (9,05%) give other answer like had their smartphone attacked by virus and damage their smartphone software.

In addition, men and women are same level prone to damage their smartphone in the house. The order of most common place where smartphone damage occurs is home, public place, inside car or above motorcycle, toilet, street, and the last is recreation place (such as beach, mountain, etc).

This can occur because the sense of secure by using smartphone protection. 78,95% respondents said that they’re using protection for their smartphone such as screen guard, soft case, hard case, and others. Just as many as 21,05% respondents feels secure although they doesn’t use protection for their smartphone.

If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

Interested to do the same survey? Register with JAKPAT now and create a survey from your dashboard and send it to our 20,000+ mobile respondents.

Source:

http://www.nielsen.com/ph/en/insights/news/2014/asian-mobile-consumers.html

http://googleasiapacific.blogspot.com/2014/08/its-summer-its-asia-its-smartphones.html

Intrusive ads has become an public issue in Indonesia for the rest of this year. Two of telecommunication company in Indonesia insert ads without permission of site owners when customers access their mobile browser. There are two kinds of ads; interstitial and off-deck. Interstitial ads show up before the web page open and off-deck ads show up at the top of web page.

Those two of telecommunication company is Telkomsel and XL Axiata. Until now, there is still no clarity about that issue from both of them. Moreover a petition has been out with 18.900 people and 111 sites support to stop those intrusive ads. One of them is Kaskus, the largest Indonesian community and Kompas.com, the one of big newspaper site in Indonesia. The petition can be seen in http://stoptelcointrusiveads.com/situs.html.

That petition being made based on the Indonesia Information and Transaction Electric legal basis (ITE), foundation of practices in social, and foundation of ethics. ITE number 11th on 2008 chapter 7 article 32 verse 1 about prohibited acts clearly says “Any person intentionally and without authority or unlawfully in any way to changing, adding, subtracting, transmitting, damaging, removing, transferring, harboring an Electronic Information and / or Electronic Documents that belongs to another person or public property”. You can read more about ITE in http://www.kemenag.go.id/file/dokumen/UU1108.pdf
(in Bahasa Indonesia).

Onno W. Purbo, one of the internet and network practitioners in Indonesia said this interstitial ads is known as intercept traffic. The telecommunication company changing the passing traffic and doing the unfair competition among ads providers. Daniel Tumiwa, the chairman of idEA (Indonesia E-Commerce Association), added that this practice classified as hijacking or hostile redirecting effort.

Previously, IDA or Indonesia Digital Association through KKMO (Online Media Working Group) has initiated a formal communication with Telkomsel and XL Axiata since September 2013 and bring out the written agreement to pull out the intrusive ads from KKMO sites. But unfortunately, they putting back their ads again and broke the agreement.

So, does the customer aware about this intrusive ads?

JAKPAT surveyed 2753 respondents from user of JAKPAT Mobile Apps randomly to all age ranges and all provinces in Indonesia. We found that the 1201 respondents or 31,76% of them use Telkomsel as their provider and 619 respondents or 16,37% of them use XL Axiata as their provider.

We asked if they know about what is intrusive ads. 67,13% answes no and 32,87% answers yes. ‘No’ answered by most respondents in age range 16-19 years old and ‘Yes’ answered by most respondents in age range 30-35 years old.

When we asked about getting any ads like interstitial ads and off-deck ads with picture to explain what we mean, almost three-quarter (73,06%) says yes and the rest of it (26,94%) says no.

53,01% of respondents feels very uncomfortable with those ads. The customer side can be more awful because they don’t have a choice at all; rather to sit quietly or and get pissed when access the internet. The ads is disturbing their convenience when accessing information. Found out several times that the ads contain appropriate contents and doesn’t fit with Indonesia’s society values. Almost 76,17% feels that beyond neutral and just 3,12% feels ok with those ads.

Then we asked about they thought about who might be send those ads. 37,65% sure that the sender is their telecommunication provider while 33,66% believe that the site owners send those ads. It funny when we see from the owner site side. The ads never through their approval but being shown on their site. The site is their responsibility and people start to complain if there is something wrong about the ads that they displaying. But the owner doesn’t know anything because the ads never pass their approval. So the owner site will get only the bad side.

The rest is 19,33% answers they don’t know, 8,86% their internet provider, and the rest is 0,5% answers other answer.

Interested to do the same survey? Register with JAKPAT now and create a survey from your dashboard and send it to our 20,000+ mobile respondents.

Source:

http://stoptelcointrusiveads.com/situs.html

www.kemenag.go.id/file/dokumen/UU1108.pdf

http://tekno.liputan6.com/read/2104469/iklan-tak-diundang-muncul-lagi-operator-langgar-janji

http://industri.kontan.co.id/news/iklan-peralihan-disebut-sebagai-aksi-penyadapan/?utm_source=twitterfeed&utm_medium=twitter