Lifestyle Segmentation Survey: Motivation Based Coffee Drinker – Survey Report by jakmin December 7, 2017 written by jakmin Researching about consumer segmentation may not only be based on the demographic aspect only. In this survey, we focus on their basic motivation regarding why they consume coffee. Among all possible motivation, most respondents in this survey consume coffee because of three reasons; they like the taste, coffee helps them to stay awake, and coffee already become a lifestyle for them. We use these three reasons as the basic aspect to make the segmentation by elaborating several aspects. In short, we cross tab respondents’ motivation and their coffee product preference. By making a cross tab between two variables, we can see the similarity and difference among our respondents coffee drinking habit. This survey is sent to our 1.247 panel in nationwide. According to our result, we can see that despite respondent different motivation of drinking coffee, at some point they show some similarity regarding to the occasion they usually drink coffee and their preferable beverage replacement when coffee is not available. Moreover, we also find that their different motivation at some point also correlate with their different place to drink coffee and their preferred coffee variant. To further understand this topic, please download our full report below. This report consist of several data, such as: Consumption motive and the preferred coffee variant Consumption motive and the location to drink coffee Consumption motive and daily occasion on drinking coffee Consumption motive and the preferred beverage replacement Most frequently consumed coffee brand by our respondents For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 December 7, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
News & Update Pemenang Lucky Draw 27 November – 3 Desember 2017 by jakmin December 6, 2017 written by jakmin Hai JAKPATERS! Hari ini JAKPAT mau umumin pemenang Lucky Draw Periode 27 November – 3 Desember. Hadiah periode kali ini dipersembahkan oleh : 1. Mrshoelaces yang merupakan pelopor tali sepatu kulit dan tali lilin premium, yuk kunjungi websitenya di www.mrshoelaces.com dan juga follow instagram mrshoelaces. Ssst bulan Desember ini lagi ada diskon lho! 2. Case Lucu dari karading.store1, cus cek dan follow instagramnya @karading.store1 ada macam2 casing menarik dan terjangkau, ada case squishy juga, mau cari charger samsung dan tripod holder juga ada ^^ 3. Jilbab yang nyaman dari Emma Queen Serang, selain jilbab, banyak dress cantik. Bisa buat hadiah untuk teman, ibu, istri, dan orang-orang tercinta. Buruan kepoin dan follow instagramnya @emmaqueenserang. Yuk langsung aja cek pemenangnya, siapa tau kali ini kamu yang beruntung ^^ 1 Jilbab (emmaqueenserang) 1  Indri Rizki Pratiwi 2 Case HP (karading.store1) 1   Triannisa Julia D. A 2   Rina W 30 Pasang Tali Sepatu untuk 10 orang (mrshoelaces) 1   Anis Triani 2   Andri Ennhol Piithuu 3   Dek Rizka 4   Ahmad Nur Kholiq 5   Uwii Purwanto 6   Ryuichi Kun 7   Andry Irfan 8   Tatang Nurlano 9   Novri Anda 10  Alfian Dwi Ernanto Selamat bagi yang udah menang ya! Kami sudah mengirimkan email ke alamat email yang terdaftar di JAKPAT ya, segera dicek dan kami menunggu balasannya sampai bsk Jumat 8 Desember ya, hadiah akan diproses ditanggal 8 Desember! Untuk yang belum menang jangan sedih, masih ada Lucky Draw lagi minggu ini, yuk install JAKPAT dan redeem lucky draw nya ^^ December 6, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
HealthLifestyle Healthy Lifestyle: Sport Habit – Survey Report by jakmin December 4, 2017 written by jakmin The campaign of adopting healthy lifestyle is highly announced by many brands and organisation recently. Started by regularly doing simple exercise to consume healthy food, this campaign is well received by most people. Up to this point, we may assume that people awareness and consciousness of adopting healthy lifestyle is already positive. We conduct a survey toward 1.944 respondents in nationwide regarding their healthy lifestyle, especially their sport habit. However, what makes this survey interesting is the specific segmentation we target our respondents which is the middle upper segment. Since the middle upper segment may have more powerful resources, their healthy lifestyle may different with other segment. However, according to our survey result, it seems that this segment respondent still lowly adopting healthy lifestyle especially by doing sport regularly. Most of them only conduct exercise in about 1-3x in a month. Since they may have only limited time to exercise, their preferable type of sport usually done are running/jogging, walking, and cycling in which they can do almost anytime and anywhere. This finding is then in line with the preferable place they choose to exercise which is home and stadium, as well as their preferable time to exercise is in the morning and evening. Moreover, regarding their motivation of exercising is to maintain their healthy body. To gain further insight about this finding, please kindly download our full report below. This finding consist of several data, such as: Motivation of exercising Exercise frequency and type of sport usually done Preferable time and place to exercise Used apps to exercise and used sport apparel brand Participation in sport event Healthy food and drink consumption Exercise effect on sleeping habit Monthly spending on exercising For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 December 4, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
LifestyleMarketingMobile Brand Competition: Net Promoter Score (NPS) by jakmin November 27, 2017 written by jakmin A promotion has been long known as an essential part of a marketing mix. However, in most cases, the best marketing tools to persuade and ensure our customer to buy our product may not be effectively done by advertising. Advertising at some point may be beneficial to create brand awareness. However, in order to persuade customer, words of mouth or viral promotion through the suggestion from people we know well maybe more effective. Thus, it is important for brands to optimise their promotional effort using this channel. In order to understand how well our brand perform as it is promoted by our customer, we can conduct Net Promoter Survey (NPS). As cited from Medallia, NPS is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. Basically, in NPS customers are surveyed on one single question only, in which they are asked to rate on the 11-point scale about their likelihood to recommend a particular brand to others. The question itself may be done by asking, “On scale 0 to 10, how likely are you to recommend this brand to your family or friends?”. According to the customer response, we may classify them into three categories. The first is the Detractors, customers who rate 0 to 6, in which they do not satisfied with company service and may potentially damage company reputation by spreading negative words of mouth. The second is the Passives, customers who rate 7 to 8, in which they simply satisfied enough with company service, but they don’t mind to swith to other brand. At last is the Promoters, customers who rate 9 to 10, in which they are repeat buyers or enthusiastic evangelist who are willing to recommend company’s product or service to other potential customers. Moreover, NPS is calculated by detract the percentage of Detractors from the percentage of Promoters. At some point, it is fine and very possible if the Net Promoter Score gained by particular brand is minus. By using this NPS method, we try to measure the NPS of several brands in many categories. We try to compare particular brands’ NPS especially those who are facing head to head competition in the same industry field. Please kindly download our free report below to see how our respondent scores brand regarding their willingness to recommend it to others. In this report, you can find NPS from several brands from many industries, such as: Fast food (KFC and McDonald’s) Motorcycle (Honda and Yamaha) Minimarket (Alfamart and Indomaret) Supermarket (SuperIndo and Giant) Telecommunication Provider (Indosat, XL, Telkomsel) e-Commerce (OLX, Bukalapak, Tokopedia) Online Ride Service (Go-Ride, Uber Motor, Grab Bike) Coffee Shop (Starbucks, The Coffee Bean Leaf, Excellso) For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 November 27, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
E-commerceFashionLifestyle Thrifty: Preloved or Counterfeit? – JAKPAT Survey Report by jakmin November 21, 2017 written by jakmin In order to get some stuffs, people are being thrifty rather than spending some big amounts of money for brand new product. Sometimes they prefer to go for preloved stuff or counterfeit stuff. Preloved stuff refers to secondhand product; or a product that has been used or wear by other people but then the previous owner decide to sell the product. Counterfeit stuff refers to imitation or fake product; or a product that is being produced in order to imitate some original famous brand and is sold in a cheaper price. Regarding to the matter, recently JAKPAT has conducted a survey in order to see respondents’ habit and preference in buying preloved stuff and counterfeit stuff. This survey was conducted to 2878 respondents from across Indonesia. Apparently, the most bought preloved stuff is gadget, and the most bought counterfeit stuff is fashion accessories. You can find out more information in our full data report. Here is a list of the highlighted information: Have They Ever Bought? What Kind of Stuff They’ve Ever Bought? Where Did They Buy? Why Did They Buy? Do They Have Any Interest To Buy? For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 November 21, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
HousingLifestyle Millennials Dream House – JAKPAT Survey Report by jakmin November 17, 2017 written by jakmin A few times ago, there were articles that assume today millennials are facing difficulty regarding their buying power to buy their own house. As the property price is constantly rising, this generation is said to have a problem with the issue. Despite the empirical fact of the argument itself, we conduct a survey toward 3.192 millennials respondents in nationwide by asking them to tell about their dream house. We ask them about how does the ideal house for them would look like. According to our result, we find that most respondents in this survey would like to own house in modern minimalist style (77%). However, regarding the preferable residential environment, our male respondents in this survey prefer living in the non-housing complex (60%), while female respondents prefer to live in the housing complex (60%). Moreover, regarding the housing facilities, they would like to have in their dream house, we find that the needs of a communication system that allows them to be connected with the world become very urgent. As we ask them to mention the desirable facilities; most of them mention wifi connection and cable TV in the first place. Furthermore, to enhance our understanding of how is the dream house of our millennials panel, please kindly download our report on the link below. This report consists of several data, such as: Respondent type of ideal residential style Respondent preference about residential environment Desirable housing facilities in the dream house Ideal size of space and furniture preference Possible payment method to buy house For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 November 17, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Financial Financial Product of Digital Consumer – JAKPAT Survey Report 2017 by jakmin November 15, 2017 written by jakmin JAKPAT has conducted a banking survey about the financial product of digital consumer. This survey was conducted toward 1739 respondents of JAKPAT from all range of age and all over Indonesia. The aim of this survey is finding out digital consumer financial literacy and financial product penetration. The essentials: Research Detail Financial Product: Aware vs Owned Financial Product – Savings: Main Source of Awareness & Decision Maker Savings: Bank Owned vs Usage Savings: Reasons for Choosing the Bank Savings: Which Transaction Method Are You Using? Investment Product: Reasons for Choosing Top Electronic Money Owned Top Credit Card Owned Loan Product: Reasons for Choosing Trivia: Who do You think #1st Bank in Indonesia? For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 November 15, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Uncategorized How Do You Like Your Movie? – Movie Preference Survey Report 2017 by jakmin November 13, 2017 written by jakmin Movie industry has grown so much that a lot of new movies of many genres and stories keep coming every year. We then become exposed to a lot of different options of movie to choose from to watch. Therefore a preference may develop of what movies we are dragged in to watch. This survey talks about what our respondents have as their base of preference when choosing a movie out of many to watch at the cinema or theatre. We include topics such as: Movie preference based on national originality Movie preference based on genre Movie preference based on year of release or making Movie preference: local vs foreign Reasons to like foreign movies Reasons to like local/Indonesian movies Source of information for movie preview Motivation on watching movie Media to watch the movie on As for the highlight of the survey results, in general more than 50% of the respondents prefer watching foreign movies to local/Indonesian movies. For the reason behind such a preference, you shall check out the full data by downloading the files underneath this article. For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 November 13, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Uncategorized Presiden Jokowi Mantu- Survey Report by jakmin November 10, 2017 written by jakmin Pada 8 November 2017 yang lalu Presiden Joko Widodo resmi menikahkan putrinya, Kahiyang Ayu dengan Bobby Nasution. Perhelatan digelar di Solo, dan berlangsung dengan serangkaian acara lengkap dengan prosesi adat-istiadat Jawa ( Solo ). JAKPAT mengadakan survey singkat kepada 2777 orang responden mengenai pendapat mereka tentang acara mantu Presiden Jokowi. Temuan yang kami dapatkan seputar: Sumber Informasi tentang Perhelatan Pernikahan Putri Presiden Jokowi Daya Tarik Pernikahan Putri Presiden Jokowi Pendapat Responden tentang Kemeriahan Pesta Pernikahan Putri Presiden Jokowi Untuk hasil yang lebih lengkap, silakan klik di bawah ini: Siap mengirim survey?  atau Dapatkan Sales Quote dengan mengisi form di atas atau telepon ke +622745015293 November 10, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
HealthLifestyle Drinking Coffee 2017 – JAKPAT Survey Report by jakmin November 7, 2017 written by jakmin Drinking coffee has become a part of lifestyle, moreover with the incoming of international coffee shop chains and the emerging of local coffee shop in every city in Indonesia. Therefore, ever since 2015, JAKPAT has been conducting a survey series regarding to the habit and preference of drinking coffee, as well as the profile of coffee drinker in Indonesia. Here is the full survey report for the Drinking Coffee Survey Series 2017. All 2543 respondents in this survey are people who admit that they like and enjoy drinking coffee, or simply called as coffee lovers. Apparently, top five coffee varietes usually consumed: (1) cappuccinno, (2) black coffee, (3) white coffee, (4) instant coffee, and (5) latte. You can find out more information in our full data reports. Here is a list of the highlighted information: The Frequency The Time The Coffee Variety The Source The Place The Companion The Activity The Coffee Shop Hot & Cold For more detailed data, please download the PDF file down below.   Ready to Send A Survey?  or Get A Sales Quote by filling this form or Call to +622745015293 November 7, 2017 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
