Reports Consumer Views on Influencers’ Endorsement by Jakpat April 26, 2024 written by Jakpat Download Report Request A Quote Consumer Views on Influencers’ Endorsement – Jakpat Collaboration Report The increase in shopping enthusiasm during Ramadan 2024 is utilized by businesses to intensify promotions, one of which is by using influencer services. Meanwhile, influencers who have businesses are also becoming more diligent in promoting their businesses. Jakpat and Jangkara conducted collaborative research to see the effect of promotion of products/services carried out by influencers, as well as how the public responded to this. The survey was conducted in March 2024 involving 1.180 Jakpat respondents and Instagram monitoring of 50 Indonesia famous influencers. Key research points: Top 50 Indonesia Instagram influencer Impact of influencers Products promoted by influencers Here are some previews of the report: Download Report Request A Quote April 26, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Exploring Indonesian Behavior on Valentine’s Day by Jakpat April 25, 2024 written by Jakpat Download Report Request A Quote Exploring Indonesian Behavior on Valentine’s Day – Jakpat Survey Report he Indonesian society has its unique behaviors when it comes to celebrating Valentine’s Day. Differences in gender, generation, and socioeconomic status (SES) also create interesting patterns. Jakpat conducted a survey involving 807 respondents and found that Valentine’s Day is often associated with a gift exchange. Preferences and reasons behind gift selection can provide valuable insights for designing effective Valentine’s strategies. These results are based on a survey conducted on 20-21st of March 2024. Key research points: Valentine Activities Budget for Celebrating Valentine Purchasing Valentine Gift Valentine Inspiration Here are some previews of the report: Download Report Request A Quote April 25, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Called Lifestyle, this is the Habit of Coffee Drinking on Every Generation by Jakpat April 22, 2024 written by Jakpat Called Lifestyle, this is the Habit of Coffee Drinking on Every Generation Drinking coffee or coffee has now become a lifestyle. This culture is even said to be increasingly popular among the younger generation. Jakpat conducted a survey to discover people’s coffee consumption habits nowadays. The report involving 1008 respondents discusses various matters related to coffee, such as coffee drinking time, spending on one drink, and the type and brand of coffee drinks consumed. The survey results show that 45% of people consume coffee every day, once or several times. In more detail, 66% of Gen Z admit to drinking coffee every day, while 55% of Millennials only occasionally. Then, 37% of Gen Xers revealed they drink coffee 2-3 times a day. When it comes to timing, most people prefer to sip coffee in the late afternoon (37%) or after breakfast (34%). As many as 58% of respondents admitted that they like to drink instant milk coffee or instant coffee mix. Other products that are also loved are instant black coffee (42%) and café-made iced milk coffee (34%). Gen Z tends to consume iced milk coffee, both from cafes (47%) and convenience stores (44%). Meanwhile, the older generation prefers instant black coffee with the percentage of Gen X at 48% and Millennials at 46%. “More than just a product, coffee for Indonesians has become an indispensable part of lifestyle, enjoyed while hanging out or making connections. This opens opportunities for brands to create a unique and memorable coffee-drinking experience for consumers,” said Jakpat Research Lead, Farida Hasna. Coffee drinking and lifestyle Drinking coffee is not just about quenching thirst. As many as 45% of respondents from all generations admitted to coffee to hang out and socialize with friends, some to focus on work (37%). The average cost incurred for a cup of coffee is Rp13 thousand. Gen Z spends more than the other two generations. On the one hand, the youngest generation is also looking for promotions to get cheaper coffee drink prices so it’s okay to change brands (27%). Meanwhile, 3 out of 10 Gen Xers always buy the same brand of coffee drink. “As a generation that always follows the latest developments, Gen Z has a strong tendency towards contemporary coffee. This also encourages them to prefer to buy coffee at cafes or minimarkets. On the other hand, Gen Z is also more sensitive and observant in finding the best price and taking advantage of available promos,” said Hasna. When asked where to know the brands of coffee drinks commonly consumed, almost 20% of respondents answered Instagram. In addition, 12% claimed to know it from online booking applications. Download Report Request A Quote April 22, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Indonesia Consumer on Coffee by Jakpat April 5, 2024 written by Jakpat Download Report Request A Quote Indonesia Consumer on Coffee – Jakpat Survey Report Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However recently the culture of coffee consumption has been trending amongst the younger generation. In this report, Jakpat surveyed 1008 respondents to capture the recent habits and consumption of coffee across 3 generations of consumers. These results are based on a survey conducted on the 26th of May 2023. Key research points: Coffee drinking habit Budget & brand usage Attitude Marketing channel Here are some previews of the report: Download Report Request A Quote April 5, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Makeup and Skincare Trend in Indonesia: More Minimalist by Jakpat April 1, 2024 written by Jakpat Makeup and Skincare Trend in Indonesia: More Minimalist The beauty industry continues to grow with a wide variety of makeup and skincare products. Jakpat conducted a survey to find out people’s habits in using makeup and skincare products to identify which product brands are often used in 2023. The report, which involved more than 2000 respondents, discusses makeup trends with all female respondents, as well as skincare trends with female and male respondents. The survey results show that 86% of Gen Z consider skincare more important than makeup. This generation also thinks skincare is an investment (97%) and it’s okay to travel without makeup (83%). Makeup Trend In 2023, people are likely to use fewer makeup products. Gen Z female respondents are likely to use 5 makeup products in 2022 and 4 products in 2023. The five products used are BB cushion, loose powder, mascara, lip balm, and lip tint. “Reflecting on the 2022 vs 2023 data, it can be seen that there is a tendency for consumers to reduce makeup product variants, and at the same time, the skincare product variants used remain the same. From this it can be seen that nowadays consumers, especially Gen Z, have begun to realize and know more about skincare, the aging process, and the causes of stress than previous generations,” said Head of Research Jakpat, Aska Primardi. He assessed that this trend can be an opportunity for makeup product owners/brands to develop their products into skincare as well as makeup, as has been done by several brands in recent years. “So that later the product is not only part of decorative makeup that beautifies the appearance of every woman, but also becomes a skincare makeup product that can treat and nourish facial skin,” added Aska. Skincare Trend About skincare, it turns out that the products used routinely at night are more than in the morning. Morning skincare routines in Gen Z female respondents tend to involve 5 products: facial wash, toner, moisturizer, sunscreen, and serum. At night, they use 6 products: micellar water, facial wash, toner, serum, moisturizer, and acne spot treatment. Meanwhile, Gen Z men generally use 2 skincare products in the morning and 4 at night. TikTok is the source of information from 85% of Gen Z regarding information on beauty products, both skincare and makeup. As many as 52% of this young generation seek information from social media influencers (social media influencers). They also seek recommendations from family or loved ones (35%). Download Report Request A Quote April 1, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Understanding Gen Z: Preference in the Workplace by Jakpat March 19, 2024 written by Jakpat Understanding Gen Z: Preference in the Workplace Generation Z is currently busy with various activities, such as pursuing education and advancing to higher levels of study, and many have already entered the workforce. Understanding the preferences and work experiences of Generation Z (Gen Z) is crucial for companies in recruiting talented and loyal employees. To understand the characteristics and preferences of Gen Z in the workplace, Jakpat has conducted a survey involving 1262 respondents, where 63% of them are Gen Z individuals who share their views and preferences related to the workplace. In general, Gen Z begins entering the workforce at 18 to 20 years old. Among the respondents who are already working, 43% stated that their current job is their first job. Meanwhile, some others have changed jobs once (31%), and 15% have changed jobs twice. The main reason for Gen Z deciding to leave their jobs is unsatisfied salary (41%). Along with their young age, getting more attractive job offers (27%) and wanting to explore other types of jobs (26%) are reasons for Gen Z to resign. 73% of respondents are satisfied with their current jobs. For Gen Z individuals who are satisfied with their jobs, it indicates their loyalty to the company. The majority of them have been working at the company for 1-2 years (31%), and 24% have been working for more than 2 years. According to Septiana Widi Sugiastuti, the Research Lead at Jakpat, companies can adjust their recruitment strategies, employee development, and management to attract and retain talents from this demographic group. “In the workplace, Generation Z tends to prioritize a healthy work-life balance such as maintaining mental health. They are more likely to seek jobs that offer flexibility, such as remote work or flexible work schedules with satisfactory salaries,” she said. Gen Z Preferences In terms of work systems, 35% of Gen Z prefer Work from Anywhere (WFA) while 32% prefer a hybrid model that allows them to work remotely and in the office. To create a comfortable work environment, it is important to pay attention to leadership styles that are suitable for Gen Z. The leadership style desired by Gen Z is fair (87%), responsible (77%), and open to feedback (70%). Social media also plays an important role in the professional lives of Gen Z, where 45% of them use social media to expand their professional networks. Meanwhile, 37% use social media to build their personal brand. Download Report Request A Quote March 19, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Consumer Behavior Following Boycott Issue by Jakpat March 18, 2024 written by Jakpat Download Report Request A Quote Consumer Behavior Following Boycott Issue – Jakpat Survey Report The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel. In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories after the boycott issue. These results are based on a survey conducted on 19-20th of February 2024. Key research points: Fast food consumption Fashion usage Food & beverage consumption Makeup & personal care usage Here are some previews of the report: preview Jakpat survey insight report_Consumer Behavior Following Boycott Issue preview Jakpat survey insight report_Consumer Behavior Following Boycott Issue preview Jakpat survey insight report_Consumer Behavior Following Boycott Issue Download Report Request A Quote March 18, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Understanding Gen Z: Preference in the Workplace by Jakpat March 15, 2024 written by Jakpat Download Report Request A Quote Understanding Gen Z: Preference in the Workplace – Jakpat Survey Report Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) in the workplace is essential for organizations aiming to attract and retain talented and committed employees. These results are based on a survey conducted 9th-12nd of February 2024. Key research points: To identify the characteristics of Gen Z in the workplace. To understand the reasons behind their loyalty and desire to leave the company. To explore Gen Z preferences and their ideal company. Here are some previews of the report: Download Report Request A Quote March 15, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Reports Indonesia Consumer Trend on Beauty Industry 2024 by Jakpat March 15, 2024 written by Jakpat Download Report Request A Quote Indonesia Consumer Trend on Beauty Industry 2024 – Jakpat Survey Report Beauty products are on the rise, offering a variety of makeup and skincare options. Right now, local skincare brands are becoming popular and catching the eye of skincare users. Jakpat participated in “THE RISING 2024 INDONESIA” event by MeasureCommerce Trendier on Friday, March 8th, 2024. We exclusively presented Indonesian consumer trends in the beauty industry which are the summary of two Premium Reports: “Jakpat Beauty Trend 2022″ and “Jakpat Beauty Trend 2023″. The survey was conducted on 5-7th of November 2023 involving more than 2.000 respondents. Read the complete content of the presentation in this report. Download Report Request A Quote March 15, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
Articles Welcoming 2024 Ramadan: from Shopping to Homecoming Plans by Jakpat March 12, 2024 written by Jakpat Welcoming 2024 Ramadan: from Shopping to Homecoming Plans Ramadan has arrived. The political year gives its nuances to the preparation for the holy month this time. The five-year agenda may have an impact on people’s current budgets and expenditures. Jakpat conducted a survey to find out plans for 2024 Ramadan. The report, which involved 1668 Muslim respondents, showed expenses for the holy month, preparations for making food for suhoor and iftar, to homecoming plans. As many as 84% of respondents admitted that they would give alms/zakat/infaq in 2024 Ramadan. Other expenses are for iftar gatherings (77%), as well as Ramadan shopping for food (73%) and other necessities (72%). Meanwhile, 2 out of 5 people prepare funds for homecoming. When it comes to Ramadan shopping, 92% of respondents plan to buy clothes. Worship equipment (65%) and footwear such as sandals or shoes (57%) are also in demand. Women are more likely to want to buy fashion accessories (64%) and makeup/skincare (50%), while 1 in 5 men plan to buy gadgets or electronics. By age group, the percentage of Gen Z who plan to buy makeup/skincare (46%) is much higher than the two generations above. While Millennials are more interested in buying home décor (31%). In general, as many as 70% of respondents like to shop Ramadan online. However, some items prefer to be purchased directly (in-store), namely home furniture (88%), home décor (79%), and electronic goods (75%). “Although some basic commodities have increased in recent weeks, it turns out that the enthusiasm of the Indonesian people to welcome Ramadan and Eid al-Fitr has not subsided. This is evidenced by the increase in spending plans in 2024, compared to 2023,” said Research Lead of Jakpat, Farida Hasna. Socializing in Ramadan Most respondents plan to give food as Ramadan hampers, such as cookies (73%), packaged snacks/drinks (63%), to groceries (52%). They intend to give it to the closest people, such as family, friends, and neighbors. Regarding the budget, on average they budget Rp100-250 thousand for one hamper. Another social activity that is also quite popular in Ramadan is the iftar gathering. Seven in 10 people said they were interested in coming to that moment during this year’s holy month, especially for Gen X (73%). They look forward to iftar attended by family (76%), close friends (71%), and school/college friends (47%). Homecoming/vacation plans As many as 76% of respondents who traveled, planned to go home in Ramadan this year. Bandung City, Padang City, and Yogyakarta City are the most homecoming destinations. As many as 47% of respondents who go home will go to their hometowns in the fourth week of Ramadan. Then, the vehicles used for homecoming are mostly dominated by private property, namely cars and motorcycles with a percentage of 32% each. In addition to going home, some respondents plan to vacation during 2024 Ramadan with a percentage of 11%. Not much different from homecoming, the most vacation destinations are Bandung City (16%), Yogyakarta City (14%), and Malang City (10%). Six out of 10 people intend to take a vacation after Eidal-Fitr. “Homecoming is not only synonymous with returning home but also vacation in the destination city. This can be seen from the similarity in the pattern of homecoming destination cities and tourist destination cities during Eid al-Fitr, the majority of which go to the Bandung and Yogyakarta areas,” said Hasna. Download Report Request A Quote March 12, 2024 0 comments 0 FacebookTwitterPinterestThreadsBlueskyEmail
