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Beauty Trends 2024 #1: Makeup Trends & Usage Behavior - Jakpat Premium Report
Premium Reports

Beauty Trends 2024 #1: Makeup Trends & Usage Behavior

by Jakpat December 24, 2024
written by Jakpat
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Beauty Trends 2024 #1: Makeup Trends & Usage Behavior – Jakpat Premium Report

The Indonesian beauty industry is a vast and fast-growing market with endless beauty possibilities. Jakpat conducted research on beauty trends to uncover key insights for 2024 and explore emerging trends for 2025.

Recognizing the market’s wide potential, we created three seperated comprehensive reports this year, focusing on Makeup, Skincare, and Bodycare. These reports involved 4901 respondents across Indonesia through our mobile app.

Discover what the Indonesian market desires, how they allocate their budget for beauty products, and which brands are the most popular among consumers today.

Key research points:

  • Purchase Behavior
  • Product Awareness
  • Purchase Decision Factors

Report series list:

  1. Beauty Trend 2024 #1: Makeup Trends & Usage Behavior – Jakpat Premium Report
  2. Beauty Trend 2024 #2: Skincare Trends & Usage Behavior – Jakpat Premium Report
  3. Beauty Trend 2024 #3: Bodycare Trends & Usage Behavior – Jakpat Premium Report

Here are some previews of the report:

Table of Contents
Research Highlight
Research Details & Objectives
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December 24, 2024 0 comments
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Popular Frozen Foods in Indonesia: 5 Most Consumed Categories

by Jakpat December 2, 2024
written by Jakpat

Popular Frozen Foods in Indonesia: 5 Most Consumed Categories

The frozen food market in Indonesia has now reached IDR 200 trillion, with significant growth driven by the busy urban lifestyle. This shift reflects changing consumer preferences that have notably impacted frozen food consumption trends.

Jakpat conducted a survey of 1,245 respondents to reveal the trend of frozen food consumption in Indonesia. The results provide an overview of the product categories of interest, the reasons consumers choose frozen foods, as well as the factors that influence purchasing decisions.

Consumption of Frozen Food and Reasons to Choose It

Frozen foods come in a variety of categories, with processed meats such as sausages, nuggets, and meatballs being the top choice preferred by 91% of respondents. In addition, 63% of respondents also consume frozen snacks such as french fries and donuts. As many as 57% of respondents buy frozen meat, while another 31% consume frozen vegetables and fruits.

The main reason 86% of people consume frozen food is because of the ease of preparation. In addition, easy storage and long shelf life are the next reasons. This phenomenon is more felt by the Millennial generation who tend to look for practical ways to carry out daily activities.

Septiana Widi Sugiastuti, Research Lead of Jakpat argues that the target market for frozen food consumers is urban Millennials who are looking for practical food that is easy to prepare, store, and has a good taste. “Product promotion by highlighting USP (Unique Selling Proposition) such as practicality, cleanliness, and nutritional value can be an effective campaign alternative, while product designs that describe freshness and premium quality can also attract consumers’ attention,” said Septiana.

Nutritional Facts of Frozen Food

Information about nutritional facts that shows that the product does not contain preservatives is considered important by 63% of respondents. In addition, 57% of respondents consider the high protein content has a plus point, while another 55% notice the product does not contain added coloring and chemicals.

Parents tend to pay more attention to the nutritional facts information in frozen foods compared to respondents who do not have children. As many as 42% of respondents who have children check nutritional values with a frequency of always or often, while only 31% of respondents without children do the same.

Septiana also responded to parents’ concerns about the quality of nutrients in frozen food. “It is important for marketers to emphasize that modern freezing can maintain the nutritional content of food well, if done with the right methods such as flash freezing. This method is able to maintain the quality of nutrients such as vitamins and minerals, as well as maintain the taste and texture of food,” she explained.

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Indonesia Frozen Food Consumption Trends

by Jakpat November 29, 2024
written by Jakpat
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Indonesia Frozen Food Consumption Trends

The frozen food market in Indonesia has now reached Rp 200 trillion, with significant growth driven by the busy urban lifestyle[1]. This shift reflects changing consumer preferences that have notably impacted frozen food consumption trends.

Involving 1.245 respondents, this report reveals trends in frozen food consumption, including popular frozen food categories, brand awareness, and key purchasing influences across various demographics.

These results are based on a survey conducted on 7th-8th of November 2024.

Key research points:

  • Exploring the most consumed frozen foods
  • Understanding frozen foods brand awareness and usage
  • Factors influencing frozen food purchasing decision
  • Concern regarding frozen food

Here are some previews of the report:

More than 80% of respondents consume nuggets, sausages, and French fries
Parents pay more attention to nutritional facts
Table of content
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[1] https://ekonomi.bisnis.com/read/20210616/257/1406307/tren-frozen-food-bakal-pacu-pasar-rantai-dingin-hingga-rp200-triliun

November 29, 2024 0 comments
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Examining Social and Political Issues in Indonesia: Surakarta, West Java, East Java, Jakarta, Bandung, Medan

by Jakpat November 20, 2024
written by Jakpat

The 2024 Indonesia Regional Election is around the corner. This year, the event will be held on November 27, 2024, in 37 provinces, 415 districts, and 93 cities, where people will elect representatives who they believe can voice their interests.

Jakpat independently conducted a survey of respondents in several cities in Indonesia regarding social and political views in the context of the 2024 Regional Elections, in Surakarta City, West Java Province, East Java Province, Jakarta Special Region Province, Bandung City, and Medan City.

“Social and political conditions in Indonesia are very dynamic, all forms of change can occur in a short time, therefore Jakpat took the initiative to conduct this research to provide an overview of political conditions in the six regions with the largest population in Indonesia,” said Jakpat’s Head of Research, Aska Primardi.

The points in the 2024 Regional Elections series report are to find out some things, including social and political problems in the region, aspects of social and political evaluation compared to the previous year, and the image of regional leaders that the community wants.

“We have entered the post-truth era, where factual truth is not the decisive point of a person’s decision, but is more determined by a person’s subjective opinions, perceptions, and feelings. The indicator of the success of a leader’s policy is not only assessed from the data and facts directly but also how the public feels about the policy. All politicians are currently competing to win positive sentiment from the public,” added Aska.

Surakarta City = 141 respondents

Based on the analysis of qualitative answers from respondents in Surakarta City, the worrisome issues in the region are dynastic politics or nepotism (11%) and employment, to be precise unemployment (10%). The problem of social inequality or poverty is also a concern for 7% of the local people. On the one hand, 33% of people in Surakarta City stated that the current social and political situation is better than the previous leadership period.

West Java Province = 1478 respondents

Based on the analysis of qualitative answers from respondents in West Java Province, almost 20% complained about employment, especially unemployment. Other issues of concern are crime (11%) and socioeconomic inequality or poverty (11%). However, 23% of people in West Java Province stated that the current social and political situation is better than during the previous leadership period.

East Java Province = 905 respondents

Based on the analysis of the respondents’ qualitative answers, the socio-political issues that the people of East Java are worried about are not much different from West Java, namely related to employment (15%) and poverty (12%). As many as 9% of respondents are worried about corruption problems in the region. On the other hand, 32% of people in East Java Province stated that the current social and political situation is better than during the previous leadership period.

Province of the Special Region of Jakarta = 809 respondents

Based on the analysis of qualitative answers from respondents in the Province of the Special Region of Jakarta, the issues of concern in the region are employment, unemployment (9%), as well as social inequality, poverty, and economic difficulties (9%). Security issues such as crime or riots are also a concern for 7% of the local community. Meanwhile, 4 out of 10 people agree that the political and social situation in the region is in the same condition compared to the previous leadership period.

Bandung City = 141 respondents

Based on the analysis of qualitative answers from respondents in Bandung City, as many as 27% complained about employment, especially unemployment. Other issues highlighted were social disparities such as poverty or economic hardship (17%) and security, including criminality/delinquency (15%). On the other hand, 16% of the people of Bandung consider the current political and social situation to be better compared to the previous leadership period.

Medan City = 183 respondents

Based on the analysis of the respondents’ qualitative answers, 1 in 5 respondents in Medan City are worried about crime problems in the area, such as robbery or theft. As many as 11% of respondents highlighted the issue of dynastic politics/politics of interest and another 9% complained about employment, especially the problem of unemployment. However, 2 out of 10 people in Medan City said that the current political and social situation is better compared to the previous leadership period.

Disclaimer:

Jakpat, as an independent market research institution and online survey institution, is neutral and impartial to certain individuals or political parties. This survey aims to find out the political preferences of respondents in a neutral manner.

November 20, 2024 0 comments
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Menilik Isu Sosial dan Politik di Kota Medan – Seri Pilkada #6 - Laporan Riset Jakpat 2024
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Menilik Isu Sosial dan Politik di Kota Medan

by Jakpat November 19, 2024
written by Jakpat

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Menilik Isu Sosial dan Politik di Kota Medan – Seri Pilkada #6

Dalam sistem demokrasi, rakyat memilih wakilnya untuk menyampaikan aspirasi mereka. Dalam waktu dekat, masyarakat Indonesia akan menghadapi Pemilihan Kepala Daerah (Pilkada) serentak di seluruh wilayah.

Pilkada tahun ini dijadwalkan pada 27 November 2024 dan akan diselenggarakan di 37 provinsi, 415 kabupaten, dan 93 kota. Pada kesempatan ini, masyarakat akan memilih wakil-wakil yang mereka yakini mampu menyuarakan kepentingan mereka.

Karena pilihan masyarakat memengaruhi kehidupan bersama, pejabat terpilih diharapkan mampu memberikan kontribusi nyata bagi daerahnya, serta menjadi wakil rakyat yang mumpuni di berbagai bidang, dari politik hingga sosial.

Jakpat secara independen melakukan survei terhadap responden di sejumlah wilayah, yaitu Kota Surakarta, Provinsi Jawa Barat, Provinsi Jawa Timur, Provinsi Daerah Khusus Jakarta, Kota Bandung, dan Kota Medan. Laporan survei Kota Medan ini melibatkan 183 responden, menilik isu-isu sosial politik masyarakat setempat terkait pilkada.

Poin utama riset:

  • Memahami masalah sosial dan politik di Kota Medan.
  • Mengetahui aspek evaluasi sosial dan politik di Kota Medan dibandingkan dengan tahun sebelumnya.
  • Mengetahui citra pemimpin daerah yang diinginkan masyarakat.

Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral.

Berikut beberapa pratinjau laporan:

Menilik Isu Sosial dan Politik di Kota Medan – Sorotan Riset
Menilik Isu Sosial dan Politik di Kota Medan – Sorotan Riset
Menilik Isu Sosial dan Politik di Kota Medan – Gen Z
Menilik Isu Sosial dan Politik di Kota Medan – Gen Z
Menilik Isu Sosial dan Politik di Kota Medan – Daftar Isi
Menilik Isu Sosial dan Politik di Kota Medan – Daftar Isi

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November 19, 2024 0 comments
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Menilik Isu Sosial dan Politik di Kota Bandung – Seri Pilkada #5 - Laporan Riset Jakpat 2024
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Menilik Isu Sosial dan Politik di Kota Bandung

by Jakpat November 19, 2024
written by Jakpat

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Menilik Isu Sosial dan Politik di Kota Bandung – Seri Pilkada #5

Dalam sistem demokrasi, rakyat memilih wakilnya untuk menyampaikan aspirasi mereka. Dalam waktu dekat, masyarakat Indonesia akan menghadapi Pemilihan Kepala Daerah (Pilkada) serentak di seluruh wilayah.

Pilkada tahun ini dijadwalkan pada 27 November 2024 dan akan diselenggarakan di 37 provinsi, 415 kabupaten, dan 93 kota. Pada kesempatan ini, masyarakat akan memilih wakil-wakil yang mereka yakini mampu menyuarakan kepentingan mereka.

Karena pilihan masyarakat memengaruhi kehidupan bersama, pejabat terpilih diharapkan mampu memberikan kontribusi nyata bagi daerahnya, serta menjadi wakil rakyat yang mumpuni di berbagai bidang, dari politik hingga sosial.

Jakpat melakukan survei terhadap responden di sejumlah wilayah, yaitu Kota Surakarta, Provinsi Jawa Barat, Provinsi Jawa Timur, Provinsi DKI Jakarta, Kota Medan, dan Kota Bandung. Laporan survei Kota Bandung ini melibatkan 192 responden dan membahas pandangan sosial serta politik terkait pilkada, dengan fokus pada aspirasi sosial dan politik masyarakat setempat.

Jakpat secara independen melakukan survei terhadap responden di sejumlah wilayah, yaitu Kota Surakarta, Provinsi Jawa Barat, Provinsi Jawa Timur, Provinsi Daerah Khusus Jakarta, Kota Bandung, dan Kota Medan. Laporan survei Kota Bandung ini melibatkan 192 responden, menilik isu-isu sosial politik masyarakat setempat terkait pilkada.

Poin utama riset:

  • Memahami masalah sosial dan politik di Kota Bandung.
  • Mengetahui aspek evaluasi sosial dan politik di Kota Bandung dibandingkan dengan tahun sebelumnya.
  • Mengetahui citra pemimpin daerah yang diinginkan masyarakat.

Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral.

Berikut beberapa pratinjau laporan:

Menilik Isu Sosial dan Politik di Kota Bandung – Sorotan Riset
Menilik Isu Sosial dan Politik di Kota Bandung – Sorotan Riset
Menilik Isu Sosial dan Politik di Kota Bandung – Gen Z
Menilik Isu Sosial dan Politik di Kota Bandung – Gen Z
Menilik Isu Sosial dan Politik di Kota Bandung – Daftar Isi
Menilik Isu Sosial dan Politik di Kota Bandung – Daftar Isi

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November 19, 2024 0 comments
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Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Seri Pilkada #4 - Laporan Riset Jakpat 2024
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Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta

by Jakpat November 19, 2024
written by Jakpat

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Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Seri Pilkada #4

Dalam sistem demokrasi, rakyat memilih wakilnya untuk menyampaikan aspirasi mereka. Dalam waktu dekat, masyarakat Indonesia akan menghadapi Pemilihan Kepala Daerah (Pilkada) serentak di seluruh wilayah.

Pilkada tahun ini dijadwalkan pada 27 November 2024 dan akan diselenggarakan di 37 provinsi, 415 kabupaten, dan 93 kota. Pada kesempatan ini, masyarakat akan memilih wakil-wakil yang mereka yakini mampu menyuarakan kepentingan mereka.

Karena pilihan masyarakat memengaruhi kehidupan bersama, pejabat terpilih diharapkan mampu memberikan kontribusi nyata bagi daerahnya, serta menjadi wakil rakyat yang mumpuni di berbagai bidang, dari politik hingga sosial.

Jakpat melakukan survei terhadap responden di sejumlah wilayah, yaitu Kota Surakarta, Provinsi Jawa Barat, Provinsi Jawa Timur, Provinsi DKI Jakarta, Kota Medan, dan Kota Bandung. Laporan survei Provinsi Daerah Khusus Jakarta ini melibatkan 809 responden dan membahas pandangan sosial serta politik terkait pilkada, dengan fokus pada aspirasi sosial dan politik masyarakat setempat.

Jakpat secara independen melakukan survei terhadap responden di sejumlah wilayah, yaitu Kota Surakarta, Provinsi Jawa Barat, Provinsi Jawa Timur, Provinsi Daerah Khusus Jakarta, Kota Bandung, dan Kota Medan. Laporan survei Provinsi Daerah Khusus Jakarta ini melibatkan 809 responden, menilik isu-isu sosial politik masyarakat setempat terkait pilkada.

Poin utama riset:

  • Memahami masalah sosial dan politik di Provinsi DKI Jakarta.
  • Mengetahui aspek evaluasi sosial dan politik di Provinsi DKI Jakarta dibandingkan dengan tahun sebelumnya.
  • Mengetahui citra pemimpin daerah yang diinginkan masyarakat.

Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral.

Berikut beberapa pratinjau laporan:

Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Sorotan Riset
Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Sorotan Riset
Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Gen Z
Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Gen Z
Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Daftar Isi
Menilik Isu Sosial dan Politik di Provinsi Daerah Khusus Jakarta – Daftar Isi

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November 19, 2024 0 comments
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Release - Fashion Buying The Present and the Future - 2024 Jakpat Survey Report
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2024 Fashion Trends: Footwear Purchases Are Higher Than Formalwear

by Jakpat November 15, 2024
written by Jakpat

2024 Fashion Trends: Footwear Purchases Are Higher Than Formalwear

Fashion products are always at the top of purchases, as seen from the 2023 Jakpat report which shows that the purchase of goods in this category was 88%. Although demand decreased to 79%, the purchase of fashion products was still number one.

Jakpat conducted a survey to find out the behavior and habits of fashion product buyers in Indonesia. The report, which involved 1,168 respondents, showed what types of fashion products to buy in 2024, their level of satisfaction, and considerations in fashion buying.

The survey results show that 54% of respondents bought fashion products this year with the majority purchasing casual clothes. Meanwhile, 53% of respondents plan to buy fashion products and 5 out of 10 people want to buy formalwear for the next 6 months. In addition, interest in buying Muslim clothing in the future is higher than buying sportswear.

In terms of behavior, 9 out of 10 respondents bought fashion products online, especially through e-commerce platforms. Another 27% were bought through the fashion brand’s TikTok Shop account and 25% through department stores.

Considerations and sources of information in buying fashion products

Jakpat looked at consumer behavior in five categories of fashion products: casual clothes, formalwear, footwear, luggage, and accessories. In general, price is the biggest consideration for respondents to buy fashion products, with a percentage of more than 70%. Another factor is the model and material quality of the fashion product, except for footwear which prioritizes size (66%).

Head of ResearchJakpat, Aska Primardi assessed that the factors to consider in choosing fashion products are now wider, especially for the younger generation.

“Previously, fashion products were considered for mass production and were only bought/worn when certain trends were ongoing. But now we have entered a new era, where Gen Z is informed about environmental issues and sustainability of life, they consider that high-quality clothing is clothing that is obtained and produced in a way that is safe for the physical and social environment. In addition, the clothes must also be able to be used for a long period, and can also be recycled,” he explained.

Then, regarding information about fashion products, there are several references. Casual clothes and footwear shoppers tend to look for information from recommendations from close ones such as friends and family. Meanwhile, buyers of formalwear and luggage prefer to seek information through social media, such as Instagram or TikTok. Unlike fashion accessories buyers, they like to look for information about these items from the testimonials of famous people such as artists, influencers, or public figures.

Purchased fashion items

Jakpat finds out in detail what fashion products are purchased. For casual wear, the most purchased item is t-shirts (69%). Meanwhile, more than 51% of respondents plan to buy trousers.

Then, the most purchased footwear is sneakers (46%), followed by sports shoes (38%) and flip-flops (36%). As many as 36% of respondents plan to buy sandals.

In formal wear items, the percentage of respondents who want to buy this category is higher than those who have already purchased it. Formal shirts are the most purchased item (85%) and the most wanted to buy (81%).

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November 15, 2024 0 comments
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Cover Fashion Buying The Present and the Future - 2024 Jakpat Survey Report
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Fashion Buying: The Present and the Future

by Jakpat November 14, 2024
written by Jakpat
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Fashion Buying: The Present and the Future

Fashion products are always at the top of purchases. The 2023 Jakpat report shows that fashion buying was 88%. Although the demand has decreased by 79%, purchases of fashion products are still number one.

Jakpat conducted a survey of 1168 respondents to find out the behavior and habits of fashion product buyers in Indonesia.

Key research points:

To understand buyers’ behavior and attitude on fashion products, especially on:

  • Casual clothes
  • Footwear
  • Formalwear
  • Luggage
  • Accessories

Here are some previews of the report:

1 out of 2 people bought fashion products this year
1 out of 2 people bought fashion products this year
Most of respondents bought fashion products online
Most of respondents bought fashion products online
Table of contents
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November 14, 2024 0 comments
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Menilik Isu Sosial dan Politik di Provinsi Jawa Timur – Seri Pilkada #3 - Laporan Riset Jakpat 2024
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Menilik Isu Sosial dan Politik di Provinsi Jawa Timur

by Jakpat November 12, 2024
written by Jakpat
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Menilik Isu Sosial dan Politik di Provinsi Jawa Timur – Seri Pilkada #3

Dalam sistem demokrasi, rakyat memilih wakilnya untuk menyampaikan aspirasi mereka. Dalam waktu dekat, masyarakat Indonesia akan menghadapi Pemilihan Kepala Daerah (Pilkada) serentak di seluruh wilayah.

Pilkada tahun ini dijadwalkan pada 27 November 2024 dan akan diselenggarakan di 37 provinsi, 415 kabupaten, dan 93 kota. Pada kesempatan ini, masyarakat akan memilih wakil-wakil yang mereka yakini mampu menyuarakan kepentingan mereka.

Karena pilihan masyarakat memengaruhi kehidupan bersama, pejabat terpilih diharapkan mampu memberikan kontribusi nyata bagi daerahnya, serta menjadi wakil rakyat yang mumpuni di berbagai bidang, dari politik hingga sosial.

Jakpat secara independen melakukan survei terhadap responden di sejumlah wilayah, yaitu Kota Surakarta, Provinsi Jawa Barat, Provinsi Jawa Timur, Provinsi Daerah Khusus Jakarta, Kota Bandung, dan Kota Medan. Laporan survei Provinsi Jawa Timur ini melibatkan 905 responden menilik isu-isu sosial politik masyarakat setempat terkait pilkada.

Poin utama riset:

  • Memahami masalah sosial dan politik di Provinsi Jawa Timur.
  • Mengetahui aspek evaluasi sosial dan politik di Provinsi Jawa Timur dibandingkan dengan tahun sebelumnya.
  • Mengetahui citra pemimpin daerah yang diinginkan masyarakat.

Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral.

Berikut beberapa pratinjau laporan:

Menilik Isu Sosial dan Politik di Provinsi Jawa Timur – Sorotan Riset
Menilik Isu Sosial dan Politik di Provinsi Jawa Timur – Sorotan Riset
Menilik Isu Sosial dan Politik di Provinsi Jawa Timur – Gen Z
Menilik Isu Sosial dan Politik di Provinsi Jawa Timur– Gen Z
Menilik Isu Sosial dan Politik di Provinsi Jawa Timur– Daftar Isi
Menilik Isu Sosial dan Politik di Provinsi Jawa Timur– Daftar Isi
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