Reports All About Online Selling Habit by Jakpat October 16, 2024 written by Jakpat Download Report Request A Quote All About Online Selling Habit Selling online is no longer unfamiliar. The Covid-19 pandemic has made this digital activity normal. Online sellers are also increasingly diverse, by many generations and various social classes. Apart from that, quite a few people make it a side job. In terms of strategy, ways to sell online are also increasingly varied, including through affiliate links and live shopping. Jakpat conducted a survey of 2336 respondents nationwide about the habits of online sellers. Key research points: The platforms used Products sold Payment & delivery methods used Here are some previews of the report: Food and drinks are the favorites among online sellers, with the most people choosing to sell them. 1 out of 10 online sellers don’t give any promotions. Table of contents. Download Report Request A Quote October 16, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Jakpat Survey: Milk Consumption Rate in Indonesia is Still Low by Jakpat October 3, 2024 written by Jakpat Jakpat Survey: Milk Consumption Rate in Indonesia is Still Low Milk is one of the important sources of nutrients for the body health. Over time, the variety of dairy products and their alternatives has become more diverse, offering nutritional benefits and more flavor variety. Jakpat conducted a survey of 1,238 respondents to understand their views on dairy products, its derivatives, and alternatives. Consumption of dairy products and its alternatives Dairy milk is the most consumed product, with 75% of respondents stating that they consume it. Meanwhile, 61% of respondents consume plant-based milk, especially Millennials who choose this product the most. Almost all respondents paid attention to the nutritional facts on the product packaging. 52% check the information occasionally, while 45% always pay attention to it. When asked about frequency, 16% of respondents admitted to drinking dairy milk every day and almost half of respondents consumed it several times a week. Meanwhile, 20% of respondents consume dairy milk several times a month. Aska Primadi, Head of Research of Jakpat, highlighted the low number of respondents who consume dairy milk every day. “Awareness of the importance of milk consumption continues to grow, as seen from 75% of respondents who have consumed it. However, the consumption rate is still low, as only 16% consume it daily. This is also true for dairy products such as yogurt, cheese, plant-based milk, butter, and margarine, which have a lower consumption rate than the milk itself.” Dairy milk vs plat-based milk Dairy milk is milk that comes from animals such as cows, goats, or sheep and is known to be rich in nutrients. Among the various types of dairy milk available, UHT milk is the most sought-after, especially by the upper economy class with 90% of respondents. In contrast, 77% of respondents from the lower economic class prefer condensed milk. Most of the respondents, namely 92%, consume animal milk by drinking it directly. As many as 30% of respondents use milk for coffee, while 27% of respondents mix it with cereals or granola, and use it as an ingredient in smoothies. The top five animal milk brands, namely Ultra Milk, Bear Brand, Frisian Flag, Indomilk, and Dancow, appear in the same ranking in the category of brand image and brand usage. In terms of brand image, Frisian Flag, Indomilk, and Dancow have the same percentage at 55%, although there is a slight difference in percentage points in the category of brands usage. As an alternative to animal milk, there are plant-based milk such as soybeans, almonds, and oats that can be an option. As many as 38% of respondents chose plant-based milk because of its taste preferences and nutritional content. Gen X prefers plant-based milk because it is considered more environmentally friendly than animal milk. Soy milk became the most popular, consumed by 86% of respondents. Almond milk came in second with 48%, followed by oat milk (42%). In the plant-based milk brand category, ABC Sari Kedelai ranked first, followed by Oatside. When buying milk, both dairy and plant-based, consumers from the upper SES segment pay more attention to the nutritional facts than the price. One in two respondents also considers taste, texture, and flavor variations when choosing dairy products. Want to know what considerations are when buying dairy products and its alternative? And what brands appear in each category? Download the “Consumer Perspectives on Dairy Products and Alternatives” report at the following button Download Report Request A Quote October 3, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Consumer Perspectives on Dairy Products and Alternatives by Jakpat October 2, 2024 written by Jakpat Download Report Request A Quote Consumer Perspectives on Dairy Products and Alternatives Dairy products have become a source of essential nutrients such as calcium, protein, and vitamins. Additionally, dairy has many derivatives that offer different tastes and cater to various needs. Jakpat conducted a survey of 1.238 respondents to explore consumer perspectives on dairy products and its alternatives. These results are based on a survey conducted on 6th-7th of September 2024. Key research points: Exploring consumer perspective on Dairy milk Plant-based milk Yogurt Cheese Butter and margarine Here are some previews of the report: Most consumers pay attention to nutritional facts 16% of respondents consume dairy milk daily Table of content Download Report Request A Quote October 2, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Commuting in Indonesia: Private VS Public Transport by Jakpat September 30, 2024 written by Jakpat Commuting in Indonesia: Private VS Public Transport The government has made various important efforts to advance transport and connectivity in Indonesia[1]. One of them is developing mass transport infrastructure to reduce congestion, improve air quality, and facilitate public mobility. On the other hand, the government has provided subsidy assistance for the purchase of battery-based motor vehicles since last year[2]. Jakpat conducted a survey of 2,299 respondents throughout Indonesia about their daily commuting habits. The survey is focused on the type of transport, both private and public. Portrait of mobility support The survey shows that the use of private vehicles is more for supporting daily activities than public transport. Four out of 5 respondents use private vehicles with motorcycles as the most widely used vehicles, while 38% use public transport. In more detail, 28% of respondents in Greater Jakarta use online motorcycle taxis while 22% of respondents outside Java use private cars. “Even though public transport is more widely used in Greater Jakarta, the majority of respondents still choose private vehicles, especially motorcycles, because of their time efficiency and ability to avoid congestion. This indicates that the people of Greater Jakarta prioritize comfort in facing heavy traffic, while outside Java, limited access and the need for personal comfort are the main determinants of transport choices,” said Jakpat Lead Researcher, Farida Hasna. Generally, people use vehicles for mobility to the office. As many as 40% of public transport users also use the public facility on weekends. Regarding the type, 21% of public transport users rely on online motorcycle taxis, followed by public transport (13%) and electric rail trains/KRL (7%). Private vs public transport The most common time to use transport, both private and public, tends to be the same, which is when going to work and leaving work. The peak of public transport use is at 6-10 AM with a percentage of 38%. One in 5 private vehicle users drives from 8-10 PM. Regarding frequency, 72% of private vehicle users use it every day. Meanwhile, almost 30% of public transport users rely on the shared facility 2-4 times a week. In terms of the duration of a trip, there is no significant difference between public and private transport users. More than 40% of respondents spend 15-30 minutes. As many as 17% of public transport users in Greater Jakarta spend 1-2 hours for one trip. On the other hand, using public transport is considered more economical because more than 50% of its users spend less than IDR 250 thousand per month for travel purposes. Meanwhile, 1 in 3 private vehicle users spend IDR 250-500 thousand per month. [1] https://news.detik.com/berita/d-7528585/maruf-bicara-pentingnya-majukan-transportasi-umum-demi-kurangi-macet-polusi [2] https://www.menpan.go.id/site/berita-terkini/berita-daerah/subsidi-kendaraan-listrik-berbasis-baterai-dimulai-20-maret-2023 Download Report Request A Quote September 30, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Daily Commuting in Indonesia: Private VS Public Transport by Jakpat September 26, 2024 written by Jakpat Download Report Request A Quote Daily Commuting in Indonesia: Private VS Public Transport The government has made various important efforts to advance transportation and connectivity in Indonesia[1]. One of them is developing mass transportation infrastructure to reduce congestion, improve air quality, and facilitate public mobility. On the other hand, the government has provided subsidy assistance for the purchase of battery-based motor vehicles since last year[2]. Jakpat conducted a survey about daily commuting habits. It focused on the types of transport, both private and public. Key research points: The behavior of private transport users The behavior of public transport users The intention to purchase private transport Here are some previews of the report: 28% of respondents in Greater Jakarta use online motorcycle taxis. More than 40% of respondents spend 15-30 minutes on a single journey. Table of contents. Download Report Request A Quote [1] https://news.detik.com/berita/d-7528585/maruf-bicara-pentingnya-majukan-transportasi-umum-demi-kurangi-macet-polusi [2] https://www.menpan.go.id/site/berita-terkini/berita-daerah/subsidi-kendaraan-listrik-berbasis-baterai-dimulai-20-maret-2023 September 26, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Music Concert Trends 2024: High Interest in Watching Favorite Musicians & Joining Fanbase by Jakpat September 23, 2024 written by Jakpat Music Concert Trends 2024: High Interest in Watching Favorite Musicians & Joining Fanbase The number of international musicians coming to Indonesia is increasing, as evidenced by the numerous concert schedules for foreign artists throughout 2024. This trend includes not only musicians from Western countries but also those from Asia, such as South Korea (K-pop) and Japan (J-pop/J-rock), who are visiting Indonesia to connect with their fans. On the other hand, musicians are intrinsically linked to their fans, who play a crucial role by showing their support and loyalty in various ways. Jakpat conducted a survey to find out music concert trends and music fan behaviors throughout 2024. This report involved 2131 Jakpat respondents. Music concert trends As many as 82% of respondents admitted that they had come to a music event in person. In more detail, 30% of these concertgoers will watch concerts in 2024, dominated by men and Gen Z. Three out of 4 respondents are interested in attending a music concert in the next 6 months, with a small percentage already buying tickets. Almost 40% of women are interested in attending concerts despite not deciding which musicians they want to see; this is confirmed by 2 out of 5 Gen Z. “A music concert is an event that is of interest to everyone. This can be seen from the high number of people who have and plan to attend music concerts. Although the characteristics of each audience are different, in terms of gender, age, or socioeconomic class; however, each segment has its preferences regarding the type and theme of the music concert. So, it is not surprising that all music concert events are welcomed with high enthusiasm from their respective prospective audiences,” said Jakpat’s Head of Research, Aska Primardi. There are many considerations for concertgoers when coming to music concerts. Musicians and ticket prices are the two most important factors with percentages of 60% and 59% respectively. The time and location of the concert are also no less important as a reason to go to the concert. One in 5 people has no problem going out of town to watch a music concert. In terms of finances, 29% of concertgoers have a budget allocation to buy music concert tickets. Meanwhile, the average cost to be spent is IDR 666,684 for one ticket to a music event. Throughout 2024, the “Sheila on 7 Tunggu Aku Di” tour is the most-watched solo concert by local musicians (40%). Then, for the international category, Avenged Sevenfold: The Only Stop in Asia (14%) and K-pop is NCT Dream World Tour: The Dream Show 3 (23%). Music fan behaviors Some music fans do several things to support their favorite musicians, such as watching idol concerts live (27%), joining fan communities/fanbases (18%), buying merchandise (16%), and participating in fan meetings or meet and greet (7%). T-shirts are the most common merchandise collected by musicians with a percentage of 62%, followed by jackets (42%) and posters (41%). Almost half of female fans own a jacket and 37% of Gen Z fans own a photocard. In more detail, 3 out of 4 fans join the fanbase of Indonesian musicians. Then, 40% joined the K-pop fandom and less than 20% of people followed the fanbase of Western singers. The most followed fanbase of local musicians is Sheila Gank (Sheila on 7) with 47%, while for international musicians it is Coldplayers who are Coldplay fanbase (43%), and from the K-pop world is ARMY, fandom from BTS (41%). According to Aska, the massive music events in the country today cannot be separated from the role of the fanbase. “If you look back, before there was enthusiasm for the music concert, fan interest in the musician had already been formed. This can be seen from the trend of the fanbase community that continues to grow,” he explained. Download Report Request A Quote September 23, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Premium Reports Music Concert Trends & Fan Behaviors 2024 by Jakpat September 20, 2024 written by Jakpat Download Report Request A Quote Music Concert Trends & Fan Behaviors 2024 The number of international musicians coming to Indonesia is increasing, as evidenced by the numerous concert schedules for foreign artists throughout 2024. This trend includes not only musicians from Western countries but also those from Asia, such as South Korea (K-pop) and Japan (J-pop/J-rock), who are visiting Indonesia to connect with their fans. Musicians are intrinsically linked to their fans, who play a crucial role by showing their support and loyalty in various ways. Thus, Jakpat conducted research to explore the habits of concertgoers and the behavior of musician fans. Key research points: • Habits of attending music concerts• Purchasing tickets for music concerts• Restraining factors in attending music concerts• Popular music concerts in Indonesia• Music fan behaviors Here are some previews of the report: Seeking entertainment and relieving stress are the most common reasons people attend music concerts. There are many ways to support the favorite musicians, such as listening to and sharing the idols’ works on social media. Table of contents. Download Report Request A Quote September 20, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Cooking Habits in Indonesia: Gen Z Rarely Cooks! by Jakpat September 3, 2024 written by Jakpat Cooking Habits in Indonesia: Gen Z Rarely Cooks! Cooking is a basic skill in life. Not only is it important to meet nutritional needs, it can also reflect a person’s habits and preferences. Each individual has a unique way of cooking, even each generation shows a different pattern. To find out the cooking habits of the Indonesian, Jakpat conducted a survey of 1,223 respondents regarding their kitchen activities. Cooking Habits As many as 46% of respondents admit to cook every day, with a higher percentage of Millennials and Gen X than Gen Z. Meanwhile, 23% of Gen Z admit to rarely or even never cooking. When asked why they rarely or never cook, 47% of respondents answered that someone else has already cooked for them, with Gen Z being the group that gives the most of this answer. Other reasons are a lack of cooking skills (37%) and more practicality buying food outside (27%). Gen X is more likely to answer that it is more practical to buy food than to have to cook it yourself. Respondents who cook at least once a day to every day also revealed the reason why they cook often. As many as 7 out of 10 respondents admitted that cooking is more cheaper than buying food outside. In addition to the reasons for saving, about 60% of respondents cook for personal satisfaction because they can enjoy food that suits their tastes. Hygiene and health reasons are also a priority for 56% of respondents, with Millennials and Gen X being the most concerned about this. For Gen Z, they often cook to improve their cooking skills. Kitchen Tools In the cooking process, the use of kitchen utensils is certainly inseparable. The most frequently used kitchen appliance is the stove, which is used by 88% of respondents. Other utensils that are also frequently used are knives (83%), pans (77%), and pots (70%). Cutting boards are also an important piece of equipment, used by 70% of respondents. Considering that rice is a main food in Indonesia, rice cookers are also often used by 64% of respondents. When buying kitchen appliances, the majority of respondents consider the price and quality. Millennials tend to prioritize the size, model, and design of kitchen appliances. On the other hand, almost half of Gen X focus more on energy efficiency when buying kitchen appliances. Aska Primadi, Head of Research of Jakpat explained how household economic conditions affect cooking habits and preparing daily meals. “In the senior segment, Gen X can be seen that they are more concerned with energy efficiency issues in cooking, considering that they often prepare their own food at home every day,” he said. Aska added, “In addition, the majority of Gen X also come from the upper class who are certainly more able to buy energy-efficient and durable cooking equipment, where this type of equipment has a higher selling price than cooking equipment in general. Gen X sees this as a form of investment.” In addition to Gen X, Aska also revealed the condition of Gen Z, the majority of them are still single and their economic condition is not as good as Gen X. “The Gen Z segment emphasizes the value of practicality and convenience, by asking for help from others to cook, either with family help or buying finished food. However, they still pay attention to environmental issues, for example by minimizing the use of disposable cutlery.” Want to know what dishes are most often cooked and where do they get their food recipes from? Download the “Cooking Habits and Kitchen Tool Preferences” report at the following button Download Report Request A Quote September 3, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Cooking Habits and Kitchen Tool Preferences by Jakpat August 30, 2024 written by Jakpat Download Report Request A Quote Cooking Habits and Kitchen Tool Preferences Cooking is an activity that not only transforms ingredients into delicious dishes but also reflects individual habits and preferences. Everyone has a unique way of cooking, and even each generation shows different patterns. Jakpat conducted a survey of 1.223 respondents to analyze cooking habits alongside with the kitchen tools they use to provide deeper insights into how habits and kitchen tools interact in their daily lives. These results are based on a survey conducted on 12th-14th of August 2024. Key research points: Cooking habits Most frequently cooked foods Kitchen tool preferences Here are some previews of the report: 56% of Gen Z rely on others to cook for them More than half of the respondents often cook instant and processed foods Table of content Download Report Request A Quote August 30, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Disney+ Hotstar Usage Drops, Instagram Considered as an Informative Social Media by Jakpat August 19, 2024 written by Jakpat Disney+ Hotstar Usage Drops, Instagram Considered as an Informative Social Media Digital entertainment is now very familiar, including activities such as watching movies or series and listening to music or podcasts. All these forms of entertainment can be accessed through smartphones, which is further called mobile entertainment. In addition, social media is also a form of mobile entertainment that is widely used. Jakpat conducted a survey to find out the behavior and habits of the Indonesian people in using mobile entertainment and social media in the first half of 2024. This report involved 2343 Jakpat respondents. Jakpat’s report highlights the use of over-the-top (OTT) platforms such as Vidio, Netflix, or Disney+ Hotstar. As many as 86% of respondents use OTT to watch movies, 67% to watch series, and 48% to watch cartoons or anime. One in 4 OTT viewers spends 90-120 minutes once they open the platform. Based on country of origin, the most watched content on OTT comes from South Korea (72%), followed by Indonesia (67%) and the United States (53%). While the top three genres are comedy (64%), action (62%), and romance (59%). Disney+ Hotstar usage drops There is a slight change in the stage on OTT. Netflix is still ranked first with a percentage of 65%, this figure is up 13% compared to the first semester of 2023. In second place is Vidio with the same percentage as last year, which is 29%. Disney+ Hotstar decreases from 34% to 24% within a year. It is likely that this is the impact of a boycott of products/brands that support Israel in the Palestinian genocide. As is known, Disney+ Hostars is part of The Walt Disney Company which donated IDR 31 billion to Israel in 2023[1]. Jakpat’s Head of Research, Aska Primardi, revealed that OTT platforms are still in demand by most Indonesian users. According to him, Netflix carries out the right marketing strategy in semester 1 by growing and developing local content, such as the movie 24 Hours with Gaspar, the movie Monster, and the series Nightmares and Daydreams. “It is not surprising that Netflix remains number 1, followed by Vidio who has also previously developed local content. Unfortunately, this step was not followed by Disney+ Hotstar, which is one of the reasons for its current declining position,” he said. Instagram is considered as the most informative social media Another mobile entertainment that is also popular is social media. The Jakpat survey shows that 1 in 4 respondents consider Instagram as the most informative social media. Meanwhile, 42% of respondents consider TikTok as the most entertaining media. Not always having a positive effect, social media can also provide false information or hoaxes. As many as 39% of respondents stated that Facebook is the media with the most hoaxes. There are various things to look for on social media. Music/movies/series and culinary are the two most searched topics, with percentages of 59% and 58%, respectively. There are also respondents who are looking for information related to travel/vacation (55%) and health (50%) on social media. In addition to those three topics, 1 in 2 Gen Z is also happy to find out about fashion and beauty. [1] https://www.cnnindonesia.com/ekonomi/20231111032302-92-1022840/disney-donasi-ke-israel-rp3138-m Download Report Request A Quote August 19, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
