Reports The Public’s Perspectives On Political Campaigns by Jakpat January 4, 2024 written by Jakpat Download Report Request A Quote The Public’s Perspectives On Political Campaigns – Jakpat Survey Report Currently, the Indonesians public is faced with various campaign activities in preparation for the upcoming 2024 democratic celebration. Through this report, Jakpat surveyed 1276 respondents to capture their perspectives on the current political campaigns. These results are based on a survey conducted on 23rd-25th of December 2023. Key research points: Respond to the interests of the respondents on the current political campaigns Identify the types of the current political campaigns the respondents like and dislike Respondents’ expectations from the current political campaigns Jakpat as an independent market research and online survey institution, remains neutral and doesn’t take sides or affiliate with any individual or specific political party. The survey is intended to neutrally identify the political preferences of respondents. Here are some previews of the report: Download Report Request A Quote January 4, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles TikTok Shop Closed for 2 Months, Which E-commerce Consumers Turn to? by Jakpat December 28, 2023 written by Jakpat TikTok Shop Closed for 2 Months, Which E-commerce Consumers Turn to? There is an interesting issue in terms of online business this year, namely TikTok Shop which was closed for two months. Meanwhile, in terms of sales strategy, live shopping features and affiliate links are still in demand. Jakpat conducted a survey to find out the behavior and habits of Indonesians who like to shop online in the second half of 2023. The report, which involved 1509 respondents, also looked at how shopping platforms are used in e-commerce and quick-commerce as well as sales strategies, especially live shopping and affiliate links. The survey results stated that 88% of respondents made online transactions in the second half of 2023. As many as 43% of e-commerce users like to shop online at 18.01-21.00 WIB, while quick-commerce users at 09.01-12.00 WIB with a percentage of 46%. Online shopping payments Digital wallets (e-wallets) are the most widely used payment method by e-commerce buyers (73%). Furthermore, there is cash on delivery (COD) and mobile/internet banking systems with 58% and 42% respectively. This trend also applies to quick-commerce payments with e-wallet percentages of 76%, COD 50%, and mobile/internet banking 48%. The amount of e-commerce users spending is almost twice of quick-commerce users. The average shopping expenditure in e-commerce per month is Rp429,509 while in quick-commerce is Rp227,222. Live shopping & affiliate link Live shopping and affiliate links are two familiar online sales strategies. As many as 87% of respondents claimed to have watched live shopping and 77% of them made transactions via the feature. Head of Research Jakpat, Aska Primardi, assessed that the live shopping model does provide a new and unique experience for consumers. It makes sense that consumers interested in live shopping in semester 2 will increase compared to semester 1 2023*. “It’s not surprising that they are interested in this experience. Although this live shopping option will not replace 100% of online commerce transactions in e-commerce,” he said. Meanwhile, 4 out of 5 online shoppers have opened affiliate links from social media and 70% of them decided to buy the product. When TikTok Shop vacuum In the second half of 2023, TikTok Shop was closed on October 4, 2023 due to the policy of banning social commerce services based on Minister of Trade Regulation Number 31 of 2023. However, this shopping service will reopen on December 12, 2023 by cooperating with Tokopedia. The temporary closure was quite influential. The percentage of Tiktok Shop users decreased from 22% to 17% compared to the previous semester. This contrasts with Lazada users who rose 6% from 26% to 32%. Meanwhile, the percentage of users of two other e-commerce, namely Shopee and Tokopedia, has not changed with 76% and 38% respectively throughout 2023. “With the vacuum of TikTok Shop in the middle of semester 2, shoppers try to find the same experience through other platforms. From here, you can see Shopee Live which has increased for live shopping. This is reasonable considering that overall, the most popular e-commerce platform is still Shopee,” said Aska. Download Report Contact Us December 28, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Beauty Trends 2023: Makeup & Skincare by Jakpat December 27, 2023 written by Jakpat Download Report Request A Quote Beauty Trends 2023: Makeup & Skincare – Jakpat Premium Report The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023. These results are based on a survey conducted on 5-7th of November 2023. Key research points: Makeup daily routine & product used Top 10 skincare product usage Top 5 BUMO for each makeup & skincare products Source of awareness beauty product Spending beauty product Here are some previews of the report: Download Report Request A Quote December 27, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Indonesia E-commerce Trends – 2nd Semester of 2023 by Jakpat December 24, 2023 written by Jakpat Download Report Request A Quote Indonesia E-commerce Trends – 2nd Semester of 2023 During the second half of 2023, the total money spent on online shopping dropped compared to the previous year, signalling a potential downturn in consumer purchasing power. Notably, this drop in spending is most apparent among the Millennial generation and those with lower incomes. Thus, Jakpat conducted a tracking survey related to e-commerce trends in the second semester of 2023. Key research points: Online shopping behavior Perception of e-commerce and quick-commerce players in Indonesia The usage of live shopping and affiliate links as marketing strategies Here are some previews of the report: Download Report Request A Quote December 24, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Sales Trend on the Rise, How is the Motorcycle Brand Image in Indonesia? by Jakpat December 20, 2023 written by Jakpat Sales Trend on the Rise, How is the Motorcycle Brand Image in Indonesia? After experiencing a correction due to the pandemic in 2020, the motorcycle market has rebounded.In 2022[1], motorcycle sales volume for the domestic market reached 5,221,470 units, or an increase of 3.2% compared to the previous year, which was 5,057,516 units. Meanwhile, until November 2023[2], motorcycle sales volume for the domestic market has reached 5,809,959 units, or an increase of 22.6% compared to the same period last year, which was 4,738,216 units. With such a large market volume, it is not surprising that until now motorcycles are still the most popular mode of transportation in Indonesia. Jakpat conducted a survey to find out the purchase rate of Indonesian motorcycles and what are the factors that make people choose the vehicle brand. The report involving 1021 respondents shows the use of motorcycles, the level of interest in using motorcycles, the age and brand of motorcycles used, and the impression/brand image of motorcycles in Indonesia. This survey involved respondents aged 17-54 people and was conducted online on November 17-23, 2023. Motorcycle use in Indonesia The results of the Jakpat survey stated that 9 out of 10 people use motorcycles as their daily transportation. Meanwhile, 67% of respondents who do not use motorcycles claim to be interested in using this two-wheeled vehicle for daily life. Of the 930 respondents who used motorcycles, almost 60% stated to drive two-wheeled vehicles under 5 years old. That is, the vehicles they own are produced between 2018 and 2023. Of all respondents, as many as 75% use Honda motorcycles. The next rank is Yamaha and Kawasaki with percentages of 16% and 1%. In general, the most widely used motorcycle category is matic with the three largest namely Scoopy, BeAT Sporty, and Vario 125. Impression/brand image of motorcycles in Indonesia In choosing a motorcycle, many things are considered both rational and emotional. Brand impression/image is one of the factors considered and consists of several aspects including trusted brands, high quality, and high/stable resale prices. Jakpat respondents assessed that the trusted brand aspect was dominated by Honda at 73%, followed by Yamaha (21%), Kawasaki (3%), and Suzuki (2%). In addition, Honda also excels as a high-quality brand (67%) compared to Yamaha (20%), Kawasaki (7%), and Suzuki (5%). Another aspect is the high/stable resale price with the highest percentage being Honda at 71%, followed by Yamaha (18%), Kawasaki (9%), and Suzuki (3%). “A high positive image of a brand will be directly proportional to the number of users. This is what Honda brand shows. A positive image can make consumers interested in Honda motorcycles. Then when he uses the motorbike, and it turns out he also gets a positive experience, then he can become a loyal advocate consumer, “said Head of Research Jakpat, Aska Primardi. Download Report Contact Us [1] https://www.aisi.or.id/statistic/ [2] Idem December 20, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Motorcycle Use in Indonesia by Jakpat December 20, 2023 written by Jakpat Download Report Request A Quote Motorcycle Use in Indonesia In choosing a motorcycle, apart from functional aspects, consumers also consider the image of a brand, both emotional and rational. Brand image is quite important in deciding to buy a two-wheeled vehicle. In this report, Jakpat will describe the perspectives of respondents regarding several aspects of motorcycle brand image in Indonesia. These results are based on a survey conducted 17th-23rd of November 2023. Key research points: Motorcycle sales in Indonesia Brands of motorcycles used Motorcycle brand images in Indonesia Here are some previews of the report: Download Report Request A Quote December 20, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Fintech Trends 2023: 1 Out of 4 People Use Pay Later by Jakpat December 18, 2023 written by Jakpat Fintech Trends 2023: 1 Out of 4 People Use Pay Later The use of financial technology (fintech) applications is now increasingly massive. Not only as a payment method, fintech can also be used for various financial activities. Jakpat conducted a survey to find out the behavior and habits of fintech users in Indonesia in the second half of 2023. The report, which involved 1503 respondents, shows how to view financial planning and use in the fields of digital payments, investment, online borrowing, and insurance. The survey, which involved Gen X, Millennials, and Gen Z; focused on three types of digital payments. Namely e-wallets, internet / mobile banking (consisting of mobile/internet/digital banking and virtual debit cards), and buy now pay later/BNPL that commonly known as pay later (online loans and peer-to-peer/P2P lending). In general, there are various considerations in choosing a fintech platform. Some of them are registered with the Financial Services Authority/OJK (55%), easy payment methods (54%), and user-friendly applications (50%). Financial planning literacy The results of the Jakpat survey stated that two out of three respondents are familiar with financial planning. That means they realize that they must have financial management to achieve life goals. Half of the respondents are also aware that saving and investing are two things that are relevant to their current financial condition. As many as 28% feel saving is the best option right now while 10% admit they don’t have a budget for both. “More than half of respondents already understand the importance of financial planning, and some of them also understand the importance of savings, emergency funds, insurance, and investment,” said Head of Research Jakpat, Aska Primardi. Digital payments In the second half of 2023, 86% of respondents will make digital payments. Other financial activities that are also carried out, both digitally and conventionally, are paying credit (37%), investment (25%), and insurance (24%). In more detail, 3 out of 4 respondents use e-wallets as a digital payment method, followed by mobile/internet banking (45%), and pay later (25%). E-wallets dominate payments, both directly (offline) and online. Aska revealed that sometimes salaries and savings have been eroded by daily needs and lifestyles. On the other hand, there is a possibility of rising incomes being outweighed by the cost of living rising faster and higher. “With the consideration of a month’s salary that can run out in less than a month, they began to turn to the pay later feature as a solution,” he added. Investment, credit, and insurance The top three investment products in the second half of 2023 are mutual funds (42%), deposits (36%), and stocks (32%). Cryptocurrency and National Securities such as bonds and sukuk are also still in demand. Regarding credit, as many as 66% of respondents who have bills claim to pay later every month. Other installments include House Ownership Credit/KPR (25%), online loans (22 %), and motor vehicles (22%). Meanwhile, one in four respondents pays for insurance. Some types of insurance owned are health insurance (80%), life insurance (55%), and pension funds (39%). Download Report Contact Us December 18, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles 78% of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement by Jakpat December 15, 2023 written by Jakpat 78% of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement According to the Director General of Waste, Garbage, and Hazardous Toxic Material Management (PSLB3), Rosa Vivien Ratnawati, the young generation has a strategic role in achieving zero waste and zero emission targets. Moreover, Indonesia currently has 70.72% of its population in the productive age range, which is expected to help Indonesia reach a golden age by 2045. Zero waste is a concept that invites us to use single-use products more wisely to reduce the amount and negative effects of waste. Meanwhile, zero emissions or zero carbon emissions refer to a condition where the amount of carbon emissions released into the atmosphere does not exceed the amount that can be absorbed by the Earth. Jakpat conducted a survey involving 990 young generations to explore their perspectives on and implementation of the zero waste movement. The survey, comprising 40% Gen Z and 60% Millennials, reveals their understanding of the concept of zero waste, the reasons for applying it, the benefits they experience, and the difficulties they face in integrating it into their daily lives. The survey results state that 78% of the young generation are interested in adopting the zero waste movement, with 16% of the respondents having already implemented it. Less than 1 year is the most common duration for those interested and already applying for it. Moreover, the duration of 3-5 years is dominated by men at 13% and women at 8%. The Reasons Why the Young Generation is Interested in the Zero Waste Movement Gen Z and Millennials seem to realise the importance of protecting the earth so they are interested in implementing zero waste movement. This is shown by 94% who choose the reason to help protect and preserve the earth by reducing waste, followed by the reason to save the earth and the provision of future generations by 48%. In addition, being interested in eco-friendly products (22%), society implementation (14%), exposure to environmental news (11%), and inspiration from influencers (6%) are reasons why the younger generation is interested in implementing zero waste. Based on the results of the survey, Head of Research Jakpat, Aska Primardi assessed that the majority of the younger generation is actually aware of the importance of this zero waste issue. Unfortunately, only a small percentage of them has implemented this activity. Learning from a group of young people who have implemented it, it can be seen that one of the popular reasons is the trend of the surrounding environment that has implemented it, and also the initiative to follow what friends do. Therefore, this movement is actually not enough just to disseminate information about the importance of zero waste, but must also be followed by programs from related parties to facilitate their zero waste activities, or the most extreme is penalties or fines if they cannot do this,” explained Aska. Implementation of Zero Waste Movement Using tote bags when shopping (55%), then using tumblers (55%), and reducing plastic use (54%) are the top three as part of their zero waste implementation. In addition, the application also includes shopping as needed only (49%), using your own place to eat when buying food (46%), to the use of eco-friendly products (15%). When viewed in terms of Socioeconomic Status (SES), the use of eco-friendly products is most widely carried out by the upper (21%), followed by the middle (13%), and lower (10%). The Difficulties in Implementing the Zero Waste Movement The most challenging aspect is finding the nearest waste bank. A waste bank is a facility or program where someone can deposit recycled waste such as paper, plastic, glass, and other items in exchange for rewards. In addition, families or environments that do not support the implementation of zero waste are the second reason perceived by the younger generation as difficult, this seems to be influenced by most of those who still live with their parents. What are the benefits that the younger generation feels when they implement zero waste? Where do they find further information to support their implementation? What are the factors for those who are not interested in applying? Download Report Contact Us December 15, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Indonesia Fintech Trends – 2nd Semester of 2023 by Jakpat December 14, 2023 written by Jakpat Download Report Request A Quote Indonesia Fintech Trends – 2nd Semester of 2023 – Jakpat Premium Report Digital platforms are reshaping traditional financial services, changing how individuals and businesses manage their finances. Navigating this digital finance era requires staying abreast of trends, crucial for individuals, businesses, and policymakers. Thus, Jakpat conducted a tracking survey related to the usage of Indonesia fintech services in the second semester of 2023. Key research points: How society perceives financial planning The usage of several financial technology (fintech) platforms Popular fintech platforms in digital payment, credit, investment, and insurance Here are some previews of the report: Download Report Request A Quote December 14, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Memanfaatkan Jasa Survei hingga Invoice Online untuk Pengembangan Bisnis by Jakpat December 11, 2023 written by Jakpat Memanfaatkan Jasa Survei hingga Invoice Online untuk Pengembangan Bisnis Perkembangan teknologi digital telah membuat akses informasi didapat dengan mudah dan cepat. Hal ini membentuk interaksi secara online dalam berbagai aspek, mulai dari aktivitas hiburan, berbelanja, berjualan, hingga pembayaran digital. Memanfaatkan kemajuan teknologi hingga mengikuti tren pasar menjadi hal yang tidak terpisahkan saat ini. Pelaku bisnis perlu memiliki strategi bagaimana usaha dapat berjalan dengan memanfaatkan berbagai teknologi digital agar dapat menjangkau lebih banyak konsumen dan dapat bersaing dengan kompetitor. Berbagai usaha yang dilakukan untuk membuat bisnis bertahan bisa dengan berbagai cara, mulai dari branding, kegiatan promosi yang konsisten, mengikuti perkembangan tren, hingga kolaborasi antara brand. Kali ini pembahasan mengenai pengembangan bisnis akan berfokus pada penggunaan dari jasa survei, email marketing, dan invoice online. Riset Pasar Menggunakan Jasa Survei freepik.com/rawpixel.com Kamu dapat memanfaatkan jasa survei untuk berbagai kebutuhan, seperti mengidentifikasi target konsumen, kebutuhan pasar, atau riset produk. Hal ini membantu untuk memutuskan langkah strategi apa saja yang akan dilakukan berdasarkan laporan survei yang didapat.Proses jasa survei melibatkan beberapa langkah, seperti perencanaan kuesioner, pengumpulan data dari responden yang relevan, analisis data, hingga penyajian hasil dalam bentuk laporan. Kamu dapat menentukan apa saja indikator yang ingin dicari dan diketahui melalui jasa survei ini. Hasil yang didapat bisa menjadi rujukan dan referensi kamu dalam mengambil keputusan untuk mengembangkan produk, marketing, hingga menganalisis persaingan. Email Marketing untuk Kegiatan Promosi Selain menggunakan media sosial dalam kegiatan pemasaran, kamu juga dapat memanfaatkan email marketing untuk menjangkau konsumen atau calon konsumen yang potensial. Penggunaan email marketing memiliki kelebihan seperti jangkauan yang luas, melacak metrik untuk mengukur keberhasilan kampanye atau promosi, hingga membangun brand awareness. Contohnya, kamu dapat menggunakan Mailchimp untuk kebutuhan email marketing dan kampanye promosi. Lalu, ada juga HubSpot untuk manajemen pemasaran, penjualan, dan layanan pelanggan, atau kamu juga bisa menggunakan Buffer untuk mengelola sosial media dan jadwal posting. Mudahkan Bisnis dengan Invoice Online Survei Jakpat pada laporan Indonesia Fintech Trends – 1st Semester of 2023 menunjukkan 8 dari 10 responden yang menggunakan platform digital payment untuk bertransaksi baik secara langsung maupun daring. E-wallet atau digital wallet, lalu mobile dan internet banking termasuk di dalamnya debit virtual, hingga layanan untuk menunda pembayaran yaitu Buy Now Pay Later (BNPL) atau juga yang biasa disebut pay later adalah beberapa platform digital payment yang digunakan. Melihat hal ini, digital payment menjadi pilihan yang dilakukan meskipun transaksi dilakukan secara langsung. Kebutuhan pembayaran yang cepat secara digital, telah membuka kemudahan juga dengan hadirnya pembayaran pajak secara online, aplikasi atau platform HR untuk management SDM hingga invoice online. Kamu dapat memanfaatkan invoice online yang memudahkanmu dalam proses pembayaran atau transaksi dengan cepat. Manfaat dari penggunaan invoice online ini juga dapat memantau status pembayaran secara langsung, menyediakan keamanan yang lebih tinggi, hingga kemudahan pengarsipan. Itulah beberapa cara yang dapat kamu manfaatkan untuk mendukung pengembangan bisnis mulai dari jasa survei, email marketing, manajemen proyek dan juga invoice online. Download Report Contact Us December 11, 2023 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
