Millennials is being dubbed as the most adaptive generation. There is an article in which describing how millennials in America are changing the breakfast trends.[1] This makes us wonder; how about the breakfast trends of millennials in Indonesia? Therefore, recently Jakpat has conducted a survey in order to see the habit and preferences of Indonesian millennials regarding to having a breakfast in their everyday life. This survey involved 1130 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 36 year-old, as we use the birth years ranging from the early 1980s for millennials generation in this survey. Regarding to this survey, first of all, we found that most of our respondents (77%) often have breakfast. Furthermore, some of those who often have breakfast (39%) also admit that they frequently have their breakfast at the same time with their lunch, or what people commonly referred as “brunch” (breakfast and lunch).

Next, regarding to what time Indonesian millennials have their breakfast, apparently almost half of our respondents (44%) have breakfast between 6 o’clock to 8 o’clock in the morning. Meanwhile, some of them (27%) have breakfast between 8 o’clock to 10 o’clock in the morning. Apparently, there are also 22% of them who admit that they usually have brunch, which is between 10 o’clock to 12 o’clock in the afternoon. Regarding to what kind of meal Indonesian millennials choose for their breakfast, heavy meals are likely than light meals to be chosen as their preference (60% VS 40%). Subsequently, when asked about how Indonesian millennials get their breakfast ready, apparently 34% of our respondents admit that they usually buy their breakfast. Moreover, 27% of them admit that they usually get their breakfast ready by someone else who cooks for them, while there are only 21% who admit that they cook their own breakfast. Furthermore, there are 17% of them who say that the way how they get their breakfast ready is different from day to day; sometimes they buy it, but they cook it in some other times.

Regarding to the place where Indonesian millennials have their breakfast, most of our respondents (65%) usually have it at their home. In addition, there are 15% of them who usually have breakfast at their school or college or office, while there are also 13% of them who admit that they usually have breakfast at restaurant or cafe or food stall or fast food outlet. Henceforth, for those who admit that they often buy their breakfast, apparently most of them (67%) say that they buy their breakfast at the closest food stall to their house. Meanwhile, there are 36% of them who usually buy their breakfast at the street vendors, and also 27% of them who buy it at a restaurant or diner. Furthermore, when asked about what kinds of food Indonesian millennials have for breakfast, apparently most of our respondents (74%) usually have rice for their breakfast, while 34% of them usually have bread, and 24% of them usually have porridge. In addition to that, there are also 19% of them who usually have noodle for breakfast, and 14% of them usually have cereal.

Since we’ve discussed above about what kinds of food they usually have for breakfast in reality, here we would like to see what kinds of food Indonesian millennials actually like to have for breakfast. It turns out that the preference has the same ranking as the habit. Rice is the top priority as chosen by 87% of our respondents, while bread is the second top with 74%, and porridge is at the third place with 68%. Furthermore, noodle and cereal are the fourth and fifth choice of food for breakfast as chosen by 55% and 51% of them, respectively. Still related to the food, we found that most of our respondents (71%) admit that they like having food with saucy water for breakfast, such as soto (chosen by 58%), soup (chosen by 53%), noodle (chosen by 41%), cereal (chosen by 23%), and meatballs (chosen by 22%). For notes, soto is a traditional Indonesian soup mainly composed of broth, meat, and vegetables.[2]

Nowadays, there are many fast food outlets who serve special breakfast menus. We found out that there are almost half of our respondents (47%) who admit that they fond of the breakfast menu served by fast food outlets. Those fast food outlets that have breakfast menu loved by Indonesian millennials are KFC (chosen by 64%), McDonald’s (chosen by 51%), Pizza Hut (chosen by 21%), J.CO (chosen by 14%), and Dunkin’ Donuts (chosen by 12%). Concurrently, regarding to some breakfast habits, apparently most of our respondents (75%) are likely to have savory food than sweet food for their breakfast. In addition, we found that there are only 41% of them who admit that they usually drink milk during breakfast, and also only 30% of them who frequently eat fruits when having breakfast. Furthermore, there are 65% of them who admit that they do eat vegetables in a breakfast.

Lastly, we asked those respondents who admit that they don’t usually have breakfast regarding to their reason why. It turns out that 40% of them answered that they don’t have time for breakfast, while 36% of them admit that they wake up too late for breakfast. In addition, there are also 31% of them who admit that they just feel lazy to cook or buy food for breakfast.

[1] Read the full article in http://hub.sugarcreek.com/blog/3-ways-millennials-are-changing-breakfast-trends

[2] https://en.wikipedia.org/wiki/Soto_(food)

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Last time, Jakpat held a survey about news and society in Indonesia, particularly in order to see Indonesian preferences and habit regarding to news consumption in their everyday lives. On that previous survey report, titled “What’s the News Today? Indonesian’s News Consumption Survey 2016”, we found that there are five most popular online news portals which are frequently accessed by Indonesian: (1) Detik.com as chosen by 76%, (2) Kompas.com as chosen by 57%, (3) Tribun News as chosen by 43%, (4) Liputan 6 as chosen by 39%, and (5) Okezone as chosen by 32%.[1] Based on this result, we would like to explore further how Indonesian’s reception and perception toward those top five online news portals. Therefore, recently Jakpat has conducted a survey involved 338 respondents who currently live in 10 big cities of Indonesia, including Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Bali, Lombok, Medan, Balikpapan, and Makassar. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 16 to 45 year-old. Regarding to this survey, first of all, we found that apparently Detik is topping the chart for frequently accessed online news portals with 66%, while Kompas is the second place with 46%, and Liputan 6 is on the third with 38%.

As previous question was set in a multiple answer question, next we asked in a single answer format, but still regarding to what online news portal is frequently accessed by the respondents. Apparently, Detik is in the first place as chosen by 44% of them, while Kompas is behind it by 22%, and Liputan 6 is in the third place with 18%. Subsequently, we found out that there are 75% of our respondents who are an active Twitter user. From those active Twitter users, 61% admit that they follow the Twitter account of Detik, while 43% follow Kompas on Twitter, and 27% follow Liputan 6 on Twitter.

Both actuality and factuality are important factors for online news portal in gaining trust from their readers. Not only needs to be fast, but an online news portal also has to be trustworthy in serving news. Regarding to what online news portal that our respondents think the most actual and factual in producing the news, apparently Detik is still topping the list as the most actual (57%) and factual (61%) one. Kompas is sticking closely in the second place as chosen by 44% (actual) and 55% (factual), while Liputan 6 is in the third place with 38% (actual) and 44% (factual). Furthermore, Tribun News is chosen as the fourth most actual (20%) and factual (18%) online news portal, while Okezone is the least actual (13%) and factual (16%) among the five.

For an online news portal, the headlines of the news also play the significant role in obtaining attention from the potential readers. Regarding to what online news portal that our respondents think has the most interesting headlines, Detik, Kompas, and Liputan 6 are still the top three as chosen by 59%, 38%, and 35%, respectively. Meanwhile, Tribun News and Okezone are tied as the last place with 21%. Besides the headlines, the website’s appearance is also one of the things that people consider when accessing an online news portal. Regarding to what online news portal that our respondents think has the most comfortable website’s appearance, apparently Detik, Kompas, and Liputan 6 come out as the top three again, as chosen by 51%, 40%, and 33%, respectively. Furthermore, Okezone is in the fourth place with 18%, and Tribun News is in the last place with 13%.

When asked about which online news portal of the top five that they think is the most reliable one, more than half of our respondents (55%) choose Detik. Henceforth, Kompas is the second most reliable online news portal as chosen by 48% of them, and Liputan 6 is the third one as chosen by 33% of them. Next, Okezone is chosen as the fourth most reliable online news portal with 19%, and Tribun News is the least reliable one with 13%.

Lastly, when asked about which online news portal of the top five that they think is the least satisfying one, many of our respondents (38%) choose Tribun News. Stick closely behind to Tribun News is Okezone as the second least sasfying online news portal as chosen by 30% of them. Next, Liputan 6 is chosen as the third one with 15%, and then there are Detik and Kompas as the second most and the most satisfying online news portal, chosen only by 9% and 8%, respectively.

[1] For the full survey report can be accessed in http://dash-api-dash-api-jakpat-02.local/whats-the-news-today-indonesians-news-consumption-survey-2016/

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Travel souvenirs are one of the ways to deeply enhance memories of a traveling experience. As a country with communal society embedded in the culture, Indonesian travelers find purchasing travel souvenirs for people at home is important. Therefore, recently Jakpat has conducted a survey in order to see Indonesians’ habit and preferences regarding to purchase travel souvenirs. This survey involved 1125 respondents from across Indonesia. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 18 to 45 year-old. Regarding to this survey, first of all, we found that many of our respondents (42%) admit that they sometimes buy travel souvenirs when traveling. Meanwhile, some of them admit that they always buy (28%), often buy (16%), and rarely buy (12%) travel souvenirs. On the other hand, there are only 2% of them who admit that they never buy travel souvenirs when traveling.

Regarding to which type of travel souvenirs they prefer to buy, apparently most of our respondents (76%) choose food, while the other 24% choose goods. Henceforth, women are more likely than men to choose food (77% VS 74%), while men are more likely than women to choose goods (26% VS 23%). Furthermore, from those who prefer to buy food as travel souvenirs, snack is the most popular item as chosen by 91% of them. Subsequently, the second most popular food item is fruit (25%) and the third one is feedstock (22%). From those who prefer to buy goods as travel souvenirs, clothes are the most popular item as chosen by 62% of them, while accessories such as key chain and perfume are closely behind as chosen by 61% of them. The third most popular goods item is fashion accessories such as hats and eye-glasses as chosen by 36% of them.

When asked about whom they buy travel souvenirs for, almost all of our respondents (92%) state that they buy it for their family, while more than half of them (59%) buy it for their friends. There are also 39% of them who admit that they buy travel souvenirs for their partner, and 23% of them who buy for their colleagues. Concurrently, when asked about the place where they usually buy travel souvenirs, most of our respondents (80%) say that they buy it at souvenirs center. There are also 47% of them who buy travel souvenirs at shopping center, while there are 44% of them who buy it at tourist sites they visit during traveling.

Regarding to some habit in buying travel souvenirs, we found that there are 76% of our respondents who intentionally spare some time during their trip in order to buy travel souvenirs. Surprisingly, there are more men than women who admit that (76% VS 75%). Henceforth, they usually buy it in between of their leisure time during traveling (48%) or near the end of their trip (47%). Furthermore, related to the expense they spend for buying travel souvenirs, apparently most of our respondents (70%) spend about IDR 100,000 to IDR 500,000. Meanwhile, there are 16% of them who spend less than IDR 100,000, and also 10% of them who admit that they usually spend about IDR 500,000 to IDR 1,000,000 for buying travel souvenirs. Subsequently, most of our respondents (84%) admit that they buy travel souvenirs out of their own willingness instead of other people’s errand. Furthermore, we found out that apparently most of our respondents (85%) consider their baggage load when buying travel souvenirs.

Lastly, we asked about local product of the travel destination as travel souvenirs they buy. Regarding to the local product of their travel destination, most of our respondents (78%) admit that they tend to choose local featured product from their travel destination as travel souvenirs. Concurrently, almost all of our respondents (92%) agree that they always choose signature and unique product from their travel destination as travel souvenirs.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Electric household appliances have been around the market for as long as we live. Instead of going down, the growth of the technology seems to grow higher and faster. That indicates how we can hardly live without the technology of electric household appliances. Therefore we conducted a survey specializing in finding out the appliances that are owned and used by our respondents, the top preferred brands, the considerations prior to the purchases, and some other relevant aspects. We asked as many as 1020 respondents of all ages and genders, although most of the respondents are in the age range of 20-25.

First of all we asked with whom the respondents lived. The question was set to be asked first because we wanted to make sure how the later answers that were going to be delivered in the questionnaire were going to be affected by with whom they lived. Most of the respondents (52,94%) admitted that they live with either their parents or relative. 37,65% admitted to living on their own either in a house or in a rented room. This may be affecting their purchase habit on electronic household appliances.

We asked our respondents about which of these household appliances they have and use. We found that the top 5 out of 18 proposed appliances are, in descending order, an iron (78,33%), an electric fan (75,20%), a rice cooker (70,10%), a refrigerator (67,16%), and a plasma TV (53,24%). That finding might show how important those appliances are in our respondents’ life. And interestingly those appliances fall into different categories, functionality wise. An iron is useful for the laundry. An electric fan is useful for self-comfort. A rice cooker is useful for eating. A refrigerator is useful for keeping food fresh. A plasma TV is useful for entertainment. Beyond the top 5 mentioned above, the rest of the appliances include a washing machine (49,71%), a blender (49,51%), a tube TV (40,69%), an audio-video player (38,33%), an electric drinking water dispenser (32,35%), a mixer (26,37%), a water heater (10,20%), a vacuum cleaner (9,90%), a microwave (8,53%), an oven (8,14%), an air cooler (6,18%), and lastly an electric kettle (3,24%). From that data in such an order we can assume the level of importance of both the usage and the possession, from being very important to being optionally necessary.

Now, let us spill up to 3 brands that sit on the top from each different category of household appliance.

First category is plasma TV. The top 3 brands belong to LG (voted by 29,10%), Samsung (voted by 25,41%), and Sharp (voted by 11,97%).

Next category is tube TV, and here are the top 3 brands: Sharp (voted by 22,65%), LG (voted by 19,04%), and Panasonic (voted by 13,01%). It is quite interesting how different technology yet the same category –one being digital and one being analog- can affect our respondents’ preference. Even Panasonic was not in the top 3 for plasma TV choice of brand.

As for the category of refrigerator, Sharp sits on the top as voted by 29,78%, LG on the second (voted by 21,46%) and lastly Panasonic on the third (voted by 13,14%).

Next is of audio-video player. Polytron sits on the top as voted by 22,51% of the respondents. Samsung being number 2 was voted by 18,41% of the respondents. Lastly, LG being number 3 in the order was voted by 14,07% of the respondents.

The next category is rice cooker. The top 3 brands include Miyako (voted by 43,08%), Cosmos (voted by 32,73%), and Yong Ma (voted by 16,50%).

Next category is washing machine, and the top 3 brands according to the vote from our respondents are Sharp (voted by 26,43%), LG (voted by 22,29%), and Samsung (voted by 16,37%).

Our next category is air conditioner. The top 3 brands belong to LG (voted by 33,33%), Panasonic (voted by 22,10%), and Sharp (voted by 21,45%).

This one category may show a different finding. There is only one brand that sits on the top of the ranking. The rest of the votes for other brands fell too little that they would not seem fairly comparable and significant. Therefore we are only showing the top most voted brand for air cooler category and it is Sanyo (voted by 46,03%).

The next category is electric fan. Maspion sits on the top (voted by 41,72%). Miyako sits on the second place (voted by 19,30%), while Cosmos sits on number 3 (voted by 17,60%).

Next one is vacuum cleaner. The top 3 brands are Philips (voted by 18,81%), Denpoo (voted by 17,82%), and Electrolux (voted by 17,82%).

Now is the category of blender, and the top 3 brands are Philips (voted by 43,76%), Miyako (voted by 20,79%), and Panasonic (voted by 18,61%).

As for the category of iron, the top 3 brands include Philips (voted by 42,43%), Maspion (voted by 32,66%), and Panasonic (voted by 13,77%).

The next category is microwave. The number one brand is Panasonic as voted by 29,89% of the respondents. Sharp sits on number two and was voted by 21,84%. Lastly, Philips on number three was voted by 21,84% of the respondents.

Next category is food mixer. The top 3 brands include Philips (voted by 43,87%), Maspion (voted by 18,96%) and Miyako (voted by 18,59%).

Now is of the category of electric drinking water dispenser. The top 3 brands are Miyako (voted by 47,27%), Sanken (voted by 24,85%) and lastly Cosmos (voted by 18,18%).

As for the electric oven category the top 3 brands are Cosmos (voted by 26,51%), Philips (voted by 25,30%), and Sharp (voted by 21,69%).

Another category that could not have more than one top brand in it is electric kettle. Philips was voted by 42,42% of the respondents and that makes the brand sit on the top in the ranking.

Last category is water heater. Electrolux sits on the top (voted by 25%). Sanyo on number two was voted by 24,04%. Modena on number three was voted by 15,38% of the respondents.

We then wanted to know what appliances that the respondents personally chose and purchased based on their preference. The top 10 appliances are electric fan (45,49%), plasma TV (36,86%), iron (35,69%), refrigerator (29,71%), rice cooker (29,12%), washing machine (23,63%), blender (22,65%), audio-video player (20,98%), tubeTV (17,94%), and air conditioner (13,33%). This data shows that even though in the beginning of this blog post we delivered information about the fact that most of our respondents live with their parents, they admitted to purchasing the previously mentioned top 10 appliances on their own. There must be personal preferences involved in the process of the purchases.

Speaking of process of purchase, after knowing what appliances our respondents personally chose and purchased, we wanted to know their considerations or reasons of the purchase. We listed top 5 considerations or reasons of purchase, and they are product quality (79,61%), price (74,80%), watt usage (34,90%), model or design (34,31%), and famous or well-known brand (20,29%). It is good to know that price comes after the quality of the product.

In case of replacing an old product with a new one, we asked our respondents why and what they tend to do when it comes to purchasing a new replacement product. The number one reason for a new purchase is because the product no longer operates properly, as claimed by 89,61% of our respondents.

In addition to that said above, we found top three habits of what our respondents tend to do when it comes to replacing an old product with a new one, and they include selling it to a place that collects old/used products (voted by 25,20%), keeping the product to themselves (voted by 24,31%), and handing it over to someone else for free (voted by 21,86%).

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Transportation and technology fields in Indonesia was enlivened by a “app-based ojek” that many operate in Greater Jakarta and has expanded to several cities. There are two major players in this market are Gojek and GrabBike. It can be said that these two applications is a pioneer the advent of “app-based ojek” . App based ojek is growing very rapidly in Indonesia, mainly because the public transportation system in Indonesia are still not good enough especially heavy traffic congestion in Jakarta making motorcycles become the first choice of public transport for the community.

We’ve made a previous comparative survey between Uber and GrabCar, this latest survey Jakpat wanted to compare the two applications, Gojek and GrabBike. We involved 979 respondents in the Greater Jakarta area who have downloaded the application Gojek and GrabCar on their smartphones. We chose the Greater Jakarta area since the beginning of both these applications operate in this region. We kicked off with a screening survey to 979 respondents, how many of those who had never tried service these applications. We get 401 respondents (40.96%) have ever tried the second application, and we were just continuing the following questions to 401 respondents.

Go-jek and GrabBike comparison was conducted specifically for motorcycle taxi services, not including delivery or courier service. It divided on several variables: frequency of use, mobile app interface, how to order, speed in finding the driver, customer service, payment method, rate, driver performance, and response orders. Here are the findings:

From the finding above, our panels considered Gojek is superior than GrabBike in all aspects.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

In the end of last year, Instagram opens up sponsored posts to advertisers. Promoted posts appear in users’ feeds and look just like organic content, though they are labelled as “sponsored”. Users can hide posts they don’t like, and give feedback about ones they find less interesting. Since Instagram rolled out its advertising platform in Indonesia, there are pros and cons regarding to this matter. Therefore, recently Jakpat has conducted a survey in order to see the reception and perception of Indonesian Instagram users toward the sponsored content. This survey involved 353 respondents who currently live in 10 big cities of Indonesia, including Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Bali, Lombok, Medan, Balikpapan, and Makassar. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users who are also Instagram users, with a range of age from 17 to 37 year-old. Regarding to this survey, first of all, we found that there are 76% of respondents who are aware of sponsored content on Instagram.

Most of our respondents have had their Instagram accounts since 2012 (note: had Instagram since 2012: 12%; 2013: 18%; 2014: 26%; 2015: 25%), which means that they are familiar with Instagram since before the sponsored content being rolled out. Therefore, it’s appropriate to ask them regarding to this matter. Next, we would like to see the frequency of how often the respondents find sponsored content on their Instagram’s feeds. Apparently, almost half of them (47%) admit that they often find sponsored content on their timeline, but 21% of them state that they rarely find it. Furthermore, there are 19% of respondents who admit that they find sponsored content on their feeds very often, while 7% of them argue that they always find it everytime they access their Instagram account. However, there are also 6% of respondents who state that they find sponsored content on their timeline very rarely.

Regarding to what kind of account the respondents usually find posting the sponsored content, most of them (60%) state that it’s the official account of a certain product, while more than half of them (54%) state that it’s the online shop account that they frequently find in the sponsored content. Furthermore, almost half of them (46%) state that official account of a certain application is what they often find being promoted in the sponsored content, while there are 19% of them who state that it’s the personal account of celebrities, bloggers, people, or Insta-celebs. Henceforth, we would like to know the reaction of the respondents toward sponsored content when they find it appearing in their feeds. Apparently, most of them (61%) admit that they just keep scrolling the timeline and don’t pay too much attention toward the sponsored content. However, there are 33% of them who admit that they do pay attention for a while when they find a sponsored content on their timeline, in order to find out what it tries to promote. There are also 5% of them who admit that they browse further the Instagram account that is being promoted in the sponsored content.

Subsequently, we would like to see how far the respondents take action toward sponsored contents. We found out that only less than half of our respondents (41%) who admit that they have ever “liked” sponsored content of certain accounts they found in their feeds. Out of some kinds of account, more than half of those 41% respondents (57%) state that the account they have ever “liked” its sponsored content is the official account of a certain product, while less than half of them state that it’s online shop account (45%) and the official account of a certain application (43%). There are also 17% of them who state that it’s the personal account of celebrities, bloggers, people, or Insta-celebs that they have ever “liked” its sponsored contents. Concurrently, we also found out that there are only 29% of our respondents who admit that they have ever been “following” certain account that has ever been promoted by sponsored content. More than half of those 29% respondents state that the kind of account they’ve been “following” since they saw it being promoted via sponsored content is the official account of a certain product (53%) and online shop account (53%), while less than half of them state that it’s the official account of a certain application (40%). There are also 23% of them who state that it’s the personal account of celebrities, bloggers, people, or Insta-celebs that they have been “following” because it was being promoted via sponsored contents.

The key to all social advertising is thinking about why the users are there in the first place. As we all know, Instagram isn’t only used to connect with friends, but it’s also used for image browsing and inspiration. This means that users are looking for something new and can be open to viewing advertisements if the targeting is spot on. If the advertisers show something interesting, they’ll see the benefit through brand engagement. Apparently, about six months after Instagram rolling out its sponsored content for advertising platform, only less than half of our respondents (44%) who admit that they don’t find it disturbing. However, there are also more than half of our respondents (61%) who apparently argue that sponsored content is indeed beneficial for Instagram users. Lastly, we found out that most of our respondents (73%) agree that sponsored content on Instagram is an effective way to promote certain products or accounts, since it has a wide range of users from all over the world, including Indonesia. Therefore, it could increase brand reach and help it connecting with engaged audiences.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293