Fashion

Local Product Shopping Behavior in Indonesia Local products1 in Indonesia are experiencing remarkable growth and showing a bright outlook. In recent national shopping events, they dominated sales with 52% of …

K-Drama Actor Scandals Can Affect Viewers Interest, Here’s What Gen Z Says The spread of South Korean culture, also known as the Korean Wave, continues to grow globally, including in …

Korean Drama Trends in Indonesia The rise of the Korean Wave has significantly influenced global pop culture, and Indonesia is no exception. The widespread popularity of Korean drama (K-drama) has …

Gen Z Characteristics and Behaviors Gen Z refers to people born from 1997 to 2012. This generation is growing up with more advanced technology, global events, and a strong sense …

Fashion Buying: The Present and the Future Fashion products are always at the top of purchases. The 2023 Jakpat report shows that fashion buying was 88%. Although the demand has …