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Indonesia E-Commerce Trends 2nd Half of 2022

by Jakpat March 6, 2023
written by Jakpat
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Indonesia E-Commerce Trends 2nd Half of 2022 – Jakpat Premium Report

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, Jakpat is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, Jakpat will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

Here are some previews of the report:

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The Dream Wedding of the Young Generation: Intimate and All-Digital

by Jakpat February 24, 2023
written by Jakpat

The Dream Wedding of the Young Generation: Intimate and All-Digital

Wedding trend changes as time goes by. This is influenced by various things, such as personal preferences or surrounding conditions. For example, during the COVID-19 pandemic, the number of wedding guests was limited to prevent the spread of the virus. On the other hand, some people do want to celebrate their special moments with the closest people only, regardless of the current world situation.

Jakpat conducted a survey to find out how the dream wedding of today’s young generation is. The report, which involved 1,186 respondents, showed that 97% of them said they wanted to get married but most of them had not decided the time (43%) or not in the near future (30%).

This survey also looked at the responses of the younger generation regarding the series of weddings in general, namely pre wedding photos, receptions, traditional events, and honeymoons. The results showed the reception is the most wanted moment to be realized with a percentage of 70%. Followed by honeymoon, pre wedding photos, and traditional weddings. This result is in line with the view of 34% of respondents who think traditional events are moments that can be skipped. Pre wedding photos took second place with 32% and almost 30% considered these four wedding series not to be missed.

There are various reasons why the series of marriages that need to be eliminated. As many as 65% of respondents thought the decision could save costs. Meanwhile, more than 50% of respondents wanted a simpler wedding moment. Another reason is that it is not a priority and saves more time.

Young people’s dream wedding 

As many as 41% of respondents want to hold with the family of the closest people only, known as intimate weddings. Meanwhile, another 39% wanted to invite a limited number of close people (simple weddings) and the rest wanted to hold a lavish party. Then, 51% of young people wanted to hold a wedding with a semi-indoor/outdoor location and took place on weekends (62%).

Digitalization is also affecting wedding preparation. Four out of five respondents wanted to use digital invitations. While 37% did not mind receiving wedding donations in digital form. Then, accessories such as Instagram filters and e-guestbooks are also a consideration in holding weddings for the younger generation.

Young people’s comments on the viral ‘nikah di KUA’ issue

Recently, the topic of ‘marriage in KUA’ has been discussed on Twitter. Many netizens posted photos of them holding their weddings only at the Office of Religious Affairs (KUA). One out of four young Jakpat respondents claimed to know about this issue. They rated this phenomenon as money-saving (78%) and simpler (72%). In fact, 36% of them claimed to be interested in trying it.

In terms of concept, respondents who know the issue of ‘nikah di KUA’ preferred the concept of modern marriage, and respondents who did not know the topic, tended to prefer traditional wedding.

On the one hand, those who find ‘nikah di KUA’ quite interesting, do not really want to just do the event. More than 80% of respondents admitted that they still want to celebrate the happy moment with those closest to them.

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Dream Wedding Among Youth Nowadays – Jakpat Survey Report 2023

by Jakpat February 23, 2023
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Dream Wedding Among Youth Nowadays – Jakpat Survey Report 2023

Wedding trend changes as the time goes by. It can be influenced by many things. For example, in this covid-19 pandemic, some people held their wedding as simple as they can. Even, they only held religious ceremony. Moreover, trend of getting married at the Office of Religious Affairs (KUA) is gone viral recently. But, still, some persons already have their own dream wedding and want to make it happen.

They have thought about the number of guests, the theme, to the location on their wedding day. Also, a few series related to wedding are also a consideration for young people today. Namely prewedding photoshoot, wedding parties, and honeymoon.

Thus, in this report, JAKPAT will present the survey result to 1.186 respondents nationwide related to their dream wedding and their response to the married at the KUA issue.

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February 23, 2023 0 comments
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Mobile Phone Usage to Access Entertainment Content and Social Media

by Jakpat February 9, 2023
written by Jakpat

Mobile Phone Usage to Access Entertainment Content and Social Media

In this modern era, we can get entertainment anywhere and anytime, because various sources of entertainment are already available on  our smartphones. According to Jakpat survey report involving 2435 respondents, as many as 96% of smartphone users access entertainment platforms on their mobile phones. One of the entertainment activities that can be obtained from smartphones is watching movies, series or dramas, and other video content such as sports matches. Users can access these contents through OTT or over-the-top platforms, media services that use the internet medium to deliver content directly to their users. The platform is getting more popular, and 9 out of 10 users access OTT platforms through their smartphones. Some of the platforms that are widely used in Indonesia include Vidio, WeTV, Netflix, VIU, Disney+ Hotstar, and many other platforms. Most of the users also use more than 1 platform, for example more than half of Vidio’s users also use Netflix.

In addition to watching video content, music is also part of people’s daily activities. About half of music listeners listen to music while doing other activities such as work (50%), studying (52%), and while traveling (57%). Currently, many music platforms are available such as Spotify, Resso, Joox, and even YouTube Music, a platform from YouTube devoted to listening to music or songs. But more than half of listeners still rely on regular YouTube to listen to music and podcasts. Most users of the music platform apparently listen to music for free, but unlike users of other platforms, most Apple Music users are subscribers.

Talking about entertainment content that can be accessed on smartphones, it’s incomplete if we don’t also discuss about social media. Social media does have various roles, including for entertainment and information sources which are also covered in the latest survey report from Jakpat. In 2022, TikTok was rated by the most users (37%) as an entertaining social media, it increased 5% compared to the previous year. While YouTube (36%), which is also a social media, experienced a decline as an entertaining social media from the previous year so that its position is equal to TikTok. TikTok’s rise in popularity is not only an entertaining social media, but also as an informative one, especially among Gen Z. 1 in 4 Gen Z consider TikTok to be an informative social media platform.

The information that users get from social media is very diverse. Many special topics they search for or get from social media, including information about a product or brand. About 86% of users claim to be looking for information about products on social media. 9 out of 10 also feel that information about the products they get on social media helps them in making a decision whether they will buy the product or not. While 7 out of 10 users also find it easier to contact the customer service of a brand or company through social media.

Get the details in our report here.

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2022 Indonesia Mobile Entertainment & Social Media Trends

by Jakpat January 27, 2023
written by Jakpat
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2022 Indonesia Mobile Entertainment & Social Media Trends – Jakpat Premium Report

In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa. This year, Jakpat is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

Here are some previews of the report:

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Recession Issue: Should You Be Worried Amid Economic Uncertainty in 2023?

by Jakpat January 26, 2023
written by Jakpat

Recession Issue: Should You Be Worried Amid Economic Uncertainty in 2023?

The 2023 recession has been a hot topic since mid-2022. The President of Indonesia, Joko Widodo, had said that 2023 will be dark, which then became one of the triggers for a lot of discussion about the issue of the 2023 recession. Citing from the report “Recession Issues 2023: Analysis of Public Confidence in Facing a Year Full of Uncertainty” which is the result of collaboration between JAKPAT and Continuum Data Indonesia, this recession issue arises because in the global scope, there are already countries that are experiencing recession or that will be threatened by recession. World Bank President David Malpass also said there was a risk of recession and stagflation after the pandemic. According to Muhammad Syamil Iklil, researcherfrom Continuum Data Indonesia, several things that can cause the risk of a global recession in 2023 include tightening monetary policy (raising interest rates), geopolitical crises such as the war between Russia and Ukraine, oil supply restrictions by OPEC+, and inflation due to supply-demand imbalances. Especially in Indonesia itself, from macroeconomic data on Gross Domestic Product (GDP) growth in developing Asia, Indonesia’s economic growth is predicted to remain positive at 5.3%. But how does society respond to this issue?

Referring to the results of Jakpat’s survey on 1434 respondents, around 84% of respondents claimed they knew about the issue of recession in 2023 although about half claimed not quite understand what a recession is. Head of Research Jakpat, Aska Primardi added that when broken down by age group, Gen Z is the age group that has the largest proportion (22.1%) for those who claim to have never heard about recession issues at all.Moreover 1 in 4 adolescents aged 15-19 years claim to have never heard of recession issues in 2023. Knowing about the issue of recession does not necessarily make people believe in a recession, especially in Indonesia. On a scale of 1-5 for variables of how convinced respondents are that there will be a recession in Indonesia, the average obtained in this survey is 3.06. However, even though they feel unsure, the majority of people are still worried if the 2023 recession really occurs in Indonesia. Among those who claim to know about this recession issue, Gen Z is also the one who feels convinced and worried about a recession in Indonesia.

The thing that people are most worried about related to recession is rising prices, followed by reduced salaries or incomes. The segments most worried about price increases are Gen X (88.9%), while the segments most worried about reduced salaries/incomes are Gen Z (70.9%) and Millennials (71.5%). Gen Z is also the segment most worried about finding a job (64.2%) because as explained by Aska, Gen Z is currently starting their career as a worker.

In responding to the issue of the 2023 recession, in general, people will continue to maintain spending patterns for purchasing basic necessities, and will also try to reduce purchases of non-basic needs. Then, according to respondents’ perceptions, to minimize financial risk, more than half of respondents will still allocate expenses for insurance as usual, and most respondents will try to reduce debt/credit.

When viewed from the age group, this trend tends to be similar, in which each age segment tries to maintain the pattern of purchasing basic necessities and reduce purchases of non-basic needs. However, when viewed in more detail, a slightly different pattern is the allocation of Gen Z which tends to be larger for investment, savings, and emergency fund needs, when compared to the older age segment, Gen X and Millennials. As Aska said, Gen Z of their behavior is a financially literate generation and they claim that their vision is financial freedom.

The data is the result of a survey to the public based on claims of what they will do in response to the 2023 recession. But is this response the right thing to do? In a discussion titled “Should You Be Worried in the Midst of 2023 Uncertainty?” held by Continuum Data Indonesia and Jakpat, Maychelie Vincent Liyanto, a Certified Financial Planner, stated that if a recession occurs, everything must be affected. Vincent added that GDP growth tends to be stable, which indicates that the Indonesian economy continues to run well amid the issue of world recession. However, we still need to be vigilant by securing ourselves first in terms ofpersonal finance, so that if a recession occurs, there will not be a recession also in our personal finance, and also so that we do not become additional factors that cause Indonesia to experience a recession.

How can we secure personal finance? That is by making the right financial planning so that we can feel safe and secure. According to Vincent,there is actually no significant differencein financial planning when there is no recession or threatened by recession. Such as the phrase”ready for everything, prepare for nothing” which is the essence of personal finance, in the sense that when all risks occur one by one or occur all at once, good personal finance will always be ready to face everything.

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Public Response Toward 2023 Recession – Jakpat x Continuum Data Report 2023

by Jakpat January 4, 2023
written by Jakpat
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Public Response Toward 2023 Recession – Jakpat x Continuum Data Report 2023

Welcoming 2023 might not be as exciting as years before. We usually welcome new year with joy and excitement, but this year worries and anxiety might follow, due to 2023 recession issue. Public have varied response toward this issue, some might feel worried while the others don’t, some might had started to be financially prepared and some others will just live as usual. However, it became a major topic to talk about both offline and online in the end of 2022.

Thus, Jakpat is now collaborating with Continuum Data Indonesia to capture public response toward this 2023 global recession issue and how will they deal with it. We combined two research method, online survey to 1434 Jakpat respondents and big data analysis sourced from social media, Twitter. This report is available in Bahasa Indonesia.

Jakpat with Continuum Data and INDEF will also held a webinar to further discuss this report and will also talk about financial planning strategies amid economic uncertainty.

Register now on the link below!
https://s.id/1uY06

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A Look Back at Beauty Trends in 2022 According to Indonesian Consumers

by Jakpat November 30, 2022
written by Jakpat

A Look Back at Beauty Trends in 2022 According to Indonesian Consumers

More than just an aesthetic function, taking care of the skin is actually an important part of caring for the health of the body. The reason is, more and more skincare consumersare literate about the function of the skincare contentthey use. Healthy skin is also the dream of skincare product users, including in Indonesia.

In the midst of uncertainty in the third year of the pandemic, the fact is that beauty products are still growing and innovating throughout 2022. As a recap before closing 2022, what is the trend of using beauty products this year?

Jakpat as a provider of market research and consumer research services published the 2022 Beauty Trends Report to see trends in the skincare products usage throughout 2022 in Indonesia. This report is based on a survey of 3131 female and male respondents who use skincare and cosmetic products. What do respondents say about the skincare and cosmetics they use throughout 2022? Check out the following interesting findings!

Growing Rapidly, Local Skincare Products Are Increasingly in Demand

Local skincare products and cosmetics have captured the hearts of the users in Indonesia. This is in line with the findings of Jakpat, where 7 out of 10 respondents also claimed to be interested in locally made skincare products and cosmetics. Among the 45 brands that are included in the Top Brand Used Most Often (BUMO) by respondents, 49% of them are local brands. In fact, some local beauty brands included in the Top BUMO in more than 10 products.

Apparently, local skincare and cosmetic products have the quality that is not inferior to imported products. It can be seen from 80% of respondents feel that local skincare products are more suitable for their skin condition. Meanwhile, 82% of respondents agreed that local cosmetic products suit their needs for makeup compared to imported cosmetic products.

Of course, this makes competition between local and international brands tighter in the Indonesian consumer market. Because local brand innovation continues to run and makes the various products they produce more competitive in the market.

Today’s Men as Skincare Users: The Skincare Market for Men

Although often associated with women, in fact, skincare is also a basic need for men. Men’s enthusiasm in using skincare can be seen in this report, where 64% of male respondents admitted to using skincare products.

Men’s skincare patterns are indeed quite unique this year. The reason is, serum products are the second top product used by male respondents. Meanwhile, face wash remains the most used skincare product by male respondents in 2022. The dominance of the use of facial wash is still the same as the findings in the previous Beauty Trends report in 2021, where face wash is the most frequently used skincare in everyday life.

There are 70% of male respondents admitted to using skincare products to achieve the skin condition they want. So what is the ideal skin condition in their opinion? The ideal skin condition according to most male respondents in this survey is acne-free, bright, as well as blackhead-free skin. Unfortunately, the skin condition of most respondents has not matched the ideal skin perception.

Even though it has gone through a long pandemic period, in fact, our consumers still pay attention to their skin condition, including male consumers in Indonesia. Reflecting on existing trends, it seems that beauty producers, especially local brands, are required to continue to innovate so that their products are in accordance with the needs of Indonesian consumers in 2023.

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2022 Beauty Trends

by Jakpat November 28, 2022
written by Jakpat
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2022 Beauty Trends – Jakpat Premium Report

The development of beauty industry in Indonesia is quite significant with the presence of local beauty companies, which are dominated by small medium enterprises. This shows that Indonesia has a large and growing market for beauty industry. People, both men and women, are familiar with the use of makeup for daily life and getting aware of the importance of using skincare. Thus, this year JAKPAT is back with Beauty Trends report which presents the survey result on 3131 respondents nationwide. This report will show the usage of makeup and skincare products as well as the top brand used most often for each product. A glimpse of what people think about local beauty brands will also be reported, and a little bonus related to beauty influences of South Korea.

Here are some previews of the report:

Makeup Habit
Skincare Women
Skincare Men
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November 28, 2022 0 comments
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Syrup Medicines and Acute Kidney Injuries – Jakpat Survey Report 2022

by Jakpat October 28, 2022
written by Jakpat
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Syrup Medicines and Acute Kidney Injuries – Jakpat Survey Report 2022

The case of Acute Kidney Injuries (AKI) in children have recently become a public concern, especially among parents. The case, which exact cause is yet unknown, is thought to be related to the use of medicines in the form of liquids or syrups.

In this report, JAKPAT surveyed 766 moms about their habit when their children are sick, especially common cold, and their reaction toward the kidney injuries case.

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