Page 102 – Jakpat Insight

Streaming VS Watching TV Consumer Survey Report

by jakmin February 3, 2015

written by jakmin

Internet really gives much easiness to people’s lives. It helps people’s business, study and entertainment needs. Moreover, since smartphone comes to people’s lives internet more cannot be separated from people’s lives. Study, work and communication can be conducted and made by smartphone and internet. Therefore, streaming is common heard and conducted nowadays. Even though people also have television in their homes, it cannot prevent people to stream in their homes. Because using internet gives them easiness for obtaining what they need and want.

JAKPAT conducted a survey concerning the impact on watching television habit caused by streaming. This survey is a replication from Nielsen Research: Mobile Consumer Report 2013. The purpose of this survey is to know the differences in habit arising between Indonesians that have television and internet access either via computer or smartphone. This survey is followed by 429 Indonesians that have television and stream via their computers or smartphones. Most respondents’ ages are among < 16 and 29 years.

Based on this survey result we can find some interesting facts.

First, watching television time between male and female respondents is different. Female respondents have more tendencies to watch television more than six hours a day (4.03% higher than male), while male respondents have more tendencies to watch television 1-3 hours a day (59.13%) or 3-6 hours a day (31.30%).

Second, streaming time between male and female respondents is different. Most male respondents spend 1-3 hours for streaming (82.17%), while female respondents incline to stream 3-6 hours a day (4.14% higher than male) and more than 6 hours a day (1.91% higher than male).

Third, respondents are willing to stream for 1-3 hours a day, but willing to watch television for more than 3 hours a day. It shows that Indonesians only stream for few hours, if they want to watch for a longer time they still prefer watching television than streaming.

While they are asked about their preferences between streaming and watching television, most respondents who are among < 16 and 25 stated that they prefer watching television than streaming, while respondents who are among 26 and 29 state that they prefer streaming than watching television.

Those who prefer watching television state that their reason or the value they get for watching television is togetherness because they can spend their time with their families and friends (28.32%). Besides togetherness, the other reasons for choosing watching television are: the simplicity (26.99%); no need for internet connection (26.11%); and changing channels as their wishes (16.81%).

While for those who prefer streaming than watching television, state that by streaming they can do other tasks without being worried of missing the story of the movie (33.82%). But male respondents prefer streaming because they can watch the previous episodes and female respondents prefer streaming because they can do other task while streaming.

Most respondents access YouTube for streaming (82.28%) and others choose Anime Indonesia (5.36%); Mivo (3.96%) and UseeTV (3.96%). Besides YouTube, Anime Indonesia and Mivo is the second and third most used apps respectively for male respondents.Whereas, for female respondents UseeTV and Viki is the second and third most used apps for streaming respectively.

References:

http://www.slideshare.net/duckofdoom/mobile-consumerreport2013-17748641?qid=f8711d3f-e794-43e0-9d34-ec7f5e68138e&v=default&b=&from_search=1

http://id.techinasia.com/aplikasi-streaming-tv-film-anime-android-gratis/

For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

Streaming VS Watching TV from Shabrina Rina

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.

February 3, 2015 0 comments

Indonesian E-Book Reader Survey Report

by jakmin February 3, 2015

written by jakmin

Internet is an instant. Because the instant things that human already depend on, our sight has occurred to internet whatever we’re looking. Internet continue to give impacts in every little things we do, include our reading behavior. E-Book or electronic book is a book-length publication in digital form that can be found in readable electronic devices.

Based on those facts, JAKPAT tried to conduct a survey concerning reading E-Book habit of Indonesian. This survey taken by 996 respondents from all age range in all provinces in Indonesia randomly through JAKPAT mobile app.

Those who read E-Book

Surprisingly, respondents mostly has read E-Book (82,53%) either male or female. Only 17,47% respondents admitted never read E-Book. For those who ever read E-Book, we seek deeper about the reasons and the habit of reading it.

Q2 (single answer) : What kind of tool did you use to read E-Book?	Total	Gender
	Total	Male	Female
Option 1 : PC	209	119	90
Option 1 : PC	25.43%	27.74%	22.90%
Option 2 : Tablet	130	49	81
Option 2 : Tablet	15.82%	11.42%	20.61%
Option 3 : Smartphone	477	257	220
Option 3 : Smartphone	58.03%	59.91%	55.98%
Option 4 : E-reader	6	4	2
Option 4 : E-reader	0.73%	0.93%	0.51%

First, we asked those 82,53% respondents about the tools they have used to read E-Book. We can see from the table above that Smartphone is the most used one, followed by PC, Tablet, and then E-reader (such as Kindle, Noble, etc). An interesting fact we found is that male respondents more prefer to read it via PC along with female respondents that more likely to read via Tablet.

Then we asked about what type of E-Book they usually read. They can chose more than one type. Reference books (43,65%), study books (39,78%), and fiction & literary books (37,12%) being favorite E-Books for respondents while crime & thrillers books (7,98%) has read by the fewest respondents. We can slightly conclude from the graph above that respondents who read E-Book less do it for entertainment.

Respondents has mostly read 2 up to 5 books (46,59%). Meanwhile, surprisingly, those who read more than 20 books (21,05%) has higher number of respondents than those who only read 6 up to 10 books (19,59%), 11-20 books (7,30%), and only one book (5,47%). Once they read E-Book, then they can drunk in to read more.

From level spending perspective, there are a bit different in respondent’s intention to pay for E-Book. All of respondents has highest rate to spend nothing for E-Book but if they have to pay, those who spends USD 501-750 per month rather pay below IDR 30.000 while those who spends > USD 750 still tolerated to pay an E-Book below IDR 100.000.

http://www.femside.com/wp-content/uploads/2013/06/cozy-bed-reading-ebook.jpg

E-Book reader in Indonesia are loyal. They mostly will continue to read E-Book (82,00%). Those respondents that doesn’t want to read it anymore are mostly female respondents.

Those who hasn’t read E-Book

But eventually, they admitted that they intend to read E-Book later (60,34%).174 respondents admitted they never read E-Book because mostly they prefer to read a ‘real’ book (40,80%). Besides that, there are respondents that don’t have any tools to read E-Book (20,11%), never concerned about reading E-Book or not before (14,94%), don’t like reading on screen (11,49%), think E-Book is too difficult and complex (8,62%), and never read E-Book because of financial reason (4,02%).

But eventually, they admitted that they intend to read E-Book later (60,34%).

Click the icon to download XLS report

You can see the full report on our PDF in Slideshare here:

Indonesian E-Book Reader Survey Report from Bunga Addinta

February 3, 2015 1 comment

Marketing

Buavita Fruitarian Ad Campaign Tracking Survey Report

by jakmin February 2, 2015

written by jakmin

One of the templates that can be used by JAKPAT clients are AD CAMPAIGN TRACKING. In this post JAKPAT would share a sample Ad Campaign Tracking of one of the popular campaign published by one of Unilever’s brand which is Buavita’s Fruitarian

What is Buavita’s Fruitarian Campaign? Be Fruitarian is a campaign that already held since years ago as an effort of Buavita brand to create a fruit lover community which popularize healthy life pattern. This community is supported by the brand in their activities both online in social media ( Facebook and Twitter) and also offline. This campaign also have supported by brand endorser Darius Sinathrya and Donna Agnesia.

https://www.youtube.com/watch?v=wEaW204013k

JAKPAT tried to track the campaign result by surveying 3237 JAKPAT respondents that use JAKPAT app to receive surveys and get rewarded. To be noticed, those 3237 respondents are active smartphone users within Android and IOS platform (80:20). Those 3237 respondents located in all across Indonesia and 70% in Java.

First we asked respondent whether they aware of the words “Fruitarian” itself.

71.79% stated they are aware and 28.21 they do not know about the word. Fruitarian itself is not an Indonesian word therefore this result might indicate positive result of the campaign.

Then toward respondents that aware of the word, we asked within which media they are aware of the word Fruitarian.

1	TV Ads	1482	63.77 %
2	Googling	562	24.18 %
3	FB	487	20.96 %
4	Twitter	292	12.56 %
5	Blog	206	8.86 %
6	Instagram	178	7.66 %
7	Radio Ads	103	4.43 %
8	Other	87	3.74 %

Most respondents stated they knew about Fruitarian from TV Ads (>60%). Despite the fact that TV Ads still hold a high percentage , online medias also hold significant percentage of awareness.

We also asked what are consumer’s assosiations related to term of “Fruitarian” through open text answer. JAKPAT system automatically analyze open text answers within its content analyze. Below are summarized Top 20 answers :

1	Pemakan buah	88	3.79 %
2	Minuman	47	2.02 %
3	Buah	44	1.89 %
4	Pemakan buah buahan	42	1.81 %
5	Pemakan buah-buahan	37	1.59 %
6	Penyuka buah	35	1.51 %
7	Buah buahan	31	1.33 %
8	Penggemar buah	30	1.29 %
9	Pecinta buah	26	1.12 %
10	Pemakan buah2an	26	1.12 %
11	Orang yang suka makan buah	20	0.86 %
12	Buah-buahan	20	0.86 %
13	Pengkonsumsi buah	16	0.69 %
14	Penyuka buah buahan	16	0.69 %
15	Minuman rasa buah	15	0.65 %
16	Diet buah	14	0.6 %
17	minuman buah	12	0.52 %
18	Penggemar buah-buahan	11	0.47 %
19	Pecinta buah buahan	11	0.47 %
20	Tidak tahu	10	0.43 %

Most answers are close to fruit-eaters or fruit-lovers. It means that though it’s not a common term, consumer tends to understand the terms brought by the brand. This might shows positive result on the campaign. Audience got the very close to desired assosiation deliver by the brand.

When we asked respondent to recognize what brand that deliver the campaign. JAKPAT also use open text question type to dig deeper here. Around 40% stated they remember this campaign is brought by Buavita.

1	Buavita	870	37.44 %
2	Minuman	184	7.92 %
3	Tidak tahu	151	6.5 %
4	Lupa	71	3.06 %
5	Buahvita	67	2.88 %

Lastly we asked how effective the campaign affect consumer’s purchase intention of the Buavita brand? We might not be able to directly conclude that from this last survey question that the campaign do not bring high impact on purchase intention of Buavita’s product.

Click the icon to download XLS report

February 2, 2015 0 comments

Lifestyle

Liquid Soap Usage in Indonesia Survey Report

by jakmin February 2, 2015

written by jakmin

Do you use solid or liquid soap? JAKPAT had the chance to survey its 1413 respondents that use JAKPAT Mobile Apps to receive survey through their push notification about the usage of liquid soap. This survey runs for 4 hours.

Preferably, female

Q1 (multiple answer) : Do you use liquid soap	Total	Gender
Q1 (multiple answer) : Do you use liquid soap	Total	Male	Female
Option 1 : Yes	1131	536	595
Option 1 : Yes	79.82%	37.83%	41.99%
Option 2 : No	282	188	94
Option 2 : No	19.90%	13.27%	6.63%
Total	1413	724	689
Total	99.72%	51.09%	48.62%

Firstly JAKPAT asked a filter question to divide respondent that use liquid soap and none. 79.82% respondents stated that they use liquid soap. Comparing male vs female respondent, female respondent use more liquid soap than men.

Male : Lifebuoy vs Female : Biore

Q2 (single answer) : Brand Used	Total	Gender
Q2 (single answer) : Brand Used	Total	Male	Female
Option 1 : Lux	176	57	119
Option 1 : Lux	15.56%	10.63%	20.00%
Option 2 : Lifebuoy	317	211	106
Option 2 : Lifebuoy	28.03%	39.37%	17.82%
Option 3 : Dettol	125	63	62
Option 3 : Dettol	11.05%	11.75%	10.42%
Option 4 : Biore	232	73	159
Option 4 : Biore	20.51%	13.62%	26.72%
Option 5 : Men’s Biore	62	60	2
Option 5 : Men’s Biore	5.48%	11.19%	0.34%
Option 6 : Dove	65	20	45
Option 6 : Dove	5.75%	3.73%	7.56%
Option 7 : Other	154	52	102
Option 7 : Other	13.62%	9.70%	17.14%
Total	1131	536	595
Total	100.00%	100.00%	100.00%

We can see there is a different preference between male and female respondent. For male respondent most popular brand is Lifebuoy while female prefer Biore.

Foamy vs Moisturizing ?

Q3 (single answer) : Which one you prefer?	Total	Gender
Q3 (single answer) : Which one you prefer?	Total	Male	Female
Option 1 : Foamy liquid soap	595	304	291
Option 1 : Foamy liquid soap	52.61%	56.72%	48.91%
Option 2 : Moisturizing liquid soap	536	232	304
Option 2 : Moisturizing liquid soap	47.39%	43.28%	51.09%
Total	1131	536	595
Total	100.00%	100.00%	100.00%

Interesting fact is that we keep seeing difference preference between male and female in this product category. Male prefer liquid soap with more foam while female prefer the moisturizing ones.

What factor afect the most in purchase decision?

1	Cleanliness and Health Function	536	47.27 %
2	Scent	347	30.6 %
3	Whitening Function	82	7.23 %
4	Price	77	6.79 %
5	Famous Brand	72	6.35 %
6	Other option	16	1.41 %
7	Packaging	4	0.35 %

Function of cleanliness and health of the soap came first when we looked at the overal result. Let’s see when we go deeper on how male vs female view on this :

Q4 (single answer) : Most influential factor in purchasing liquid soap	Total	Gender
	Total	Male	Female
Option 1 : Scent	345	139	206
Option 1 : Scent	30.50%	25.93%	34.62%
Option 2 : Price	76	47	29
Option 2 : Price	6.72%	8.77%	4.87%
Option 3 : Famous Brand	72	32	40
Option 3 : Famous Brand	6.37%	5.97%	6.72%
Option 4 : Packaging	4	1	3
Option 4 : Packaging	0.35%	0.19%	0.50%
Option 5 : Whitening function	82	24	58
Option 5 : Whitening function	7.25%	4.48%	9.75%
Option 6 : Cleanliness and Health function	536	289	247
Option 6 : Cleanliness and Health function	47.39%	53.92%	41.51%
Option 7 : Other	16	4	12
Option 7 : Other	1.41%	0.75%	2.02%
Total	1131	536	595
Total	100.00%	100.00%	100.00%

Another interesting fact. Turns out what affect male and female the most in purchasing liquid soap is slightly differed. Yet both answered cleanliness and health function as the most reason, but female percentage is slightly lower. And in the scent option, female percentage is slightly higher.

Do you frequently try new brand of liquid soap ? (Brand Switching)

1	Yes because want to try other brand	607	53.53 %
2	No	433	38.18 %
3	Yes because damage my skin	94	8.29 %

It turns out that brand switching tends to high in this product category because > 50% of respondent stated they frequently change brand and try the new one.

And again, comparing male and female answer :

Q5 (single answer) : Do you frequently switch to other brand?	Total	Gender
	Total	Male	Female
Option 1 : Yes because want to try new brand	604	246	358
Option 1 : Yes because want to try new brand	53.40%	45.90%	60.17%
Option 2 : Yes because damage the skin	94	61	33
Option 2 : Yes because damage the skin	8.31%	11.38%	5.55%
Option 3 : No	433	229	204
Option 3 : No	38.28%	42.72%	34.29%
Total	1131	536	595
Total	100.00%	100.00%	100.00%

Female respondents tend to show less loyalty than male respondents. Female respondents have higher desire to try new brand in this product category. But male is not a loyalist either, high percentage of male stated that they also like to try new brands.

Click the icon to download XLS report

February 2, 2015 0 comments

Housing

Deodorant Usage in Indonesia Survey Report

by jakmin February 1, 2015

written by jakmin

Who doesn’t want to always have a neat, clean, and attractive appearance? In Indonesia, deodorant is known to be one of the popular consumer goods product to keep our body scent fresh and avoid bad smell.

A moment ago, JAKPAT’s team has done survey towards 1519 respondents of JAKPAT User Mobile App randomly from all province in Indonesia. This survey conducted to know the habit of Indonesian using deodorant products daily.

Popular Amongst Male and Female

http://www.remedyportal.com/wp-content/uploads/2014/10/Simple-natural-home-remedies-Body-odor.jpg

From our survey, there isn’t much different number of users from male and female respondents. We can see that 73.61% male respondent use deodorant while 80.37% female respondents also use it too.

Roll-on still being the favorite one

1	Roll on	843	72.3 %
2	Spray	187	16.04 %
3	Stick	56	4.8 %
4	Gel	45	3.86 %
5	Bedak / Powder	32	2.74 %
6	Other option	3	0.26 %

We asked our respondents about the type of deodorant they have used. Roll-on still being the most favorite type for both gender.

Most Popular Brand : Rexona

1	Rexona	760	65.18 %
2	Other option	185	15.87 %
3	Dove	105	9.01 %
4	Axe	69	5.92 %
5	Casablanca	41	3.52 %
6	AXL	6	0.51 %

For brand, 65.18% respondents use Rexona followed with Dove (9.01%), Axe (5.92%), Casablanca (3.52%), and AXL (0.51%) while 15.87% respondents gave other answers.

Just once a day

How frequent do respondents use deodorant? Despite of the fact that deodorant should be used twice a day after take a shower, surprisingly half of respondents (53.06%) use deodorant just once a day. Then 39.62% use it twice a day, 5.83% use it third times, and only 0.94% use it more than 3 times a day based on this survey.

What affect purchase decision when buying a deodorant

1	Benefit/ Function	589	50.51 %
2	Scent	500	42.88 %
3	Price	68	5.83 %
4	Design	5	0.43 %
5	Package Size	4	0.34 %

Most voted factor is the benefit (50.51%) followed by the scent (42.88%) from deodorant itself. Price came third (5.83%) followed by its product design (0.43%), and its package size (0.34%). It means toward this product category , less consumer is price sensitive in purchase behavior.

What do you think is the main benefit by using deodorant?

1	Protect body from bad body odor	719	61.66 %
2	Deodorizer the body	248	21.27 %
3	Reduce Excessive Sweats	106	9.09 %
4	Whitening Armpit	79	6.78 %
5	Other option	14	1.2 %

The most popular benefit of using deodorant that respondents is to protect bad smell from body odor (61.66%), then to deodorizer the body (21.27%), reducing excessive sweats (9.19%), whitening the armpit (6.78%), and others (1.2%).

Appropriate price

1	Rp.10.000,- s/d Rp. 20.000	680	58.32 %
2	< Rp.10.000,-	358	30.7 %
3	> Rp. 20.000,-	128	10.98 %

Interesting fact we found here , most respondents choose to pay more than Rp 10.000,00 than below Rp 10.000. This also supports the fact we collected above that in this product category consumer is less price sensitive. Though we offer a cheaper option ( < Rp.10.000) consumer still choose higher price.

Click the icon to download XLS report

You can see the full report on our PDF in Slideshare here:

Indonesian Deodorant Using Habit Survey Report from Bunga Addinta

February 1, 2015 0 comments

Mobile

The Behavior of Path Users Survey Report

by jakmin January 31, 2015

written by jakmin

As excerpted from The Jakarta Post, Path users in Indonesia now have been exceeding 4 million and it is no doubt that this company sees Indonesia as their key market. On January 30, 2015, JAJAK PENDAPAT (JAKPAT) carried out a survey regarding the behavior of Indonesian Path users collected from 502 respondents with 55.22% of them are females. In addition, 66.06% of the respondents are aged between 20 and 25 year-old.

Over 60% Are Path Users

Our first question was whether the respondents have a Path account or not. As we can guess, 60.4% of the respondents stated they have a Path account and still remain at the moment while 28.4% of them do not have one. In this question, we also notice that the leas
t percentage, 11.2%, are the respondents who decided to remove or deactivate their Path account.

Path Enables Them to Share Their Moments and Get Updated from Their Peers

Reflecting to the increasing number of Path users in Indonesia, it deems necessary then to dig several information about their main purpose in using Path. Since we wondered was it about a media where they could share their moments or a media only to get informed from their peers, the result apparently says in contrast. More than a half of the respondents (61.59%) revealed that they would consider both of the options (to share moments and to get informed from their peers) as their main purpose in using Path.

Path Belongs to Most Respondents’ Free-Time Activity

Stepping to the third question, we started to wonder about their frequency of checking on Path back and forth. We offered three options comprising; every hour, once in three hours, when free, and when needed. Surprisingly, 68.54% respondents considered Path as their free-time activity followed by 17.88% respondents who used to check on Path when they needed it. The least percentage goes to the last option in which 2.98% respondents check on Path once in three hours while there are also respondents who reveal that they check on Path every hour (10.6%).

Photo-Sharing Is the Most Favorite Activity on Path

As we all may know that Path allows us to share a lot of detailed activities from waking up in the morning to preparing to sleep in the evening. In the fourth question, we were curious about what moments that most respondents used to share on Path that we provided them four options, such as: Entertainment (Book, Movie, Music), Photos, Thoughts and Location. The least moments they used to share on Path are Location – functions to tell where they are – (17.22%) and thoughts – enables the users to share what they think in words – 10.93%. The top-two moments they often share on Path are when they are able to share what movies they watch or songs they listen to or books they read, known as Entertainment (23.18) and respondents’ favorite moment to share on Path is photo (48.68%).

Share Photos Describing What They Are Doing

Consequently, it is a good opportunity to also ask about what kind of photos they often share and 65.07% of respondents told us they often shared photos describing what they were doing in which, according to the xls result, it is dominated by male (73.47%) followed by Selfies (15.07%) with female (17.53%) presents more dominant.

Path = Twitter, Facebook, Foursquare, ETC.

In apparent, the Path developer designs Path as a private-sharing media that people can have. Yet, we somewhat wanted to know whether the respondents connect their Path account to the other social medias or not. With the percentage approaching to 70%, the respondents briefly stated that they connect their Path account to other social medias (69.54%) while the rest choose not to do so (30.46%)

The full summary report is able to be read below:

Survey on the Behavior of Path Users in Indonesia from Idham Raharfian

Click the icon to download XLS report

January 31, 2015 0 comments

Financial

E-money Usage Survey Report in Indonesia

by jakmin January 31, 2015

written by jakmin

Bank Indonesia defines e-money as stored-value or prepaid products in which a record of the funds or value available to a consumer is stored on an electronic device in the consumer’s possession (Hidayati, Nuryanti, Firmansyah, Fadly, & Darmawan, 2006).

According to Detik, e-money usage in Indonesia had increased positively from 2009 to 2012. In 2009, e-money transaction reached 1.4 billion IDR a day. Then in 2010 it reached 1.9 billion IDR. In 2011, the transaction reached 2.7 billion IDR. Then, next, in 2012 it reached 3.9 billion IDR. We can see that on each year, e-money transaction grew 120%.

Based on those facts, JAKPAT tried to conduct a survey concerning e-money usage in Indonesia. We tried to know the reason encouraging Indonesians for using e-money. Next, this survey was followed by 489 respondents.

30%+ Use E-Money

At first, we chose respondents having and using e-money among 498 respondents that would be analyzed in this survey. Because from those respondents we found that only 168 respondents have and use e-money (34.36%), thus those respondents answer the following questions in this survey. More respondents not having and using e-money (66.06%).

91.67% Own At Least One

While questioning about how many kinds of e-money that they have, most respondents answered that they have 1-2 kinds each(91.67%). We found most respondents that own at least one e-money here are college students.

Transportation is main driver

Respondents have several reasons for using e-money but mostly they use it to pay their transportation fares (55.23%), and second, to pay their bills (40.70%), such as electricity bill and telephone bill. Below are the comparison between male vs female respondent in using e-money :

Q4 (multiple answer) : why do you use e-money as your payment method?	Total	Gender
	Total	Male	Female
Option 1 : i want to pay my bills (ex: purchasing over particular merchant like Indomaret, electricity bill, telephone bill, toll bill and TV cable bill)	70	37	33
	40.70%	21.51%	19.19%
Option 2 : i want to pay my transportation fare (ex: train, busway and plane)	95	46	49
	55.23%	26.74%	28.49%
Option 3 : i want to pay my online purchasing	45	25	20
Option 3 : i want to pay my online purchasing	26.16%	14.53%	11.63%
Option 4 : i want to pay my voucher game	15	11	4
Option 4 : i want to pay my voucher game	8.72%	6.40%	2.33%
Total	225	119	106
Total	130.81%	69.19%	61.63%

Flazz BCA as Most Popular One

We also asked what e-money they own and prefer to use. Results are shown in table below :

1	Flazz	96	55.81 %
2	Mandiri E-Cash	53	30.81 %
3	Indomaret Card	49	28.49 %
4	BRIZZI	38	22.09 %
5	E-Toll Card	33	19.19 %
6	Rekening Ponsel	28	16.28 %
7	XL Tunai	16	9.3 %
8	TCash	15	8.72 %
9	JakCard	13	7.56 %
10	DokuWallet	9	5.23 %
11	Mega Cash	8	4.65 %
12	Dompetku	8	4.65 %
13	TapCash	6	3.49 %
14	Kartuku	4	2.33 %
15	GazCard	3	1.74 %

It turns out that Flazz BCA is the most popular one followed by Mandiri E-Cash.

References:

http://id.techinasia.com/17-pemain-emoney-indonesia-yang-bisa-anda-gunakan-untuk-belanja/

http://www.bi.go.id/id/publikasi/sistem-pembayaran/riset/Documents/4a79ad4a8dbe4ebca2c0f86a5a2f1c69KajianEMoney.pdf

http://inet.detik.com/read/2013/11/12/085423/2410146/328/indonesia-masuki-era-baru-uang-digital?i991102105

Click the icon to download XLS report

January 31, 2015 0 comments

Marketing

Toothpaste Brand Usage Survey Report

by jakmin January 30, 2015

written by jakmin

Toothpaste is one of daily basic needs for people, thus we are accustomed to it. Nowadays, there are several toothpaste brands in market, but they differ in advantage and usefulness. Those characteristics attract consumers having diverse need towards toothpaste.

Recently, JAKPAT team conducted a survey concerning toothpaste use in Indonesia. This survey is followed by 2160 respondents over Indonesia. How is the result of this market survey?

> 70% Choose PEPSODENT

At first, we identified what brands frequently used by consumers. The survey result shows that Pepsodent becomes the mostly used brand (71.06%), and then followed by Close Up (11.04%), Sensodyne (5.60%), Formula (3.52%), Ciptadent (2.73%) and others (5.74%).

Following are the tables of TOP BRAND AWARD for 2014, 2013 and 2012 respectively:

TOP BRAND AWARD 2014

Merek	TBI	TOP
Pepsodent	73,1%	TOP
Ciptadent	8,4%
Close Up	6,4%
Formula	6,1%

Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2014

TOP BRAND AWARD 2013

Merek	TBI	TOP
Pepsodent	71,6%	TOP
Ciptadent	9,1%
Close Up	7,5%
Formula	7,1%
Sensodyne	1,8%

Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top-brand-index-2013

TOP BRAND AWARD 2012

Merek	TBI	TOP
Pepsodent	75,0%	TOP
Ciptadent	7,6%
Close Up	6,7%
Formula	5,9%
Sensodyne	1,5%

Source: http://www.topbrand-award.com/top-brand-survey/survey-result/top-brand-index-2012

Pepsodent dominantly becomes the TOP BRAND for 3 years respectively. However, compared with the survey result concerning toothpaste use, there is several people use other toothpaste such as Close Up. What does it mean?

Function > Brand > Flavor

1	Function/Usability	1232	57.04 %
2	Brand	428	19.81 %
3	Flavor	288	13.33 %
4	Price	174	8.06 %
5	Product Design	19	0.88 %
6	Packaging Size	19	0.88 %

Then, while JAKPAT wants to know what becoming the dominant reasons for choosing the brand are: function (57.44%), and then followed by Brand (19.81%) and Flavor (13.33%)

Most Important Function : Refreshing

1	Refreshing	683	31.62 %
2	Whitening	662	30.65 %
3	Disease Cure	640	29.63 %
4	Other option	99	4.58 %
5	Prevent disease	76	3.52 %

Source of Information : Media > Family > Doctor

1	Media	1204	55.74 %
2	Family Recommendation	611	28.29 %
3	Doctor Recommendation	231	10.69 %
4	Friends Recommendation	65	3.01 %
5	Other option	49	2.27 %

Then, how do people know about the brands? The first source is Media (55.74%), second is neighborhood or family recommendation (28.39%), third is Doctor (10.69%), forth is friend (3.05) and the rest is from other source.

Where do most people buy their toothpaste? 65.42% Supermarket

1	Supermarket	1413	65.42 %
2	Minimarket	553	25.6 %
3	Toko kelontong	164	7.59 %
4	Apotek	30	1.39 %

Willing to Pay (WTP)

1	Rp10.000 – Rp.20.000	1111	51.44 %
2	< Rp10.000,-	939	43.47 %
3	>Rp20.000	110	5.09 %

Brand Loyalty ?

We also asked whether they keep purchasing the same brand or not.

1	Looked at the prefered brand first but if not available other brand is OK	1056	48.89 %
2	Always bought same brand	986	45.65 %
3	Not always boung same brand	118	5.46 %

Click the icon to download XLS report

And also PDF Report here:

http://www.slideshare.net/ShabrinaRina/pasta-gigi

January 30, 2015 0 comments

E-commerce

13,000+ Indonesian Consumer Online Shopping Survey Report

by jakmin January 29, 2015

written by jakmin

JAJAK PENDAPAT (JAKPAT) had the opportunity to hold a survey regarding the netizen (Internet Citizen) behavior in carrying out online shopping activity.

Over 80% Shop Online

With 13,088 respondents that we collected, initially, we asked if they ever conducted an online-shopping activity or not. To be noticed all JAKPAT respondents are smartphone active users both in Android and IOS platform. Surprisingly, 80.1% respondents stated they had done it. Then for the next question we exclude respondents that stated they never buy anything online.

Things purchased online : Fashion, Gadget, Airline Ticket

1	Fashion	6755	64.43 %
2	Gadget ( handphone, laptop, tablet, dll)	4311	41.12 %
3	Plane tickets	3102	29.59 %
4	Cosmetics	2201	20.99 %
5	Train tickets	1866	17.8 %
6	Game items	1847	17.62 %
7	Books	1791	17.08 %
8	Hotel	1395	13.3 %
9	Household items	1390	13.26 %
10	Discount Voucher/Coupon for Food and Beverages	1321	12.6 %

Sites Ever Used To Purchase Something Online: Tokobagus, Kaskus, OL Shop Facebook

	Tokobagus (37.28%)
	Kaskus (35.98%)
	OL Shop Facebook (32.77%)
	Lazada (29.16%)
	Berniaga (20.52%)

> 70% Still Use Bank Transfer

In subsequent, we also wondered what kind of payment that they used to do when purchasing on the online shops. The result says that 70.27% respondents still relied on Bank Transfer instead of using another payment method.

1	Bank/ Wire Transfer	7368	70.27 %
2	Cash On Delivery	971	9.26 %
3	Clickpay / KlikBCA	878	8.37 %
4	Kartu Kredit	650	6.2 %
5	Rekber – Rekening Bersama	309	2.95 %

Main Criterias Considered When Shop Online

http://www.ebayenterprise.com/_images/commersations/posts/the_12_joys_of_holiday_shopping_six_fewer_days.jpg

1	Safe transaction and delivery	6711	64.01 %
2	Price low and many discounts	6047	57.67 %
3	Complete detailed on each item displayed	5057	48.23 %
4	Fast costumer service	2797	26.68 %
5	Speed in loading pages	2761	26.33 %
6	Mobile friendly	2717	25.91 %
7	Easy check out and fewer steps to shop	1464	13.96 %
8	Easy to refund	1437	13.71 %

Subscribe to E-Commerce/ Shopping Sites Newsletter? >60% : No

http://lh5.ggpht.com/-jxxKPNCL5q4/Ugdzi37SSuI/AAAAAAAAMK0/JaLy_bdZPPA/newsletter-subscribe-box%25255B3%25255D.png?imgmax=800

1	No	6452	61.54 %
2	Yes	4034	38.47 %

As we, or some of us, have known that most of online shops can also allow their customers to subscribe newsletter which can be emailed afterwards. Nonetheless, when we asked whether they subscribed to the online shops newsletter or not, more than a half of the respondents (61.54%) revealed they did not subscribe to the newsletter.

Less Than Once A Month (58.66%) vs Minimum Once A Month (22.61%)

1	Less than once a month	6150	58.66 %
2	Minimum once a month	2371	22.61 %
3	2-3 times a month	1047	9.99 %
4	> 3 times a month	918	8.76 %

Last but not least, we also asked about their frequency of doing an online shopping. There were 58.66% respondents who shopped on line less than once a month and 22.61% respondents who shopped once a month as a minimum. The other respondents stated they shop online as frequent as twice a month.

January 29, 2015 0 comments

Lifestyle

Membership Card Ownership and Usage Survey Report

by jakmin January 26, 2015

written by jakmin

JAKPAT surveyed 3561 respondents from user of JAKPAT Mobile Apps randomly to all age ranges and all provinces in Indonesia to find out Membership Card Ownership and Usage.

Hospital Membership Card

Most respondents owned hospital membership card. Other than hospital card, we compare answers between male and female respondents in our XLS report below:

Q1 (multiple answer) :Choose member card/loyalty card that you have	Total	Gender
	Total	Male	Female
Option 1 : Don’t have a member card	825	581	244
Option 1 : Don’t have a member card	23.17%	16.32%	6.85%
Option 2 : Gym/Fitness	450	280	170
Option 2 : Gym/Fitness	12.64%	7.86%	4.77%
Option 3 : Spa	133	39	94
Option 3 : Spa	3.73%	1.10%	2.64%
Option 4 : Saloon	301	59	242
Option 4 : Saloon	8.45%	1.66%	6.80%
Option 5 : Hotel	158	106	52
Option 5 : Hotel	4.44%	2.98%	1.46%
Option 6 : Cafe/Restaurant	494	212	282
Option 6 : Cafe/Restaurant	13.87%	5.95%	7.92%
Option 7 : Minimarket (Indomaret/Alfamart)	1054	520	534
Option 7 : Minimarket (Indomaret/Alfamart)	29.60%	14.60%	15.00%
Option 8 : Supermarket (Carrefour,Giant,dll)	899	381	518
Option 8 : Supermarket (Carrefour,Giant,dll)	25.25%	10.70%	14.55%
Option 9 : Hospital/ Doctor	1226	545	681
Option 9 : Hospital/ Doctor	34.43%	15.30%	19.12%
Option 10 : Skincare (Natasha, LBC, dll)	438	76	362
Option 10 : Skincare (Natasha, LBC, dll)	12.30%	2.13%	10.17%
Option 11 : Amusement Park (Dufan, dll)	447	212	235
Option 11 : Amusement Park (Dufan, dll)	12.55%	5.95%	6.60%
Option 12 : Department Store ( Centro, Matahari,dll)	1077	407	670
Option 12 : Department Store ( Centro, Matahari,dll)	30.24%	11.43%	18.81%
Option 13 : Golf	25	21	4
Option 13 : Golf	0.70%	0.59%	0.11%
Option 14 : Community	649	407	242
Option 14 : Community	18.23%	11.43%	6.80%
Option 15 : Other	233	105	128
Option 15 : Other	6.54%	2.95%	3.59%

Some interesting facts :

1. More female respondents owned membership card compared to male.

2. Male respondents are more interested to own gym, community, and minimarket membership card.

3. Female respondents stated that other than hospital membership card they also own shopping and beauty related membership card but less on gym and community than male respondents.

Usage Frequency

We asked what kind of member card which they use routinely every week and routinely every month. We found that respondents rarely use their member in regular basis.

Member card attractiveness

Translated:

Get discount when purchase (48,68%)
Collecting point to get exchange by gift (25,51%)
Get a premium facility (13,27%)
Other option (9,61%)
Get lottery (2,92%)

From graph above, we can see that almost half of respondents agreed that they have member card to get a discount. Meanwhile, only few respondent’s want to get lottery. We can simply conclude that lottery isn’t something that respondent craved of being member card ownership.

For more detail report you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

January 26, 2015 0 comments

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