Fast food industry in Indonesia is facing an intense competition in the channel. Numbers of new fast food chain open their new restaurants in several provinces where they never have before. Meanwhile, the prominent leading fast food restaurants are not only expanding, but also maintaining their current consumer by penetrating the sub-urban area, and/or opening more stores in the cities where they already own fast food restaurant. However, expanding the number of restaurant only seem to be not the only and ultimate solution. Moreover, this industry need to understand their consumer well.

By conducting a survey toward our panel, we try to map their fast food consumption based on their motivation. Thus, this survey do not merely discuss about fast food consumer characteristic based on their demographic or socio economic segment, but based on their motivation of consuming fast food. According to our result, most respondents in this survey consume fast food because of three most prominent reasons; delicious taste, fast service, and easiness (practical issue). These motives then become our main variable in investigating further issue. According to our survey result, we find that respondent motive of consumption do not merely affect all aspects of their consumption behaviour pattern. The most prominent difference is shown regarding their method of buying fast food. Moreover, we also find that most respondents in this survey prefer Indonesian food type to replace fast food menu if the fast food restaurant they once desired is not available.

To obtain further insight about this topic, please kindly download our free report below. This report consist of several data, such as:

• Respondent preference of fast food menu
• Consumption motive and the preferred time to consume fast food
• Consumption motive and usual method of buying fast food
• Consumption motive and the restaurant replacement preference
• Consumption motive and the preferred fast food chain

For more detailed data, please download the PDF file down below.

  Ready to Send A Survey?

 or Get A Sales Quote by filling this form or Call to +622745015293

The benefit of drinking tea has become widely known as it is drinks that frequently consumed. Moreover in Indonesia especially in Java, drinking tea is like a tradition. Many of us are consuming tea for various reasons. To find out more, we conducted a survey to gain an insight about tea consumption behavior especially motivation for consuming tea. Among all the motivations for consuming tea which mentioned by respondents, we find top three reasons; because tea taste good, it helps them to keep healthy, and tea is their favorite drink. In this survey, we use these three reasons as the basic aspect to make the segmentation regarding tea consumption behavior by outlining several aspects.

This survey is sent to our 1.447 panel in nationwide. Overall, we can see that although respondents have different motivation, their preference of packaging and frequency of consuming tea are similar. However, in addition to these two aspects there is another aspect that with the existence of different motives produce different behavior as well. These aspects are daily occasion, location, and so on.

To find out more, please download our full report below. This report cover of several data, such as:

• Top 3 respondents consumption motive
• Consumption motive and the frequency of consuming tea
• Consumption motive and daily occasion on drinking tea
• Consumption motive and packaging preference
• Consumption motive and the preferred location to drink tea
• Most frequently consumed tea brand by our respondents
• Consumption motive and the preferred tea brand
• Consumption motive and the preferred location to buy tea
• Consumption motive and beverage replacement

For more detailed data, please download the PDF file down below.

  Ready to Send A Survey?

 or Get A Sales Quote by filling this form or Call to +622745015293