Marketing Buavita Fruitarian Ad Campaign Tracking Survey Report by jakmin February 2, 2015 written by jakmin One of the templates that can be used by JAKPAT clients are AD CAMPAIGN TRACKING. In this post JAKPAT would share a sample Ad Campaign Tracking of one of the popular campaign published by one of Unilever’s brand which is Buavita’s Fruitarian What is Buavita’s Fruitarian Campaign? Be Fruitarian is a campaign that already held since years ago as an effort of Buavita brand to create a fruit lover community which popularize healthy life pattern. This community is supported by the brand in their activities both online in social media ( Facebook and Twitter) and also offline. This campaign also have supported by brand endorser Darius Sinathrya and Donna Agnesia. https://www.youtube.com/watch?v=wEaW204013k JAKPAT tried to track the campaign result by surveying 3237 JAKPAT respondents that use JAKPAT app to receive surveys and get rewarded. To be noticed, those 3237 respondents are active smartphone users within Android and IOS platform (80:20). Those 3237 respondents located in all across Indonesia and 70% in Java. First we asked respondent whether they aware of the words “Fruitarian” itself. 71.79% stated they are aware and 28.21 they do not know about the word. Fruitarian itself is not an Indonesian word therefore this result might indicate positive result of the campaign. Then toward respondents that aware of the word, we asked within which media they are aware of the word Fruitarian. 1 TV Ads 1482 63.77 % 2 Googling 562 24.18 % 3 FB 487 20.96 % 4 Twitter 292 12.56 % 5 Blog 206 8.86 % 6 Instagram 178 7.66 % 7 Radio Ads 103 4.43 % 8 Other 87 3.74 % Most respondents stated they knew about Fruitarian from TV Ads (>60%). Despite the fact that TV Ads still hold a high percentage , online medias also hold significant percentage of awareness. We also asked what are consumer’s assosiations related to term of “Fruitarian” through open text answer. JAKPAT system automatically analyze open text answers within its content analyze. Below are summarized Top 20 answers : 1 Pemakan buah 88 3.79 % 2 Minuman 47 2.02 % 3 Buah 44 1.89 % 4 Pemakan buah buahan 42 1.81 % 5 Pemakan buah-buahan 37 1.59 % 6 Penyuka buah 35 1.51 % 7 Buah buahan 31 1.33 % 8 Penggemar buah 30 1.29 % 9 Pecinta buah 26 1.12 % 10 Pemakan buah2an 26 1.12 % 11 Orang yang suka makan buah 20 0.86 % 12 Buah-buahan 20 0.86 % 13 Pengkonsumsi buah 16 0.69 % 14 Penyuka buah buahan 16 0.69 % 15 Minuman rasa buah 15 0.65 % 16 Diet buah 14 0.6 % 17 minuman buah 12 0.52 % 18 Penggemar buah-buahan 11 0.47 % 19 Pecinta buah buahan 11 0.47 % 20 Tidak tahu 10 0.43 % Most answers are close to fruit-eaters or fruit-lovers. It means that though it’s not a common term, consumer tends to understand the terms brought by the brand. This might shows positive result on the campaign. Audience got the very close to desired assosiation deliver by the brand. When we asked respondent to recognize what brand that deliver the campaign. JAKPAT also use open text question type to dig deeper here. Around 40% stated they remember this campaign is brought by Buavita. 1 Buavita 870 37.44 % 2 Minuman 184 7.92 % 3 Tidak tahu 151 6.5 % 4 Lupa 71 3.06 % 5 Buahvita 67 2.88 % Lastly we asked how effective the campaign affect consumer’s purchase intention of the Buavita brand? We might not be able to directly conclude that from this last survey question that the campaign do not bring high impact on purchase intention of Buavita’s product. For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 2, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Liquid Soap Usage in Indonesia Survey Report by jakmin February 2, 2015 written by jakmin Do you use solid or liquid soap? JAKPAT had the chance to survey its 1413 respondents that use JAKPAT Mobile Apps to receive survey through their push notification about the usage of liquid soap. This survey runs for 4 hours. Preferably, female Q1 (multiple answer) : Do you use liquid soap Total Gender Male Female Option 1 : Yes 1131 536 595 79.82% 37.83% 41.99% Option 2 : No 282 188 94 19.90% 13.27% 6.63% Total 1413 724 689 99.72% 51.09% 48.62% Firstly JAKPAT asked a filter question to divide respondent that use liquid soap and none. 79.82% respondents stated that they use liquid soap. Comparing male vs female respondent, female respondent use more liquid soap than men. Male : Lifebuoy vs Female : Biore  Q2 (single answer) : Brand Used Total Gender Male Female Option 1 : Lux 176 57 119 15.56% 10.63% 20.00% Option 2 : Lifebuoy 317 211 106 28.03% 39.37% 17.82% Option 3 : Dettol 125 63 62 11.05% 11.75% 10.42% Option 4 : Biore 232 73 159 20.51% 13.62% 26.72% Option 5 : Men’s Biore 62 60 2 5.48% 11.19% 0.34% Option 6 : Dove 65 20 45 5.75% 3.73% 7.56% Option 7 : Other 154 52 102 13.62% 9.70% 17.14% Total 1131 536 595 100.00% 100.00% 100.00% We can see there is a different preference between male and female respondent. For male respondent most popular brand is Lifebuoy while female prefer Biore. Foamy vs Moisturizing ? Q3 (single answer) : Which one you prefer? Total Gender Male Female Option 1 : Foamy liquid soap 595 304 291 52.61% 56.72% 48.91% Option 2 : Moisturizing liquid soap 536 232 304 47.39% 43.28% 51.09% Total 1131 536 595 100.00% 100.00% 100.00% Interesting fact is that we keep seeing difference preference between male and female in this product category. Male prefer liquid soap with more foam while female prefer the moisturizing ones. What factor afect the most in purchase decision? 1 Cleanliness and Health Function 536 47.27 % 2 Scent 347 30.6 % 3 Whitening Function 82 7.23 % 4 Price 77 6.79 % 5 Famous Brand 72 6.35 % 6 Other option 16 1.41 % 7 Packaging 4 0.35 % Function of cleanliness and health of the soap came first when we looked at the overal result. Let’s see when we go deeper on how male vs female view on this : Q4 (single answer) : Most influential factor in purchasing liquid soap Total Gender Male Female Option 1 : Scent 345 139 206 30.50% 25.93% 34.62% Option 2 : Price 76 47 29 6.72% 8.77% 4.87% Option 3 : Famous Brand 72 32 40 6.37% 5.97% 6.72% Option 4 : Packaging 4 1 3 0.35% 0.19% 0.50% Option 5 : Whitening function 82 24 58 7.25% 4.48% 9.75% Option 6 : Cleanliness and Health function 536 289 247 47.39% 53.92% 41.51% Option 7 : Other 16 4 12 1.41% 0.75% 2.02% Total 1131 536 595 100.00% 100.00% 100.00% Another interesting fact. Turns out what affect male and female the most in purchasing liquid soap is slightly differed. Yet both answered cleanliness and health function as the most reason, but female percentage is slightly lower. And in the scent option, female percentage is slightly higher. Do you frequently try new brand of liquid soap ? (Brand Switching) 1 Yes because want to try other brand 607 53.53 % 2 No 433 38.18 % 3 Yes because damage my skin 94 8.29 % It turns out that brand switching tends to high in this product category because > 50% of respondent stated they frequently change brand and try the new one. And again, comparing male and female answer : Q5 (single answer) : Do you frequently switch to other brand? Total Gender Male Female Option 1 : Yes because want to try new brand 604 246 358 53.40% 45.90% 60.17% Option 2 : Yes because damage the skin 94 61 33 8.31% 11.38% 5.55% Option 3 : No 433 229 204 38.28% 42.72% 34.29% Total 1131 536 595 100.00% 100.00% 100.00% Female respondents tend to show less loyalty than male respondents. Female respondents have higher desire to try new brand in this product category. But male is not a loyalist either, high percentage of male stated that they also like to try new brands. For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 2, 2015 0 comments 0 FacebookTwitterPinterestEmail
Housing Deodorant Usage in Indonesia Survey Report by jakmin February 1, 2015 written by jakmin Who doesn’t want to always have a neat, clean, and attractive appearance? In Indonesia, deodorant is known to be one of the popular consumer goods product to keep our body scent fresh and avoid bad smell. A moment ago, JAKPAT’s team has done survey towards 1519 respondents of JAKPAT User Mobile App randomly from all province in Indonesia. This survey conducted to know the habit of Indonesian using deodorant products daily. Popular Amongst Male and Female http://www.remedyportal.com/wp-content/uploads/2014/10/Simple-natural-home-remedies-Body-odor.jpg From our survey, there isn’t much different number of users from male and female respondents. We can see that 73.61% male respondent use deodorant while 80.37% female respondents also use it too. Roll-on still being the favorite one 1 Roll on 843 72.3 % 2 Spray 187 16.04 % 3 Stick 56 4.8 % 4 Gel 45 3.86 % 5 Bedak / Powder 32 2.74 % 6 Other option 3 0.26 % We asked our respondents about the type of deodorant they have used. Roll-on still being the most favorite type for both gender. Most Popular Brand : Rexona 1 Rexona 760 65.18 % 2 Other option 185 15.87 % 3 Dove 105 9.01 % 4 Axe 69 5.92 % 5 Casablanca 41 3.52 % 6 AXL 6 0.51 % For brand, 65.18% respondents use Rexona followed with Dove (9.01%), Axe (5.92%), Casablanca (3.52%), and AXL (0.51%) while 15.87% respondents gave other answers. Just once a day How frequent do respondents use deodorant? Despite of the fact that deodorant should be used twice a day after take a shower, surprisingly half of respondents (53.06%) use deodorant just once a day. Then 39.62% use it twice a day, 5.83% use it third times, and only 0.94% use it more than 3 times a day based on this survey. What affect purchase decision when buying a deodorant 1 Benefit/ Function 589 50.51 % 2 Scent 500 42.88 % 3 Price 68 5.83 % 4 Design 5 0.43 % 5 Package Size 4 0.34 % Most voted factor is the benefit (50.51%) followed by the scent (42.88%) from deodorant itself. Price came third (5.83%) followed by its product design (0.43%), and its package size (0.34%). It means toward this product category , less consumer is price sensitive in purchase behavior. What do you think is the main benefit by using deodorant? 1 Protect body from bad body odor 719 61.66 % 2 Deodorizer the body 248 21.27 % 3 Reduce Excessive Sweats 106 9.09 % 4 Whitening Armpit 79 6.78 % 5 Other option 14 1.2 % The most popular benefit of using deodorant that respondents is to protect bad smell from body odor (61.66%), then to deodorizer the body (21.27%), reducing excessive sweats (9.19%), whitening the armpit (6.78%), and others (1.2%). Appropriate price 1 Rp.10.000,- s/d Rp. 20.000 680 58.32 % 2 < Rp.10.000,- 358 30.7 % 3 > Rp. 20.000,- 128 10.98 % Interesting fact we found here , most respondents choose to pay more than Rp 10.000,00 than below Rp 10.000. This also supports the fact we collected above that in this product category consumer is less price sensitive. Though we offer a cheaper option ( < Rp.10.000) consumer still choose higher price. For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report You can see the full report on our PDF in Slideshare here: Indonesian Deodorant Using Habit Survey Report from Bunga Addinta If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. February 1, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile The Behavior of Path Users Survey Report by jakmin January 31, 2015 written by jakmin As excerpted from The Jakarta Post, Path users in Indonesia now have been exceeding 4 million and it is no doubt that this company sees Indonesia as their key market. On January 30, 2015, JAJAK PENDAPAT (JAKPAT) carried out a survey regarding the behavior of Indonesian Path users collected from 502 respondents with 55.22% of them are females. In addition, 66.06% of the respondents are aged between 20 and 25 year-old. Over 60% Are Path Users Our first question was whether the respondents have a Path account or not. As we can guess, 60.4% of the respondents stated they have a Path account and still remain at the moment while 28.4% of them do not have one. In this question, we also notice that the leas t percentage, 11.2%, are the respondents who decided to remove or deactivate their Path account. Path Enables Them to Share Their Moments and Get Updated from Their Peers Reflecting to the increasing number of Path users in Indonesia, it deems necessary then to dig several information about their main purpose in using Path. Since we wondered was it about a media where they could share their moments or a media only to get informed from their peers, the result apparently says in contrast. More than a half of the respondents (61.59%) revealed that they would consider both of the options (to share moments and to get informed from their peers) as their main purpose in using Path. Path Belongs to Most Respondents’ Free-Time Activity Stepping to the third question, we started to wonder about their frequency of checking on Path back and forth. We offered three options comprising; every hour, once in three hours, when free, and when needed. Surprisingly, 68.54% respondents considered Path as their free-time activity followed by 17.88% respondents who used to check on Path when they needed it. The least percentage goes to the last option in which 2.98% respondents check on Path once in three hours while there are also respondents who reveal that they check on Path every hour (10.6%). Photo-Sharing Is the Most Favorite Activity on Path As we all may know that Path allows us to share a lot of detailed activities from waking up in the morning to preparing to sleep in the evening. In the fourth question, we were curious about what moments that most respondents used to share on Path that we provided them four options, such as: Entertainment (Book, Movie, Music), Photos, Thoughts and Location. The least moments they used to share on Path are Location – functions to tell where they are – (17.22%) and thoughts – enables the users to share what they think in words – 10.93%. The top-two moments they often share on Path are when they are able to share what movies they watch or songs they listen to or books they read, known as Entertainment (23.18) and respondents’ favorite moment to share on Path is photo (48.68%). Share Photos Describing What They Are Doing Consequently, it is a good opportunity to also ask about what kind of photos they often share and 65.07% of respondents told us they often shared photos describing what they were doing in which, according to the xls result, it is dominated by male (73.47%) followed by Selfies  (15.07%) with female (17.53%) presents more dominant. Path = Twitter, Facebook, Foursquare, ETC. In apparent, the Path developer designs Path as a private-sharing media that people can have. Yet, we somewhat wanted to know whether the respondents connect their Path account to the other social medias or not. With the percentage approaching to 70%, the respondents briefly stated that they connect their Path account to other social medias (69.54%) while the rest choose not to do so (30.46%) The full summary report is able to be read below: Survey on the Behavior of Path Users in Indonesia from Idham Raharfian For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 31, 2015 0 comments 0 FacebookTwitterPinterestEmail
Financial E-money Usage Survey Report in Indonesia by jakmin January 31, 2015 written by jakmin Bank Indonesia defines e-money as stored-value or prepaid products in which a record of the funds or value available to a consumer is stored on an electronic device in the consumer’s possession (Hidayati, Nuryanti, Firmansyah, Fadly, & Darmawan, 2006). According to Detik, e-money usage in Indonesia had increased positively from 2009 to 2012. In 2009, e-money transaction reached 1.4 billion IDR a day. Then in 2010 it reached 1.9 billion IDR. In 2011, the transaction reached 2.7 billion IDR. Then, next, in 2012 it reached 3.9 billion IDR. We can see that on each year, e-money transaction grew 120%. Based on those facts, JAKPAT tried to conduct a survey concerning e-money usage in Indonesia. We tried to know the reason encouraging Indonesians for using e-money. Next, this survey was followed by 489 respondents. 30%+ Use E-Money At first, we chose respondents having and using e-money among 498 respondents that would be analyzed in this survey. Because from those respondents we found that only 168 respondents have and use e-money (34.36%), thus those respondents answer the following questions in this survey. More respondents not having and using e-money (66.06%). 91.67% Own At Least One While questioning about how many kinds of e-money that they have, most respondents answered that they have 1-2 kinds each(91.67%). We found most respondents that own at least one e-money here are college students. Transportation is main driver Respondents have several reasons for using e-money but mostly they use it to pay their transportation fares (55.23%), and second, to pay their bills (40.70%), such as electricity bill and telephone bill. Below are the comparison between male vs female respondent in using e-money : Q4 (multiple answer) : why do you use e-money as your payment method? Total Gender Male Female Option 1 : i want to pay my bills (ex: purchasing over particular merchant like Indomaret, electricity bill, telephone bill, toll bill and TV cable bill) 70 37 33 40.70% 21.51% 19.19% Option 2 : i want to pay my transportation fare (ex: train, busway and plane) 95 46 49 55.23% 26.74% 28.49% Option 3 : i want to pay my online purchasing 45 25 20 26.16% 14.53% 11.63% Option 4 : i want to pay my voucher game 15 11 4 8.72% 6.40% 2.33% Total 225 119 106 130.81% 69.19% 61.63% Flazz BCA as Most Popular One We also asked what e-money they own and prefer to use. Results are shown in table below : 1 Flazz 96 55.81 % 2 Mandiri E-Cash 53 30.81 % 3 Indomaret Card 49 28.49 % 4 BRIZZI 38 22.09 % 5 E-Toll Card 33 19.19 % 6 Rekening Ponsel 28 16.28 % 7 XL Tunai 16 9.3 % 8 TCash 15 8.72 % 9 JakCard 13 7.56 % 10 DokuWallet 9 5.23 % 11 Mega Cash 8 4.65 % 12 Dompetku 8 4.65 % 13 TapCash 6 3.49 % 14 Kartuku 4 2.33 % 15 GazCard 3 1.74 % It turns out that Flazz BCA is the most popular one followed by Mandiri E-Cash. References: http://id.techinasia.com/17-pemain-emoney-indonesia-yang-bisa-anda-gunakan-untuk-belanja/ http://www.bi.go.id/id/publikasi/sistem-pembayaran/riset/Documents/4a79ad4a8dbe4ebca2c0f86a5a2f1c69KajianEMoney.pdf http://inet.detik.com/read/2013/11/12/085423/2410146/328/indonesia-masuki-era-baru-uang-digital?i991102105 For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 31, 2015 0 comments 0 FacebookTwitterPinterestEmail
Marketing Toothpaste Brand Usage Survey Report by jakmin January 30, 2015 written by jakmin Toothpaste is one of daily basic needs for people, thus we are accustomed to it. Nowadays, there are several toothpaste brands in market, but they differ in advantage and usefulness. Those characteristics attract consumers having diverse need towards toothpaste. Recently, JAKPAT team conducted a survey concerning toothpaste use in Indonesia. This survey is followed by 2160 respondents over Indonesia. How is the result of this market survey? > 70% Choose PEPSODENT At first, we identified what brands frequently used by consumers. The survey result shows that Pepsodent becomes the mostly used brand (71.06%), and then followed by Close Up (11.04%), Sensodyne (5.60%), Formula (3.52%), Ciptadent (2.73%) and others (5.74%). Following are the tables of TOP BRAND AWARD for 2014, 2013 and 2012 respectively: TOP BRAND AWARD 2014 Merek TBI TOP Pepsodent 73,1% TOP Ciptadent 8,4% Close Up 6,4% Formula 6,1% Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2014 TOP BRAND AWARD 2013 Merek TBI TOP Pepsodent 71,6% TOP Ciptadent 9,1% Close Up 7,5% Formula 7,1% Sensodyne 1,8% Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top-brand-index-2013 TOP BRAND AWARD 2012 Merek TBI TOP Pepsodent 75,0% TOP Ciptadent 7,6% Close Up 6,7% Formula 5,9% Sensodyne 1,5% Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top-brand-index-2012 Pepsodent dominantly becomes the TOP BRAND for 3 years respectively. However, compared with the survey result concerning toothpaste use, there is several people use other toothpaste such as Close Up. What does it mean? Function > Brand > Flavor 1 Function/Usability 1232 57.04 % 2 Brand 428 19.81 % 3 Flavor 288 13.33 % 4 Price 174 8.06 % 5 Product Design 19 0.88 % 6 Packaging Size 19 0.88 % Then, while JAKPAT wants to know what becoming the dominant reasons for choosing the brand are: function (57.44%), and then followed by Brand (19.81%) and Flavor (13.33%) Most Important Function : Refreshing 1 Refreshing 683 31.62 % 2 Whitening 662 30.65 % 3 Disease Cure 640 29.63 % 4 Other option 99 4.58 % 5 Prevent disease 76 3.52 % Source of Information : Media > Family  > Doctor 1 Media 1204 55.74 % 2 Family Recommendation 611 28.29 % 3 Doctor Recommendation 231 10.69 % 4 Friends Recommendation 65 3.01 % 5 Other option 49 2.27 % Then, how do people know about the brands? The first source is Media (55.74%), second is neighborhood or family recommendation (28.39%), third is Doctor (10.69%), forth is friend (3.05) and the rest is from other source. Where do most people buy their toothpaste? 65.42% Supermarket 1 Supermarket 1413 65.42 % 2 Minimarket 553 25.6 % 3 Toko kelontong 164 7.59 % 4 Apotek 30 1.39 % Willing to Pay (WTP) 1 Rp10.000 – Rp.20.000 1111 51.44 % 2 < Rp10.000,- 939 43.47 % 3 >Rp20.000 110 5.09 % Brand Loyalty ? We also asked whether they keep purchasing the same brand or not. 1 Looked at the prefered brand first but if not available other brand is OK 1056 48.89 % 2 Always bought same brand 986 45.65 % 3 Not always boung same brand 118 5.46 % For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: http://www.slideshare.net/ShabrinaRina/pasta-gigi If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 30, 2015 0 comments 0 FacebookTwitterPinterestEmail
E-commerce 13,000+ Indonesian Consumer Online Shopping Survey Report by jakmin January 29, 2015 written by jakmin JAJAK PENDAPAT (JAKPAT) had the opportunity to hold a survey regarding the netizen (Internet Citizen) behavior in carrying out online shopping activity. Over 80% Shop Online With 13,088 respondents that we collected, initially, we asked if they ever conducted an online-shopping activity or not. To be noticed all JAKPAT respondents are smartphone active users both in Android and IOS platform. Surprisingly, 80.1% respondents stated they had done it. Then for the next question we exclude respondents that stated they never buy anything online. Things purchased online : Fashion, Gadget, Airline Ticket 1 Fashion 6755 64.43 % 2 Gadget ( handphone, laptop, tablet, dll) 4311 41.12 % 3 Plane tickets 3102 29.59 % 4 Cosmetics 2201 20.99 % 5 Train tickets 1866 17.8 % 6 Game items 1847 17.62 % 7 Books 1791 17.08 % 8 Hotel 1395 13.3 % 9 Household items 1390 13.26 % 10 Discount Voucher/Coupon for Food and Beverages 1321 12.6 % Sites Ever Used  To Purchase Something Online: Tokobagus, Kaskus, OL Shop Facebook Tokobagus (37.28%) Kaskus (35.98%) OL Shop Facebook (32.77%) Lazada (29.16%) Berniaga (20.52%) > 70% Still Use Bank Transfer In subsequent, we also wondered what kind of payment that they used to do when purchasing on the online shops. The result says that 70.27% respondents still relied on Bank Transfer instead of using another payment method. 1 Bank/ Wire Transfer 7368 70.27 % 2 Cash On Delivery 971 9.26 % 3 Clickpay / KlikBCA 878 8.37 % 4 Kartu Kredit 650 6.2 % 5 Rekber – Rekening Bersama 309 2.95 % Main Criterias Considered When Shop Online http://www.ebayenterprise.com/_images/commersations/posts/the_12_joys_of_holiday_shopping_six_fewer_days.jpg 1 Safe transaction and delivery 6711 64.01 % 2 Price low and many discounts 6047 57.67 % 3 Complete detailed on each item displayed 5057 48.23 % 4 Fast costumer service 2797 26.68 % 5 Speed in loading pages 2761 26.33 % 6 Mobile friendly 2717 25.91 % 7 Easy check out and fewer steps to shop 1464 13.96 % 8 Easy to refund 1437 13.71 % Subscribe to E-Commerce/ Shopping Sites Newsletter? >60% : No http://lh5.ggpht.com/-jxxKPNCL5q4/Ugdzi37SSuI/AAAAAAAAMK0/JaLy_bdZPPA/newsletter-subscribe-box%25255B3%25255D.png?imgmax=800 1 No 6452 61.54 % 2 Yes 4034 38.47 % As we, or some of us, have known that most of online shops can also allow their customers to subscribe newsletter which can be emailed afterwards. Nonetheless, when we asked whether they subscribed to the online shops newsletter or not, more than a half of the respondents (61.54%) revealed they did not subscribe to the newsletter. Less Than Once A Month (58.66%) vs Minimum Once A Month (22.61%) 1 Less than once a month 6150 58.66 % 2 Minimum once a month 2371 22.61 % 3 2-3 times a month 1047 9.99 % 4 > 3 times a month 918 8.76 % Last but not least, we also asked about their frequency of doing an online shopping. There were 58.66% respondents who shopped on line less than once a month and 22.61% respondents who shopped once a month as a minimum. The other respondents stated they shop online as frequent as twice a month. If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 29, 2015 0 comments 0 FacebookTwitterPinterestEmail
Lifestyle Membership Card Ownership and Usage Survey Report by jakmin January 26, 2015 written by jakmin JAKPAT surveyed 3561 respondents from user of JAKPAT Mobile Apps randomly to all age ranges and all provinces in Indonesia to find out Membership Card Ownership and Usage. Hospital Membership Card Most respondents owned hospital membership card. Other than hospital card, we compare answers between male and female respondents in our XLS report below: Q1 (multiple answer) :Choose member card/loyalty card that you have Total Gender Male Female Option 1 : Don’t have a member card 825 581 244 23.17% 16.32% 6.85% Option 2 : Gym/Fitness 450 280 170 12.64% 7.86% 4.77% Option 3 : Spa 133 39 94 3.73% 1.10% 2.64% Option 4 : Saloon 301 59 242 8.45% 1.66% 6.80% Option 5 : Hotel 158 106 52 4.44% 2.98% 1.46% Option 6 : Cafe/Restaurant 494 212 282 13.87% 5.95% 7.92% Option 7 : Minimarket (Indomaret/Alfamart) 1054 520 534 29.60% 14.60% 15.00% Option 8 : Supermarket (Carrefour,Giant,dll) 899 381 518 25.25% 10.70% 14.55% Option 9 : Hospital/ Doctor 1226 545 681 34.43% 15.30% 19.12% Option 10 : Skincare (Natasha, LBC, dll) 438 76 362 12.30% 2.13% 10.17% Option 11 : Amusement Park (Dufan, dll) 447 212 235 12.55% 5.95% 6.60% Option 12 : Department Store ( Centro, Matahari,dll) 1077 407 670 30.24% 11.43% 18.81% Option 13 : Golf 25 21 4 0.70% 0.59% 0.11% Option 14 : Community 649 407 242 18.23% 11.43% 6.80% Option 15 : Other 233 105 128 6.54% 2.95% 3.59% Some interesting facts : 1. More female respondents owned membership card compared to male. 2. Male respondents are more interested to own gym, community, and minimarket membership card. 3. Female respondents stated that other than hospital membership card they also own shopping and beauty related membership card but less on gym and community than male respondents. Usage Frequency We asked what kind of member card which they use routinely every week and routinely every month. We found that respondents rarely use their member in regular basis. Member card attractiveness Translated: Get discount when purchase (48,68%) Collecting point to get exchange by gift (25,51%) Get a premium facility (13,27%) Other option (9,61%) Get lottery (2,92%) From graph above, we can see that almost half of respondents agreed that they have member card to get a discount. Meanwhile, only few respondent’s want to get lottery. We can simply conclude that lottery isn’t something that respondent craved of being member card ownership. For more detail report you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 26, 2015 0 comments 0 FacebookTwitterPinterestEmail
LifestylePersonal Future Expectation Pattern of Indonesian Gen Y by jakmin January 24, 2015 written by jakmin Lately, social life has created age-diverse workplace in work life. Those work force are known as Traditionalist, Baby Boomers, Gen X, and Gen Y. As we know, present time is the time when Gen Y is so dominant and developing in social life. This generation consist of people who born during the 1980s and early 1990s. Gen Y (also called internet generation or millennials) is like a new start of human generation because children who born during this time period have had constant access to technology (computers, cell phones) in their youth which categorized as new invention for human life. http://rsvpdesignservices.com/wp-content/uploads/2014/07/Gen-Y-one.jpg Therefore, Gen Y famed as the highly adaptable to change. They have a value flexibility and ambition to work or life in integration. Because of the rise of world new era, Gen Y normally has higher expectation than the earlier generation. But the Gen Y expectation about future work life and future social life in different country also different. JAKPAT surveyed in 1 hour to 226 Indonesian Gen Y respondents (age below 22) to know about their pattern future expectation. Future Success for Gen Y Translated: 1. Own a small and happy family (56.19%) 2. Own a lot of asset and money (43.81%) 3. Becoming Entrepreneur (35.84%) 4. High level of career in big companies with high salary (28.32%) 5. Getting higher education degree ( 19.47%) This is a multiple option, we want Gen Y respondent to pick all conditions apply to their future expectation of success. Our first eyesight has came to the highest voted answer one. Having a small and happy family is considered as most applicable condition for future success expectation a little more valuable than owning lots of money or asset. Slightly, money isn’t everything for Gen Y. Secondly, we can see that becoming entrepreneur got higher votes than having a high level of career in big companies with big salary. We might conclude that Gen Y shows high interest in entrepreneurship, and that is a good news for the country 😉 Looking at our XLS report , we can compare answers between male and female. Q1 (multiple answer) : Pilih kondisi yang paling cocok menggambarkan masa depan anda yang sukses menurut anda Total Gender Male Female Option 1 : Menjadi entrepreneur 81 41 40 35.84% 18.14% 17.70% Option 2 : Karir di perusahaan besar dengan gaji tinggi 64 30 34 28.32% 13.27% 15.04% Option 3 : Memiliki keluarga kecil yang berbahagia 127 57 70 56.19% 25.22% 30.97% Option 4 : Memiliki gelar pendidikan yang tinggi 44 15 29 19.47% 6.64% 12.83% Option 5 : Memiliki aset dan uang banyak 99 48 51 43.81% 21.24% 22.57% Total 415 191 224 183.63% 84.51% 99.12% We can see that male voted higher on entrepreneurship. And female voted higher on high level of career in big companies and higher education level. Plan Your Future? Indonesian Gen Y mostly admitted has already making a plan about their future very detail from time to time (73,01%). It portrays how our generation is already prepared and knows about their goal. As we quote from PsychologyToday: When people have goals to guide them, they are happier and achieve more than they would without having them We can conclude that our Gen Y have an ability to work hard. But meanwhile, there are 26,99% respondents who hasn’t plan their future in detail. Suprisingly if we compare between male vs female Gen Y answers: Q2 (single answer) : Apakah anda merencanakan masa depan anda ? Total Gender Male Female Option 1 : Ya dengan sangat detil terkait pencapaian dari waktu ke waktu 165 97 68 73.01% 82.91% 62.39% Option 2 : Tidak memiliki rencana masa depan yang detail 61 20 41 26.99% 17.09% 37.61% Total 226 117 109 100.00% 100.00% 100.00% Male respondent has higher percentage on first option compared to the second one. This survey resulted that more male planning their future in detail compare to the female. Are you Optimist or Pesimist? Q3 (single answer) : Do you think you can achieve success in the future? Total Gender Male Female Option 1 : Yes, I’m optimist 204 106 98 90.27% 90.60% 89.91% Option 2 : I don’t know 20 9 11 8.85% 7.69% 10.09% Option 3 : No, I’m pessimist 2 2 0 0.88% 1.71% 0.00% Then we asked about their thoughts about their ability to achieve success in their life. We compare it between male and female respondents. The majority respondents choose to be optimistic about it from both gender. But we can see above that only 2 respondents feel pessimist and those respondents are male. You can see the survey report below: The Pattern Future Expectation of Indonesian Gen Y from Bunga Addinta For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 24, 2015 0 comments 0 FacebookTwitterPinterestEmail
Mobile What People Do When Accessing Navigation Apps through Their Smartphones by jakmin January 23, 2015 written by jakmin Since smartphones are widely used in Indonesia, various apps installed on them are useful for Indonesians. As we can find in App Store, there are numerous downloadable applications such as navigation, maps, camera360, here maps, twitter, facebook, etc. Among those apps, there is a useful app that had been installed on every smartphone: navigation app. This app makes everyone having smartphone can find a particular address, street or place. The built-in navigation app can differ on each smartphone, it depends on the type of operating system of smartphone. For example, in Andriod, we can find Google Maps as its navigation app, while in iOs, we can find Apple Maps as its navigation app. Based on JAKPAT survey concerning navigation apps used by 339 Indonesians, there are several navigation apps that are widely used. According to this survey result, most Indonesians using navigation apps are among 20-25 years and male (55.01%). While the navigation apps mostly used are Google Maps. Besides Google Maps, Waze Social GPS Maps & Traffic is the second mostly used (22.42%). Other navigation apps preferable used by Indonesians are Navigator (3.83%), Route 66 navigate (0.88%, only 3 persons use it) and Here Maps (0.29%, only 1 person uses it). The rest prefer use the other navigation apps except aforementioned apps. Indonesians quite often use the navigation apps in their smartphones. According to the survey result, most of them use their navigation apps 1-2 times a day (41.3%). While the others use 3-5 times a month (30.97%), more than 5 times a month (12.39%) and more than 2 times a day (10.32%). Men use navigation app more than women, they can use the navigation app more than 2 times a day. While women use navigation apps through their smartphones less frequent. Indonesians have their own reasons for using the navigation apps in their smartphones. Generally, they use the navigation apps to find an address (61.36%). Whereas, the others prefer to randomly find a particular place or street (33.92%), to find a new place such as restaurant, mall and office (32.45%) and to find a new route (24.48%). Female respondents besides using navigation apps to find an address they also prefer to find a new place (17.11%). Whereas male respondents, besides finding an address they also prefer to try finding a particular place randomly (17.40%). It shows that female prefer finding new places through the navigation apps, while male prefer finding a particular place randomly. For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer. Click the icon to download XLS report And also PDF Report here: http://www.slideshare.net/anggitut/survey-result-by-jak-pat-navigation-with-smartphone If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. January 23, 2015 83 comments 0 FacebookTwitterPinterestEmail
