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[PENGUMUMAN] Lucky Draw 'Special For Hijabers'

by jakmin February 10, 2015
written by jakmin

Assalamualaikum Jakpaters, gimana kabarnya??

Hari ini Jakpat mo ngumumin siapa-siapa aja yg beruntung menangin 20 buah Voucher 50K HIJABENKA dan 10 buah Voucher 50K HijUP. Cekidot Jakpaterssssss 😀

Pemenang Voucher 50K HIJABENKA:

1.Mita Saraswati
2.Cynthia Andythia Gunawan
3.Yua Paren
4.Ana Surbakti Spreckelsen
5.Sarah Azhezha
6.Gina Fajar Andinia
7.Zaenas D. Syakur
8.Amanda Eka Pertiwi
9.Naily Full
10.Lestari Mila
11.Ika Intan
12.Nahda Aulia Nasution
13.Ashar Firmansyah
14.Toko Jambon
15.Sister Indriya
16.Nurahmad
17.Sinthya Alexa
18.Barbara Lyla
19.Dhea Exo
20.Pink Rasha

Pemenang Voucher 50K HijUP:

1.Ricka Rosdiani
2.Kartika Dianpuspa Estadha
3.Zulfida Nurainiyah
4.Luvely Rahma
5.Muhamad Hendryan
6.Yudha Ghitho'tholhen
7.Think-think Zuper Uguh
8.Amar Widian
9.Roni Syam
10.Widiya Arta Mardhatillah

Voucher akan kami kirimkan via email antara tanggal 11-13 Februari 2015 ya, pastikan email yg terdaftar di aplikasi Jakpat adalah email yg aktif ya. Akhir kata, Syelamaaaatttt~~

Wassalamualaikum wr.wb

February 10, 2015 0 comments
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Lifestyle

Indonesian Awareness of Wearable Devices Survey Report

by jakmin February 10, 2015
written by jakmin

There is no limit for human refining their creation to fulfill their desires. Even after a phenomenal technology, as known as smartphone; the greatest one of today’s invention, has not well enough to stop human’s creativity. They crave more and more ways to find instant and smart things through their hands. Wearable devices are being the sophisticated above smartphone and laptop which made upon that basic.

http://techreport.com/r.x/2013q2/intel-wearable-feat.jpg

http://techreport.com/r.x/2013q2/intel-wearable-feat.jpg

What is wearable devices? Based on Wearable Devices.com, this thing is refer to electronic technologies or computers that are incorporated into items of clothing and accessories which can comfortably be worn on the body. These wearable devices can perform many of the same computing tasks as mobile phones and laptop computers; however, in some cases, wearable technology can outperform these hand-held devices entirely.

JAKPAT found out about this wearable devices being a breakthrough in Indonesia. We want to know if Indonesian awareness has shown up of its matter. 1028 respondents had been filling an Awareness Wearable Devices survey last week. Respondents are being chosen randomly from Java island inhabitants of all age range in Indonesia. Let’s see the result:

Does this issue has spread?

Q1 (single answer) : Have you heard of wearable devices? Total Gender
Male Female
Option 1 : Yes 421 281 140
40.95% 45.32% 34.31%
Option 2 : No 407 230 177
39.59% 37.10% 43.38%
Option 3 : I don’t know 200 109 91
19.46% 17.58% 22.30%
Total 1028 620 408
100.00% 100.00% 100.00%

Beneficial Industries

WD

When respondents give opinion about which industry could be beneficial if using wearable devices, automatically they slightly agree to choose those industries if they would ever use this devices. Most respondents give respect much to science/research or technology. Followed by entertainment and retail industries (although there is so much gap), then restaurant/food services and heavy industry/manufacturing. Surprisingly, healthcare/medicine has chosen by fewest respondents.

Though awareness of these devices might high, but people might haven’t experience it so respondents cannot imagine the real benefit of the devices related to specific industries.

Feeling interested?

WD 2

Most respondents are indeed choose neutral (38,33%), but slightly below that (31,61%) feels moderately uninterested while 11,67% feels very uninterested. If we summed, respondents are rather being uninterested than feels interested.

If you interested in any, what would it be?

http://weheartit.com/entry/53068032/search?context_type=search&context_user=FuturisticNews&page=2&query=wearable+device

http://weheartit.com/entry/53068032/search?context_type=search&context_user=FuturisticNews&page=2&query=wearable+device

Sensor enable wrist wear. They like it (37,45%). But also along with headset/eye glasses (36,38%). Unfortunately, medical devices that transmit body data to them and/or a caregiver hasn’t interest them as much as the wrist wear of eye glasses (18,77%) . But still, tech-sensitive textiles/clothing is unable to reach more attention than all of that (7,39%). In Indonesia respondents might aware of the smartwatch and google-glass or similar stuff more compare to medical device and tech sensitive textiles.

If you interested in any, why would it be?

  1. I like trying out the newest gadgets (31,91%)
  2. I want to be healthier (13,81%)
  3. I want to track my physical activity (13,52%)
  4. It would make my life more fun (11,87%)
  5. I’m interested in enhancing/augmenting my reality (9,44%)
  6. It would make my life easier (8,75%)

Make it just like I want, please!

WD 3

Respondents feels that wearable devices should satisfy them. They prefer those things can allowed them to live a more healthy life first. Besides that, they need a wearable devices that can kept them organized, then provided additional knowledge of their physical surroundings, and don’t forget to save their time. But replace the need to carry a mobile device sounds interesting though the fewest people thought about that.

Those who ever purchased

WD 4

Respondents mostly admitted hasn’t do that. It linked with our first question that the wearable issue hasn’t spread much.

The desire to buy

Q8 (single answer) : Have you considered purchasing a wearable computing device? Total Gender
Male Female
Option 1 : Yes 707 447 260
68.77% 72.10% 63.73%
Option 2 : No 321 173 148
31.23% 27.90% 36.27%
Total 1028 620 408
100.00% 100.00% 100.00%

Eventually, more respondents are admitted to consider buying it. From the table above, we can see that male respondents show more interest with this product than female respondents. Although the result almost reach same number, but the gap between uninterested male and female is fair.

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Awareness Wearable Devices from Bunga Addinta

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 10, 2015 0 comments
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Transportasi

Dampak Mass Rapid Transportation di Jakarta

by jakmin February 9, 2015
written by jakmin

Status Jakarta sebagai ibu kota Indonesia menjadikan Jakarta sebagai pusat kegiatan ekonomi dan pusat kegiatan pemerintah. Karenanya, tidak heran banyak kantor pusat perusahaan-perusahaan yang beroperasi dan bertempat di Jakarta, mulai dari perusahaan kecil hingga perusahaan besar. Selain itu, kegiatan pemerintah pusat juga dilaksanakan di Jakarta, seperti kita tahu tempat kediaman presiden dan kantor-kantor pemerintah seperti Mahkamah Agung dan kantor DPR bertempat di Jakarta.

Seluruh kegiatan ekonomi dan pemerintah tersebut membuat banyak orang yang tinggal dan bekerja di Jakarta. Semakin banyak orang yang tinggal di Jakarta, berarti semakin banyak pula kebutuhan akan tempat tinggal dan infrastruktur di Jakarta. Namun, pembangunan infrasruktur di Jakarta tidak seimbang dengan pertumbuhan ekonominya, sehingga menyebabkan kemacetan yang kemudian menjadi masalah terbesar di Jakarta saat ini. Untuk itu, pemerintah Jakarta mencoba untuk menyelesaikan masalah kemacetan ini dengan meyediaka MRT (Mass Rapid Transportation). Lalu, bagaimana dampak MRT yang dirasakan oleh masyarakat dalam mengurangi masalah kemacetan di Jakarta?

MRT

JAKPAT melakukan survei terkait dampak yang dirasakan oleh masyarakat akan adanya MRT. Survei ini merupakan replikasi survei yang pernah dilakukan pada link ini. Survei ini diikuti oleh 588 responden yang mengetahui mengenai MRT dan bertempat tinggal di Jakarta.

mrt_in

Dari 588 responden tersebut, kami melihat seberapa banyak responen yang pernah menaiki MRT. Sekitar 41% responden perna menaiki MRT. Kemudian, kami menanyakan kepada responden dimana saja mereka pernah menaiki MRT. Jika kami tidak mengikutsertakan jawaban yang menyatakan bahwa mereka menaiki MRT di Indonesia, terdapat seitar 30%+ responden yang pernah menaiki MRT. Kebanyakan responden pernah menaiki MRT di Singapura, Jakarta, Hongkong, Malaysia, dan Jepang.

Lebih dari 85% responden mendukung proyek MRT di Jakarta

Saat responden ditanya mengenai perlunya pengadaan MRT di Jakarta: 50,29% responden merasa bahwa perlu adanya MRT dan 45,91% sisanya merasa sangat perlu.

MRT-3

Lebih dari 85% responden optimis bahwa MRT dapat mengatasi masalah kemacetan di Jakarta

Q5 (single answer) : Menurut Anda, apakah MRT dapat mengatasi masalah kemacetan di Jakarta? Total Jenis Kelamin
Pria Wanita
Option 1 : sangat bisa 151 76 75
25,68% 26,76% 24,67%
Option 2 : bisa 378 172 206
64,29% 60,56% 67,76%
Option 3 : tidak bisa 59 36 23
10,03% 12,68% 7,57%
Total 588 284 304
100,00% 100,00% 100,00%

Selain dapat mengatasi kemacetan, dampak lainnya dari MRT yang dirasakan oleh responden adalah waktu perjalanan yang lebih cepat (61,56%). Cukup banyak juga responden yang merasa bahwa pengadaan MRT di Jakarta akan selesai dalam kurun waktu 5-7 tahun (57.87%), sedangkan responden lainnya merasa bahwa MRT akan selesai dibangun dalam kurun waktu kurang dari 5 tahun (23.95%), dan lebih dari 7 tahun (18.18%).

Q8 (single answer) : Setelah mendengar bahwa trayek MRT akan dibangun pada tahun 2014, kira-kira berapa lama waktu yang diperlukan untuk membangun trayek tersebut? Total Jenis Kelamin
Pria Wanita
Option 1 : Kurang dari 5 tahun 137 63 74
23,95% 23,16% 24,67%
Option 2 : 5-7 tahun 331 165 166
57,87% 60,66% 55,33%
Option 3 : lebih dari 5 tahun 104 44 60
18,18% 16,18% 20,00%
Total 572 272 300
100,00% 100,00% 100,00%

Responden juga merasa bahwa selain MRT ada alternatif lainnya yang dapat mengurangi masalah kemacetan di Jakart. Monorail adalah jawaban yang paling banyak dari responden (66,67%) dan BRT (Bus Rapid Transit) merupakan alternatif lainnya (24,83%).

# OPSI TOTAL JAWABAN PERSENTASE
1 Monorail 392 66.67 %
2 BRT (Bus Rapid Transit) 146 24.83 %
3 Opsi lainnya 50 8.5 %

Hasil XLS bisa didownload disini:

XLS report terdiri atas 1. Profil responden yang mengisi dari sisi demografis, 2. Cross tabulation untuk semua pertanyaan dan demografi responden 3. Raw data

PDF bisa dilihat di Slideshare berikut :

The Effect of MRT Survey Report in Jakarta from Shabrina Rina

Apabila anda tertarik melakukan survey terkait retail, consumer goods dan opini publik terhadap responden JAKPAT. Saat ini JAKPAT memiliki > 24.000 responden yang menggunakan aplikasi JAKPAT secara aktif siap menjawab survey-survey dari anda.

Responden sudah melalui proses verifikasi, profiling dan validasi. Anda dapat langsung mentargetkan survey anda kepada responden dengan syarat demografi tertentu ( gender, usia, pengeluaran bulanan, domisili kota dan provinsi, riwayat pendidikan ), lifestyle habit ( kesehatan, kecantikan, keuangan, transportasi,dll), dll.

Apabila anda ingin membuat survey di JAKPAT untuk kebutuhan perusahaan anda Bisa kontak langsung Bizdev – Chrisprastika at +62-878-3908-9833. Ada harga khusus untuk Mahasiswa yang membutuhkan survey/responden untuk skripsi

 

February 9, 2015 0 comments
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Transportation

The Effect of Mass Rapid Transportation in Jakarta – Survey Report

by jakmin February 7, 2015
written by jakmin

Jakarta as capital city of Indonesia makes the city becomes the central economic activity and central government activity. Therefore, many companies’ headquarters operates their businesses there, starting from small companies to large companies. Moreover, the central government activity also are carried out in Jakarta as president’s residence and government offices like Supreme Court and House of Representatives are located in Jakarta.

All of these economic and government activities cause many people live and work there. More people means more housing needed in Jakarta, so do the infrastructure. However, Jakarta’s infrastructure development cannot follow its economic growth, thus congestion becomes the great problem nowadays in Jakarta. As the result, Jakarta government tries to solve the problem by creating MRT (Mass Rapid Transportation). Hence, how is the effect of MRT in Jakarta that people experience in solving congestion problem?

MRT

JAKPAT conducted a survey concerning the probable effect of MRT in Jakarta. The survey was a replication of a survey done via this link. This survey is followed by 588 respondents knowing about MRT and living in Jakarta.

MRT

Toward those 588 respondents we checked how many of them ever ridden an MRT ? Around 41% stated they ever ridden MRT. Then we checked via open text question and ask in which city they have ridden MRT. If we remove those answers that stated Indonesia, there are around 30%+ respondents that have the experience of riding MRT. Most respondents who have ever ridden MRT say that they rode it in Singapore, Jakarta, Hongkong, Malaysia and Japan.

Over 95% Respondents Supports MRT project in Jakarta

While respondents were asked about the necessity of MRT procurement in Jakarta: 50.29% of respondents think that it is necessary and 45.91% of them think that it is really necessary.

MRT 3

More than 85% respondents are optimistic about MRT in solving congestion problem in Jakarta

Q5 (single answer) : In your opinion, is MRT able to solve congestion problem in Jakarta? Total Gender
Male Female
Option 1 : strongly yes 151 76 75
25,68% 26,76% 24,67%
Option 2 : yes 378 172 206
64,29% 60,56% 67,76%
Option 3 : no 59 36 23
10,03% 12,68% 7,57%
Total 588 284 304
100,00% 100,00% 100,00%

Besides, congestion, another positive effect of MRT experienced by respondents is less transportation time consumption (61.56%). Moreover, fair respondents think that MRT procurement in Jakarta will finish in 5-7 years (57.87%), while others think it will finish in less than 5 years (23.95%) and more than 7 years (18.18%).

Q8 (single answer) : After hearing that MRT route will be built in 2014, how much time it will take? Total Gender
Male Female
Option 1 : Less than 5 years 137 63 74
23,95% 23,16% 24,67%
Option 2 : 5-7 years 331 165 166
57,87% 60,66% 55,33%
Option 3 : more than 7 years 104 44 60
18,18% 16,18% 20,00%
Total 572 272 300
100,00% 100,00% 100,00%

Respondents also think that besides MRT there are some other alternatives that can solve congestion problem in Jakarta. Monorail becomes the highest answer (66.67%) and BRT (Bus Rapid Transit) is the other alternative (24.83%).

# Option Total Answer Percentage
1 Monorail 392 66.67 %
2 BRT (Bus Rapid Transit) 146 24.83 %
3 Other option 50 8.5 %

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

The Effect of MRT Survey Report in Jakarta from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 7, 2015 0 comments
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MobileTransportation

How Indonesian Use Travel Sites or Apps to Travel – Survey Report

by jakmin February 7, 2015
written by jakmin

Nowadays, we can find any information straightforwardly, such as entertainment, food, finance, service and travel. Internet really pampers us with much information. If you want to spend your leisure time by travelling, internet provides many references through sites and apps on it such as Traveloka, Agoda, Booking.com, etc.

travel 3

Recently, JAKPAT conducted a survey concerning people’s habits when accessing travel apps or sites. This survey was followed by 2907 respondents.

We asked when they plan to travel do they visit any site or use any apps?

1 None 1032 35.5 %
2 Traveloka 797 27.42 %
3 Official Airline Sites 726 24.97 %
4 Train Office Sites 674 23.19 %
5 Tiket.com 519 17.85 %
6 Agoda 421 14.48 %
7 Booking.com 162 5.57 %
8 Other option 123 4.23 %
9 Hotels.com 120 4.13 %

If we looked at the survey result above we can see that they use apps and travel sites to look for transportation ticket whether air or land first, then book any accomodation.

travel

And comparing male vs female respondent, Traveloka becomes the most accessed site by male respondents, while most female respondents access airline official sites. This might reveal an insight that more male likely to compare airline offers before purchasing, while slightly more female already have preferred brands of airline that will be used and go directly to airline sites.

Q1 (multiple answer) : When you plan to travel, is there any site or apps you use to plan your travel trip? Total Gender
Male Female
Option 1 : None 998 571 427
34,33% 19,64% 14,69%
Option 2 : Official airline sites 709 354 355
24,39% 12,18% 12,21%
Option 3 : Official Train Sites (KAI) 661 352 309
22,74% 12,11% 10,63%
Option 4 : Tiket.com 504 271 233
17,34% 9,32% 8,02%
Option 5 : Traveloka 779 431 348
26,80% 14,83% 11,97%

When plan a travel trip, which of your needs are addressed by Travel Sites/Apps?

# Option Total Answer Percentage
1 Ticket booking 1651 56.79 %
2 Navigation 1483 51.01 %
3 Toursit review 1378 47.4 %
4 Booking hotel 898 30.89 %
5 Entrance ticket 582 20.02 %
6 Car Rental 314 10.8 %
7 Other option 22 0.76 %

Male and female respondents also shared the same thoughts. Check detail on our XLS report to compare response between male and female respondents.

Last Trip Made and To Where?

We use open text question to ask to which city the last domestic trip respondent made.

1 Bandung 298 10.25 %
2 Bali 275 9.46 %
3 Jakarta 185 6.36 %
4 Yogyakarta 182 6.26 %
5 Malang 154 5.3 %
6 Jogja 111 3.82 %
7 BOGOR 91 3.13 %
8 Semarang 74 2.55 %
9 Surabaya 73 2.51 %
10 Jogjakarta 63 2.17 %
11 Solo 52 1.79 %
12 Medan 43 1.48 %
13 Lombok 28 0.96 %
14 pangandaran 27 0.93 %
15 Garut 25 0.86 %
16 Denpasar 23 0.79 %
17 Palembang 20 0.69 %
18 Magelang 19 0.65 %
19 Padang 19 0.65 %
20 Puncak 18 0.62 %

More than 75% of respondents do not book any travel agent for domestic travel

travel

We then asked with open text type question to respondents that stated they do not book trip trough travel agent on why they did not book travel agent for their last domestic trip. Content analyzed by JAKPAT, below are the top 10 answers :

# Answer Total Answer Percentage
1 Expensive 66 2.27 %
2 Unnecessary 42 1.44 %
3 Not available 39 1.34 %
4 Easier 35 1.2 %
5 Short Distance 33 1.14 %
6 Troublesome 26 0.89 %
7 Can do it by self 22 0.76 %
8 Easy 19 0.65 %
9 Lazy 18 0.62 %
10 Much more practical 16 0.55 %

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

People Habits When Accessing Travel Apps or Sites from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 7, 2015 0 comments
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Marketing

Indonesian Women Preference on Sport Shoes Survey Report

by jakmin February 6, 2015
written by jakmin

Everyone wants to keep their bodies health therefore they do exercise, women do too. Among a lot of sport equipment, shoes are important equipment. They are always worn while people are exercising. Hence, women also pay more attention to their sport shoes because they need to wear them. Moreover, in stores there are several different shoes for different exercise offered to women based on women’s need and desire.

Young Women Power Walking --- Image by © Redlink Production/Corbis

JAKPAT conducted a survey concerning women’s preferences towards women sport shoes. This survey is followed by 899 Indonesian women among 20-35 years old.

As we know there are several sport shoes brand, such as Nike, Reebook, Converse, etc. We asked our respondents about sport shoes brands that they have, and we found out that Nike is the most women brand choice (35.36%). However, there are some brand preference differences among women.

sport shoes

First, most women who are among 30-35 years old choose Adidas as their sport shoes. While most women who are among 20-29 years old choose Nike as their choice. The second most brand choice for women sport shoes are: Converse (19.69%), for women who are among 20-25 years old; Adidas (2.78%), for women who are among 26-29 years old and Nike (1.67%), for women who are among 30-35 years old. Furthermore, for the third most brand choice for women sport shoes are: Adidas(16.46%), for women who are among 20-25 years old and Reebok, for women who are among 26-35 years old.

Q2 (multiple answer) : Sport Shoes Brand Owned? Total Gender Age Range
Female 20-25 26-29 30-35
Option 1 : Reebok 174 174 138 23 12
19,35% 19,35% 15,35% 2,56% 1,33%
Option 2 : Nike 317 317 263 39 15
35,26% 35,26% 29,25% 4,34% 1,67%
Option 3 : Eagle 44 43 31 7 5
4,89% 4,78% 3,45% 0,78% 0,56%
Option 4 : Puma 52 52 41 7 4
5,78% 5,78% 4,56% 0,78% 0,44%
Option 5 : Converse 205 205 177 22 6
22,80% 22,80% 19,69% 2,45% 0,67%
Option 6 : Adidas 192 192 148 25 18
21,36% 21,36% 16,46% 2,78% 2,00%
Option 7 : Bata 84 84 61 13 10
9,34% 9,34% 6,79% 1,45% 1,11%
Option 8 : League 93 93 73 13 7
10,34% 10,34% 8,12% 1,45% 0,78%
Option 9 : Other 123 123 98 16 9
13,68% 13,68% 10,90% 1,78% 1,00%
Total 1284 1283 1030 165 86
142,83% 142,71% 114,57% 18,35% 9,57%

Based on this survey, there are some factors influencing women for choosing their sport shoes brands according to their priorities. First, comfort becomes the foremost factor influencing when choosing a brand. Second, price also includes in their consideration. Besides those two, design and color, durability and friend’s recommendation becomes the third, fourth and fifth factors respectively.

Most women wear sport shoes for jogging (74.75%). However, they have slight differences if compared with their ages. Women who are among 25-29 years old besides wear sport shoes for jogging they also wear it for running and workout. Nevertheless, women who are among 30-35 wear their sport shoes for workout and going to fitness center.

When women were asked when they have to buy another sport shoes, most of them buy a new one when their shoes are broken (93.55%). Moreover, besides sport shoes there are some must brought and worn equipment: for most women who are among 25-25 years old, tumbler, sweatpants and sweatshirt are the most brought and worn equipment, and for most women who are among 26-35 years old tumbler, towel and sweatshirt are the most brought and worn equipment.

Q7 (multiple answer) : Other sport Equipment used Total Gender Age Range
Female 20-25 26-29 30-35
Option 1 : Towel 523 523 395 81 45
58,18% 58,18% 43,94% 9,01% 5,01%
Option 2 : Drink Bottle/ tumbler 701 701 550 100 48
77,98% 77,98% 61,18% 11,12% 5,34%
Option 3 : Stopwatch 49 49 42 3 4
5,45% 5,45% 4,67% 0,33% 0,44%
Option 4 : Sport Pants 584 584 466 75 42
64,96% 64,96% 51,84% 8,34% 4,67%
Option 5 : Sport Suit 564 564 441 77 45
62,74% 62,74% 49,05% 8,57% 5,01%
Option 6 : Knee and arm protector 28 28 19 6 3
3,11% 3,11% 2,11% 0,67% 0,33%
Option 7 : None 41 40 31 5 5
4,56% 4,45% 3,45% 0,56% 0,56%
Option 8 : Other 13 13 6 6 1
1,45% 1,45% 0,67% 0,67% 0,11%
Total 2503 2502 1950 353 193
278,42% 278,31% 216,91% 39,27% 21,47%

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Women Sport Shoes Brand Choice Survey Report from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 6, 2015 0 comments
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Lifestyle

Consumption Pattern of Boarding House Renters (Anak Kost) in Indonesia

by jakmin February 4, 2015
written by jakmin
Source : http://tampanable.blogspot.com/

Source : http://tampanable.blogspot.com/

Boarding house (KOST) is a place where rooms are provided for people to rent monthly with a very affordable price, although there are many boarding houses that costs more expensive than the average, with an extra facilities and services of course. JAKPAT tried to surveyed 317 of JAKPAT respondent that is a room renter or Anak Kos segment.

This Anak Kos Segment consists of below proportion of gender

Male Female
46.69% 53.31%
148 169

Below proportion of age ranges

< 16 16-19 20-25 26-29 30-35
2.84% 16.72% 62.46% 13.56% 4.10%
9 53 198 43 13

Below proportion of spending per month

< USD 100 USD 101 – 200 USD 201 – 300 USD 301 – 500 USD 501 – 750 > USD 750
26.18% 44.79% 20.50% 6.94% 1.26% 0.32%
83 142 65 22 4 1

Below proportion of location in Java :

DKI Jawa Barat Jawa Tengah DI Yogyakarta Jawa Timur Banten
36.59% 27.76% 6.62% 4.73% 13.56% 10.73%
116 88 21 15 43 34

How much price for monthly rental room they pay ?

Source : http://yogyaproperty.com/

Source : http://yogyaproperty.com/

Overall below is the result :

Option 1 : less than Rp 500.000,00.
88
27.76%
Option 2 : Rp 500.000,00. – Rp 1.000.000,00.
156
49.21%
Option 3 : Rp 1.000.000,00. – Rp 1.500.000,00.
50
15.77%
Option 4 : Rp 1.500.000,00. – Rp 2.000.000,00.
15
4.73%
Option 5 : more than Rp 2.000.000,00.
8
2.52%

And if you compare between Male vs Female

Option 1 : less than Rp 500.000,00.
88 50 38
27.76% 33.78% 22.49%
Option 2 : Rp 500.000,00. – Rp 1.000.000,00.
156 71 85
49.21% 47.97% 50.30%
Option 3 : Rp 1.000.000,00. – Rp 1.500.000,00.
50 16 34
15.77% 10.81% 20.12%
Option 4 : Rp 1.500.000,00. – Rp 2.000.000,00.
15 7 8
4.73% 4.73% 4.73%
Option 5 : more than Rp 2.000.000,00.
8 4 4
2.52% 2.70% 2.37%

There is a tendency in the higher price range, female respondent percentage is also higher than male. We may conclude that female tends to pay higher rental fees for Room/Kos than male.

Let’s compare between location:

Q1 (single answer) : Rental price of your room per month DKI Jawa Barat Jawa Tengah DIY Jawa Timur Banten
Option 1 : less than Rp 500.000,00.
10 32 8 10 17 11
8.62% 36.36% 38.10% 66.67% 39.53% 32.35%
Option 2 : Rp 500.000,00. – Rp 1.000.000,00.
70 41 9 2 19 15
60.34% 46.59% 42.86% 13.33% 44.19% 44.12%
Option 3 : Rp 1.000.000,00. – Rp 1.500.000,00.
20 12 3 3 6 6
17.24% 13.64% 14.29% 20.00% 13.95% 17.65%
Option 4 : Rp 1.500.000,00. – Rp 2.000.000,00.
10 2 1 0 1 1
8.62% 2.27% 4.76% 0.00% 2.33% 2.94%
Option 5 : more than Rp 2.000.000,00.
6 1 0 0 0 1
5.17% 1.14% 0.00% 0.00% 0.00% 2.94%
Total
116 88 21 15 43 34
100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Higher price range mostly in Jakarta, and lowest range in Yogyakarta.

Facilities

We asked what are the facilities provided by their room rental. Mostly answers private bathroom and furniture. Internet connection is not always available and needed here. But let’s see deeper :

Q2 (multiple answer) : What are the facilities available in your boarding house
Total
Gender
Male Female
Option 1 : full furnitures (table, chair, bed, and cupboard)
207 78 129
65.30% 24.61% 40.69%
Option 2 : air conditioner
69 29 40
21.77% 9.15% 12.62%
Option 3 : water heater
32 10 22
10.09% 3.15% 6.94%
Option 4 : tv cable
50 23 27
15.77% 7.26% 8.52%
Option 5 : Internet connection
86 36 50
27.13% 11.36% 15.77%
Option 6 : private bathroom
239 112 127
75.39% 35.33% 40.06%
Option 7 : television
74 33 41
23.34% 10.41% 12.93%
Option 8 : Other
35 12 23
11.04% 3.79% 7.26%
Total
792 333 459
249.84% 105.05% 144.79%

Interesting facts we found here are

– Female checked more on facilities than male. It means that female respondents demand more facilities than men.

You can see in above picture shows how Male Anak Kost tends to be much more “simpler” in terms of facilities

 

 

DKI Jawa Barat Jawa Tengah DIY Jawa Timur Banten
76 48 19 8 34 22
23.97% 15.14% 5.99% 2.52% 10.73% 6.94%
39 7 4 4 10 5
12.30% 2.21% 1.26% 1.26% 3.15% 1.58%
11 10 3 1 3 4
3.47% 3.15% 0.95% 0.32% 0.95% 1.26%
20 12 4 1 7 6
6.31% 3.79% 1.26% 0.32% 2.21% 1.89%
29 25 6 2 14 10
9.15% 7.89% 1.89% 0.63% 4.42% 3.15%
91 64 19 11 29 25
28.71% 20.19% 5.99% 3.47% 9.15% 7.89%
18 25 5 3 16 7
5.68% 7.89% 1.58% 0.95% 5.05% 2.21%
14 10 3 1 4 3
4.42% 3.15% 0.95% 0.32% 1.26% 0.95%
298 201 63 31 117 82
94.01% 63.41% 19.87% 9.78% 36.91% 25.87%

If we compare based on province, we can see how Anak kos in Yogyakarta  and Central Java checked/voted less facilities compare to those who rent a room in Jakarta, West Java and East Java.

Spending on Food

Q3 (single answer) : Your spending on food per week
Total
Gender
Male Female
Option 1 : less than Rp 100.000,00.
20 15 5
6.31% 10.14% 2.96%
Option 2 : Rp 100.000,00. – Rp 250.000,00.
165 75 90
52.05% 50.68% 53.25%
Option 3 : Rp 250.000,00. – Rp 350.000,00.
73 30 43
23.03% 20.27% 25.44%
Option 4 : Rp 350.000,00. – Rp 500.000,00.
38 19 19
11.99% 12.84% 11.24%
Option 5 : more than Rp 500.000,00.
21 9 12
6.62% 6.08% 7.10%
Total
317 148 169
100.00% 100.00% 100.00%

Checking on spending on food of Anak Kos, it’s interesting to compare between male and female respondents. In overall result, most of them spent Rp 100.000 – 250.000 per week for food. And female tends to spend higher than male respondents.

As we compare for each province below :

Q3 (single answer) : Your spending on food per week DKI Jawa Barat Jawa Tengah DIY Jawa Timur Banten
Option 1 : less than Rp 100.000,00.
4 7 1 2 3 3
3.45% 7.95% 4.76% 13.33% 6.98% 8.82%
Option 2 : Rp 100.000,00. – Rp 250.000,00.
49 50 12 10 27 17
42.24% 56.82% 57.14% 66.67% 62.79% 50.00%
Option 3 : Rp 250.000,00. – Rp 350.000,00.
33 18 4 2 9 7
28.45% 20.45% 19.05% 13.33% 20.93% 20.59%
Option 4 : Rp 350.000,00. – Rp 500.000,00.
18 10 3 1 2 4
15.52% 11.36% 14.29% 6.67% 4.65% 11.76%
Option 5 : more than Rp 500.000,00.
12 3 1 0 2 3
10.34% 3.41% 4.76% 0.00% 4.65% 8.82%
Total
116 88 21 15 43 34
100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

We might also see the trend that, Anak Kos in Jakarta who spends more than Rp 200.000 to more than Rp 500.000 for food per week is higher than other area. As for Anak Kos in Central Java and Yogyakarta they tend to spend lesser than other province.

Food Consumption Preference

Do they always buy food outside? or subscribe a catering ? or even cook for themselves. Let’s see :

food anak kost

 

Then we go deeper by comparing male and female respondent. There is no significant different. Also if we compare for each provinces, there is no significant different regarding the percentage.

Spending for Leisure TIme

Let’s compare how Anak kost respondent in each province are differ in Leisure Spending :

Q5 (single answer) : How much budget do you spend for the leisuring time (hanging out, watching movies, etc) in a month? DKI Jawa Barat Jawa Tengah DIY Jawa Timur Banten
15 15 3 6 8 5
12.93% 17.05% 14.29% 40.00% 18.60% 14.71%
Option 2 : Rp 100.000,00. – Rp 300.000,00.
30 44 11 7 16 15
25.86% 50.00% 52.38% 46.67% 37.21% 44.12%
Option 3 : Rp 300.000,00. – Rp 500.000,00.
36 18 3 2 13 5
31.03% 20.45% 14.29% 13.33% 30.23% 14.71%
Option 4 : Rp 500.000,00. – Rp 1.000.000,00.
21 7 3 0 6 6
18.10% 7.95% 14.29% 0.00% 13.95% 17.65%
Option 5 : more than 1.000.000,00.
14 4 1 0 0 3
12.07% 4.55% 4.76% 0.00% 0.00% 8.82%
Total
116 88 21 15 43 34
100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Interestingly in Yogya some part of respondents stated they can have leisure budget for less than USD 40. While in Jakarta, West Java, Banten, and Central Java some respondents stated they spend more than USD 100 permonth just for leisure.

Spending for Shopping both Online or Offline

Q6 (single answer) : How much budget do you spend for shopping in a month? DKI Jawa Barat Jawa Tengah DIY Jawa Timur Banten
Option 1 : less than Rp 100.000,00.
14 13 9 4 9 3
12.07% 14.77% 42.86% 26.67% 20.93% 8.82%
Option 2 : Rp 100.000,00. – Rp 300.000,00.
48 44 7 10 21 16
41.38% 50.00% 33.33% 66.67% 48.84% 47.06%
Option 3 : Rp 300.000,00. – Rp 500.000,00.
30 19 3 0 8 8
25.86% 21.59% 14.29% 0.00% 18.60% 23.53%
Option 4 : Rp 500.000,00. – Rp 1.000.000,00.
16 9 1 1 5 5
13.79% 10.23% 4.76% 6.67% 11.63% 14.71%
Option 5 : more than 1.000.000,00.
8 3 1 0 0 2
6.90% 3.41% 4.76% 0.00% 0.00% 5.88%
Total
116 88 21 15 43 34
100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

 

Similar trend we might see in spending above. Anak Kost in DIY tends to spend less than Anak Kost that located in other province. But in terms of shopping the range of spending in DKI, West Java, Banten, and Central Java tends to be wider. In DIY and East Java less Anak Kost stated they spent more than Rp 1.000.000 for shopping.

How Anak Kost Transport?

Q7 (single answer) : Which type of transportation used for your daily activities? DKI Jawa Barat Jawa Tengah DIY Jawa Timur Banten
Option 1 : car
6 7 1 0 1 2
5.17% 7.95% 4.76% 0.00% 2.33% 5.88%
Option 2 : motorcycle
47 39 13 14 29 17
40.52% 44.32% 61.90% 93.33% 67.44% 50.00%
Option 3 : bicycle
1 2 1 0 0 3
0.86% 2.27% 4.76% 0.00% 0.00% 8.82%
Option 4 : public transportation
54 36 5 1 10 9
46.55% 40.91% 23.81% 6.67% 23.26% 26.47%
Option 5 : Other
8 4 1 0 3 3
6.90% 4.55% 4.76% 0.00% 6.98% 8.82%
Total
116 88 21 15 43 34
100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Comparing what vehilce they use as their daily transportation. We might see a difference between each province data. Though in overall motorcycle is most voted one, we might see that Anak Kost in DKI and West Java use more public transportation than other province. In DIY the use of Motorcycle of Anak Kost is very high. Car is lesser though looks available in some provinces such as DKI and West Java.

If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 

 

 

 

 

Click the icon to download XLS report

 

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 4, 2015 0 comments
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Gaya HidupUncategorized

[PENGUMUMAN] Pemenang Special Gift JKT48

by jakmin February 3, 2015
written by jakmin

Hai hai Dear Jakpatersss, pakabar?? 😀

Sekarang Jakpat mo ngumumin nih sapa sapa aja yang berhasil menangin Lucky Draw Special Gift JKT48. Yuk yuk disimak, cekidooottt xD

Special Gift JKT48 – Official String Bag : Ilham Adi Panuntun

Special Gift JKT48 – Official JKT48 “Kaze wa Fuiteiru” limited ver. DVD : Lihinzaki

Special Gift JKT48 – T-Shirt JKT48 : Mahardhika Dewa

Special Gift JKT48 – Keychain JKT48 : Raden Angger Abiseika Hegi

Special Gift JKT48 – Backpack : Ayu Kartika Samantha Maapi

Special Gift JKT48 – Light Stick : Fuad Hasan & Viena Tri Lesmana

 

Silakan cek email masing-masing besok tgl 4 Februari 2015 ya untuk konfirmasi alamat. Hadiah akan dikirimkan tanggal 5-13 Februari 2015.  Selamaaattt~~~~ xD

*Untuk pengiriman “Kaze wa Fuiteiru” limited ver. DVD menunggu pengumuman resmi dari JKT48.com

February 3, 2015 0 comments
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Mobile

Streaming VS Watching TV Consumer Survey Report

by jakmin February 3, 2015
written by jakmin

Internet really gives much easiness to people’s lives. It helps people’s business, study and entertainment needs. Moreover, since smartphone comes to people’s lives internet more cannot be separated from people’s lives. Study, work and communication can be conducted and made by smartphone and internet. Therefore, streaming is common heard and conducted nowadays. Even though people also have television in their homes, it cannot prevent people to stream in their homes. Because using internet gives them easiness for obtaining what they need and want.

TV_en

JAKPAT conducted a survey concerning the impact on watching television habit caused by streaming. This survey is a replication from Nielsen Research: Mobile Consumer Report 2013. The purpose of this survey is to know the differences in habit arising between Indonesians that have television and internet access either via computer or smartphone. This survey is followed by 429 Indonesians that have television and stream via their computers or smartphones. Most respondents’ ages are among < 16 and 29 years.

yelo_iPad_streaming

Based on this survey result we can find some interesting facts.

First, watching television time between male and female respondents is different. Female respondents have more tendencies to watch television more than six hours a day (4.03% higher than male), while male respondents have more tendencies to watch television 1-3 hours a day (59.13%) or 3-6 hours a day (31.30%).

Second, streaming time between male and female respondents is different. Most male respondents spend 1-3 hours for streaming (82.17%), while female respondents incline to stream 3-6 hours a day (4.14% higher than male) and more than 6 hours a day (1.91% higher than male).

Third, respondents are willing to stream for 1-3 hours a day, but willing to watch television for more than 3 hours a day. It shows that Indonesians only stream for few hours, if they want to watch for a longer time they still prefer watching television than streaming.

While they are asked about their preferences between streaming and watching television, most respondents who are among < 16 and 25 stated that they prefer watching television than streaming, while respondents who are among 26 and 29 state that they prefer streaming than watching television.

Those who prefer watching television state that their reason or the value they get for watching television is togetherness because they can spend their time with their families and friends (28.32%). Besides togetherness, the other reasons for choosing watching television are: the simplicity (26.99%); no need for internet connection (26.11%); and changing channels as their wishes (16.81%).

Untitled

While for those who prefer streaming than watching television, state that by streaming they can do other tasks without being worried of missing the story of the movie (33.82%). But male respondents prefer streaming because they can watch the previous episodes and female respondents prefer streaming because they can do other task while streaming.

Most respondents access YouTube for streaming (82.28%) and others choose Anime Indonesia (5.36%); Mivo (3.96%) and UseeTV (3.96%). Besides YouTube, Anime Indonesia and Mivo is the second and third most used apps respectively for male respondents.Whereas, for female respondents UseeTV and Viki is the second and third most used apps for streaming respectively.

References:

http://www.slideshare.net/duckofdoom/mobile-consumerreport2013-17748641?qid=f8711d3f-e794-43e0-9d34-ec7f5e68138e&v=default&b=&from_search=1

http://id.techinasia.com/aplikasi-streaming-tv-film-anime-android-gratis/

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Streaming VS Watching TV from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 3, 2015 0 comments
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LifestyleMobile

Indonesian E-Book Reader Survey Report

by jakmin February 3, 2015
written by jakmin

Internet is an instant. Because the instant things that human already depend on, our sight has occurred to internet whatever we’re looking. Internet continue to give impacts in every little things we do, include our reading behavior. E-Book or electronic book is a book-length publication in digital form that can be found in readable electronic devices.

Based on those facts, JAKPAT tried to conduct a survey concerning reading E-Book habit of Indonesian. This survey taken by 996 respondents from all age range in all provinces in Indonesia randomly through JAKPAT mobile app.

Those who read E-Book

Surprisingly, respondents mostly has read E-Book (82,53%) either male or female. Only 17,47% respondents admitted never read E-Book. For those who ever read E-Book, we seek deeper about the reasons and the habit of reading it.

Q2 (single answer) : What kind of tool did you use to read E-Book? Total Gender
Male Female
Option 1 : PC 209 119 90
25.43% 27.74% 22.90%
Option 2 : Tablet 130 49 81
15.82% 11.42% 20.61%
Option 3 : Smartphone 477 257 220
58.03% 59.91% 55.98%
Option 4 : E-reader 6 4 2
0.73% 0.93% 0.51%

First, we asked those 82,53% respondents about the tools they have used to read E-Book. We can see from the table above that Smartphone is the most used one, followed by PC, Tablet, and then E-reader (such as Kindle, Noble, etc). An interesting fact we found is that male respondents more prefer to read it via PC along with female respondents that more likely to read via Tablet.

ebook

Then we asked about what type of E-Book they usually read. They can chose more than one type. Reference books (43,65%), study books (39,78%), and fiction & literary books (37,12%) being favorite E-Books for respondents while crime & thrillers  books (7,98%) has read by the fewest respondents. We can slightly conclude from the graph above that respondents who read E-Book less do it for entertainment.

Respondents has mostly read 2 up to 5 books (46,59%). Meanwhile, surprisingly, those who read more than 20 books (21,05%) has higher number of respondents than those who only read 6 up to 10 books (19,59%), 11-20 books (7,30%), and only one book (5,47%). Once they read E-Book, then they can drunk in to read more.

From level spending perspective, there are a bit different in respondent’s intention to pay for E-Book. All of respondents has highest rate to spend nothing for E-Book but if they have to pay, those who spends USD 501-750 per month rather pay below IDR 30.000 while those who spends > USD 750 still tolerated to pay an E-Book below IDR 100.000.

http://www.femside.com/wp-content/uploads/2013/06/cozy-bed-reading-ebook.jpg

http://www.femside.com/wp-content/uploads/2013/06/cozy-bed-reading-ebook.jpg

E-Book reader in Indonesia are loyal. They mostly will continue to read E-Book (82,00%). Those respondents that doesn’t want to read it anymore are mostly female respondents.

Those who hasn’t read E-Book

But eventually, they admitted that they intend to read E-Book later (60,34%).174 respondents admitted they never read E-Book because mostly they prefer to read a ‘real’ book (40,80%). Besides that, there are respondents that don’t have any tools to read E-Book (20,11%), never concerned about reading E-Book or not before (14,94%), don’t like reading on screen (11,49%), think E-Book is too difficult and complex (8,62%), and never read E-Book because of financial reason (4,02%).

But eventually, they admitted that they intend to read E-Book later (60,34%).

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

You can see the full report on our PDF in Slideshare here:

Indonesian E-Book Reader Survey Report from Bunga Addinta

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc. 

February 3, 2015 1 comment
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