Reports Welcoming 2024 Ramadan & Eid by Jakpat February 29, 2024 written by Jakpat Download Report Request A Quote Welcoming 2024 Ramadan & Eid – Jakpat Special Report Series In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year. Jakpat surveyed 1668 Moslem respondents in Indonesia to capture their plans regarding budget, shopping, hampers, preparing food for suhoor and iftar, iftar gathering, as well as their plan for homecoming or mudik. These results are based on a survey conducted 7-12th of February 2024. Key research points: To describe respondents’ plans for 2024 Ramadan related to: Expenses (shopping & hampers) Food preparation for suhoor & iftar (including online delivery) Iftar gathering Mudik/holiday Here are some previews of the report: Download Report Request A Quote February 29, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Sports Events Trends: from the POV of the Audience and the Participants by Jakpat February 20, 2024 written by Jakpat Sports Events Trends: from the POV of the Audience and the Participants There are various ways to enjoy sports. Those who watch feel entertained, while those who participate also get other benefits, such as a healthier body, reducing stress, and increasing endurance and sleep quality. On the other hand, the transition of the Covid-19 pandemic status to endemic will also affect the rise of sports events in 2023. Jakpat conducted a survey to find out the behavior and habits of sports events enjoyers, either as spectators or participants. The report involving 2103 respondents shows favorable sports events, reasons for participating in sports events, and plans to participate in sports events this year. In general, most people enjoy watching sports events, either online, by watching on TV or streaming, or by coming directly to the location of the match. Meanwhile, 22% of people claim to have been participants in sports events. In detail, both Gen Z and Millennials love to watch sports events online. While the percentage of men who have participated in sports games is twice as much as women. Football is the most watched sport (75%), both in person and online, followed by badminton (66%) and volleyball (45%). Based on gender, women prefer to watch badminton rather than football. Their interest is also higher in basketball, while men are more enthusiastic about futsal. On the other hand, those who have been participants tend to participate in badminton and football events with a percentage of 42% each, followed by futsal and running. The most popular sports events for men are football and futsal with a percentage of around 50% each. While women tend to be interested in participating in running and volleyball events. Seeing the interest in sports events, Aska Primardi as Head of Research Jakpat revealed that the largest allocation of household expenditures in Indonesia is no longer on food and drink needs, but on entertainment needs to fill free time. “The form of entertainment here is not only limited to art entertainment but also includes entertainment in the field of sports. In line with these facts, from the results of this research we find that public participation in the field of sports is not limited to spectators, but also as participants/players of the sports event,” he explained. In addition, Aska also highlighted the sports that are most in demand by the public, both as audience and participants, namely badminton and football. “Both sports have their segments, for example, the majority of football participants are from the middle-lower segment, while badminton participants are mostly from the middle-upper segment. The high interest in sports activities is what then becomes the basis for many companies competing to sponsor these sports events,” he said. Participation in sports events As many as 49% of respondents who have been participants admitted to participating in 2-3 sports events in the last six months. One in 4 people participated in a badminton match. Specifically, 1 in 2 women participated in badminton matches in the past half year. Meanwhile, 4 out of 10 men participated in futsal or football in the same period. One in 10 people has participated in a sports event in the “lomba 17-an” that is held to commemorate Independence Day. In addition, 6% of respondents participated in the Maybank Bali Marathon 2023 and 3% participated in the Bupati Cup 2023, a regional competition consisting of several categories such as football, badminton, and futsal. Half of the respondents also said they were interested and planning to participate in sports events in 2024. Some of the events they are eyeing are Pocari Sweat Run Indonesia 2024, Bupati Cup 2024, and East Java Interschool Football Tournament 2024. Download Report Contact Us February 20, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Enjoying Sports Events: The Audience & The Participant by Jakpat February 12, 2024 written by Jakpat Download Report Request A Quote Enjoying Sports Events: The Audience & The Participant – Jakpat Insight Report There are various ways to enjoy sports. Those who watch feel entertained, while those who participate also get other benefits, such as a healthier body, reducing stress, and increasing endurance and sleep quality. In this report, Jakpat will describe the way people enjoy sports events, as audience and/or participants. These results are based on a survey conducted 16th-23rd of January 2024. Key research points: To find out sports events trends in Indonesia To understand the point of view of sports events from the audience and the participants To capture the behavior of sports events’ participants Here are some previews of the report: Download Report Request A Quote February 12, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles 84% Masyarakat Sudah Mantap Dengan Pilihan Capres-Cawapres Mereka by Jakpat February 12, 2024 written by Jakpat 84% Masyarakat Sudah Mantap Dengan Pilihan Capres-Cawapres Mereka Menjelang Pemilu 2024, masyarakat Indonesia banyak terpapar konten politik di media sosial. Mulai dari visi dan misi capres-cawapres, isu-isu politik, kampanye, hasil debat, opini public figure, hingga meme politik. Hal ini bisa menjadi tambahan referensi masyarakat dalam menilai dan mengevaluasi dari berbagai sudut pandang untuk menyakinkan pilihannya saat pemilu nanti. Jakpat melakukan survei untuk mengetahui pandangan responden terhadap kampanye politik saat ini, khususnya mengenai konten politik di media sosial, mengidentifikasi konten hoaks, visi dan misi kandidat, hingga keputusan memilih. Survei yang melibatkan 1099 responden ini juga bertujuan untuk mengetahui preferensi politik responden secara netral tanpa memiliki asosiasi atau mendukung partai politik tertentu. Hasil survei menunjukkan 58% responden mengutarakan pendapatnya mengenai pilihan capres dan cawapres secara langsung atau offline, seperti diskusi dengan teman sebaya, rekan kerja, atau keluarga. Selain itu, 27% responden juga menyampaikan pendapat melalui media daring, terutama bagi Gen Z (29%). Sedangkan, 30% yang tidak mengutarakan pendapatnya baik secara online maupun offline berpendapat jika masalah privasi (72%) menjadi alasan utama mereka tidak mau membahas mengenai capres dan cawapres pilihannya. Mengidentifikasi Konten Hoaks Konten hoaks merupakan informasi palsu atau bohong dalam upaya memutarbalikkan fakta yang dibuat dengan sengaja, dalam hal ini mengarah pada berita negatif. Jika dilihat dari frekuensinya, 37% responden jarang menjumpai konten hoaks. Meskipun begitu, 19% responden lainnya merasa sangat sering mendapatkan konten tersebut. Tiktok menjadi platform yang paling banyak ditemukannya konten hoaks menurut Gen Z (75%) dan Milenial (58%), sedangkan bagi Gen X biasanya menemukan konten tersebut di Facebook (57%). Kemampuan dalam mengidentifikasi konten hoaks, membuat responden tidak terpengaruh dalam menentukan pilihannya.Karena itu, 57% memilih tidak menghiraukannya atau skip konten/akun yang dianggap hoaks. Mempelajari Visi & Misi Kandidat Visi dan misi yang diusung kandidat (71%) menjadi faktor utama yang memengaruhi penilaian responden dalam menentukan pilihan capres dan cawapres. Selain itu, kualitas diri juga menjadi faktor teratas penilaian, seperti rekam jejak positif (61%), latar belakang kandidat (58%), dan mampu dalam memimpin (51%). Tampaknya visi dan misi kandidat capres-cawapres lebih menarik perhatian responden daripada visi dan misi yang dibawa oleh calon legislatif. Hal ini ditunjukkan dengan hanya 44% yang mempelajari visi dan misi caleg, dibandingkan dengan mempelajari visi dan misi capres-cawapres (63%). “Awareness untuk menggunakan hak pilih dalam pemilu sebenarnya tetap tinggi, hanya saja terlihat masih ada ketimpangan awareness antara pemilu presiden dan pemilu legislatif. Untuk pemilu presiden memang masih ada 19% yang tidak mempelajari visi misi capres, tetapi untuk pemilu legislatif, justru ada 56% yang tidak mempelajari visi misi caleg. Jadi sepertinya perhatian masyarakat lebih banyak terpusat pada capres,” jelas Head of Research Jakpat, Aska Primardi. Aska melanjutkan padahal nantinya saat pemilu, masyarakat juga diminta memilih caleg mulai dari DPR, DPRD tingkat 1, DPRD tingkat 2, dan DPD. Selain itu opsi pilihan di surat suara legislatif akan jauh lebih banyak dan rumit dibandingkan surat suara capres. Edukasi tentang pemilu legislatif ini yang perlu ditingkatkan, supaya masyarakat bisa lebih mengenal caleg dan visi misinya. Keputusan Memilih Mayoritas responden sudah menentukan pilihan capres-cawapresnya. Terlebih 84% responden juga mengakui jika mereka sudah mantap dan tidak ada rencana untuk mengganti pilihannya. Partisipasi yang tinggi pada pemilu mendatang ini terlihat dari setiap generasi, status ekonomi sosial, dan wilayah, seperti 97% dari Jabodetabek, 95% dari Jawa, dan 97% dari luar Jawa yang akan berkontribusi. Download Report Contact Us February 12, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Memilih Kandidat Politik & Bersosial Media by Jakpat February 1, 2024 written by Jakpat Download Report Request A Quote Memilih Kandidat Politik & Bersosial Media – Report Survei Jakpat Menjelang pemilu 2024, masyarakat Indonesia menjumpai berbagai konten politik yang tersebar di media sosial. Konten-konten tersebut dapat menjadi referensi untuk menilai program para kandidat politik, dan membantu masyarakat dalam menentukan pilihan pada saat pemilu nanti. Melalui report ini, Jakpat melakukan riset untuk mengetahui pandangan responden terhadap kampanye politik yang tengah berlangsung. Riset ini melibatkan 1099 responden, dan pengumpulan data survei dilakukan pada tanggal 22-24 Januari 2024. Poin utama riset: Konten politik di media sosial Mengidentifikasi konten hoaks Visi & misi kandidat politik Keputusan memilih responden untuk pemilu mendatang Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral. Berikut beberapa pratinjau report: Download Report Request A Quote February 1, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Indonesian Songs are Most Popular on Music Streaming Apps by Jakpat February 1, 2024 written by Jakpat Indonesian Songs are Most Popular on Music Streaming Apps Digital entertainment has become a familiar thing, from watching movies or series to listening to music or podcasts. All forms of entertainment can be accessed from mobile devices or smartphones (hereinafter referred to as mobile entertainment). In addition, social media is also one of the reliable mobile entertainments. Jakpat conducted a survey to determine the behavior and habits of Indonesians in using mobile entertainment and social media in the second half of 2023. The report involved 2356 mobile entertainment users and 2446 social media users. The report highlights the use of over-the-top (OTT) platforms such as Vidio, Netflix, or Disney+ Hotstar. As many as 85% of respondents use OTT to watch movies, 77% to watch series, and 27% to watch reality/variety shows. Based on country of origin, the most watched content is from South Korea (73%), followed by Indonesia (57%), and English-based countries, namely America and the United Kingdom (48%). Head of Research Jakpat, Aska Primardi, revealed that access to mobile entertainment platforms remains a routine activity carried out every day. However, innovations are needed so that users of an OTT do not leave the platform. “So now an OTT platform is starting to penetrate other entertainment fields, for example, Netflix with game or news menus, so these two fields can be an entry point for new prospective users, and also become other entertainment alternatives for users,” he said. In addition to OTT, other entertainment is music streaming and podcasts. Jakpat data shows that 83% of respondents stream music while relaxing. In general, pop is a music genre that is listened to by the majority of music streamers with a percentage of 83%. The second and third positions are K-pop (47%) and dangdut (37%). Based on country of origin, music from Indonesia still dominates playlists (85%), followed by America and the UK (71%), and South Korea (44%). When it comes to podcasts, comedy (47%) and education (43%) are the topics most liked by listeners, especially Gen Z and Millennials. Meanwhile, Gen X tends to be more interested in political issues or the latest news. Mobile entertainment subscription fee To enjoy OTT platform content, users generally need to pay a subscription fee. As many as 39% of respondents admitted that they do not mind paying a subscription fee to be free from annoying ads. Meanwhile, the interest to subscribe to audio streaming platforms for the sake of no ads is quite large among Gen Z with a percentage of 47%. Although, on the one hand, there are 57% of respondents claim they access free audio streaming platforms for now. Another entertainment that is no less popular is social media. Instagram is the most loved social media where 78% of respondents using it, followed by YouTube (76%) and Facebook (64%). Regarding the topic, as many as 46% of users claim to like to find information related to music/movies/series on social media. Culinary (43%) and cooking (39%) content are also liked by netizens. Download Report Contact Us February 1, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles The Installation of Billboards is The Type of Campaign Most Disliked by The Public by Jakpat January 31, 2024 written by Jakpat The Installation of Billboards is The Type of Campaign Most Disliked by The Public Currently, Indonesian is faced with various campaign activities in various places and media ahead of the upcoming elections. Starting from the election of President and Vice President, members of the House of Representatives, members of district/city Legislative Councils, and members of regional representative councils. Jakpat surveyed 1276 respondents to find out people’s perspectives on current political campaign activities. In addition, this survey also to find out the political preferences of respondents neutrally without having associations or supporting certain political parties. The survey results showed that 74% of respondents claimed to follow the progress of the current political campaign. Then, the majority of respondents also expressed interest in ongoing political campaigns, with 68% of Gen Z, 65% of Millennials, and 61% of Gen X showing interest. Furthermore, 70% of respondents chose to know the quality of the candidates as the first reason for their interest in the current political campaign, followed by 55% who wanted to get insights/references/views to convince the choice, and 53% of respondents who chose as a real action in supporting the growth of the Indonesian nation. For those who are not interested in campaigns, 41% of respondents choose if they don’t want to bother themselves, then 39% do not like things related to political issues, and 30% of respondents admit that a lot of negative information or news involving government elements is the reason for their disinterest in current political campaigns. Types of Campaigns Respondents Like and Dislike Social activities are the first type of campaign preferred by respondents (61%), then the type of direct campaign, which is when candidates are present in front of the public (55%). In addition, conducting debates with other candidates (40%), campaigns with digital publications such as TV, radio, podcasts, YouTube, and others (33%), to candidates having limited discussions with a group of people (24%). Meanwhile, for the type of campaign they disliked, respondents chose the installation of billboards and banners unofficially to be the type of campaign they disliked the most (66%). Then the installation of party flags in neighborhoods, parks, or streets (44%), marches carrying campaign attributes (38%), going to community leaders to ask for support (25%), to distributing campaign attributes such as t-shirts, hats, stickers, and others (24%). Resources & Choosing Decisions Respondents get information about ongoing campaign activities from different sources. TV and radio (53%) are the most preferred sources by Gen X, while for Gen Z and Millennials who use digital media and social media the most, information comes from Instagram and TikTok. Head of Research Jakpat, Aska Primardi explained that the current campaign situation is assessed differently by each group of voters. For Gen Z, this 2024 election is their first experience of being involved and exercising their right to vote, so, naturally, the majority of Gen Z does not yet have a final say on who to vote for. What’s more, the majority of Gen Z prefer TikTok (51%) as a means of getting to know presidential candidates and legislative candidates, where there are many debates they pay attention to. This is why the majority of them are still confused in making their choices. “Unlike the case with Gen X, the majority of whom have decided who to choose, because indeed Gen X has learned from previous experience and knowledge about presidential candidates or legislative candidates. The majority of Gen X prefer conventional media such as TV and radio as sources of campaign information, and they consider that the current campaign situation is still peaceful and conducive. Thus, it is natural that Gen Z is the main target of candidates and political parties because in addition to the proportion in the population being one of the largest after Gen Y, the majority of Gen Z is also still very open to all choices, and may still change until the last moment before entering the voting booth on election day,” continued Aska. Regarding the decision to choose, this is indicated by 52% of respondents considering the possibility of changing their mind or changing choices after the campaign or ahead of the election, especially for Gen Z with 61%, followed by Millennials 54%, and Gen X 41%. Download Report Contact Us January 31, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2023 by Jakpat January 18, 2024 written by Jakpat Download Report Request A Quote Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2023 – Jakpat Premium Report Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings on the habit of utilizing mobile entertainment and social media. These results are based on a survey conducted monthly in the second semester of 2023. Key research points: The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast Consumer behavior on social media Platform comparison on mobile entertainment and social media Here are some previews of the report: Download Report Request A Quote January 18, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles 5 Kelebihan Jasa Survei Online untuk Kebutuhan Bisnis by Jakpat January 15, 2024 written by Jakpat 5 Kelebihan Jasa Survei Online untuk Kebutuhan Bisnis Pemanfaatan media digital membuat aktivitas bisnis menjadi mudah dan cepat. Mulai dari publikasi produk atau jasa, promosi, tracking pemesanan, interaksi dengan konsumen hingga transaksi pembayaran yang dilakukan secara online. Selain mempertimbangkan strategi penjualan, kamu juga bisa menggunakan jasa survei online yang dapat membantu dalam pengembangan bisnis. Jasa survei online merupakan layanan yang menyediakan pengumpulan data dari para responden yang menjadi target untuk mendapatkan referensi dari topik tertentu yang ingin diketahui. Hasil survei yang dikumpulkan perusahaan atau pelaku bisnis dapat digunakan untuk menilai dan menentukan strategi apa saja yang akan dilakukan kedepannya. Secara kegunaannya, jasa survei online memiliki manfaat seperti pengumpulan data yang lebih cepat, pemantauan secara real time, ramah lingkungan, efisiensi biaya, kemudahan akses responden, hingga kemudahan pengelolaan dan analisis data. Selain itu, ada banyak manfaat lain dari jasa survei online khususnya untuk pelaku bisnis. 1. Memahami Konsumen Menggunakan jasa survei online memungkinkan kamu untuk mengerti kebutuhan, preferensi, dan harapan konsumen. Hal ini dapat memberikan wawasan untuk meningkatkan produk atau layanan seperti apa yang diinginkan. Selain itu, kamu dapat secara teratur mengukur kepuasan pelanggan untuk meningkatkan layanan dan membangun loyalitas. 2. Analisis Persaingan Dari survei yang didapat, kamu bisa menilai dan memahami kekuatan dan kelemahan dari bisnis yang kamu kelola. Hal ini juga dapat membuatmu mengidentifikasi peluang apa saja yang bisa dilakukan untuk meningkatkan bisnis dan bersaing dengan kompetitor. 3. Mengukur Efektivitas Pemasaran Jasa survei online bisa digunakan untuk mengukur seberapa jauh respon dan efektivitas dari pemasaran yang sudah dilakukan. Kamu dapat menilai dan mengevaluasi sejauh mana pesan yang dibuat tersampaikan kepada target konsumen dan mengidentifikasi area mana saja yang perlu ditingkatkan. 4. Mengidentifikasi Tren Menggunakan analisis statistik yang didapatkan dari jasa survei online ini dapat membantu bisnismu mengidentifikasi tren yang mungkin terlewat atau tidak terlihat secara langsung. Informasi ini dapat digunakan untuk merancang strategi bisnis yang lebih efektif. 5. Pengelolaan Karyawan Selain menganalisis aspek eksternal, kamu juga bisa menggunakan jasa survei online dalam ruang lingkup internal. Kamu dapat menggunakannya untuk mengetahui umpan balik dari karyawan mengenai kepuasan kerja, kebutuhan pelatihan, hingga perbaikan apa saja yang mungkin diperlukan di lingkungan kerja. Itulah lima manfaat dari penggunaan jasa survei online. Selain itu, kamu bisa memulai dengan mencari berbagai referensi seputar survei online, salah satunya melalui Jakpat. Salah satu onlinemobile survei yang sudah berkolaborasi dengan banyak perusahaan ini, menyediakan laporan berbeda setiap bulannya mengenai riset pasar, seperti perkembangan e-commerce, fintech, tren beauty dan fashion, mobile entertainment, dan lainnya. Kamu bisa mendapatkannya dengan mengunduh laporan yang sesuai dengan kebutuhanmu, dan menganalisis apa saja yang kamu perlukan dari insight tersebut untuk memulai menggunakan jasa survei online. Secara keseluruhan, survei online merupakan alat yang efektif untuk mendapatkan pemahaman mendalam tentang pelanggan, produk, dan pasar, yang menjadi kunci untuk kesuksesan bisnis yang dapat kamu coba. *Artikel ini hasil kerja sama antara Jakpat & Paper.id Download Report Contact Us January 15, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia by Jakpat January 11, 2024 written by Jakpat Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia Beauty products are growing with the presence of various makeup and skincare. Especially now, local skincare brands are gaining popularity and attracting the attention of skincare users. Jakpat was surveyed to understand people’s habits in using makeup and skincare products, and to identify the brands frequently used in 2023. The report, which involved more than 2000 respondents, covers three sections: makeup trends among female respondents, followed by skincare trends and beauty product purchases among both female and male respondents. The survey results state that the majority of Indonesian women consider the use of makeup important, especially for those who work every day. Daily activities seem to influence how essential makeup is used. A majority of students (54%) and employed individuals (69%) consider makeup to be crucial compared to those who aren’t employed (47%). Makeup Trends Most Indonesian women admit to wearing simple makeup for their daily activities. Simple makeup refers to the use of a limited number of makeup products, typically no more than 3. This trend is observed across all age groups, socioeconomic levels, and occupations. This trend is observed across all age groups, socioeconomic levels, and occupations. In the use of lip products, lip balm leads with 44%, then lip cream 40%, lipstick 38%, liptint 39%, and lip gloss 20%. Meanwhile, in the use of brow products, many use brow pencil at 82%, followed by brow gel at 40%, and brow pomade at 7%. Skincare Trends 74% of consumers said local brands still attracted their attention in the last 6 months. Compared to foreign brands, 73% admit that local skincare products are more suitable for their skin conditions. Vitamin C is still the most popular skincare ingredient, with more than half of respondents claiming that their skincare products contain vitamin C. In addition, niacinamide and salicylic acid are the most popular top skincare ingredients. “Most respondents consider halal, alcohol-free, and dermatologically tested skincare claims as the most important. Women tend to consider these skincare claims more than men. Purchase Beauty Products E-commerce is the top place to buy makeup and skincare online, in addition to social media and official websites. Meanwhile, offline makeup purchases from cosmetic stores lead with 51%, minimarkets/supermarkets with 37%, department stores 15%, and sales 10%. Then, offline skincare purchases are more commonly made at minimarkets/supermarkets with 38%, cosmetic stores 32%, department stores 17%, and sales 8%.” Looking at the 2023 retail data, makeup and cosmetics sales have increased compared to the previous year. Although the majority of purchases are made online via e-commerce, we still need to pay attention to offline purchases via cosmetic stores for makeup, and via minimarkets for skincare, because the experience of buying offline can help consumers to assess the product directly and try it on their skin/face before buying it. Only then at the repurchasing stage can it be done online, “said Head of Research Jakpat, Aska Primardi. Regarding sources of makeup and skincare information, social media accounts and advertisements are the 2 main sources of information about beauty products. Moreover, most respondents rely on Instagram and TikTok when looking for beauty product references. Download Report Contact Us January 11, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
