Premium Reports Indonesia Social Media Trend 2nd Semester of 2018 by Jakpat March 1, 2019 written by Jakpat Download Report Request A Quote Indonesia Social Media Trend 2nd Semester of 2018 – Jakpat Survey Report In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more popular in this second quarter of 2018, getting along well with Facebook. These two social media become the daily consumption of social media users in Indonesia. While Facebook user is 90% and Instagram user is 84% as this survey respondent, Twitter gains almost a half of Facebook user. This year and continue to the next year 2019 will be a higher potential for Twitter to gain more awareness and reach huge users. Meanwhile, Google+ users have to delete their account starting 2nd April 2019. Google+ announced to shut down due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. Jakpat collaborated with guest researchers to conduct a social media trend survey in Indonesia in the second semester of 2018. Data were collected twice in the third and fourth quarters of 2018. Key areas: Social Media Usage Social Media Accessibility Social Media Values Facebook Twitter Instagram Linkedin TikTok Social Media Ads Social Media Ads Awareness Social Media Ads Exploration Willingness to Engage with the Advertisements Ads Content Exploration Social Media Consideration Purchase Intention After Saw Social Media Ads Social Media User Consideration Through Ads Community Safety Social Media Community Support Here are some previews of the report: Download Report Request A Quote March 1, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Uncategorized JAKPAT Trend Track #2 2019 by Jakpat February 26, 2019 written by Jakpat Download Report Request A Quote Trend Track #2 2019 – Jakpat Premium Report The Trend-Track study by Jakpat is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of January 2019, several of the same issues were discussed on several platforms such as social media, Youtube, and online news. Issues related to the Indonesian presidential election are still a major topic. In addition, in terms of international programs, South Korean TV/drama/film shows are increasingly showing popularity in Indonesia, even within the scope of Jakpat respondents, able to rival the popularity of American dramas/films. Key areas: Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news. Research Details: 1,003 Jakpat respondents involved Data collecting was done on January 29th – February 2nd, 2019 The margin of error: Below 3% Proportioned by Indonesian internet population Here are some previews of the report: Download Report Request A Quote February 26, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Lifestyle The Trend of Beauty Collaboration Product by belle February 22, 2019 written by belle Download Report Request A Quote The Trend of Beauty Collaboration Product – Jakpat Survey Report To face intense competition in the beauty industry, companies usually create various innovations in various aspects such as products or marketing. One of the marketing innovation strategies run by several companies is co-creation. One form of co-creation that is often used by beauty companies is the collaboration between brands with public figures. Lately, this kind of co-creation is becoming a trend in the beauty industry and the enthusiasm of the community is also quite good for this product line. Hence, recently Jakpat has conducted a survey in order to find out what is the public perception of the trend of collaboration between brands and public figures. Overall, we can see that respondents quite enthusiastic about this trend. To get more understanding of this topic, please kindly download our free report below. Here are some previews of the report: Download Report Request A Quote February 22, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
MobileReports Indonesia Mobile Habit 2nd Semester 2018: Mobile Entertainment by Jakpat February 20, 2019 written by Jakpat Download Report Request A Quote Indonesia Mobile Habit 2nd Semester 2018: Mobile Entertainment – Jakpat Survey Report Digital era makes the internet is more accessible from any location and devices. Nowadays mobile devices provide a lot of facilities which is very helpful for human needs. Not only makes people get easier to communicate and getting information, but also the use of the mobile device has transformed many aspects in daily life such as became portable entertainment, health care settings, business needs, etc. It makes people hard to separate from the mobile phone. This report consists of 2 topics which are consumers general mobile habits and consumers’ mobile habits related to entertainment. The purpose of this report is to analyze mobile habit among our respondents, especially in how our respondents spend their time to use the mobile device for entertainment needs. Research Details: 2047 respondents of JAKPAT Proportioned by JAKPAT internet population The survey is conducted in 5 days Data collecting start from December, 13th 2018 until December, 18th 2018 The survey distributed via JAKPAT app Margin of error below 3% Here are some previews of the report: Download Report Request A Quote February 20, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Lifestyle #BudayaBeberes: How Indonesian Millennial Perceive The Clean-Up-After Yourself Habit by belle February 8, 2019 written by belle Download Report Request A Quote #BudayaBeberes: How Indonesian Millennial Perceive The Clean-Up-After Yourself Habit – Jakpat Survey Report Recently the social media campaign carried out by KFC Indonesia attracted many netizens’ attention and received various responses. In this campaign, KFC Indonesia promotes the hashtag #budayabeberes on its official Facebook, Instagram, and Twitter accounts with the intention of encouraging customers to clean their own tables after eating (The Jakarta Post, 2019). This clean-up-after-yourself culture is a common thing for people abroad, especially in developed countries. But not for the people of Indonesia, even though from childhood we have been accustomed by our parents to clean up after ourselves after we eat, in fact, there is not so much that applies this culture. Hence, recently Jakpat has conducted a survey in order to find out what is the public perception of the clean-up-after-yourself culture. Overall, we can see that respondents react positively to this culture. Here are some previews of the report: Download Report Request A Quote February 8, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Jakpat Trend Track #1 2019 by Jakpat February 4, 2019 written by Jakpat Download Report Request A Quote Trend Track #1 2019 – Jakpat Premium Report The Trend Track, biweekly media monitoring by Jakpat returns again in 2019, presenting data on trends that occur on several media platforms in 2 weeks. In the first edition of 2019, Jakpat found that the issue of Indonesia’s presidential election was still a hot topic that dominated on several platforms, besides that cases of online prostitution were also a major concern of respondents in the second week of January 2019. This week, we found 63% of respondents who watched international TV programs claimed to also access it through an online streaming platform. Key areas: Indonesian (national) TV programs, international TV programs (including online streaming platform such as Netflix, HooQ, iFlix, Viu, etc), Youtube, social media, and online news. Research Details: 1,016 Jakpat respondents involved (Indonesia only) Data collecting was done on January 12th – 15th, 2019 The margin of error: Below 3% Proportioned by Indonesian internet population Here are some previews of the report: Download Report Request A Quote February 4, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports ADS REVIEW 2018: Instant Noodle (Cup) by Jakpat January 29, 2019 written by Jakpat Download Report Request A Quote ADS REVIEW 2018: Instant Noodle (Cup) – Jakpat Survey Report TV commercial plays an important role for a brand. In 2018, Jakpat conducted research on respondents’ assessments of TVC from several categories of products. For instant noodle (cup) product category, Jakpat involved 3 advertisements from Pop Mie, Mie Sedaap Cup, Mie Gelas. These brands have been chosen based on TOP BRAND 2018* Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability Here are some previews of the report: *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 Download Report Request A Quote January 29, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Financial Indonesian Millennials Investment Trend 2018 by belle January 29, 2019 written by belle Download Report Request A Quote Indonesian Millennials Investment Trend 2018 – Jakpat Survey Report In 2018, the millennial generation is expected to become a productive age community and has become financially independent. Along with the financial independence that has been achieved, many of them need strategies to manage their personal finances. Investment is one of the way for millennials to manage their finances and at the same time make a profit. The trend of investment in Indonesia itself is quite stable from year to year with savings and deposits being one of the most popular investment instruments. However, with the existence of millennials that have different behaviors with other generations, of course there are differences in preferences for investment products. In order to capture this issue, Jakpat conducted a survey about millennial investment preferences by asking 2,000 respondents nationwide. Here are some previews of the report: Download Report Request A Quote January 29, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports ADS REVIEW 2018: Instant Noodle (Bag) by Jakpat January 29, 2019 written by Jakpat Download Report Request A Quote ADS REVIEW 2018: Instant Noodle (Bag) – Jakpat Survey Report TV commercial plays an important role for a brand. In 2018, Jakpat conducted research on respondents’ assessments of TVC from several categories of products. For instant noodle (bag) product category, Jakpat involved 3 advertisements from Indomie, Mie Sedaap, and Sarimi. These brands have been chosen based on TOP BRAND 2018* Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability Here are some previews of the report: *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 Download Report Request A Quote January 29, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports HARBOLNAS 2018 Survey Report by belle January 25, 2019 written by belle Download Report Request A Quote HARBOLNAS 2018 – Jakpat Survey Report HARBOLNAS, known as “Hari Belanja Nasional”, is an annual online shopping festival that already holds since December 12, 2012. After six years of the establishment, HARBOLNAS is involving more than 300 online shops in Indonesia. By this year, HARBOLNAS had been achieved 6.8 trillion rupiah in shopping transaction increasing 2.1 trillion rupiah compared to HARBOLNAS 2017. Inspired of Cyber Monday that popularly known in US, Canada, UK, German, and Japan, The Indonesian e-Commerce participants collaborate to provide their best promotion program in order to attract the Indonesian online shoppers. Back on February 2018, Jakarta Globe released an article that revealed the number of Internet users in Indonesia based on the APJII survey data. It states that Indonesia had 147 million Internet users in 2017. The huge numbers of Internet users in Indonesia become great potential consumers in the e-Commerce Industry. Regarding the HARBOLNAS Indonesian Shopping festival in 2018, Jakpat has conducted a survey that aims to find out the awareness of HARBOLNAS in Indonesian online shoppers then based on the Indonesian online shoppers and their shopping patterns during the events. The survey was conducted nationwide to 1906 participants based on Indonesian Internet user’s population from December 13th – December 16th, 2018. Several topics that covered on the survey reports, such as: Respondent awareness of HARBOLNAS and the numbers of respondents that participate in the event. Respondent online shop preference in HARBOLNAS 2018 Respondent online shopping behavior and patterns at HARBOLNAS 2018 Trend transactions Here are some previews of the report: Download Report Request A Quote January 25, 2019 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
