Donut is one of Indonesian’s favorite snacks. Derived from the word “doughnut”, donut is a type of fried dough confectionery or dessert food. Donut is popular in many countries, including Indonesia of course, and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets.* In Indonesia, the donut’s market is dominated by two franchised outlets: Dunkin’ Donuts and J.CO Donuts. It is interesting to see how Indonesian’s preferences toward those two outlets, since one of them is an American company and has been the market leader for years, while the other one is Indonesian and has become the fastest growing chain in the country. Regarding to that matter, Jakpat recently conducted a survey involving 386 respondents with a range of age from 16 to 40 year-old. Those respondents are currently living in 10 big cities of Indonesia, including Jakarta, Bandung, Semarang, Surabaya, Bali, Medan, Balikpapan, Makassar, Lombok, and Yogyakarta.

This survey begins with Indonesian’s awareness level toward both of Dunkin’s Donuts and J.CO Donuts. Apparently, Dunkin’ still has higher awareness level than J.CO (95% VS 88%), perhaps because Dunkin’ as the brand has been established way earlier than J.CO. Next, regarding to the frequent of being visited, there are more people who have been to Dunkin’ than J.CO at least once (83% VS 76%). On the other hand, when we were asking them which donuts outlets they frequently visited, it turns out they chose J.CO than Dunkin’ (62% VS 38%).

Furthermore, in regards on the flavor, we found that Indonesian prefer J.CO’s donuts rather than Dunkin’s (63% VS 37%). More than half of them who prefer J.CO (52%) said that the reason why they like J.CO’s donuts more than Dunkin’s is because J.CO’s donuts flavor varies more than Dunkin’s. Besides selling donuts as their main menu, as we all know both of Dunkin’ and J.CO also sell kinds of drink and beverages as their supporting menu. Regards on the matter of beverages, we found that J.CO beverages is more preferable than Dunkin’s (63% VS 37%). Meanwhile, on the services provided by the outlets’ waiters and waitresses, apparently J.CO service is more preferable than Dunkin’ (60% VS 40%). Henceforth, we found that J.CO slightly more preferable in terms of frequent visits than Dunkin’ by 51%, because they said that J.CO menus are more interesting and attractive toward their appetites than Dunkin’s. On the other hand, 43% of our respondents who prefer Dunkin’ are based on the notion that Dunkin outlets locations are more accessible than J.CO’s.

Going to donut outlets is based on the culture of modern and dynamic lifestyle of our society. Practically, it also means that the activities of going to this place are a way to contact and expand your business and social network. Based on that reality, we tried to take a look on the consumers’ preferences in terms of activities and habits while they were there. We found that consumers prefer J.CO over Dunkin’ by 59% VS 41% to spend their time alone while visiting these outlets. On the other hand, our respondents prefer J.CO over Dunkin’ in regards of hanging out with friends activity by 55% VS 45%. On the subject of romantic appointments, J.CO is more preferable than Dunkin’ by 66% VS 34%. Spending time with family, our respondents prefer J.CO than Dunkin’ by 61% VS 39%. While having a meeting with colleagues, J.CO is more preferable than Dunkin’ by 61% VS 39%.

Lastly, we asked those people who haven’t been to either Dunkin’ or J.CO. As for those who haven’t been to Dunkin’ Donuts, most of them (86%) admit that they are interested to go there sometime in the future. Meanwhile, as for those who haven’t been to J.CO Donuts, there are 79% of them who admit that they are interested to go there sometime in the future.

*source: https://en.wikipedia.org/wiki/Doughnut

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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Our recent days were surprised by the emergence of a new snack, Chitato Indomie Goreng. Chitato and Indomie are two famous food brands in Indonesia. Chitato is favourite snack among Indonesian and Indomie is the loveliest brand of instant noodle in Indonesia. Both are produced by Indofood and gaining popularity since long time ago. However, Indofood has just made an innovation by combining both brands into one single product, Chitato Indomie Goreng. Since both brands are already gaining popularity among Indonesian, Chitato Indomie Goreng instantly able to atrract public attention. Before the release date of the product, Chitato Indomie Goreng has been successfully creates the promotional buzz in social media. As this product is becoming the most discussed snack among Indonesian, we asked our 336 respondents in nationwide about Chitato Indomie Goreng.

As Chitato and Indomie are already popular among Indonesian, this product is able to capture public attention easily. Although this product is relatively new, but 72% Indonesian already knows about its existence. Moreover, 91% of Indonesian are even able to correctly mention the brand name very well.

Most snacking products are getting popular since they spend much fortune on advertising in television and other mass media. As social media has been very popular among Indonesian, brands are trying to use the medium as their marketing platform. As we look back, there were numbers of brand that tried using the same method and getting instantly popular among Indonesian netizen. Up to this point, Chitato Indomie Goreng was using exactly the same method. By using digital media as their main marketing platform, Chitato Indomie Goreng instantly get public attention. This argument is well represented by 51% respondents who said that they receive information about the product from social media. Besides social media, respondents also mentioned that they receive information about Chitato Indomie Goreng as they saw it in supermarket, reading online news portal, and from any article in internet forum.

Chitato Indomie Goreng is a very new product and it may not be available at the stores on the same time. We asked our respondents regarding their buying experience of Chitato Indomie Goreng, and only 4 out of 10 respondents ever tried the product. However, although the number is remaining low, but most of them said that they like the product as it tastes good.

Another challenge faced by any snacking products from any brand is the MSG issue. Any snack and instant food products are not considered as very healthy since it contains MSG, though the dose of it must be at the allowed level. However, as this product is a combination between two famous brands that once also already well-known as containing MSG, we asked our respondents about their perception on MSG. Interestingly, men and women are differently perceive the dose of MSG contained in Chitato Indomie Goreng. Men consider that Chitato Indomie Goreng is having just the same dose as other Chitato flavours. However, women tend to be more careful as they consider that it is having twice more dose of MSG than other flavours.

At last, we asked the motives of our respondents regarding their buying decision. Interestingly, for those who decide to buy the product, their main motive was not the product attribute itself. 65% of respondents who decide to buy the product said that their motive was curiosity. Moreover, the 20% respondents said that they buy it because they already love Chitato, and the last 15% said that they buy it because they previously already like Indomie. We then expand our understanding by asking the motives of respondents who does not buy the product. Apparently, the issue of MSG dose contained in the product significantly affect the purchasing motivation of 43% respondents. At the following position, 31% respondents said that they do not have any interest about the product so that they do not buy it. Finally, the least respondents said that they do not interested about the product and it is hard to find in any nearby stores.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

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or Get A Sales Quote by filling this form or Call to +622745015293

Colouring book may be closely associated with childhood and kids’ activity. As we were kids, colouring became one of the most frequent activities we did both in school and home. However, adult colouring book seems to be quite popular among Indonesian adult these days. When we were kids, we used to colour in line. But as we grow older, we can creatively colour the book just as whatever colour we want to. Moreover, it is believed that the colouring book can serve as anti-stress therapy and able to help us for having better concentration.  Adult colouring book even listed as one of the bestselling book throughout the world. Colouring as an anti-stress has therapy actually had been used by famous psychiatrist, Carl Jung. Therefore, believing that colouring is actually having anti-stress power may scientifically prove. Regarding the power of anti-stress, ability to distract, building concentration, and increasing attention to details, the enthusiastic of adult colouring book remain high. We conducted a survey toward 210 respondents in nationwide regarding their habit on colouring book.

Colouring book might not be very new, but as time goes by it was getting more popular as it is sold in many bookstores. However, up to our survey period, only 50% Indonesian aware about the existence of adult colouring book. Interestingly, from the previous 50% who knows about the book, only half of them ever have real experiences on colouring it.

People colours for different reason. Some seeks any distraction to pass time, while some others may find it is able to improve their creativity and art composition skill. We asked our respondents about their motives on painting adult colouring book. For those who coloured the book, we asked their main motivation, while for those who didn’t, we asked their obstacles. Adults who coloured the book said three different answers when we asked their motives on colouring. Most of them said that colouring would help them to refresh during spare time. The less of them believed that colouring help them as anti-stress therapy. At last, the least respondents said that they have drawing and colouring hobby. We then asked different question to adults who did not colour the book about their obstacles. They mentioned the main obstacles were the price was considered as too expensive and their lack of spare time to do colouring.

Different age tend to show different pattern on finding the source of colouring images. The 20-25 years old were more likely to print images from internet then colour it. In other hand, the 26-29 years old were more likely to purchase the adult colouring book in bookstore. Different finding also be found among the 30-35 years old who were more likely to download digital adult colouring application on their devices.

As we could see in bookstore or colouring application there were many themes of image colouring available. Interestingly, the favourite theme was varying between sex and among ages. Men and women tend to have different favourite theme on images colouring. Men were more likely to colour fantasy themed images, while women prefers abstract themed images.

Different group of age also have different favourite theme. The 20-25 years old were more likely to colour abstract themed images. In other hand, the 26-29 years old prefers animals as their favourites. At last, the 30-35 years old attracted to fantasy themed images.

As people prefer different theme, they also colour on different moment. Compared to women, men tend to have more regular time on colouring. Men are mostly colouring at night, just before going to bed. Women, in other hand, were having no certain time to colour.

Interestingly, people also colour the book in different places. However, their home seems to be the perfect place to colouring the book. More than half of respondents said that they were more likely to colour at home. This answers then followed by their favourite hangout spot, office, and campus.

Sharing is interesting, and sharing our creation is even more interesting. Our survey revealed that women were more likely to post their colouring artworks in social media than men. They were more likely to share their masterpiece. Interestingly, we also found that there were different pattern on sharing among ages. The younger the age, the more frequent they upload their artworks.

Personal motives on sharing the artworks became our further discussion. We tried to compare the motivation of people who uploaded and did not upload their artworks in social media. People uploaded their artworks to social media for two reasons. First, they would like to show off their art creation. Second, they tried to attract others to do colouring, too. In other hand, people who did not upload their artworks to social media said otherwise. First, they did not upload their artworks because they were not satisfied with the result. At last, they considered that uploading means showing off and they did not like to show off.

There is various method of colouring. We asked our respondents about their tools for colouring. Most respondent said that they used colouring pencil to colour the images at the first place. At the following places, they mentioned crayon, colouring pen/marker, and other tools such as water paint as the tools.

At last, we tried to map their spending on colouring book and colouring tools. Most Indonesian spent less than IDR 50 to 70K for buying colouring book. They also spent averagely IDR 20 to 80K for colouring tools. Regarding the brand of colouring tools they frequently used, Faber Castell seems to be the market leader. This brand then followed by Luna Staedtler, Grebel, Lyra, and others.

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:

Ready to Send A Survey?

or Get A Sales Quote by filling this form or Call to +622745015293