News & UpdatePerumahan Oktober #1 JakPat Testimonial Responden by jakmin October 14, 2016 written by jakmin Hi JAKPATers 🙂 Gimana kabarnya? Hari ini JAKPAT akan posting lagi testimoni responden JAKPAT yg udah berhasil tukar poinnya. Yuk langsung aja di simak gimana testi dr mereka 😉 October 14, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMobilePersonal Technology at the Workplace – Survey Report by jakmin October 14, 2016 written by jakmin Working in modern life seems impossible without the help of technology. The needs to get our works done in a short time, and the needs to be connected with the global world in real time could only be possible by using our digital gadget. Understanding the essence of technology to support our work life, we conduct a survey toward 809 respondents to explore how they use technology at their workplace. The rate of Indonesian working citizen is relatively high compared to the whole country population. Up to 2014, Indonesia Statistic Center (Badan Pusat Statistik) estimates the number of Indonesian citizen who works is reaching up to 118 million people. We send the survey to our panel in productive age between 20 to 45 years old in nationwide. Our basic assumption about the needs of technology to support our work life seems to be supported by most respondents in this survey. 97% of our respondent in this survey agree that technology increase their productivity. The absence of technology will definitely suffering and makes us helpless in doing most of our works. However, when it comes to the use of technology to communicate, our respondent seems to choose different communication channel to discuss about work issue and casual talk. To describe the detail of our respondent in this survey, first of all we would like to map about their working profile. Among all respondents participate in this survey, 64% of them are currently working. Most of them are working in office, with the average working hour about 6 to 8 hours a day. Related to the technology, most of them are averagely receiving only 1-3 working emails in a day. To lay out the use of technology at respondents’ workplace, we ask them to mention their most frequently used software for working. From all respondents who participate in this survey, Microsoft Office, web browser, and messaging seem to be three most frequently used software. Furthermore, regarding the gadget they use for working; smartphone, laptop, and PC become the three most frequently used gadget for working as well. Some of us may have more than one mobile phone to support our communication activity. However, most of our respondent in this survey do not separate their phone for business and personal purpose. However, their chosen method to communicate about work is different regarding to the person whom they talk. When they discuss about work with their boss and clients, most of them prefer phone call than other communication tools. In other hand, instant messenger is chosen as the communication tool with their co-workers. The preferred communication tool by our respondents to casually talk with their working friends is instant messenger. WhatsApp seems to be the most preferable instant messenger among respondents. Moreover, from all respondents who use instant messenger to have casual talk with their friends, 80% of them belong to group chat that consist of their working friends as the group member. At last, we try to discover about the topic they discuss in the subjected group. Comparing the sex of our respondents, male tend to discuss working issue in the first place, while female tend to do casual chit chat in instant messenger group with their working friends. At last, we ask our respondents in this survey to assess whether technology in general support their productivity at work or not. Similar as our basic assumption of this survey, technology is strongly perceived as increasing respondents’ productivity at work. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 October 14, 2016 0 comments 0 FacebookTwitterPinterestEmail
Financial Buy Now, Pay Later! Millennials Credit/Instalment Habit – Survey Report by jakmin October 7, 2016 written by jakmin Sometimes there is a time when we want or even need to buy something, but unfortunately we don’t have enough money to buy at that time. This condition lead us to a dilemma of choosing whether we buy the product with only limited money left, postpone the buying time, or not even buying it at all. However, for some people, they are trying to seek another solution of this dilemma by using credit or instalment facility. Therefore, they can get the product at this time, and paying with fewer amount as their current condition. We try to map the habit of our millennial panel toward credit/instalment habit. We send the survey to our 910 respondents in nationwide. The age range of our respondents in this survey is 16-35 year old, with the composition of 48% male and 52% female respondents. The highlight of this survey is primarily concentrate on the respondents’ segment preference on using credit/instalment facility. It seems like the gender of our respondents do not have any significant influence of their decision on using credit/instalment facility, while respondents’ age does. Apparently, the older respondents the more likely they are using credit/instalment, as well as their intention of re-using the facility in the future. To put in detail about our respondents in this survey, 47% of them ever buy product by using credit/instalment facility. Vehicle, smartphone, and electronic product seem to be the most popular products bought by respondents in this survey by using credit/instalment facility. Expanding our knowledge on the fact of 47% respondents in this survey who ever use credit/instalment facility, leasing and credit card seems to be the two most popular credit/instalment methods among them. Moreover, to pay the credit/instalment charge every month, ATM payment and direct payment in bank/leasing office become the two most frequently chosen methods. When it comes to the interest rate of credit/instalment, most respondents in this survey who ever use this facility said that their average interest rate is 0% to 1.5%, while their average payment is about less than IDR 1.000.000/month. At last, the average product price they buy by using credit/instalment is about IDR 1.500.000 – 3.000.000. The low rate of credit/instalment rate seems to be the most attractive promotional program for most respondents in this survey. At last, we differentiate the segment of our respondents in this survey into two groups, those who ever and never use the credit/instalment facility. We try to seek their motivation of doing so. For those who ever use the credit/instalment facility, their most prominent motivation is that credit/instalment enables them to pay the product in a long time, so that their money can be allocated for other purpose. In other hand, the motivation of respondents in this survey who never use the facility are more likely based on their dislike to loan and possession of credit card as a method of credit/instalment. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 October 7, 2016 0 comments 0 FacebookTwitterPinterestEmail
News & Update [PENGUMUMAN] Pemenang Lucky Draw Oktober 2016 by jakmin October 4, 2016 written by jakmin Hallooo JAKPATers ^^ Apakabar nih? Semoga sehat dan selalu dalam lindungan-Nya ya 😉 Sesuai janji JAKPAT nih, hari ini 4 Oktober, JAKPAT mau umumin pemenang Lucky Draw Pulsa 10K untuk 50 responden dan Voucher Alfamart 50K untuk 10 responden. Kira-kira siapa aja ya responden yang beruntung 😉 Yuk deh ini langsung aja JAKPAT kasih tau nama-namanya 😉 PEMENANG LUCKY DRAW PULSA 10K 1 Harry Yulianto 2 Felix Saputra 3 Idzun Riadiani 4 Mohamad Taufik 5 Aurelia Widjaja 6 Gerry Giovanni 7 Eugenia Theresia 8 Randy Randal 9 Azizah Agma Irintyasti 10 Roni Supriatna 11 April M’lina Code 12 Wuri 13 Elisabeth Can 14 Budi Pradika 15 Pemimpi Kecil 16 Rudi Setiawan 17 P Puji Saraswati 18 Dwi Nurseto 19 Irene Margaretha Sijabat 20 Jojo Cool 21 Muhammad Wildan Firdaus 22 Angelina Ave 23 Calina Period 24 Dani Setyanto 25 Mas Silakhudin 26 Enni Faizah 27 Adhe Part II 28 Yafinurakram 29 Joko Sulistyo 30 Agus Zuliyanto 31 Irvan Yustian 32 Hasna Waty 33 Johan Setyawan 34 Indra Prasetyo 35 Ulyana Martha 36 Iin Saputra 37 Dhamon OriDhilla Bearizki 38 Feri Aiun Gumelar 39 Ixmah Avrilia Latifa 40 Edwina Liony Putri 41 SenJja Nya Nelly 42 Sarah Hans 43 Muhammad Rizal Hardiansyah M 44 Livia Sone Yeongwonhi 45 Latifah Ratna 46 Intanfiiyani 47 Yanto Trader 48 Nafaika Faridah Addarisy 49 Radhiyati Kasmo 50 Yudhi Dwi Prasetyo PEMENANG LUCKY DRAW VOUCHER ALFAMART 50K 1 Ika Nursamsiah 2 Heny Wulandari 3 Desti Restasari 4 Nur Aprileni Savana 5 Nana Isna 6 Molina Lynn 7 Choirunissa Fitriana Dewi Anggraeni 8 Luvely Rahma 9 Selamat Pagi Cintantya Paramastri 10 Novia Ardianasari Nama-nama yang JAKPAT sebutkan adalah Nama Akun JAKPAT kalian ya JAKPATers 😉 Silahkan cek email kalian yang terdaftar di JAKPAT ya. JAKPAT tunggu konfirmasinya. Hadiah akan JAKPAT proses Minggu depan ya (14-15 Oktober 2016). Terimakasih October 4, 2016 0 comments 0 FacebookTwitterPinterestEmail
Gaya HidupInfografis Hasil SurveyPribadiUncategorized Rencana Ibadah Haji dan Umrah Para Millennials – Survey Report by jakmin October 4, 2016 written by jakmin Bagi umat Muslim, ibadah haji merupakan rukun Islam kelima yang wajib ditunaikan bagi umat yang dianggap mampu secara fisik, mental, dan finansial. Selain haji, terdapat pula ibadah umrah yang bersifat tidak wajib namun jika dijalankan akan membawa pahala. Haji dan umrah merupakan dua ibadah yang perlu dipersiapkan dan direncanakan secara matang mengingat biaya yang dikeluarkan cukup besar dan waktu yang dihabiskan cukup panjang. Kami mengadakan survei terhadap panel responden di rentang usia millennials tentang rencana berhaji dan umrah mereka. Kaum millennials merupakan segmen masyarakat Indonesia dengan jumlah besar, memiliki daya beli tinggi, serta diprediksi akan memiliki kekuatan ekonomi yang besar di masa depan. Mengacu pada data dari Badan Pusat Statistik, jumlah kaum millennials di Indonesia diperkirakan akan mencapai 83 juta jiwa pada tahun 2020. Survei kami kirimkan kepada 817 responden kami dengan rentang usia 16-35 tahun. Secara metodologis, jumlah sampel yang digunakan dalam survei ini telah sesuai dengan perhitungan sampel Krejcie&Morgan (1970) untuk merepresentasikan populasi kaum Millennials Indonesia. Catatan penting dari survei yang kami lakukan khususnya berkaitan dengan tingginya minat kaum Millennials dalam survei ini untuk menunaikan ibadah haji dan umrah. Meskipun demikian, rencana perjalanan ibadah mereka masih belum diikuti dengan perencanaan keuangan yang dialokasikan khusus untuk haji dan umrah. Tingginya keinginan responden untuk melaksanakan ibadah umrah ditunjukkan oleh 96% responden survei ini. Keluarga terdekat menjadi pilihan mereka untuk pergi bersama menjalankan ibadah umrah meskipun sebagian besar dari responden survei menyebutkan bahwa mereka masih belum mengetahui secara pasti kapan mereka akan berangkat umrah. Dari seluruh responden yang berencana menjalankan ibadah umrah, 155 responden telah memiliki tabungan khusus untuk membiayai perjalanan umrah. Adapun terkait hal-hal penting yang mempengaruhi keputusan responden dalam menentukan agen perjalanan umrah antara lain detail paket yang ditawarkan, harga paket, dan izin usaha agen perjalanan umrah. Keinginan untuk berwisata ke jazirah Arab setelah melaksanakan ibadah umrah rupanya juga menjadi salah satu motivasi responden. Dari seluruh responden yang memiliki keinginan berumrah, 683 orang berencana memilih paket umrah yang diakhiri dengan perjalanan wisata. Adapun keinginan untuk menunaikan tuntunan agama menjadi alasan utama responden menjalankan umrah. Serupa dengan umrah, tingginya keinginan responden untuk menjalankan ibadah haji ditunjukkan pula oleh 94% responden survei. Keluarga terdekat kembali menjadi pilihan utama mereka untuk berhaji bersama. Adapun berkaitan dengan rencana berhaji mereka, mayoritas responden berencana untuk berangkat haji dalam 5-15 tahun ke depan. Perencanaan keuangan khusus untuk perjalanan haji baru dimiliki oleh 224 responden survei. Adapun bentuk perencanaan keuangan mereka berupa tabungan, usaha, serta investasi emas. Berkaitan dengan paket ONH yang rencananya akan digunakan, mayoritas responden berencana menggunakan ONH Plus. Pertimbangan responden dalam menentukan agen perjalanan haji dipengaruhi oleh sejumlah faktor antara lain detail paket haji yang ditawarkan, izin usaha agen, dan fasilitas tambahan yang ditawarkan. Adapun alasan utama responden dalam menunaikan ibadah haji cenderung serupa dengan alasan responden menjalankan ibadah umrah. Untuk hasil survey yang lebih rinci, anda bisa mengunduh hasil survey kami dalam 2 format xls dan pdf di button bawah ini. Laporan hasil survey JAKPAT terdiri dari 3 bagian yaitu 1) Profil responden 2) Tabulasi silang (Crosstabulation) untuk masing-masing pertanyaan 3) data mentah. Profil responden menunjukkan profil demografis (jenis kelamin, usia, lokasi/domisili, pengeluaran per bulan). Dengan tabulasi silang (Cross tabulation) anda dapat menjelaskan perbedaan preferensi segmen demografis dalam terhadap masing-masing pertanyaan. Unduh PDF disini: Anda siap untuk survey? atau hubungi kami untuk mendapatkan Sales Quote atau informasi lebih lanjut +622745015293 October 4, 2016 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Girls are Gathered! – Survey Report on Indonesian Female “Arisan” by jakmin September 29, 2016 written by jakmin It’s natural for girls to gather in a group, particularly with their own peers. When they grow up and become a woman, their peer groups also grow into a social group. In Indonesia, there is a regular social gathering consists of women only, famously known as “arisan”. This group has regular members and usually holds a regular meeting, with drawing the cash-money as their main agenda of the meeting. These days, “arisan” has become a lifestyle among women. Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see the activity, habit, and preferences of Indonesian women towards “arisan”. This survey involved 941 female respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 23 to 45 year-old. This survey report is divided into six chapters. The first chapter consists of general findings we compile from the survey. First of all, we find that less than half of our respondents (46.87%) are joining in female “arisan” group. Hence, more than half of them (62.81%) join in only 1 group, while some other (32.88%) join in about 2 to 3 groups. Furthermore, they’ve been a member of “arisan” group since less than 3 months ago (15.87%), about 3 to 6 months ago (24.94%), about 7 to 12 months ago (12.47%), about 1 to 2 years ago (24.94%), or even more than 2 years ago (29.48%). In addition to that, their “arisan” group consists of 5 to 10 people (19.05%), 11 to 15 people (20.63%), 16 to 20 people (19.05%), 21 to 25 people (10.43%), or even more than 25 people (28.80%). The second chapter is about the background and purpose of joining in female “arisan” group. Apparently, some respondents joined “arisan” group in the first place because of no particular reason (30.16%) or just for having fun (7.71%). However, there are also some respondents who joined “arisan” group in the first place because they want to look for a networking (22.90%), search for new activity (18.37%), or follow their friends who have already joined the group (6.80%). Henceforth, most of our respondents join the “arisan” group in order to get the cash-money (61.45%). Besides, there are also some respondents who want to get a break from their daily routine (33.56%), build a networking (33.33%), fill in the spare time (32.65%), stay update toward news among friends (22.90%), experience new things (20.41%), gain some social recognition (17.23%), or fulfill their self-actualization (16.78%) by joining “arisan” group. The third chapter is about the activity held by female “arisan” group. Most of their groups gather once in a month (78.68%), while some other gathers twice in a month (12.93%). They usually gather in a member’s house (74.83%) or at a restaurant or cafe (26.53%). Hence, their activities are including drawing the cash-money (88.89%), chitchatting (60.54%), having meals (58.96%), taking photos or selfie (29.71%), or going to a picnic or recreation (26.30%). The fourth chapter is about some habit regarding to female “arisan” group we compile from the survey. Apparently, almost all of our respondents (90.02%) have ever got the cash-money lucky draw. After they got the cash-money, more than half of them (53.40%) become the host for the next meeting the group holds. Regarding to the cash-money, they share for less than IDR 100,000 (29.71%), about IDR 100,000 to 500,000 (53.29%), about IDR 500,000 to 1,000,000 (10.88%), or even more than IDR 1,000,000 (6.12%). Meanwhile, aside from the cash-money, they usually spend less than IDR 100,000 (48.07%) or about IDR 100,000 to 500,000 (40.59%) each time the group holds a meeting. In addition, apparently only a few of them (15.87%) admit that their group sets a dresscode every time they hold a meeting. The fifth chapter is about the media habit regarding to female “arisan” group we gather from the survey. It turns out that some of our respondents (29.02%) admit that they post a photo from the “arisan” moment on their social media account. Hence, they post the photo on Facebook (79.69%), Instagram (65.63%), or Path (33.59%). Moreover, we find that less than half of our respondents (49.21%) belong to particular online messenger chat group for the members of their “arisan” group. The platform they use for the chat group is Whatsapp (75.12%), BBM (48.85%), or LINE (23.50%). The sixth or the last chapter is the second part of general findings we gather from the survey. This part is focusing on our respondents who do not join in any female “arisan” group. Apparently, more than half of our respondents (53.13%) do not belong in any “arisan” group. When asked about their reason for not joining, the answer is because they don’t have any interest at all (55.60%) or don’t have time for that kind of activity (25.60%). Besides, there are also some respondents who actually don’t have any particular reason for not joining any “arisan” group (37.40%). Lastly, when asked about whether they have interest for joining any “arisan” group, apparently more than half of them (52.80%) admit that they would like to join sometime in the future. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 September 29, 2016 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Let’s Watch Indonesian Movie! – Survey Report on 2016 Indonesian Movies’ Viewers by jakmin September 29, 2016 written by jakmin After its apparent death during the last decade of the New Order regime, Indonesian movie industry had come back into life in the early 2000s. Following the resurrection of the industry, the data have shown a significant increase of Indonesian movies’ viewers each year, particularly in 2016.[1] Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see further towards the distribution, preferences, and habit of Indonesian movies’ viewers in 2016. This survey involved 2005 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 15 to 50 year-old. This survey report is divided into five chapters. The first chapter is the general findings about Indonesian movies they watched recently. First of all, about the last time they watched Indonesian movie, we find that many of our respondents (34.71%) watched Indonesian movies within this week, while some other watched it more than 6 months ago (23.04%) or within this month (15.21%). Next, about the place where they watched Indonesian movies the last time, we find that many of our respondents (40.90%) watched Indonesian movies at the theater, while some other watched it on the television (37.21%) or at some places using personal computer or laptop (16.51%). Hence, regarding to the number of Indonesian movies they have watched during this year, we find that most of our respondents (60.45%) have watched about 1 to 3 Indonesian movies this year, while some other have watched about 4 to 6 movies (20.15%) or even 10 movies or more (14.66%). The second chapter is about watching Indonesian movies in general, regarding to their preferences. Apparently, they watch Indonesian movies just to fill in their spare time (47.73%) or just out of curiousity (34.31%). However, there are also some people who watch it in order to watch a good movie (37.61%) or to appreciate Indonesian filmmakers (26.78%). On the other hand, there are also some people who don’t have any particular reason to watch Indonesian movies (25.34%). Furthermore, regarding to the source of information about Indonesian movies, our respondents got it from movie ads in mass media (48.98%), recommendation from friends (46.98%), review from mass media (38.80%), movie trailer in Youtube (33.87%), and movie trailer in theater (19.40%). Next, regarding to the factors that attract them to watch Indonesian movies, our respondents admit that they are attracted to the storyline (72.57%), the actors (60.15%), and the genre (46.38%). The third chapter is still about watching Indonesian movies in general, and still regarding to their preferences. About the favorite genre to watch, apparently most of our respondents (69.53%) choose comedy, while many of them choose drama (44.14%) and action (37.96%), and there are some other who choose horror or thriller (20.70%). Next, regarding to things that would make them feel satisfied when watching Indonesian movies, our respondents choose the movie plot (81.70%), the acting from the actors (67.13%), the movie setting (37.26%), the movie script (33.57%), the visual effect (26.38%), the cinematography (22.69%), and the sound design (16.56%). In addition, we find that less than half of our respondents (45.39%) admit that they try to watch every released Indonesian movie that is popular. The fourth chapter is about watching Indonesian movies at theater, regarding to some preferences and habit. Apparently, less than half of our respondents (48.73%) admit that they have watched Indonesian movies at the theater for this year. About which theater they have visited to watch Indonesian movies, our respondents choose Cineplex 21 or XXI (67.03%), Cinemaxx (18%), and CGV Blitz (12.77%). Apparently, the Cineplex network still dominates the movie exhibition industry in Indonesia. Hence, their reasons for choosing that theater are because of the location (43.29%), the movies that are screened in there (42.14%), and the theater’s facilities (40.85%). Regarding to some habit, we find that most of our respondents (79.55%) usually buy the ticket directly at theater. When going to the theater, our respondents usually go with their friends (41.05%) or partner (32.87%). Furthermore, while waiting for the showtime to begin at the theater, they usually make themselves busy with their own gadget (43.49%), have a chat with their friends (39.15%), just keep waiting in the waiting area (34.61%), have meals outside of the theater area (31.37%), or just take a look at some movie posters on display (30.47%). The fifth or the last chapter is some trivia we gather about Indonesian movie, particularly their opinions toward Indonesian movie industry. Apparently, most of our respondents (83.69%) think that Indonesian movie must reflect Indonesian’s culture. Next, we find that for them, censorship is important, since most of our respondents (80.50%) think that the existence and function of Lembaga Sensor Film (Indonesia’s Film Censorship Agency) is important. Almost all of our respondents (91.47%) admit that they will recommend any good Indonesian movie they have watched to their friends or other people. And also, almost all of our respondents (99.20%) think that the quality of Indonesian movie must be improved. Lastly, almost all of our respondents (92.37%) admit that they feel optimist about the development of Indonesian movie in the future. [1] See the complete data in http://filmindonesia.or.id/movie/viewer#.V-pQAYh97IU For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 September 29, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMobilePersonal LINE Today: One Stop Information from Many Sources – Survey Report by jakmin September 27, 2016 written by jakmin LINE is a popular instant messenger platform that enables us to do message exchange. However, LINE is also considered as an innovative platform since it seems like the platform can never stop from making innovation. LINE was once creating LINE Games application as their subsidiary, and now it is facilitating us to read the latest news from any topics by using LINE Today. By using LINE Today, we can easily read the latest news from many topics and sources in easy way. We send a survey to our 812 respondents in nationwide to understand their reading habit of LINE Today, up to 2016 the number of LINE user in Indonesia is estimated to reach 30 million users and predicted to grow in any near future. Moreover, the details of our respondent characteristic could be seen in the info graphic below. According to our data finding in this survey, LINE Today seems to be a popular news source among respondents in this survey. More than half of them ever read LINE Today in a relatively medium frequency. Among all topics available in LINE Today, news seems to be chosen as the most favourite topic to read of all respondents segment. First of all, we filter our respondents into two groups, those who ever read LINE Today and those who do not. For those who ever read LINE Today, we further ask about their daily reading habit. Most respondents in this survey are averagely reading about 1 to 3 times a day. Furthermore, the duration of reading in each time is about 1-3 minutes. LINE Today consist of several topics of information in their article, but there are only few topics are considered as the most popular. Based on the gender of respondents, both the male and female respondents tend to favourite news and entertainment topic. However, the male respondents are more likely to read Biz&Tech topic as well, while the female respondents are more likely to read lifestyle. Moreover, regarding the respondents’ age segment, the top three favourite topics are relatively different, although news and entertainment seems to be the favourite topics of all times. Unlike another news platform, LINE Today actively sends a notification message to LINE user about the highlighted news in any moment. From all respondents who ever read LINE Today, this feature seems to be the most popular way of reading for more than half of our respondents in this survey. Similar like in the social media, the news we read in LINE Today could be responded by giving any like, comment, or share. However, most respondents in this survey tend to rarely giving comment and like on the post. This finding is quite similar with the data of respondents who ever share LINE Today’s post. Only 26% of them ever share the post, and most of them are sharing the post in their LINE Timeline. What makes LINE Today becomes a unique news platform is that it gathers news from various news sources. Therefore, we don’t have to check any news sources only to find particular information. LINE Today becomes a one stop platform that provides us with a range of the most popular information from any sources. This purpose seems to be achieved, as most of respondents in this survey never check the original article and trust in LINE Today’s post. We further elaborate the reason of respondents on reading LINE Today. Apparently, we find different reasons of reading LINE Today based on respondents’ age segments as shown in the image below. At last, we ask to those who never read LINE Today. We ask them to mention their reason of not reading LINE Today. Apparently, the main reason of their behaviour is based on their disinterest in reading news. Thus, it LINE Today that once supposed to be the news information seems to be unsuitable for them. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 September 27, 2016 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle The Youth Assemble – Survey Report on Hobbies and Interest Based Communities in Indonesia by jakmin September 27, 2016 written by jakmin Active and always craving for new experiences are two characteristics that well represent the youth. In particular, when it comes to their hobby or interest, youth will never doubt to engage themselves in any kind of activity, including joining a community. Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see the distribution of hobbies and interests based youth community in Indonesia. This survey involved 2001 youngster respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 15 to 35 year-old, in which still considered as ‘youth’. Though the United Nation has defined youth as the age cohort of 15 to 24[1], we intentionally span the range of age since youth is the stage of constructing the self-concept. Hence, the self-concept of youth is influenced by several variables such as peers, lifestyle, gender, and culture.[2] For it is the time of a person’s life in which they make choices which will affect their future, therefore for this survey, we define youth as the age cohort of 15 to 35. This survey report is divided into six chapters. First of all, the first chapter is about general findings from the survey. Apparently, we find that almost half of our total respondents (47.18%) join in hobby or interest based community. Hence, more than half of them (52.01%) belong in 2 or 3 communities at the same time, while some of them (35.49%) belong in only 1 community. Regarding to the position they have in their community, many of them (60.06%) are regular member in the community, while some of them are the organizer (14.94%) and newcomer (13.88%) in the community. The second chapter is still about general findings we get from the survey. There are five hobbies or interests that are most popular to be shared in the community, which are: (1) sports, as chosen by 27.54%; (2) games, as chosen by 25%; (3) arts and culture, as chosen by 22.78%; (4) education, as chosen by 17.16%; and (5) social movement, as chosen by 16.95%. Regarding to the source of information about the community they join in, almost half of them (45.97%) admit that they knew about the community in the first place from the social media, while some of them (39.51%) knew it from their friends, and a few of them (10.06%) from some particular institution. Apparently, some of our respondents have been joining the community since 1 to 2 years ago (26.38%), less than 6 months ago (22.78%), from 6 to 12 months ago (21.72%), more than 3 years ago (15.89%), and even since 2 to 3 years ago (13.24%). The third chapter is about the background and purpose for joining hobby or interest based community. Many of our respondents (33.47%) joined the community in the first place in order to look for new experience, while some of them admit that they joined the community in the first place in order to look for new activity (19.28%) and search for a networking to build (17.37%). Hence, more than half of our respondents join the community for learning new things for themselves and sharing it with other people (52.45%), for meeting and knowing new people (51.69%), and for experiencing new things (51.48%). Meanwhile, many of our respondents also have motivations in joining the community for improving their skill in some areas (46.40%), and for filling in their spare time (45.55%). Furthermore, almost all of our respondents (97.99%) think that joining the community brings a lot of benefits towards them. The fourth chapter is about the activity of their community, particularly the offline activity. Apparently, their activities include: (1) discussion or brainstorming or sharing stories, as chosen by 69.81%; (2) chitchatting, as chosen by 52.01%; (3) hanging out, as chosen by 43.86%; (4) travelling together, as chosen by 40.15%; and (5) having meals, as chosen by 35.49%. Henceforth, many of their communities (36.76%) are gathered more than twice a month, while some of them are gathered only once a month (20.34%) or twice a month (15.47%). The fifth chapter is still about the activity of their community. However, this part is focusing on their online activity. Most of the communities of our respondents (77.65%) are active online, with 35.06% of them have an official website or blog, 82.73% have a social media account, and 81.89% have an online chat group. The most popular blog hosting used by the community is Blogspot, as chosen by 77.04%, and then followed by WordPress, as chosen by 28.40%. the most popular social media platform used by the community is Facebook, as chosen by 88.73%, followed by Instagram as the second most popular as chosen by 46.86%, and then Twitter as the third most popular as chosen by 34.44%. As for the online messenger platform, the most popular used by the community is Whatsapp, as chosen by 65.07%, and then followed by LINE as chosen by 54.59%, and also BBM as chosen by 51.49%. The sixth or the last chapter is also the third part of general findings from this survey. This part is focusing on those respondents who do not join in hobby or interest based community. More than half of our respondents (52.82%) do not belong in any hobby or interest based community. Their reasons for not joining any community are just because (38.98%), because they don’t have time for that kind of activity (34.53%), and also because they don’t have any interest at all (28.38%). Lastly, when asked about whether they have interest for joining hobby or interest based community, apparently most of them (67.64%) admit that they would like to join some hobby or interest based community sometime in the future. [1] Source: http://www.un.org/esa/socdev/documents/youth/fact-sheets/youth-definition.pdf [2] Source: Thomas, A. (2003) “Psychology of Adolescents”, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 September 27, 2016 0 comments 0 FacebookTwitterPinterestEmail
LifestyleMarketing Who is the Most Preferable Brand Endorser in Our Respondents' Mind? – Survey Report by jakmin September 26, 2016 written by jakmin Endorsement becomes one of the most popular marketing communication tools to build the awareness of one product to audience. By using the support of popular public figure, the product could be highly recognized by audience, more specifically the fan base of the public figure. Moreover, endorsement practice also allows the figure to be closely associated with the product. As brand endorser is supposed to be the face of the brand and becomes the frontline of massively communicating with the consumer, we would like to check respondents’ preferred brand endorser for particular fields. We send the survey to 1.215 respondents in nationwide and ask them to mention their preferred public figure to be the brand endorser for various products. Furthermore, we also ask them to explain their reason of choosing based on the dimensions of brand endorser criteria such as their expertise, image, trustworthiness, attractiveness, credibility, similarity, and likeliness. One notable record of this survey is mostly related to the considerable reason of our respondents in this survey regarding their brand endorser preference. In general, the most important factor in determining particular figure to be the brand endorser is the figure’s personal image/reputation. However, regarding the beauty, sport, and teens products the figure’s expertise and attractive physical appearance becomes the determining factors. The first product to be examined in the survey is the health or medical product. We ask our respondents to mention their preferable Indonesian public figure to be the brand endorser of this field. From all respondents who have participated in this survey, we pick the top 20 public figures that are considered as the best figure to be the brand endorser for health or medical product. Moreover, when it comes to the reason of choosing the figures to be the brand endorser for health or medical products, the figure’s personal image, physical appearance, and expertise on health or medical field becomes three most important considerations. Moreover, we also provide you a TagCrowd result of our survey, to illustrate the opinion of our respondents in this survey regarding this issue. The second product to be examined in this survey is the banking and financial product. We pick the top 20 public figures that are considered as the best figure to be the brand endorser for these products as perceived by respondents in this survey. Moreover, unlike the previous field, the figure’s personal image/reputation, career credibility, and the figure’s trustworthiness become the main considerations of this field. The following product to be examined in this survey is beauty product. Since beauty product is mostly associated as the women’s stuff, thus all mentioned names in this survey are dominated by popular women public figure. Moreover, unlike the consideration of the previous fields, the figure’s physical appearance becomes the most determining factor for this field. Regarding the household product, our respondents in this survey are mostly mentioning popular female public figures. Apparently, the association of the role of female as the main figure who has the responsibility to take care their household is still embedded in the mind of our respondents. Moreover, regarding the reason of choosing these figures as the brand endorser for household product, the figure’s personal image, physical appearance, and trustworthiness becomes the most considerable factors on this field. When it comes to gadget product, several names are mentioned by our respondents. Their reasons of choosing them to be the brand endorser for gadget product are mostly dominated by the figure’s personal image, attractive physical appearance, and trustworthiness. The following product to be examined is technology product. What we mean by the technology product is any kind of software, application, computer program, and so on. Furthermore, the considerable factors of choosing these figures to be the brand endorser is mostly because of they have good personal image, trustworthiness, and their expertise related with the product. In term of sport equipment, some names of athlete are mostly mentioned by respondents in this survey. This finding is closely related with respondents’ reason of choosing these figures as the brand endorser since they put the figure’s expertise at the first place. Besides that, the good personal image and physical appearance becomes two important factors on determining brand endorser. At last, we conduct a specific survey for respondents in teenager segment. From all respondents who have participated in this survey, 227 teenagers participate to answer the question regarding their preferred brand endorser for teen’s product. Moreover, unlike the previous field, respondents’ likeliness toward the figure also plays a significant role regarding this case. For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. You can also download PDF here: Ready to Send A Survey? or Get A Sales Quote by filling this form or Call to +622745015293 September 26, 2016 0 comments 0 FacebookTwitterPinterestEmail